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Author : Terrence Henry Witkowski
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (29 download)
Download or read book Determinants of Advertising Regulation Attitudes written by Terrence Henry Witkowski and published by . This book was released on 1980 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)
Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Tom L. Lee
Publisher :
ISBN 13 : 9780934547000
Total Pages : 188 pages
Book Rating : 4.5/5 (47 download)
Download or read book Lawyer Advertising written by Tom L. Lee and published by . This book was released on 1985 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 331911848X
Total Pages : 280 pages
Book Rating : 4.3/5 (191 download)
Download or read book Creating and Delivering Value in Marketing written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Author : Francesco M. Nicosia
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising, Management, and Society: a Business Point of View written by Francesco M. Nicosia and published by McGraw-Hill Companies. This book was released on 1974 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Pilar Martínez-Ruiz
Publisher : Frontiers Media SA
ISBN 13 : 2889454126
Total Pages : 346 pages
Book Rating : 4.8/5 (894 download)
Download or read book From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 written by María Pilar Martínez-Ruiz and published by Frontiers Media SA. This book was released on 2018-02-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Author :
Publisher :
ISBN 13 :
Total Pages : 624 pages
Book Rating : 4.X/5 (3 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1989-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zuohao Hu
Publisher : Routledge
ISBN 13 : 1317205936
Total Pages : 222 pages
Book Rating : 4.3/5 (172 download)
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author : Glen H. Brodowsky
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978544
Total Pages : 304 pages
Book Rating : 4.7/5 (889 download)
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author : M. Blades
Publisher : Springer
ISBN 13 : 1137313250
Total Pages : 265 pages
Book Rating : 4.1/5 (373 download)
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Author : Linda F. Alwitt
Publisher : Taylor & Francis
ISBN 13 : 1000549127
Total Pages : 318 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : H. Keith Hunt
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 ( download)
Download or read book Advertising in a New Age written by H. Keith Hunt and published by . This book was released on 1981 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author : Mike Morgan
Publisher : Routledge
ISBN 13 : 1136437355
Total Pages : 502 pages
Book Rating : 4.1/5 (364 download)
Download or read book Marketing in Travel and Tourism written by Mike Morgan and published by Routledge. This book was released on 2010-09-08 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Author : Mike Morgan
Publisher : Routledge
ISBN 13 : 1136437347
Total Pages : 490 pages
Book Rating : 4.1/5 (364 download)
Download or read book Marketing in Travel and Tourism written by Mike Morgan and published by Routledge. This book was released on 2010-09-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Author :
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.F/5 ( download)
Download or read book Comprehensive Dissertation Index: Business & economics, A-K written by and published by . This book was released on 1984 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sonia Ferdous Hoque
Publisher : IWA Publishing
ISBN 13 : 1780405472
Total Pages : 154 pages
Book Rating : 4.7/5 (84 download)
Download or read book Water Conservation in Urban Households written by Sonia Ferdous Hoque and published by IWA Publishing. This book was released on 2014-04-14 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the one hand, population and economic growth are increasing the demand for water but on the other, environmental consequences of climate change, pollution and over extraction of groundwater are decreasing the worlds supply of fresh water. This makes the availability of water for human use one of the greatest global concerns of this century. Neither levelling growth nor technological innovation can stretch the existing supplies significantly; hence, it is imperative that demand side management techniques such as the use of water efficient fixtures in urban households, appropriate water tariff structure and regulatory policies are used as tools for water conservation. Conservation of water resources is one of the important aspects of ensuring sustainable development of cities and should incorporate environmental, social and economic dimensions. This book highlights the importance of using water efficiently in urban households, in both developed and developing cities. Specifically, the book focuses on: the determinants of water conservation behaviour, including psychological factors such as values, beliefs and attitudes, socio-economic factors such as income, water pricing and policies, environmental factors such as seasonal variations and demographic factors such as household size and age; the role of policies such as mandatory water restrictions, labelling of water saving devices and promotion of public awareness; the role of water and wastewater tariff structures in achieving the goals of revenue generation, affordability, demand management and equity and the design of conservation oriented rate structures; and the role of water saving devices in providing technological solutions to household water conservation. In relation to the above issues, the book provides several detailed case studies of cities to understand the effectiveness of such demand management tools and the lessons learnt. Overall, the book aims to provide a comprehensive overview of the various price and non-price tools that can be used to manage domestic water consumption. Water Conservation in Urban Households is a one-stop repository of information on water conservation for academics, practitioners and policy makers. The text can be used for teaching and research on water demand management as well as for professional reference by water utility officials. In addition, the appendix of the book contains a database of the current domestic water and wastewater tariffs and monthly bills of selected cities, which will be helpful for those willing to conduct research in this field. Author: Sonia Ferdous Hoque, University of Leeds, UK.
