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Decoded

Author : Jay-Z
Publisher : One World
ISBN 13 : 1588369595
Total Pages : 337 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Decoded by : Jay-Z

Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

Decoded

Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Decoded by : Phil Barden

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded

Author : Mai Jia
Publisher : Penguin UK
ISBN 13 : 0241961998
Total Pages : 320 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Decoded by : Mai Jia

Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

The Book of Revelation Decoded

Author : Rabbi Kirt a Schneider
Publisher : Charisma Media
ISBN 13 : 1629991090
Total Pages : 260 pages
Book Rating : 4.6/5 (299 download)

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Book Synopsis The Book of Revelation Decoded by : Rabbi Kirt a Schneider

Download or read book The Book of Revelation Decoded written by Rabbi Kirt a Schneider and published by Charisma Media. This book was released on 2017 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

GMOs Decoded

Author : Sheldon Krimsky
Publisher : MIT Press
ISBN 13 : 0262039192
Total Pages : 215 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis GMOs Decoded by : Sheldon Krimsky

Download or read book GMOs Decoded written by Sheldon Krimsky and published by MIT Press. This book was released on 2019-03-12 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debate over genetically modified organisms: health and safety concerns, environmental impact, and scientific opinions. Since they were introduced to the market in the late 1990s, GMOs (genetically modified organisms, including genetically modified crops), have been subject to a barrage of criticism. Agriculture has welcomed this new technology, but public opposition has been loud and scientific opinion mixed. In GMOs Decoded, Sheldon Krimsky examines the controversies over GMOs—health and safety concerns, environmental issues, the implications for world hunger, and the scientific consensus (or lack of one). He explores the viewpoints of a range of GMO skeptics, from public advocacy groups and nongovernmental organizations to scientists with differing views on risk and environmental impact. Krimsky explains the differences between traditional plant breeding and “molecular breeding” through genetic engineering (GE); describes early GMO products, including the infamous Flavr Savr tomato; and discusses herbicide-, disease-, and insect-resistant GE plants. He considers the different American and European approaches to risk assessment, dueling scientific interpretations of plant genetics, and the controversy over labeling GMO products. He analyzes a key 2016 report from the National Academies of Sciences on GMO health effects and considers the controversy over biofortified rice (Golden Rice)—which some saw as a humanitarian project and others as an exercise in public relations. Do GMO crops hold promise or peril? By offering an accessible review of the risks and benefits of GMO crops, and a guide to the controversies over them, Krimsky helps readers judge for themselves.

MBE Decoded

Author : Mary Basick
Publisher : Aspen Publishing
ISBN 13 : 1543830919
Total Pages : 641 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis MBE Decoded by : Mary Basick

Download or read book MBE Decoded written by Mary Basick and published by Aspen Publishing. This book was released on 2021-04-12 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: MBE Decoded is a fresh approach to MBE study which makes the vast amount of MBE tested rules manageable and understandable. The authors fully analyzed all NCBE released MBE questions to determine rule coverage and identify common testing patterns so you don’t have to. This book can be used during law school for early bar preparation or during intensive bar preparation by first-time takers and repeat bar takers who struggled on the MBE the first time. This book is a great resource for students to get essential MBE practice before they fully “know” the law, allowing students to get additional essential practice recognizing the fact patterns and testing styles that are key to passing. Pedagogically, this book encourages students to engage with the material, develop deep rule understanding, gain MBE pattern recognition, and aids in critical memorization efforts. Professors and student will benefit from: MBE black letter law subject matter outlines that are clear and concise with key terms bolded. Identification of the most frequently tested MBE rules. Summary charts to help you understand confusing topics and how they interrelate. MBE tips to improve accuracy and understanding of how the rules apply to fact patterns. Decoy tips to help you avoid picking the wrong answer when more than one good option is available. Examples, pulled from NCBE MBE released questions, which illustrate how the rules are MBE tested. Bullet point memorization cheat sheets. Guided MBE question deconstructions illustrating best MBE solving practices. A guide on how to effectively solve MBE questions with troubleshooting tips to help improve your accuracy. Guidance on effectively taking an MBE exam online.

Skincare Decoded

Author : Victoria Fu
Publisher : Simon and Schuster
ISBN 13 : 1681885646
Total Pages : 240 pages
Book Rating : 4.6/5 (818 download)

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Book Synopsis Skincare Decoded by : Victoria Fu

Download or read book Skincare Decoded written by Victoria Fu and published by Simon and Schuster. This book was released on 2021-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really need a ten-step skincare regimen? Is that $100 eye cream worth it? And what the heck are “actives” anyway? In this book two professional chemists and beauty industry insiders tell all. Depending on who you listen to, the secret to beautiful skin is microbiomes. Or Korean rice water. Or maybe a dermaplaning tool. It feels like you need a degree in chemistry to even understand what these products are, and if they live up to the hype. Luckily, Victoria Fu and Gloria Lu, professional skincare chemists have done that work so you don’t have to. The science may seem complicated, but this book will show you how simple it can be, giving you what you need to make informed decisions about your skin (and your wallet). Skincare Actives? Technically, cat sneezes could count. SPF? Yep, super important. Caffeine serums? The science is still out. CBD additives? Not enough studies yet, so the jury’s still out. The authors are the creators behind the popular Chemist Confessions Instagram, and this book brings the sass, humor, and solid information they’re known for. Additional chapters address the best ingredients for every skin type, and reveal the only four products you really need.

Girl Decoded

Author : Rana el Kaliouby
Publisher : Crown Currency
ISBN 13 : 1984824775
Total Pages : 362 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Girl Decoded by : Rana el Kaliouby

Download or read book Girl Decoded written by Rana el Kaliouby and published by Crown Currency. This book was released on 2020-04-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a captivating memoir, an Egyptian American visionary and scientist provides an intimate view of her personal transformation as she follows her calling—to humanize our technology and how we connect with one another. LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A vivid coming-of-age story and a call to each of us to be more mindful and compassionate when we interact online.”—Arianna Huffington NAMED ONE OF THE BEST BOOKS OF THE YEAR BY PARADE Rana el Kaliouby is a rarity in both the tech world and her native Middle East: a Muslim woman in charge in a field that is still overwhelmingly white and male. Growing up in Egypt and Kuwait, el Kaliouby was raised by a strict father who valued tradition—yet also had high expectations for his daughters—and a mother who was one of the first female computer programmers in the Middle East. Even before el Kaliouby broke ground as a scientist, she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream. After earning her PhD at Cambridge, el Kaliouby, now the divorced mother of two, moved to America to pursue her mission to humanize technology before it dehumanizes us. The majority of our communication is conveyed through nonverbal cues: facial expressions, tone of voice, body language. But that communication is lost when we interact with others through our smartphones and devices. The result is an emotion-blind digital universe that impairs the very intelligence and capabilities—including empathy—that distinguish human beings from our machines. To combat our fundamental loss of emotional intelligence online, she cofounded Affectiva, the pioneer in the new field of Emotion AI, allowing our technology to understand humans the way we understand one another. Girl Decoded chronicles el Kaliouby’s journey from being a “nice Egyptian girl” to becoming a woman, carving her own path as she revolutionizes technology. But decoding herself—learning to express and act on her own emotions—would prove to be the biggest challenge of all.

Software Design Decoded

Author : Marian Petre
Publisher : MIT Press
ISBN 13 : 026255304X
Total Pages : 0 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Software Design Decoded by : Marian Petre

Download or read book Software Design Decoded written by Marian Petre and published by MIT Press. This book was released on 2025-05-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging, illustrated collection of insights revealing the practices and principles that expert software designers use to create great software. What makes an expert software designer? It is more than experience or innate ability. Expert software designers have specific habits, learned practices, and observed principles that they apply deliberately during their design work. This book offers sixty-six insights, distilled from years of studying experts at work, that capture what successful software designers actually do to create great software. The book presents these insights in a series of two-page illustrated spreads, with the principle and a short explanatory text on one page, and a drawing on the facing page. For example, “Experts generate alternatives” is illustrated by the same few balloons turned into a set of very different balloon animals. The text is engaging and accessible; the drawings are thought-provoking and often playful. Organized into such categories as “Experts reflect,” “Experts are not afraid,” and “Experts break the rules,” the insights range from “Experts prefer simple solutions” to “Experts see error as opportunity.” Readers learn that “Experts involve the user”; “Experts take inspiration from wherever they can”; “Experts design throughout the creation of software”; and “Experts draw the problem as much as they draw the solution.” One habit for an aspiring expert software designer to develop would be to read and reread this entertaining but essential little book. The insights described offer a guide for the novice or a reference for the veteran—in software design or any design profession. A companion web site provides an annotated bibliography that compiles key underpinning literature, the opportunity to suggest additional insights, and more.

A Life Decoded

Author : J. Craig Venter
Publisher : Penguin
ISBN 13 : 1101202564
Total Pages : 424 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis A Life Decoded by : J. Craig Venter

Download or read book A Life Decoded written by J. Craig Venter and published by Penguin. This book was released on 2007-10-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The triumphant memoir of the man behind one of the greatest feats in scientific history Of all the scientific achievements of the past century, perhaps none can match the deciphering of the human genetic code, both for its technical brilliance and for its implications for our future. In A Life Decoded, J. Craig Venter traces his rise from an uninspired student to one of the most fascinating and controversial figures in science today. Here, Venter relates the unparalleled drama of the quest to decode the human genome?a goal he predicted he could achieve years earlier and more cheaply than the government-sponsored Human Genome Project, and one that he fulfilled in 2001. A thrilling story of detection, A Life Decoded is also a revealing, and often troubling, look at how science is practiced today.

The Decoded Company

Author : Leerom Segal
Publisher : Penguin
ISBN 13 : 0698152158
Total Pages : 215 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Decoded Company by : Leerom Segal

Download or read book The Decoded Company written by Leerom Segal and published by Penguin. This book was released on 2014-02-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

Race Decoded

Author : Catherine Bliss
Publisher : Stanford University Press
ISBN 13 : 0804782059
Total Pages : 281 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Race Decoded by : Catherine Bliss

Download or read book Race Decoded written by Catherine Bliss and published by Stanford University Press. This book was released on 2012-05-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, with the success of the Human Genome Project, scientists declared the death of race in biology and medicine. But within five years, many of these same scientists had reversed course and embarked upon a new hunt for the biological meaning of race. Drawing on personal interviews and life stories, Race Decoded takes us into the world of elite genome scientists—including Francis Collins, director of the NIH; Craig Venter, the first person to create a synthetic genome; and Spencer Wells, National Geographic Society explorer-in-residence, among others—to show how and why they are formulating new ways of thinking about race. In this original exploration, Catherine Bliss reveals a paradigm shift, both at the level of science and society, from colorblindness to racial consciousness. Scientists have been fighting older understandings of race in biology while simultaneously promoting a new grand-scale program of minority inclusion. In selecting research topics or considering research design, scientists routinely draw upon personal experience of race to push the public to think about race as a biosocial entity, and even those of the most privileged racial and social backgrounds incorporate identity politics in the scientific process. Though individual scientists may view their positions differently—whether as a black civil rights activist or a white bench scientist—all stakeholders in the scientific debates are drawing on memories of racial discrimination to fashion a science-based activism to fight for social justice.

Amazon Decoded

Author : David Gaughran
Publisher :
ISBN 13 : 9789187109416
Total Pages : 326 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Amazon Decoded by : David Gaughran

Download or read book Amazon Decoded written by David Gaughran and published by . This book was released on 2020-08-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Turkey Decoded

Author : Ann Dismorr
Publisher : Saqi Books
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Turkey Decoded by : Ann Dismorr

Download or read book Turkey Decoded written by Ann Dismorr and published by Saqi Books. This book was released on 2008 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth examination of the first predominately Muslim EU candidate state.

Love, Decoded

Author : Jennifer Yen
Publisher : National Geographic Books
ISBN 13 : 0593117557
Total Pages : 0 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Love, Decoded by : Jennifer Yen

Download or read book Love, Decoded written by Jennifer Yen and published by National Geographic Books. This book was released on 2022-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious, heartfelt rom-com about the unexpected consequences of one teen's quest to help her friends find love, perfect for fans of Jenny Han and Jane Austen. High school junior Gigi Wong strives to be the best. After all, that’s what everyone expects of her—her parents, friends, and even potential colleges. Thankfully, her best friend, Kyle, is always there to listen with a smile and a delicious bowl of ramen. Still, with her future—and her dreams—on the line, how is she to stand out when her classmates seem so perfect too? Her answer comes in the form of an app writing contest. If Gigi can secure the nomination to represent her school, she has a chance at a prestigious tech internship. That’s sure to get her applications noticed . . . All she needs is a winning entry. When transfer student and new friend Etta confides that she’s struggling to fit in, it gives Gigi an idea. What if she takes what she’s learned from shadowing her aunt Rose, a professional matchmaker, to create a fun friend-making app? Perfect! When Gigi's app goes viral at school, she's the center of attention--and a major scandal. She never meant to hurt anyone, let alone Etta and Kyle. Can she save all she worked so hard for and the relationships that mean so much to her?

Da Vinci Code Decoded

Author : Martin Lunn
Publisher :
ISBN 13 : 9780972952972
Total Pages : 181 pages
Book Rating : 4.9/5 (529 download)

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Book Synopsis Da Vinci Code Decoded by : Martin Lunn

Download or read book Da Vinci Code Decoded written by Martin Lunn and published by . This book was released on 2004 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Da Vinci Codeis a modern-day publishing phenomenon. With millions of copies in print, it is the most popular adult novel of the 21st Century. In an introductory note, author Dan Brown tells us that “all descriptions of documents and secret rituals . . . are accurate.” But are they? Many scholars and theologians have attacked the book and the “facts” on which it is based. Some claim that Brown is anti-Catholic. Book clubs, reading groups, dedicated web-sites and countless reviews and articles in magazines and newspapers worldwide have fueled the fire, makingDa Vinci Codenot only the most successful book of its kind ever, but also the most controversial. Now Martin Lunn, an expert historian, reveals the truth behind Dan Brown’s research. The reality of Catholic offshoot Opus Dei . . . the hard facts about the bloodline of Christ and King David . . . the origins of the Knights Templar and the infamous Priory of Sion . . . the secrets of Temple Church and Rosslyn Cathedral . . . the real Saunière . . . the mysteries of Rennes-le-Château and much more. Da Vinci Code Decodedalso provides an exhaustive tour of the locations visited by the novel’s characters: The Louvre Museum, l’Eglise de Saint-Sulpice and Rue Haxo in Paris; Château Villette; Temple Church; Westminster Abbey; Newton’s tomb; Chapter House; St. Faith’s Chapel; Rosslyn Chapel and many others. Martin Lunnis a recognized expert in the Davidic bloodline and other issues presented inDa Vinci Code. He has a masters degree in history and an extensive background in journalism. He has lived throughout the Far and Middle East, the US and several countries in Europe, currently residing in Barcelona. He is also Grand Master of the Dragon Society, founded originally in 1408 by King Sigismund of Hungary.

Digital Activism Decoded

Author : Mary C. Joyce
Publisher : IDEA
ISBN 13 : 9781932716603
Total Pages : 244 pages
Book Rating : 4.7/5 (166 download)

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Book Synopsis Digital Activism Decoded by : Mary C. Joyce

Download or read book Digital Activism Decoded written by Mary C. Joyce and published by IDEA. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The media has recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change: from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American non-profits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but have not yet been viewed holistically as a new field of human endeavor. We call this field "digital activism" and its dynamics, practices, misconceptions, and possible futures are presented together for the first time in this book."--Pub. desc.