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Author : Louis H. Grossman
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (97 download)
Download or read book Department Store Merchandising in Changing Environments written by Louis H. Grossman and published by . This book was released on 1970 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis H Grossman
Publisher :
ISBN 13 :
Total Pages : 229 pages
Book Rating : 4.:/5 (96 download)
Download or read book Departament Store Merchandising in Changing Enviroments written by Louis H Grossman and published by . This book was released on 1970 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristen K. Swanson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628921595
Total Pages : 432 pages
Book Rating : 4.6/5 (289 download)
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2016-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Author : Jay Diamond
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.E/5 ( download)
Download or read book Contemporary Visual Merchandising and Environmental Design written by Jay Diamond and published by . This book was released on 2004 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field. Features of the revision include: Three completely new chapters Chapter 10: Energizing the Specialty Boutique Chapter 12: Graphics in Today's Retail Environment Chapter 15: Creating an Overall Design Concept From Inception to Conclusion A totally new complement of photographs that reflect the work of today's visual merchandisers and facility designers Sixteen pages of full-color that excitingly depict the works of masters in the field A host of "Profiles" throughout the text that represent various retail organizations that have distinguished themselves through visual presentation An "In The News" segment at the conclusion of each chapter featuring reprints of articles that have made the news in professional journals Internet exercises that teach the users how to explore a wealth of websites to solve merchandising and design problems Ancillary materials including PowerPoint presentations and an exciting new video to accompany the book "Contemporary Visual Merchandising" and "Environmental Design" provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.
Author : G. Akehurst
Publisher : Routledge
ISBN 13 : 1136304762
Total Pages : 221 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Internationalisation of Retailing written by G. Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Author : United States. Office of Business Research and Analysis. Consumer Goods and Services Division
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)
Download or read book Department Store Retailing in an Era of Change written by United States. Office of Business Research and Analysis. Consumer Goods and Services Division and published by . This book was released on 1975 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Grace I. Kunz
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628921021
Total Pages : 541 pages
Book Rating : 4.6/5 (289 download)
Download or read book Merchandising: Theory, Principles, and Practice written by Grace I. Kunz and published by Bloomsbury Publishing USA. This book was released on 2009-08-12 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author : Louis Homer Grossman
Publisher :
ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Case Study Investigation of Changes in Department Store Merchandising Strategies written by Louis Homer Grossman and published by . This book was released on 1968 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claus Ebster
Publisher : Business Expert Press
ISBN 13 : 1631571133
Total Pages : 289 pages
Book Rating : 4.6/5 (315 download)
Download or read book Store Design and Visual Merchandising, Second Edition written by Claus Ebster and published by Business Expert Press. This book was released on 2015-03-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author : Robert D. Tamilia
Publisher : École des hautes études commerciales, Chaire de commerce Omer DeSerres
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.F/5 ( download)
Download or read book The Wonderful World of the Department Store in Historical Perspective written by Robert D. Tamilia and published by École des hautes études commerciales, Chaire de commerce Omer DeSerres. This book was released on 2002 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victoria L. Buenger
Publisher : Texas A&M University Press
ISBN 13 : 9781603440547
Total Pages : 264 pages
Book Rating : 4.4/5 (45 download)
Download or read book Texas Merchant written by Victoria L. Buenger and published by Texas A&M University Press. This book was released on 2008-04-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers also found a stunning array of goods - fur coats and canned tuna, pianos and tractors - and an environment that combined the spectacular with the familiar. But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and Leonards were always intertwined. Leonards gave Fort Worth a special identity, a distinctiveness, and an attraction to the city's center. When Tandy bought Leonards and later sold it to Dillard's, Fort Worth's image and character changed.
Author : Robert David Entenberg
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (246 download)
Download or read book The Changing Competitive Position of Department Stores in the United States by Merchandise Lines written by Robert David Entenberg and published by . This book was released on 1958 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Fernie
Publisher : Routledge
ISBN 13 : 1136371893
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)
Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2013-06-17 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
Author :
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.:/5 (319 download)
Download or read book MSU Business Topics written by and published by . This book was released on 1969 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald W. Stampfl
Publisher : Marketing Classics Press
ISBN 13 : 1613111398
Total Pages : 207 pages
Book Rating : 4.6/5 (131 download)
Download or read book Competitive Structure in Retail Markets: The Department Store Perspective written by Donald W. Stampfl and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil G. Davey
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (512 download)
Download or read book The External Consultant's Role in Organizational Change written by Neil G. Davey and published by . This book was released on 1971 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jong-Hyun Yi
Publisher : BRILL
ISBN 13 : 9004274227
Total Pages : 288 pages
Book Rating : 4.0/5 (42 download)
Download or read book History of Korean Modern Retailing written by Jong-Hyun Yi and published by BRILL. This book was released on 2015-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In History of Korean Modern Retailing Jong-Hyun Yi shows how the Korean retail industry has developed since the 1970s, focusing on the relationship among government, consumers and retail companies, especially the department store. While generally it is said that underdevelopment of the Korean retail industry in the 1970s was attributed to economic immaturity, he argues it was artificially formed by strong consumption repression by the government. He also examines how consumption repression contributed to economic growth. Such initial condition in developmental period is a crucial factor to explain other distinctions like explosive growth and remarkably short heyday of the department store afterward. With this, Jong-Hyun Yi traces the correlation between economic growth and stratification of the consumption since the 1970s. He proves that equality or inequality of consumption is a more influential factor for economic growth than that of income.
