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Design Thinking La Metodologia Centrada En Las Personas
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Book Synopsis Design thinking, la metodología centrada en las personas by : Carolina González López
Download or read book Design thinking, la metodología centrada en las personas written by Carolina González López and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este Trabajo de Fin de Grado estudiaremos la metodología de diseño denominada Design Thinking que tiene como finalidad la generación de ideas innovadoras y que centra su eficacia en dar solución a necesidades reales de los usuarios. Se explicará el concepto de pensamiento de diseño, de donde proviene y las características que ayudan a identificarlo, se expondrá el perfil de los diseñadores y las ventajas que aporta la metodología a las empresas, además, se profundizará en las cinco etapas del proceso (empatizar, definir, idear, prototipar y testear).Por otro lado, estudiaremos la implementación de este pensamiento en cuatro empresas diferentes (Pfizer,P&G, Airbnb y BBVA), veremos con qué objetivo establecen este enfoque y como adoptan dentro de cada organización el pensamiento de diseño. Palabras clave: pensamiento de diseño, clientes, innovación, personas, metodología.
Book Synopsis Design thinking by : Manuel Serrano Ortega
Download or read book Design thinking written by Manuel Serrano Ortega and published by ESIC Editorial. This book was released on 2015-01-12 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las empresas se enfrentan a diario con retos y problemas en un mercado cada vez más competitivo. Para conseguir resultados óptimos es necesario equilibrar el pensamiento analítico con un pensamiento intuitivo, más creativo, visual, emocional. El objetivo de este libro es dar una visión diferente de cómo enfocar la resolución de problemas y preparar a las empresas para descubrir de forma creativa y rápida ideas que nos sirvan de motor para innovar. Con este fin, hacemos un recorrido por los primeros pensadores de diseño y recogemos conversaciones con empresas, emprendedores y grupos de pensadores que están liderando la innovación con una visión a largo plazo y centrada en las personas. Nuestro propósito es propulsar un cambio en la cultura empresarial, hacer que la empresa tenga en su ADN el diseño centrado en las personas y que se trabaje de forma más creativa y colaborativa. Te exponemos distintas metodologías sobre pensamiento de diseño que aplicamos de forma práctica para conseguir abrir el foco de atención y generar una gran cantidad de ideas que nos lleven a nuevos productos, servicios, nuevas experiencias para el usuario y estrategias para las empresas. Por último te ofrecemos algunas herramientas prácticas y te contamos como las han utilizado empresas emprendedoras. Tenemos que cambiar la forma de pensar para crear un futuro mejor. Necesitamos pensadores de diseño que lideren el presente y sean visionarios de nuevas oportunidades. Índice ¿QUÉ ES EL PENSAMIENTO DE DISEÑO Y CÓMO SON LAS PERSONAS Y EMPRESAS QUE LO UTILIZAN? - Design thinking.- Design thinkers.- EL DISEÑO Y SU MÉTODO.- Diseño vs. pensamiento de diseño.- Metodologías para el pensamiento de diseño.- EL CAMBIO EN LA EMPRESA A TRAVÉS DEL DISEÑO.- El pensamiento de diseño en la empresa.- Herramientas.- Otros casos.- Conclusiones.- Test de autoevaluación.
Book Synopsis El pensamiento de diseño by : B. Vincent
Download or read book El pensamiento de diseño written by B. Vincent and published by RWG Publishing. This book was released on 2024-04-23 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: En una era definida por la rápida innovación y los desafíos complejos, "Design Thinking: Revolutionize Your Approach to Problem-Solving" surge como una guía transformadora para quienes buscan dominar el arte de las soluciones creativas. Este completo libro profundiza en el corazón del Design Thinking, una metodología que ha remodelado industrias, educación e iniciativas sociales en todo el mundo. A través de un viaje que abarca 11 capítulos detallados, se invita a los lectores a explorar los matices de empatizar con los usuarios, definir espacios problemáticos intrincados e idear soluciones innovadoras. Desde la creación tangible de prototipos hasta las etapas críticas de prueba e iteración, esta guía ofrece una hoja de ruta para cultivar una cultura de innovación dentro de organizaciones y proyectos de todas las escalas. Con ejemplos del mundo real, ejercicios prácticos y estrategias reveladoras, el libro aborda los desafíos comunes en la implementación del Design Thinking, garantizando que los lectores estén equipados para superar la resistencia y las limitaciones de recursos. A medida que se aventura en el futuro del Design Thinking, destaca la integración de tecnologías emergentes y el creciente énfasis en la sostenibilidad y la responsabilidad social, allanando el camino para una nueva era de cambio sistémico y resolución creativa de problemas. "Design Thinking: Revolutionize Your Approach to Problem-Solving" no es sólo un libro, sino un viaje hacia el poder transformador de la comprensión y la creatividad. Es una lectura esencial para innovadores, líderes y visionarios dedicados a generar un impacto significativo a través del diseño centrado en las personas.
Book Synopsis Tendencias y retos en la formación inicial de los docentes by : Juan Carlos Torre Puente (coord.)
Download or read book Tendencias y retos en la formación inicial de los docentes written by Juan Carlos Torre Puente (coord.) and published by Universidad Pontificia Comillas. This book was released on with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Design, User Experience, and Usability: UX Research, Design, and Assessment by : Marcelo M. Soares
Download or read book Design, User Experience, and Usability: UX Research, Design, and Assessment written by Marcelo M. Soares and published by Springer Nature. This book was released on 2022-06-16 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.
Book Synopsis Design Thinking for the Greater Good by : Jeanne Liedtka
Download or read book Design Thinking for the Greater Good written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2017-09-05 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.
Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Download or read book Human Centered Design written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America.
Book Synopsis The Essential Persona Lifecycle by : Tamara Adlin
Download or read book The Essential Persona Lifecycle written by Tamara Adlin and published by Morgan Kaufmann. This book was released on 2010-03-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
Book Synopsis Innovating with People by : Onny Eikhaug
Download or read book Innovating with People written by Onny Eikhaug and published by Norsk Designråd. This book was released on 2010 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inclusive Design (termed Universal Design by the Norwegian government) is being written into legislation. Products and services will now have to meet these new criteria. This book show how you can turn this challenge into opportunities for profitable innovation."--Page 2
Book Synopsis Personas - User Focused Design by : Lene Nielsen
Download or read book Personas - User Focused Design written by Lene Nielsen and published by Springer. This book was released on 2019-02-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
Book Synopsis Design Thinking for Innovation by : Walter Brenner
Download or read book Design Thinking for Innovation written by Walter Brenner and published by Springer. This book was released on 2016-02-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information management, the book elaborates the specific interpretations and meanings of the concept in different fields including engineering, management, and information technology. As such, it offers students and professionals a sourcebook revealing the power of Design Thinking, while providing academics a roadmap for further research.
Book Synopsis Design Thinking Research by : Hasso Plattner
Download or read book Design Thinking Research written by Hasso Plattner and published by Springer. This book was released on 2015-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.
Download or read book Jobs to Be Done written by Stephen Wunker and published by AMACOM. This book was released on 2016-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team. In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find original profitable solutions And much more! Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.
Book Synopsis Computational Design Thinking by : Achim Menges
Download or read book Computational Design Thinking written by Achim Menges and published by John Wiley & Sons. This book was released on 2011-10-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current transition from Computer Aided Design (CAD) to Computational Design in architecture represents a profound shift in design thinking and methods. Representation is being replaced by simulation, and the crafting of objects is moving towards the generation of integrated systems through designer-authored computational processes. While there is a particular history of such an approach in architecture, its relative newness requires the continued progression of novel modes of design thinking for the architect of the 21st century. This AD Reader establishes a foundation for such thinking. It includes multifaceted reflections and speculations on the profound influence of computational paradigms on architecture. It presents relevant principles from the domains of mathematics and computer science, developmental and evolutionary biology, system science and philosophy, establishing a discourse for computational design thinking in architecture. Rather than a merely technical approach, the book will discuss essential intellectual concepts that are fundamental not only for a discourse on computational design but also for its practice. This anthology provides a unique collection of seminal texts by authors, who have either provided a significant starting point through which a computational approach to design has been pursued or have played a considerable role in shaping the field. An important aspect of this book is the manner in which adjacent fields and historical texts are connected. Both the source of original inspiration and scientific thought are presented alongside contemporary writings on the continually evolving computational design discourse. Emerging from the field of science, principally the subjects of morphogenesis, evolution and mathematics, selected texts provide a historical basis for a reconfigured mindset of processes that generate, arrange and describe form. Juxtaposed against more contemporary statements regarding the influence of computation on design thinking, the book offers advancements of fundamental texts to the particular purpose of establishing novel thought processes for architecture, theoretically and practically. The first reader to provide an effective framework for computational thinking in design. Includes classic texts by Johan W. von Goethe, D’Arcy Thompson, Ernst Mayr, Ludwig von Bertalanffy, Gordan Pask, Christopher Alexander, John H. Holland, Nicholas Negroponte, William Mitchell, Peter J. Bentley & David W. Corne, Sanford Kwinter, John Frazer, Kostis Terzidis, Michael Weinstock and Achim Menges Features new writing by: Mark Burry, Jane Burry, Manuel DeLanda and Peter Trummer.
Book Synopsis Universal Access in Human-Computer Interaction. Applications and Practice by : Margherita Antona
Download or read book Universal Access in Human-Computer Interaction. Applications and Practice written by Margherita Antona and published by Springer Nature. This book was released on 2020-07-10 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set of LNCS 12188 and 12189 constitutes the refereed proceedings of the 14th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2020, held as part of the 22nd International Conference, HCI International 2020, which took place in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. UAHCI 2020 includes a total of 80 regular papers which are organized in topical sections named: Design for All Theory, Methods and Practice; User Interfaces and Interaction Techniques for Universal Access; Web Accessibility; Virtual and Augmented Reality for Universal Access; Robots in Universal Access; Technologies for Autism Spectrum Disorders; Technologies for Deaf Users; Universal Access to Learning and Education; Social Media, Digital Services, Inclusion and Innovation; Intelligent Assistive Environments.
Download or read book Open a GLAM Lab written by Mahendra Mahey and published by . This book was released on 2020-11-30 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Galleries, Libraries, Archives and Museums (GLAM) Lab is a place for experimenting with digital collections and data. This book describes how to open a GLAM Lab and encourages a movement that can transform organisations and communities.
