Dear Mr. a ~ Letters Revealing the Secrets of an Entrepreneur

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Publisher :
ISBN 13 : 9780999574607
Total Pages : 240 pages
Book Rating : 4.5/5 (746 download)

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Book Synopsis Dear Mr. a ~ Letters Revealing the Secrets of an Entrepreneur by : George Black

Download or read book Dear Mr. a ~ Letters Revealing the Secrets of an Entrepreneur written by George Black and published by . This book was released on 2017-12-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any one with a vision for anything is an entrepreneur. Life becomes a real adventure for those who, act on their vision and seize opportunity!Max North, a recent college graduate, is an assistant to an assistant at a large, grain processing operation in Salina, Kansas. Even so, he would prefer to chart his own course rather than be a part of another person¿s vision. So, he pursues his entrepreneurial itch.On July 10, 1941, Max writes a letter to a billionaire in New York City: Mr. A, whom he hopes could be an entrepreneurial sage. Max asks a simple question. Surprisingly, Mr. A responds creating more questions in Max and launching him on an authentic adventure he never imagined, that includes a World War.Throughout their 5 year correspondence Mr. A shares his secrets as an entrepreneur and life wisdom. Ultimately, Mr. A guides Max through his greatest secret: a strategic process called The Next Level Navigator¿.In Dear Mr. A, George Black invites readers to join Max in discovering more about themselves, their passions and purpose by applying the same sage advice Max receives. Included in the text, these applications set the foundation for any successful endeavor, because true success begins with one¿s true self! In addition, readers can develop The Next Level Navigator for their own personal Next Level or for their startup or for their ongoing business, as Max develops his.Ignite your passions, overcome obstacles, and reach your Next Level with Max and Mr. A !

The Next Level Entrepreneur

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Author :
Publisher : Intigro Press, LLC
ISBN 13 : 9780999574621
Total Pages : 240 pages
Book Rating : 4.5/5 (746 download)

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Book Synopsis The Next Level Entrepreneur by : George Black

Download or read book The Next Level Entrepreneur written by George Black and published by Intigro Press, LLC. This book was released on 2019-04-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...I would prefer to chart my own course, rather than work as a part of another person's vision."...writes Max North on July 10, 1941 to Mr. A, a highly successful business magnate, whom he hopes could be an entrepreneurial sage. Max desires to build a great company, but doesn't know how.Surprisingly, Mr. A responds to Max. This begins a far-reaching correspondence revealing many secrets of an entrepreneur while imparting wisdom and guidance one could apply to everyday life.Like Max, the reader will discover both practical business advice and inspiration by reading these letters. As Mr. A says..."Any one with a vision for anything is an entrepreneur. Life becomes a real adventure for those who act on their vision and seize opportunity!"And so it is with Max, as his adventure even includes a World War! Ultimately, Mr. A shares his most treasured secret: The Next Level Navigator®, a no-nonsense, strategic process that can guide any company or person to greatness.George invites the reader to focus their passions by implementing the same guidance Mr. A gives Max through "Sage Advice to Apply" summaries. Next, readers can map their direction by developing their own Next Level Navigator, as Max develops his, all to build a great company! So, join Max and Mr. A and become a NEXT LEVEL Entrepreneur, TODAY!

Dear Founder

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Publisher :
ISBN 13 : 9781250202505
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)

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Book Synopsis Dear Founder by : Maynard Webb

Download or read book Dear Founder written by Maynard Webb and published by . This book was released on 2018-09-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wise, practical, and profitable letters to entrepreneurs, leaders, managers, and business owners in every field--from a leading executive, investor, and business founder More than 600,000 new businesses are launched each year. How can a start-up find the funding it needs to survive? When, if at all, should a company go public? How does an entrepreneur build and manage a workplace--and create a lasting legacy? Maynard Webb has helped found, fund, and grow dozens of successful companies, and has driven strategic change at Salesforce, eBay, Everwise, and Visa, among other worldwide corporations. Known for offering savvy insight, encouragement, and a dose of reality in the form of engaging personal letters to a select group of business leaders, Webb now shares his lessons with the rest of America's aspiring entrepreneurs--at any age and stage in their careers--in Dear Founder. Featuring more than eighty inspiring, informative, and instructive letters, Dear Founder is rich with sound advice on an array of business topics, from turning your idea into a reality to building a culture, to reaching key financial goals. This book is an indispensable guide to navigating the realities, risks, and rewards of being your own boss--and founding the company of your dreams.

How to Run Your Business by The Book

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Publisher : John Wiley & Sons
ISBN 13 : 047052748X
Total Pages : 242 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis How to Run Your Business by The Book by : Dave Anderson

Download or read book How to Run Your Business by The Book written by Dave Anderson and published by John Wiley & Sons. This book was released on 2009-07-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. This is a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. In these turbulent times, quality leadership is the key to surviving and thriving in the business world. You'll learn what the Bible has to say about hiring and training people, managing money, creating a leadership vision, balancing work and life, and achieving your most ambitious business goals. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the Ten Commandments for elevating your people skills Shows you four vital steps for creating a tough-love culture of accountability Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown and How to Deal with Difficult Customers Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.

Bold

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Publisher : Simon and Schuster
ISBN 13 : 1476709580
Total Pages : 336 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Bold by : Peter H. Diamandis

Download or read book Bold written by Peter H. Diamandis and published by Simon and Schuster. This book was released on 2016-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).

How I Became a Famous Novelist

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Publisher : ReadHowYouWant.com
ISBN 13 : 145962503X
Total Pages : 358 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis How I Became a Famous Novelist by : Steve Hely

Download or read book How I Became a Famous Novelist written by Steve Hely and published by ReadHowYouWant.com. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A razor - sharp evisceration of celebrity culture and literary fame, How I Became a Famous Novelist is a satirical novel masquerading as a tell - all memoir. Sick of life as he knows it, Pete Tarslaw sets out to write a bestselling novel, armed with a formula for success cobbled together from previous bestsellers: he abandons truth, relies heavily on lyrical prose, creates a club with a mysterious mission, includes a murder and invokes ''confusing sadness'' at the end. Once the sales rankings for his novel The Tornado Ashes Club start their meteoric rise - thanks to a Christian evangelist, a recovering teen starlet and Law and Order: Criminal Intent - Tarslaw's inevitable decline looms, and his fall from grace will be nothing short of spectacular. How I Became a Famous Novelist is the hilarious tale of how Pete Tarslaw's ''pile of garbage'' became the most talked about, read, admired and reviled novel in America. It will change everything you think you know - about literature, appearance, truth, beauty, and those people out there who still care about books.

Management

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Publisher :
ISBN 13 : 9789814986243
Total Pages : 770 pages
Book Rating : 4.9/5 (862 download)

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Book Synopsis Management by : Richard L. Daft

Download or read book Management written by Richard L. Daft and published by . This book was released on 2021 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Harder You Work, the Luckier You Get

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Publisher : Simon & Schuster
ISBN 13 : 1501164783
Total Pages : 336 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Harder You Work, the Luckier You Get by : Joe Ricketts

Download or read book The Harder You Work, the Luckier You Get written by Joe Ricketts and published by Simon & Schuster. This book was released on 2019-11-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire. Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything. The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion. A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.

The Bezos Letters

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Publisher : Morgan James Publishing
ISBN 13 : 1642793337
Total Pages : 218 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis The Bezos Letters by : Steve Anderson

Download or read book The Bezos Letters written by Steve Anderson and published by Morgan James Publishing. This book was released on 2019-07-23 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A perceptive look at [the] Amazon founder’s annual shareholder letters, extracting 14 key ‘growth principles’ that [businesses] can use to scale up.” —Publishers Weekly Jeff Bezos created Amazon, the fastest company to reach $100 billion in sales ever, making him the richest man in the world. Business owners marvel at Amazon’s success, but don’t realize they have the answers right at their fingertips as Bezos reveals his hidden roadmap in his annual letters to shareholders. For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful?fast! “So much of what Steve Anderson has uncovered about Jeff Bezos and Amazon reminds me of the legacy of Walt Disney. Walt had a vision and made it happen; Jeff had a vision and made it happen; and you, too, can make your vision happen—and make it happen faster and easier using the principle’s Steve has laid out in The Bezos Letters.” —Lee Cockerell, former executive Vice President of Walt Disney World Resorts and author of Creating Magic: Common Sense Business Strategies from a Life at Disney “If you ever wanted a manual for building and growing your business, this is it.” —Dan Miller, New York Times–bestselling author of 48 Days to the Work You Love

The Secret of Our Success

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691178437
Total Pages : 464 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Secret of Our Success by : Joseph Henrich

Download or read book The Secret of Our Success written by Joseph Henrich and published by Princeton University Press. This book was released on 2017-10-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

The House of Getty

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Publisher : Bloomsbury Publishing
ISBN 13 : 1448203767
Total Pages : 565 pages
Book Rating : 4.4/5 (482 download)

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Book Synopsis The House of Getty by : Russell Miller

Download or read book The House of Getty written by Russell Miller and published by Bloomsbury Publishing. This book was released on 2011-09-28 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of the Getty family as featured in the TV series Trust and the movie All the Money in the World Boardroom battles, sex, money, drugs, power, crime, tragedy, and family intrigue; at the centre stands the figure of John Paul Getty, the grandfather, an eccentric oil billionaire believed to have been the richest man in the world. Married and divorced five times, he had five sons, and yet was cheated of his dearest ambition-to found an oil dynasty. His angelic youngest son died at age twelve after years of illness. Of the remaining four sons, three proved to be hopeless businessmen and, one by one, dropped out of Getty Oil. Only one had the talent to take the helm of the family business, and he was groomed for the part. And then he killed himself. With his cherished hopes of a family dynasty crushed, John Paul built a magnificent museum as a monument for all time to his success. But money tainted even his philanthropy; the Getty Museum has become feared for its wealth and ability to pillage the art market. In the manoeuvering that followed John Paul's death, Getty Oil was sold; Texaco acquired it for $9.9 billion, the biggest corporate takeover in history. Award-winning journalist and writer Russell Miller brings us the extraordinary and often disturbing story of a unique American family. From the pioneering days in the Oklahoma oil fields to the bitter struggles over Getty Oil, we follow the rise and fall of three generations, all cursed with the Midas touch.

Letters to a Young Entrepreneur

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Author :
Publisher : Ricardo Levy
ISBN 13 : 9780996670609
Total Pages : 208 pages
Book Rating : 4.6/5 (76 download)

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Book Synopsis Letters to a Young Entrepreneur by : Ricardo B Levy Phd

Download or read book Letters to a Young Entrepreneur written by Ricardo B Levy Phd and published by Ricardo Levy. This book was released on 2015-09-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Letters to a Young Entrepreneur speaks to everyone with an entrepreneurial spirit, capturing the personal challenges encountered in actualizing a vision. In fifteen letters, each distilling the essence of significant insights, the author reflects upon experiences that have enabled and inspired his journey. Penned with candor and clarity, this book sharpens our sensitivity to the human dynamics and complexities of growing an extraordinary business while preserving essential inner qualities and values that augment leadership and life.

Narrative and Discursive Approaches in Entrepreneurship

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1845421477
Total Pages : 326 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Narrative and Discursive Approaches in Entrepreneurship by : Chris Steyaert

Download or read book Narrative and Discursive Approaches in Entrepreneurship written by Chris Steyaert and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research The book delivers what it promises: a map of the uses of narrative methods in entrepreneurship studies. It is both an interesting contribution to the field and an important methodological handbook for all entrepreneurship researchers who are thinking of adopting qualitative methods in their inquiries. However, it may also be read with advantage by other researchers using ethnography as their main methodological approach to social studies. . . The aim of the book is to show how narratives can enrich entrepreneurship studies, a goal that in my opinion is aptly fulfilled. Monika Kostera, Scandinavian Journal of Management . . . the contributors in this text breathe fresh and imaginative linguistic resources and narrative/discursive frames of reference into the inquiry of entrepreneurial activities. The anecdote, the narrative, the metaphorical, the discursive and the dramaturgical are significant therefore, not only because they bring to the surface voices, emotions, processes and the relationality of (everyday) entrepreneurial activity that have possibly been previously silenced. But also, to paraphrase Steyaert, these approaches highlight the controversial and interactive aspects of the research process. . . The text is welcome because it treats narrative in a serious and scholarly way. Denise Fletcher, International Small Business Journal In their edited book Narrative and Discursive Approaches in Entrepreneurship, Daniel Hjorth and Chris Steyaert provide a fascinating glimpse into a perspective on entrepreneurship that will be enlightening for many readers. Entrepreneurship authors typically talk about theory, methods, and data as if a straight-forward linear process united them all, and making sense of entrepreneurship was simply a matter of knowing how to interpret one s findings . By contrast, the authors in this volume propose narrative and discursive approaches in which the contributing authors emphasize rich description, reflexive conceptualization, and interpretations offered as part of the story itself. They draw upon an international set of cases, including Russia, Sweden, Denmark, Norway, Venezuela, and North America. The cases themselves make for fascinating reading, quite apart from what we learn about the difficulties of imposing a particular interpretation on a given story. For example, taxi drivers in Caracas, management consultants in Denmark, and women entrepreneurs in northern Norway all make for fascinating narratives from which to understand the entrepreneurial process. Unlike many edited books which have no plot , the editors have included opening and closing sections that link the chapters, offer alternative readings of them, and propose new and expansive ways of thinking about entrepreneurship. Howard Aldrich, University of North Carolina at Chapel Hill, US Daniel Hjorth and Chris Steyaert set out to advance the study of entrepreneurship by refocusing the lens of discovery from economics, management and marketing to other paradigmatic stances in social sciences and humanities like anthropology and literary studies. The result is a provocative collection of chapters that inspire the reader to consider and explore new ideas and research practice that incorporate both the context and place of entrepreneurship. From the perceptive insights of the editors to the rigorous and provocative discourse of the chapters and thoughtful responses in the conclusion emerges a story, in the best of storytelling tradition, about how a linguistic turn can rouse new insights. The editors ask, how do these texts move you? they entice, provoke, challenge, stimulate and guide. Their implications should be far reaching and required reading for any student of t

Getting Everything You Can Out of All You've Got

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Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.2/5 (845 download)

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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham

Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.

Business Success Secrets

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Publisher : Leaders Press
ISBN 13 : 9781637350522
Total Pages : 394 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Business Success Secrets by : Tamara Nall

Download or read book Business Success Secrets written by Tamara Nall and published by Leaders Press. This book was released on 2021-04-27 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Warren Buffet, Bill Gates and Steve Jobs started out as nothing more than a person with an idea – and ideas are a dime a dozen. The mindset, processes, and teams that you build are where the real magic happens. Leverage the wisdom within Business Success Secrets from Tamara Nall, et al, and discover your own success story! BEYOND THE HIGHLIGHT REEL: AN HONEST, RAW AND REAL LOOK AT SOME OF THE BEST KEPT ENTREPRENEURIAL SECRETS! Buried beneath the impressive awards and accolades of each successful entrepreneur lies the hard-knocks story of the grit, determination, and resourcefulness it took to mount the summit of a dream. What you don’t know is just how much they learned along the way…. Business Success Secrets is a book written for entrepreneurs by entrepreneurs. Forget the flashing banners, false promises of overnight success, and the phony internet gurus – this is business insight straight from the source. Laying it all on the line, each author in the anthology has come together for one singular purpose: to bring you the undiluted truth of what it takes to make your business dream a reality. The only question now is, what’s standing in your way? Start reading now to: embody some of the best kept secrets to successful navigation and leadership learn sustainable methodologies for scalable growth develop a mindset that welcomes challenges and adversity via constant and renewed goal setting and metrics analysis explore the various iterations of the entrepreneurial mindset and how to tailor each one to your own personal brand avoid some of the most common pitfalls and traps for business owners in today’s professional landscape learn how entrepreneurialism is a market open to anyone regardless of age, race, gender, or nationality discover how CEOs, presidents, and founders narrowly avoided major disasters to come out on top learn vicariously from the mistakes of those that have gone before you and propel yourself into the life you’ve always wanted to live! There’s no need to reinvent the wheel! Start your entrepreneurial journey off on the right foot: grab your copy of Business Success Secrets today!

The Small Business Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 592 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Pre-Suasion

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Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).