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Author : David E. Carter
Publisher :
ISBN 13 :
Total Pages : 333 pages
Book Rating : 4.:/5 (778 download)
Download or read book Designing Corporate Identity Programs for Small Corporations written by David E. Carter and published by . This book was released on 1985 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pat Matson Knapp
Publisher : Rockport Publishers
ISBN 13 : 9781564967978
Total Pages : 170 pages
Book Rating : 4.9/5 (679 download)
Download or read book Designing Corporate Identity written by Pat Matson Knapp and published by Rockport Publishers. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Author : Mohammad Mahdi Foroudi
Publisher : Routledge
ISBN 13 : 1000459063
Total Pages : 336 pages
Book Rating : 4.0/5 (4 download)
Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Author : David E. Carter
Publisher : Watson-Guptill Publications
ISBN 13 : 9780688150563
Total Pages : 310 pages
Book Rating : 4.1/5 (55 download)
Download or read book American Corporate Identity 97 written by David E. Carter and published by Watson-Guptill Publications. This book was released on 1996 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and logos to package design and signage.
Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)
Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Author : John M. T. Balmer
Publisher : Psychology Press
ISBN 13 : 9780415284219
Total Pages : 388 pages
Book Rating : 4.2/5 (842 download)
Download or read book Revealing the Corporation written by John M. T. Balmer and published by Psychology Press. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Author : Veronica Napoles
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)
Download or read book Corporate Identity Design written by Veronica Napoles and published by Van Nostrand Reinhold Company. This book was released on 1988 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wally Olins
Publisher :
ISBN 13 : 9780500278086
Total Pages : 224 pages
Book Rating : 4.2/5 (78 download)
Download or read book Corporate Identity written by Wally Olins and published by . This book was released on 1994 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rose DeNeve
Publisher : Betterway Books
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.F/5 ( download)
Download or read book The Designer's Guide to Creating Corporate I.D. Systems written by Rose DeNeve and published by Betterway Books. This book was released on 1992 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A designer's guide to producing identity systems that work, from pinpointing the client's needs to producing the actual system.
Author : Robert Klanten
Publisher : Gestalten
ISBN 13 : 9783899554113
Total Pages : 0 pages
Book Rating : 4.5/5 (541 download)
Download or read book Introducing written by Robert Klanten and published by Gestalten. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative graphic identities for small, creative companies. Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world--storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--from minimalism and classic modernism to styles that range from retro and letter-press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationary for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.
Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335067
Total Pages : 323 pages
Book Rating : 4.1/5 (343 download)
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author : David E. Carter
Publisher : Collins Design
ISBN 13 : 9780060186159
Total Pages : 384 pages
Book Rating : 4.1/5 (861 download)
Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by Collins Design. This book was released on 2001-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several hundred highly diverse corporations and their identities are shown in this book. Each page is packed with various applications of how the corporate identity is consistently applied, on items ranging from business cards to packages to rolling stock and to the products themselves. In Corporate Identity consistency is the key to successful execution: this book is a must for any designer of logos, brand ID, or ID systems.
Author : David E. Carter
Publisher :
ISBN 13 : 9783931884796
Total Pages : 384 pages
Book Rating : 4.8/5 (847 download)
Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by . This book was released on 2001 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0060893508
Total Pages : 324 pages
Book Rating : 4.0/5 (68 download)
Download or read book Global Corporate Identity 3 written by David E. Carter and published by Harper Collins. This book was released on 2007-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Corporate Identity 3 is the third edition in a series offering some of the best international corporate identity in current use today. Designing for clients who conduct business on an international level isn't nearly the rare event it once was. Due in large part to the ease of internet communication, even small firms and freelance designers have this opportunity more than they ever have, so being exposed to ideas, themes, and design executions that cross cultural lines is invaluable. Global Corporate Identity 3 showcases hundreds of superlative examples of design used on a multinational level. Work from 30 different countries and five continents is represented in this book making it a welcome addition to any graphics reference library.
Author : Elinor Selame
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.4/5 (91 download)
Download or read book Developing a Corporate Identity written by Elinor Selame and published by . This book was released on 1975 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Schmidt
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Quest for Identity written by Klaus Schmidt and published by Burns & Oates. This book was released on 1995 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de
Author : David E. Carter
Publisher : HarperDes
ISBN 13 : 9780060531195
Total Pages : 332 pages
Book Rating : 4.5/5 (311 download)
Download or read book Global Corporate Identity written by David E. Carter and published by HarperDes. This book was released on 2003-07-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, David E. Carter had produced the best-selling American Corporate Identity annual, showing the best new work in corporate identity design from the United States. Now, Carter has edited an international counterpart: Global Corporate Identity. The book has all the elements that have made American Corporate Identity such a popular reference book, with seven categories of corporate design: logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Like American Corporate Identity, Global Corporate Identity is printed in full color and hardcover. The primary difference in the two books is in content: While American Corporate Identity includes only firms from the USA, Global Corporate Identity is predominantly filled with work from outside the United States. In all, about 70% of the pieces shown in this book are from places outside the USA. The American entries are, for the most part, representative of firms who do business outside the United States. The result is a comprehensive overview of the current corporate identity state of the art for those firms marketing on a multinational basis. Every designer who wants to keep up with the latest trends in international corporate identity will find this a must-have reference.
