Deconstructing Logo Design

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Deconstructing Logo Design

Author : Matthew Healey
Publisher : Rotovision
ISBN 13 : 9782888930815
Total Pages : 0 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Deconstructing Logo Design by : Matthew Healey

Download or read book Deconstructing Logo Design written by Matthew Healey and published by Rotovision. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deconstructing Logo Design is a practical and inspirational guide to logo design. The book works on two levels—on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. “Focus On” sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Deconstructing Logo Design allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.

Deconstructing Product Design

Author : William Lidwell
Publisher : Rockport Pub
ISBN 13 : 1592537391
Total Pages : 241 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Deconstructing Product Design by : William Lidwell

Download or read book Deconstructing Product Design written by William Lidwell and published by Rockport Pub. This book was released on 2011-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers critical analyses of one hundred innovative products to examine their design and assess patterns of success or failure.

Deconstructing logo design

Author : Matthew Healey
Publisher :
ISBN 13 : 9788857600604
Total Pages : 240 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Deconstructing logo design by : Matthew Healey

Download or read book Deconstructing logo design written by Matthew Healey and published by . This book was released on 2012 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design DNA - Logos

Author : Matthew Healey
Publisher : HOW Books
ISBN 13 : 9781440310331
Total Pages : 0 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Design DNA - Logos by : Matthew Healey

Download or read book Design DNA - Logos written by Matthew Healey and published by HOW Books. This book was released on 2010-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo design continues to be in the top most popular categories for graphic design books. Shows successful international logo solutions Provides useful and practical information that designers can apply to their own work Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. "Focus On" sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.

Good Design

Author : Terry Marks
Publisher : Rockport Publishers
ISBN 13 : 1616736232
Total Pages : 208 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Good Design by : Terry Marks

Download or read book Good Design written by Terry Marks and published by Rockport Publishers. This book was released on 2009-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author polls several designers of different age groups and phases in their careers about what they consider â€œgood designâ€?. Each has selected an existing design piece they feel to be good, based on their personal definition of what â€œgoodâ€? is. The author also takes a critical look at the design to determine if it is effective with its target market and interviews the designer of the piece to unlock the concept behind the design. By taking this backwards approach through designâ€”from completed piece back to conceptionâ€”readers will discover why the design works and how they can use this information in their own projects.

No More Rules

Author : Rick Poynor
Publisher : Laurence King Publishing
ISBN 13 : 9781856692298
Total Pages : 200 pages
Book Rating : 4.6/5 (922 download)

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Book Synopsis No More Rules by : Rick Poynor

Download or read book No More Rules written by Rick Poynor and published by Laurence King Publishing. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.

999 Logo Design Elements

Author : Daniel Donnelly
Publisher :
ISBN 13 : 1610580311
Total Pages : 212 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis 999 Logo Design Elements by : Daniel Donnelly

Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Logo Design that Works

Author : Lisa Silver
Publisher :
ISBN 13 : 156496759X
Total Pages : 148 pages
Book Rating : 4.5/5 (649 download)

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Book Synopsis Logo Design that Works by : Lisa Silver

Download or read book Logo Design that Works written by Lisa Silver and published by . This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

Logo Decode

Author : Wang Shaoqiang
Publisher :
ISBN 13 : 9788416504169
Total Pages : 0 pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Logo Decode by : Wang Shaoqiang

Download or read book Logo Decode written by Wang Shaoqiang and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Deconstruction focuses on how logo and branding come into being and digs out the design stories behind logo development.

Really Good Logos Explained

Author : Margo Chase
Publisher : Rockport Publishers
ISBN 13 : 161673891X
Total Pages : 288 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Really Good Logos Explained by : Margo Chase

Download or read book Really Good Logos Explained written by Margo Chase and published by Rockport Publishers. This book was released on 2008-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

The Elements of Logo Design

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Elements of Logo Design by : Alex W. White

Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Graphic Design

Author : Walker Art Center
Publisher :
ISBN 13 : 9780935640984
Total Pages : 0 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Graphic Design by : Walker Art Center

Download or read book Graphic Design written by Walker Art Center and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published on the occasion of an exhibition held at the Walker Art Center, Minneapolis, Minn. and four other institutions between Oct. 22. 2011 and Dec. 2013.

The Best of Letterhead & Logo Design

Author : Mine Design
Publisher : Rockport Pub
ISBN 13 : 159253791X
Total Pages : 352 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis The Best of Letterhead & Logo Design by : Mine Design

Download or read book The Best of Letterhead & Logo Design written by Mine Design and published by Rockport Pub. This book was released on 2012-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Letterhead and Logo Design now compiles the most creative and inspiring work in the field in a stunning collection featuring the best of the past four volumes. From well-known design leaders, new design firms, and cutting-edge artists, this collection includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. This book is an invaluable resource for both design firms and their clients who are looking for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Logo Design Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Decoding Design

Author : Maggie Macnab
Publisher : HOW Books
ISBN 13 : 9781581809695
Total Pages : 224 pages
Book Rating : 4.8/5 (96 download)

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Book Synopsis Decoding Design by : Maggie Macnab

Download or read book Decoding Design written by Maggie Macnab and published by HOW Books. This book was released on 2008-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.

Principles of Logo Design

Author : George Bokhua
Publisher : Rockport Publishers
ISBN 13 : 0760376522
Total Pages : 226 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Principles of Logo Design by : George Bokhua

Download or read book Principles of Logo Design written by George Bokhua and published by Rockport Publishers. This book was released on 2022-08-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Designing Logos

Author : Jack Gernsheimer
Publisher : Simon and Schuster
ISBN 13 : 1581157517
Total Pages : 312 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Designing Logos by : Jack Gernsheimer

Download or read book Designing Logos written by Jack Gernsheimer and published by Simon and Schuster. This book was released on 2010-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.