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Der Gebrauch Von Social Media Im Rahmen Der Externen Unternehmenskommunikation
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Book Synopsis Der Gebrauch von Social Media im Rahmen der externen Unternehmenskommunikation by : Hanna-Mirjam Thiem
Download or read book Der Gebrauch von Social Media im Rahmen der externen Unternehmenskommunikation written by Hanna-Mirjam Thiem and published by diplom.de. This book was released on 2012-02-17 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Einleitung: Facebook, Twitter, YouTube - Fast täglich erfahren wir in den Medien Neuigkeiten über solche sozialen Netzwerke. Meist wird über ihren enormen Zuwachs und ihre Auswirkungen auf die Menschheit philosophiert, oft werden aber auch Themen wie fehlender Datenschutz oder die Entstehung eines gläsernen Menschen diskutiert. Häufig ignorieren jedoch gerade Kritiker die Chancen, die solche sozialen Netzwerke bieten. Die Mehrheit der jungen Generation nutzt Facebook, Twitter, YouTube und Co. - oftmals unter dem Begriff Social Media zusammengefasst - begeistert und so werden diese auch weiterhin eine große Rolle spielen. Neben dem privaten Gebrauch von Social Media gibt es auch die Möglichkeit, diese gewinnbringend im Unternehmen einzusetzen. So haben viele große Unternehmen wie Adidas, Coca-Cola oder Volkswagen bereits einen Facebook-, Twitter- oder YouTube-Account, mit dem sie unter anderem neue Kunden anlocken wollen. Laut W. Hünnekens Die Ich-Sender sind aber auch wichtige und sehr seriöse Sender wie CNN und ARD auf YouTube und Twitter präsent. Selbst Barack Obama hat seine Wahl zum Präsidenten der Vereinigten Staaten von Amerika größtenteils seiner Präsenz in den sozialen Netzwerken - vor allem Twitter - zu verdanken. Eine gute Basis für unternehmerische Erfolge via Social Media ist die Tatsache, dass zwei Drittel aller Internetnutzer weltweit inzwischen Soziale Netzwerke nutzen. Auch der Anteil der in Social Media präsenten Unternehmen beträgt bereits 60 Prozent. Unternehmen, die sich noch unsicher sind, ob sie in die Welt der Social Media einsteigen sollen, verschlechtern durch ihr Zögern ihre Wettbewerbsposition. Selbst für kleinere Unternehmen ist ein Einstieg in Social Media von Vorteil, da es keine großen Budgets für kostspielige Print-, TV- oder Radio-Schaltungen braucht, um auf sich aufmerksam zu machen. Für viele Kunden dienen Social Media auch als Informationsquelle. Sie verschaffen sich so einen Marktüberblick über Dienstleistungen und Produkte. Um einen guten Einblick in das Gebiet der Social Media - mit Konzentration auf ihren Gebrauch in deutschen Unternehmen - zu erhalten, werden in der folgenden Arbeit die Besonderheiten einzelner sozialer Netzwerke kurz erläutert und im Anschluss daran deren Funktionen wie Marketing, Recruiting, Netzwerken etc. explizit dargestellt. Daraufhin folgt ein kurzer Einblick in die Nutzung von Social Media in der internen Unternehmenskommunikation und ein Ausblick in die [...]
Book Synopsis Naked Conversations by : Robert Scoble
Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Book Synopsis Responding to Crisis by : Dan Pyle Millar
Download or read book Responding to Crisis written by Dan Pyle Millar and published by Routledge. This book was released on 2003-12-08 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.
Book Synopsis The Hidden Power of Social Networks by : Robert L. Cross
Download or read book The Hidden Power of Social Networks written by Robert L. Cross and published by Harvard Business Review Press. This book was released on 2004-06-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Book Synopsis Switzerland and the European Union by : Joel Gunthardt
Download or read book Switzerland and the European Union written by Joel Gunthardt and published by . This book was released on 2021-03-18 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyses the sectoral agreements for the mutual recognition of professional qualifications between Switzerland and the EU, looking particularly at selected health and legal professions. This research not only examines the applicable secondary law but also examines whether primary law applies in this context between Switzerland and the EU. For this purpose, it discusses the case law of the Swiss courts, the Court of Justice and the EFTA Court. To complete this analysis, the institutional mechanism which is inherently linked to this topic is discussed because future relations between Switzerland and the EU, as reflected in the Draft Institutional Framework Agreement, could have a large impact on the interpretation of the agreement on the free movement of persons (AFMP), which refers to EU legislation on professional recognition. This research is valuable for any lawyer or academic interested in the recent case law for the AFMP and for the recognition of professional qualifications.
Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft
Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Book Synopsis Sponsorship in Marketing by : T. Bettina Cornwell
Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2014-07-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Download or read book Collective Action written by Mark Pieth and published by Dike Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basel Institute on Governance is an influential not-for-profit organization with particular competencies in corruption prevention and public governance, corporate governance and compliance, anti-money laundering, as well as anti-corruption law enforcement and the recovery of stolen assets. Based in Basel, Switzerland, and associated with the University of Basel, the Institute's multidisciplinary and international team works with governments, companies, international organizations, and aid agencies towards its mission of tangibly improving the quality of governance globally. Building on more than 20 years of experience in anti-corruption and anti-money laundering standard setting, and on more than a decade of practical work in compliance and Collective Action, the Institute is launching the International Center for Collective Action (ICCA). The overall purpose of the ICCA is to assist companies and other concerned stakeholders in enhancing their ability to prevent corruption, with a particular focus on bribe solicitation. This book - with contributions by scholars from the Basel Institute and around the world - explores the origins of Collective Action in worldwide anti-corruption efforts. The book gives examples of initiatives that have worked, and it acknowledges the challenges to Collective Action. It goes on to identify possible outcomes and discusses methodologies for future initiatives, considering particular techniques for achieving Collective Action, such as monitoring. Finally, the book indicates the next steps for policy makers.
Book Synopsis Corporate Communications by : Lars Thoeger Christensen
Download or read book Corporate Communications written by Lars Thoeger Christensen and published by SAGE. This book was released on 2008-02-28 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen
Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Book Synopsis Swiss Civil Procedure Code (CPC) by : Lucien William Valloni
Download or read book Swiss Civil Procedure Code (CPC) written by Lucien William Valloni and published by Dike Publishers. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Swiss Civil Procedure Code enters into force in January 2011. For the first time in Swiss legal history, the new Code brings about a unification of civil procedure throughout Switzerland by replacing the 26 different civil procedure laws of the Cantons. The new Code will henceforth apply to all civil proceedings for domestic and international disputes, as well as to domestic arbitration. This book - mainly intended for the use by foreign lawyers - includes an overview of the main features of the new law, allowing the reader to get conveniently acquainted with the Swiss civil procedure law in general. The book's main part consists of a word-by-word English translation of the official text of the Code, including a detailed Table of Contents for quick and easy reference to the Code's system and its 408 articles. The authors have prepared the translation on the basis of the official French and German versions of the Code, thereby staying as close as possible to the original texts. The English translation reflects the status of the law as it will enter into force in 2011 and the amendments resulting from the Federal Act on the Ratification and Implementation of the Lugano Convention on Jurisdiction and the Enforcement of Judgments in Civil and Commercial Matters.
Download or read book The Filter Bubble written by Eli Pariser and published by Penguin Press HC. This book was released on 2011 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report on how internet personalization is controlling and limiting information to users reveals how sites like Google and Facebook only display search results that they believe people are most likely to select, raising a risk that users will become less informed, more biased and increasingly isolated. 50,000 first printing.
Book Synopsis Holisms of communication by : James McElvenny
Download or read book Holisms of communication written by James McElvenny and published by Language Science Press. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A central pillar of contemporary communication research is the analysis of filmed interactions between people. The techniques employed in such analysis first took on a recognizably modern form in the 1970s, but their roots go back to the earliest days of motion picture technology in the late nineteenth century. This book presents original essays accompanied by written responses which together create a dialogue exploring early efforts at audio-visual sequence analysis and their common goal to capture the "whole" of the communicative situation. The first three chapters of this volume look at the film-based research of Gestalt psychologists in Berlin as well as psychologists in the orbit of Karl and Charlotte Bühler in Vienna in the first decades of the twentieth century. Most of these figures – along with many other Central European scholars of this era – were driven into exile in the United States after the rise of National Socialism in the 1930s. This scientific migration led to the cross-pollination of communication studies in America, an outcome visible in the leading project in interaction research of the mid-twentieth century, the Natural History of an Interview. The following two chapters examine this project in its historical context. The volume closes with a critical edition of a treasure from the archives: the transcript of a speech delivered by Ray Birdwhistell, a key participant in the Natural History of an Interview project and founder of kinesics.
Book Synopsis Politics as Usual by : Michael Margolis
Download or read book Politics as Usual written by Michael Margolis and published by SAGE. This book was released on 2000-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberspace is no longer a mystery. It has become irrevocably intertwined with everyday life, facilitating everything from reading the news and paying the bills to ordering birthday presents. We are in the midst of a revolution in mass communication, and there now exists the technology for creating new forms of community, empowering citizens, and challenging existing power structures. But will such changes occur? In this fascinating book Michael Margolis and David Resnick ponder the effects of cyberspace on American Politics. Our political system tends to normalize political activity, and thus, the Internet's vast potential could be lost, rendering it just another purveyor of ignored information. This broad examination begins with a history of cyberspace and moves through discussions of parties, political interest groups, candidates, mass media, information dissemination, and commercial uses of the Internet. Politics as Usual offers an innovative and exciting look into previously ignored aspects of the Internet and American politics.
Download or read book Newsgames written by Ian Bogost and published by MIT Press. This book was released on 2012-09-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How videogames offer a new way to do journalism. Journalism has embraced digital media in its struggle to survive. But most online journalism just translates existing practices to the Web: stories are written and edited as they are for print; video and audio features are produced as they would be for television and radio. The authors of Newsgames propose a new way of doing good journalism: videogames. Videogames are native to computers rather than a digitized form of prior media. Games simulate how things work by constructing interactive models; journalism as game involves more than just revisiting old forms of news production. Wired magazine's game Cutthroat Capitalism, for example, explains the economics of Somali piracy by putting the player in command of a pirate ship, offering choices for hostage negotiation strategies. Videogames do not offer a panacea for the ills of contemporary news organizations. But if the industry embraces them as a viable method of doing journalism—not just an occasional treat for online readers—newsgames can make a valuable contribution.
Download or read book e-Science written by Claudia Koschtial and published by Springer Nature. This book was released on 2021-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book shows the breadth and various facets of e-Science, while also illustrating their shared core. Changes in scientific work are driven by the shift to grid-based worlds, the use of information and communication systems, and the existential infrastructure, which includes global collaboration. In this context, the book addresses emerging issues such as open access, collaboration and virtual communities and highlights the diverse range of developments associated with e-Science. As such, it will be of interest to researchers and scholars in the fields of information technology and knowledge management.
Book Synopsis The Handbook of International Crisis Communication Research by : Andreas Schwarz
Download or read book The Handbook of International Crisis Communication Research written by Andreas Schwarz and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
