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Author :
Publisher : Editions Bréal
ISBN 13 : 2749521025
Total Pages : 387 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author : Pan American Union
Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.:/5 (31 download)
Download or read book Bulletin of the Pan American Union written by Pan American Union and published by . This book was released on 1905 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canada. Patent Office
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.:/5 (89 download)
Download or read book Gazette Du Bureau Des Brevets written by Canada. Patent Office and published by . This book was released on 1975 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes annual cumulative index of inventors and patentees.
Author : Eug?ne Pouillet
Publisher : Рипол Классик
ISBN 13 : 587753226X
Total Pages : 765 pages
Book Rating : 4.8/5 (775 download)
Download or read book Trait? Des Marques De Fabrique Et De La Concurrence D?loyale En Tous Genres written by Eug?ne Pouillet and published by Рипол Классик. This book was released on 1875 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Great Britain. Patent Office. Library
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (31 download)
Download or read book Patent Office Library Series written by Great Britain. Patent Office. Library and published by . This book was released on 1900 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canada
Publisher :
ISBN 13 :
Total Pages : 1550 pages
Book Rating : 4.:/5 (26 download)
Download or read book The Canada Gazette written by Canada and published by . This book was released on 1903 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Konrad Zweigert
Publisher : BRILL
ISBN 13 : 9789028600430
Total Pages : 1436 pages
Book Rating : 4.6/5 (4 download)
Download or read book Quellen Des Internationalen Einheitsrechts written by Konrad Zweigert and published by BRILL. This book was released on 1973-06-25 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.3/5 (117 download)
Download or read book Monthly Bulletin of the International Bureau of the American Republics, International Union of American Republics written by and published by . This book was released on 1905 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allied and Associated Powers (1914-1920)
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.3/5 (91 download)
Download or read book Treaty of Peace with Germany written by Allied and Associated Powers (1914-1920) and published by . This book was released on 1919 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Commonwealth Shipping Committee
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (91 download)
Download or read book Report written by Commonwealth Shipping Committee and published by . This book was released on 1911 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Duncan Geoffrey Bucknell
Publisher : Oxford University Press, USA
ISBN 13 : 0199289018
Total Pages : 2534 pages
Book Rating : 4.1/5 (992 download)
Download or read book Pharmaceutical, Biotechnology, and Chemical Inventions written by Duncan Geoffrey Bucknell and published by Oxford University Press, USA. This book was released on 2011 with total page 2534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on: Australia, Canada, China, India, Japan, the United States, Europe, France, Germany, Italy, the Netherlands, and the United Kingdom.
Author : International Association for the Protection of Industrial Property
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.A/5 ( download)
Download or read book Annuaire de l'Association internationale pour la protection de la propriété industrielle written by International Association for the Protection of Industrial Property and published by . This book was released on 1907 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1550 pages
Book Rating : 4.:/5 (334 download)
Download or read book Le Jacquard written by and published by . This book was released on 1901 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Great Britain. Foreign Office
Publisher :
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.3/5 (91 download)
Download or read book British and Foreign State Papers written by Great Britain. Foreign Office and published by . This book was released on 1927 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francis Rosensteil
Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9789041118448
Total Pages : 1154 pages
Book Rating : 4.1/5 (184 download)
Download or read book Annuaire Europeen 2000/European Yearbook 2000 written by Francis Rosensteil and published by Martinus Nijhoff Publishers. This book was released on 2001-07-01 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The year 2000's most significant international event was, almost certainly, neither political nor military, but scientific - the announcement, in June, that the human genome had been almost totally decoded. Future generations may well see this as a major turning point, opening the way to radical changes in diagnosis, prognosis, and medical treatment. Often compared with the space programme, this vast enterprise still generates misgivings: this new power, which human beings now have, to modify the genetic heritage of living creatures raises fundamentally new ethical questions - and society as a whole will have to find the answers. In fact, the accelerating pace of scientific and technical progress seems to be reviving atavistic anxieties, some rational, others less so. Recent public-health crises, including the mad cow disease' scare, which lasted into 2000, have fuelled these fears. The public's rejection of GMOs (Genetically Modified Organisms) - verging on a crusade in some countries - tells its own story. As regards conflict, 2000 saw the Middle East peace process grind to a halt, and the Intifada resume. In Europe, the situation in Kosovo and Chechnya, both the scenes of fighting in 1999, stayed precarious. Peace and democracy did score some successes, however, particularly in Europe: the centre-left's victory in Croatia, sweeping former President Tudjman's party off the scene, the democratic party's triumph in Bosnia, and the fall of the Milosevic regime in Serbia.
Author : J. -P Chauvet
Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9789041110657
Total Pages : 1336 pages
Book Rating : 4.1/5 (16 download)
Download or read book European Yearbook 1996 written by J. -P Chauvet and published by Martinus Nijhoff Publishers. This book was released on 1998-12-01 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "European Yearbook" promotes the scientific study of nineteen European supranational organisations, including the Organisation for Economic Co-operation and Development (OECD). Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. In addition, a number of articles on topics of general interest are included in each volume. A general index by subject and name, and a cumulative index of all the articles which have appeared in the "Yearbook," are included in every volume and provide direct access to the "Yearbook"'s subject matter. Each volume contains a comprehensive bibliography covering the year's relevant publications. This is an indispensable work of reference for anyone dealing with the European institutions.
