Demystifying Communications Risk

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Author :
Publisher : Routledge
ISBN 13 : 1317152867
Total Pages : 269 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Demystifying Communications Risk by : Mark Johnson

Download or read book Demystifying Communications Risk written by Mark Johnson and published by Routledge. This book was released on 2016-05-23 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage. Companies seeking to use communications technology as a delivery or payment platform for digital services are particularly at risk. They need to understand both their strategic and operational risks as well as those affecting their stakeholders - partners and customers. Effective risk management is as much about awareness, culture, training and organization as it is about technology. Mark Johnson's practical guide, Demystifying Communications Risk, highlights cases from a wide range of geographies and cultures and is designed to raise awareness of the multi-faceted and often complex forms that operational revenue risks take in the communications sector. It provides managers with an understanding of the nature and implications of the risks they face and the human, organizational and technological approaches that can help avoid or mitigate them.

Cloud Forensics Demystified

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Publisher : Packt Publishing Ltd
ISBN 13 : 1800560834
Total Pages : 384 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Cloud Forensics Demystified by : Ganesh Ramakrishnan

Download or read book Cloud Forensics Demystified written by Ganesh Ramakrishnan and published by Packt Publishing Ltd. This book was released on 2024-02-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your skills as a cloud investigator to adeptly respond to cloud incidents by combining traditional forensic techniques with innovative approaches Key Features Uncover the steps involved in cloud forensic investigations for M365 and Google Workspace Explore tools and logs available within AWS, Azure, and Google for cloud investigations Learn how to investigate containerized services such as Kubernetes and Docker Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAs organizations embrace cloud-centric environments, it becomes imperative for security professionals to master the skills of effective cloud investigation. Cloud Forensics Demystified addresses this pressing need, explaining how to use cloud-native tools and logs together with traditional digital forensic techniques for a thorough cloud investigation. The book begins by giving you an overview of cloud services, followed by a detailed exploration of the tools and techniques used to investigate popular cloud platforms such as Amazon Web Services (AWS), Azure, and Google Cloud Platform (GCP). Progressing through the chapters, you’ll learn how to investigate Microsoft 365, Google Workspace, and containerized environments such as Kubernetes. Throughout, the chapters emphasize the significance of the cloud, explaining which tools and logs need to be enabled for investigative purposes and demonstrating how to integrate them with traditional digital forensic tools and techniques to respond to cloud security incidents. By the end of this book, you’ll be well-equipped to handle security breaches in cloud-based environments and have a comprehensive understanding of the essential cloud-based logs vital to your investigations. This knowledge will enable you to swiftly acquire and scrutinize artifacts of interest in cloud security incidents. What you will learn Explore the essential tools and logs for your cloud investigation Master the overall incident response process and approach Familiarize yourself with the MITRE ATT&CK framework for the cloud Get to grips with live forensic analysis and threat hunting in the cloud Learn about cloud evidence acquisition for offline analysis Analyze compromised Kubernetes containers Employ automated tools to collect logs from M365 Who this book is for This book is for cybersecurity professionals, incident responders, and IT professionals adapting to the paradigm shift toward cloud-centric environments. Anyone seeking a comprehensive guide to investigating security incidents in popular cloud platforms such as AWS, Azure, and GCP, as well as Microsoft 365, Google Workspace, and containerized environments like Kubernetes will find this book useful. Whether you're a seasoned professional or a newcomer to cloud security, this book offers insights and practical knowledge to enable you to handle and secure cloud-based infrastructure.

Cyber Crime, Security and Digital Intelligence

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Author :
Publisher : Routledge
ISBN 13 : 1317155351
Total Pages : 301 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Cyber Crime, Security and Digital Intelligence by : Mark Johnson

Download or read book Cyber Crime, Security and Digital Intelligence written by Mark Johnson and published by Routledge. This book was released on 2016-05-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's digital economy is uniquely dependent on the Internet, yet few users or decision makers have more than a rudimentary understanding of the myriad of online risks that threaten us. Cyber crime is one of the main threats to the integrity and availability of data and systems. From insiders to complex external attacks and industrial worms, modern business faces unprecedented challenges; and while cyber security and digital intelligence are the necessary responses to this challenge, they are understood by only a tiny minority. In his second book on high-tech risks, Mark Johnson goes far beyond enumerating past cases and summarising legal or regulatory requirements. He describes in plain, non-technical language how cyber crime has evolved and the nature of the very latest threats. He confronts issues that are not addressed by codified rules and practice guidelines, supporting this with over 30 valuable illustrations and tables. Written for the non-technical layman and the high tech risk manager alike, the book also explores countermeasures, penetration testing, best practice principles, cyber conflict and future challenges. A discussion of Web 2.0 risks delves into the very real questions facing policy makers, along with the pros and cons of open source data. In a chapter on Digital Intelligence readers are provided with an exhaustive guide to practical, effective and ethical online investigations. Cyber Crime, Security and Digital Intelligence is an important work of great relevance in today's interconnected world and one that nobody with an interest in either risk or technology should be without.

Cybersecurity Leadership Demystified

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1801819599
Total Pages : 274 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Cybersecurity Leadership Demystified by : Dr. Erdal Ozkaya

Download or read book Cybersecurity Leadership Demystified written by Dr. Erdal Ozkaya and published by Packt Publishing Ltd. This book was released on 2022-01-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain useful insights into cybersecurity leadership in a modern-day organization with the help of use cases Key FeaturesDiscover tips and expert advice from the leading CISO and author of many cybersecurity booksBecome well-versed with a CISO's day-to-day responsibilities and learn how to perform them with easeUnderstand real-world challenges faced by a CISO and find out the best way to solve themBook Description The chief information security officer (CISO) is responsible for an organization's information and data security. The CISO's role is challenging as it demands a solid technical foundation as well as effective communication skills. This book is for busy cybersecurity leaders and executives looking to gain deep insights into the domains important for becoming a competent cybersecurity leader. The book begins by introducing you to the CISO's role, where you'll learn key definitions, explore the responsibilities involved, and understand how you can become an efficient CISO. You'll then be taken through end-to-end security operations and compliance standards to help you get to grips with the security landscape. In order to be a good leader, you'll need a good team. This book guides you in building your dream team by familiarizing you with HR management, documentation, and stakeholder onboarding. Despite taking all that care, you might still fall prey to cyber attacks; this book will show you how to quickly respond to an incident to help your organization minimize losses, decrease vulnerabilities, and rebuild services and processes. Finally, you'll explore other key CISO skills that'll help you communicate at both senior and operational levels. By the end of this book, you'll have gained a complete understanding of the CISO's role and be ready to advance your career. What you will learnUnderstand the key requirements to become a successful CISOExplore the cybersecurity landscape and get to grips with end-to-end security operationsAssimilate compliance standards, governance, and security frameworksFind out how to hire the right talent and manage hiring procedures and budgetDocument the approaches and processes for HR, compliance, and related domainsFamiliarize yourself with incident response, disaster recovery, and business continuityGet the hang of tasks and skills other than hardcore security operationsWho this book is for This book is for aspiring as well as existing CISOs. This book will also help cybersecurity leaders and security professionals understand leadership in this domain and motivate them to become leaders. A clear understanding of cybersecurity posture and a few years of experience as a cybersecurity professional will help you to get the most out of this book.

Public Speaking, Simplified and Demystified. Communication basics to create lasting impressions!

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Author :
Publisher : Lulu.com
ISBN 13 : 1927914701
Total Pages : 102 pages
Book Rating : 4.9/5 (279 download)

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Book Synopsis Public Speaking, Simplified and Demystified. Communication basics to create lasting impressions! by : H. E. CRUX

Download or read book Public Speaking, Simplified and Demystified. Communication basics to create lasting impressions! written by H. E. CRUX and published by Lulu.com. This book was released on 2016-09-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public speaking is not something you study, it`s something you DO. Finally, a no nonsense, common sense, and practical approach to speaking in public. Public Speaking Simplified and Demystified is a step-by-step method to not only speaking and presenting like a pro, but a guide on how to make a lasting impression.

Discounted Cash Flow Demystified

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Author :
Publisher : Xspurts.com
ISBN 13 : 1776849582
Total Pages : 228 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Discounted Cash Flow Demystified by : Luna Z. Rainstorm

Download or read book Discounted Cash Flow Demystified written by Luna Z. Rainstorm and published by Xspurts.com. This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Don't let the complexity of DCF scare you away from its potential benefits." If you want to master the art of budgeting with Discounted Cash Flow (DCF), look no further than Discounted Cash Flow Demystified: A Comprehensive Guide to DCF Budgeting. This book offers a thorough and accessible introduction to DCF analysis, from the basics to advanced applications across a wide range of industries. The book begins with an overview of the essential concepts behind DCF, including the time value of money, risk and return, and the mathematics of DCF. It then walks readers through the components of a DCF budget, including cash inflows, cash outflows, and net present value. Readers will also learn how to build their own DCF budget, including estimating future cash flows, determining the discount rate, and calculating net present value. The book includes detailed guidance on how to conduct sensitivity analysis, which can help users identify variations in cash flow estimates and changes in the discount rate. The book also covers advanced topics in DCF budgeting, such as the adjusted present value method, real option valuation, and DCF for startup businesses. Readers will also learn how to apply DCF analysis to other areas, such as debt management, personal financial planning, non-profit organizations, government budgeting, and corporate social responsibility. In addition to practical guidance, the book includes case studies that illustrate successful and failed attempts at DCF budgeting. Readers will also find information on the future of DCF budgeting, including trends and innovations in the field, cultural and ethical considerations, and resources for further learning. Whether you are a finance student, a professional analyst, or simply someone interested in improving your budgeting skills, Discounted Cash Flow Demystified is the ultimate guide to DCF analysis. With clear explanations, real-world examples, and practical tools and techniques, this book will help you unlock the power of DCF and take your budgeting to the next level.Table of Contents: Understanding the Basics of Discounted Cash Flow (DCF) What is Discounted Cash Flow? Importance of Discounted Cash Flow in Budgeting The Theory Behind Discounted Cash Flow Time Value of Money Risk and Return The Mathematics of DCF Present Value and Future Value Discount Rate Components of a DCF Budget Cash Inflows Cash Outflows Net Present Value Building Your DCF Budget Estimating Future Cash Flows Determining the Discount Rate Calculating Net Present Value Sensitivity Analysis in DCF Budgeting Variations in Cash Flow Estimates Changes in Discount Rate DCF in Capital Budgeting Evaluating Investment Projects Comparing Different Financing Options DCF for Business Valuation Free Cash Flow Forecasting Terminal Value Calculation DCF in Real Estate Investment Estimating Rental Cash Flows Determining Property Value DCF for Stock Valuation Dividend Discount Model Earnings Discount Model Limitations of DCF Budgeting Uncertainty and Risk Dependence on Assumptions Overcoming DCF Limitations Conservative Estimations Regular Review and Adjustment DCF Budgeting Software and Tools Excel for DCF Budgeting Professional Financial Software Case Studies in DCF Budgeting Successful DCF Budgeting Examples Lessons from Failed DCF Budgeting Attempts The Future of DCF Budgeting Impact of Technology on DCF Budgeting Trends and Innovations in DCF Budgeting Advanced Techniques in DCF Budgeting Adjusted Present Value Method Real Option Valuation DCF for Startup Businesses Projecting Cash Flows for Startups Valuing a Startup Using DCF DCF in Mergers and Acquisitions Valuing a Target Company Assessing the Financial Feasibility of a Merger DCF in Debt Management Evaluating Loan Options Assessing the Cost of Debt DCF for Personal Financial Planning Planning for Retirement Estimating the Value of Investments DCF in Non-Profit Organizations Project Evaluation Fund Allocation DCF in Government Budgeting Public Project Evaluation Debt Management DCF and Corporate Social Responsibility Valuing Social and Environmental Impacts Sustainable Investment Analysis DCF in Uncertain Economic Times Role of DCF during Economic Crisis DCF in Post-Covid World Cultural Considerations in DCF Budgeting Differences in DCF Approaches Across the Globe Adapting DCF to Local Contexts Ethical Considerations in DCF Budgeting Manipulation and Misrepresentation Risks Ensuring Ethical Conduct in DCF Budgeting Teaching DCF Budgeting DCF for Finance Students Professional Development in DCF Budgeting A Career in DCF Budgeting Roles and Responsibilities of a DCF Analyst Skills and Qualifications for DCF Professionals Resources for Further Learning Books and Journals on DCF Budgeting Online Resources for DCF Budgeting.ISBN: 9781776849581

Project Management Demystified

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Author :
Publisher : Routledge
ISBN 13 : 1135818533
Total Pages : 232 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Project Management Demystified by : Geoff Reiss

Download or read book Project Management Demystified written by Geoff Reiss and published by Routledge. This book was released on 2013-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the many techniques which have been developed to help you manage projects successfully using very clear objectives within a commercial environment. Examples are drawn from construction, civil engineering, product launches, publishing, computer hardware and software, scientific projects and aerospace.

Derivatives Demystified

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Publisher : John Wiley & Sons
ISBN 13 : 0470971541
Total Pages : 293 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Derivatives Demystified by : Andrew M. Chisholm

Download or read book Derivatives Demystified written by Andrew M. Chisholm and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derivatives are everywhere in the modern world and it is important for everyone in banking, investment and finance to have a good understanding of the subject. Derivatives Demystified provides a step-by-step guide to the subject, enabling the reader to have a solid, working understanding of key derivative products. Adopting a highly accessible approach, the author explains derivative products in straightforward terms and without the complex mathematics that underlie the subject, focusing on practical applications, case studies and examples of how the products are used to solve real-world problems. Derivatives Demystified follows a sequence that is designed to show that, although there are many applications of derivatives, there are only a small number of basic building blocks, namely forwards and futures, swaps and options. The book shows how each building block is applied to different markets and to the solution of various risk management and trading problems. This new edition will be fully revised to reflect the many changes the derivatives markets have seen over the last three years. New material will include a comprehensive history of derivatives, leading up to their use and abuse in the current credit crisis. It will also feature new chapters on regulation and control of derivatives, commodity derivatives, credit derivatives and structured products and new derivative markets including inflation linked and insurance linked products. Derivatives Demystified is essential reading for everyone who operates in the financial markets or within the corporate environment who requires a good understanding of these important financial instruments.

The Magic of NLP Demystified

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Author :
Publisher : Crown House Publishing
ISBN 13 : 184590818X
Total Pages : 181 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis The Magic of NLP Demystified by : Byron Lewis

Download or read book The Magic of NLP Demystified written by Byron Lewis and published by Crown House Publishing. This book was released on 2012-06-20 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Byron A Lewis MA is the director of the Meta Training Institute, a Northwest Educational and Consulting firm specialising in the techniques of Neuro-Linguistic Programming. Frank Pucelik PhD is widely recognised as one of the world's finest trainers in interpersonal communication and success strategies for change.

BIM Demystified

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Author :
Publisher : Routledge
ISBN 13 : 1000705102
Total Pages : 144 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis BIM Demystified by : Steve Race

Download or read book BIM Demystified written by Steve Race and published by Routledge. This book was released on 2019-07-26 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: BIM Demystified is a short, practical introduction to Building Information Modelling (BIM). Addressing BIM from the point of view of mainstream practice as opposed to a cutting-edge technological perspective, it offers a user-friendly yet thorough explanation of a subject which is often swamped by jargon and deluged with spin. Taking a wide view of BIM – encompassing business opportunity, Code of Conduct, cultural issues and the necessity for better legal arrangements too – the book’s chapters range from the BIM ingredients (including objects, parametrics, and standards), to the business case for BIM and how to implement it. BIM requires a shift in attitudes if its benefits are to be obtained – and this book will allow individuals at all levels in any practice to build a firmer understanding of the merits and wider application of the subject. It brings together both managers and technologists within businesses throughout the AECC chain to form better and more valuable propositions for built environment interventions.

Private Equity Demystified

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0198866968
Total Pages : 434 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Private Equity Demystified by : John Gilligan

Download or read book Private Equity Demystified written by John Gilligan and published by Oxford University Press, USA. This book was released on 2020-11-05 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private equity has grown rapidly over the last three decades, yet largely remains poorly understood. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals.

Portfolio and Programme Management Demystified

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Author :
Publisher : Routledge
ISBN 13 : 0415558344
Total Pages : 338 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Portfolio and Programme Management Demystified by : Paul Rayner

Download or read book Portfolio and Programme Management Demystified written by Paul Rayner and published by Routledge. This book was released on 2012-10-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the techniques of multi-project management in a lively, approachable manner, covering budgets, cost control, planning problems and matrix management formulae.

Cloud Computing Demystified for Aspiring Professionals

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1803230576
Total Pages : 474 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Cloud Computing Demystified for Aspiring Professionals by : David Santana

Download or read book Cloud Computing Demystified for Aspiring Professionals written by David Santana and published by Packt Publishing Ltd. This book was released on 2023-03-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain in-depth knowledge of cloud computing concepts and apply them to accelerate your career in any cloud engineering role Key FeaturesGet to grips with key cloud computing concepts, cloud service providers, and best practicesExplore demonstrations for cloud computing models using real-world examplesAdopt the self-paced learning strategy and get industry-ready for cloud engineering rolesPurchase of the print or Kindle book includes a free eBook in the PDF formatBook Description If you want to upskill yourself in cloud computing domains to thrive in the IT industry, then you've come to the right place. Cloud Computing Demystified for Aspiring Professionals helps you to master cloud computing essentials and important technologies offered by cloud service providers needed to succeed in a cloud-centric job role. This book begins with an overview of transformation from traditional to modern-day cloud computing infrastructure, and various types and models of cloud computing. You'll learn how to implement secure virtual networks, virtual machines, and data warehouse resources including data lake services used in big data analytics — as well as when to use SQL and NoSQL databases and how to build microservices using multi-cloud Kubernetes services across AWS, Microsoft Azure, and Google Cloud. You'll also get step-by-step demonstrations of infrastructure, platform, and software cloud services and optimization recommendations derived from certified industry experts using hands-on tutorials, self-assessment questions, and real-world case studies. By the end of this book, you'll be ready to successfully implement cloud computing standardized concepts, services, and best practices in your workplace. What you will learnGain insights into cloud computing essentials and public, private, hybrid, and multi-cloud deployment modelsExplore core cloud computing services such as IaaS, PaaS, and SaaSDiscover major public cloud providers such as AWS, Microsoft, and GoogleUnlock the power of IaaS, PaaS, and SaaS with AWS, Azure, and GCPCreate secure networks, containers, Kubernetes, compute, databases, and API services on cloudDevelop industry-based cloud solutions using real-world examplesGet recommendations on exam preparation for cloud accreditationsWho this book is for The book is for aspiring cloud engineers, as well as college graduates, IT enthusiasts, and beginner-level cloud practitioners looking to get into cloud computing or transforming their career and upskilling themselves in a cloud engineering role in any industry. A basic understanding of networking, database development, and data analysis concepts and experience in programming languages such as Python and C# will help you get the most out of this book.

Borderline Personality Disorder Demystified, Revised Edition

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Author :
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738220256
Total Pages : 329 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Borderline Personality Disorder Demystified, Revised Edition by : Robert O. Friedel

Download or read book Borderline Personality Disorder Demystified, Revised Edition written by Robert O. Friedel and published by Da Capo Lifelong Books. This book was released on 2018-02-20 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative guide to understanding and living with borderline personality disorder, now fully revised and updated Millions of Americans suffer from borderline personality disorder (BPD), a psychiatric condition marked by extreme emotional instability, erratic and self-destructive behavior, and tumultuous relationships. Though it was once thought to be untreatable, today researchers and clinicians know that there is every reason for hope. Dr. Robert Friedel, a leading expert and pioneer in pharmacological treatment for BPD, combines his extensive knowledge and personal experience into this comprehensive guide. Borderline Personality Disorder Demystified shares: The latest findings on the course and causes of the disorder Up-to-date information on diagnosis An accessible overview of cutting-edge treatment options For those who have been diagnosed and those who think they may have the illness, and for the family and friends who love and support them, this book illuminates new information and points the way to an ever more hopeful future. The revised edition includes new forewords from Donald W. Black, MD, and Nancee S. Blum, MSW, and family educators James and Diane Hall.

Healthcare Informatics DeMYSTiFieD

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007182054X
Total Pages : 380 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Healthcare Informatics DeMYSTiFieD by : Jim Keogh

Download or read book Healthcare Informatics DeMYSTiFieD written by Jim Keogh and published by McGraw Hill Professional. This book was released on 2014-09-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick and easy way to master healthcare technologyand use your knowledge in real-world situations If you're looking for a fun, fast review that boils healthcare informatics down to its most essential, must-know points, your search ends here! HealthcareInformatics Demystified is a complete yet concise overview of today's healthcare information technology.This guide introduces you to topics such as computerphysician order entry (CPOE), electronic medicationadministration records (eMARs), decision support systems, and more. You will learn how to maintain electronic medical records (EMRs), use telemedicine to coordinate healthcare management, and safeguard a patient's privacy during treatment. Studying is easy and effective with key objectives,important terms, brief overviews, tables and diagrams, and NCLEX-style questions throughout the book. At the end is a comprehensive final exam that covers all the content found in Healthcare Informatics Demystified. This fast and easy guide features: Clear learning objectives and key terms to keep you on track A time-saving approach to performing better on an exam or at work Chapter review questions and final exam at the end of the book Topics presented in a build-on-whatyou- learn approach Glossary of key terms Simple enough for a student but comprehensive enough for a professional, Healthcare Informatics DeMYSTiFieD is your shortcut to mastering the basics oftoday’s healthcare technology.

Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells

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Author :
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 155 pages
Book Rating : 4./5 ( download)

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Book Synopsis Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells by : Shu Chen Hou

Download or read book Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.

Software Estimation

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Author :
Publisher : Microsoft Press
ISBN 13 : 0735637032
Total Pages : 466 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Software Estimation by : Steve McConnell

Download or read book Software Estimation written by Steve McConnell and published by Microsoft Press. This book was released on 2006-02-22 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often referred to as the “black art” because of its complexity and uncertainty, software estimation is not as difficult or puzzling as people think. In fact, generating accurate estimates is straightforward—once you understand the art of creating them. In his highly anticipated book, acclaimed author Steve McConnell unravels the mystery to successful software estimation—distilling academic information and real-world experience into a practical guide for working software professionals. Instead of arcane treatises and rigid modeling techniques, this guide highlights a proven set of procedures, understandable formulas, and heuristics that individuals and development teams can apply to their projects to help achieve estimation proficiency. Discover how to: Estimate schedule and cost—or estimate the functionality that can be delivered within a given time frame Avoid common software estimation mistakes Learn estimation techniques for you, your team, and your organization * Estimate specific project activities—including development, management, and defect correction Apply estimation approaches to any type of project—small or large, agile or traditional Navigate the shark-infested political waters that surround project estimates When many corporate software projects are failing, McConnell shows you what works for successful software estimation.