Database in Depth

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596100124
Total Pages : 234 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis Database in Depth by : C.J. Date

Download or read book Database in Depth written by C.J. Date and published by "O'Reilly Media, Inc.". This book was released on 2005-05-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide sheds light on the principles behind the relational model, which underlies all database products in wide use today. It goes beyond the hype to give you a clear view of the technology -- a view that's not influenced by any vendor or product. Suitable for experienced database developers and designers.

Database Internals

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Publisher : O'Reilly Media
ISBN 13 : 1492040312
Total Pages : 373 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Database Internals by : Alex Petrov

Download or read book Database Internals written by Alex Petrov and published by O'Reilly Media. This book was released on 2019-09-13 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it’s often difficult to understand what each one offers and how they differ. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals. Throughout the book, you’ll explore relevant material gleaned from numerous books, papers, blog posts, and the source code of several open source databases. These resources are listed at the end of parts one and two. You’ll discover that the most significant distinctions among many modern databases reside in subsystems that determine how storage is organized and how data is distributed. This book examines: Storage engines: Explore storage classification and taxonomy, and dive into B-Tree-based and immutable Log Structured storage engines, with differences and use-cases for each Storage building blocks: Learn how database files are organized to build efficient storage, using auxiliary data structures such as Page Cache, Buffer Pool and Write-Ahead Log Distributed systems: Learn step-by-step how nodes and processes connect and build complex communication patterns Database clusters: Which consistency models are commonly used by modern databases and how distributed storage systems achieve consistency

Database in Depth

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449342647
Total Pages : 232 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Database in Depth by : C.J. Date

Download or read book Database in Depth written by C.J. Date and published by "O'Reilly Media, Inc.". This book was released on 2005-05-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the principles behind the relational model, which is fundamental to all database-backed applications--and, consequently, most of the work that goes on in the computing world today. Database in Depth: The Relational Model for Practitioners goes beyond the hype and gets to the heart of how relational databases actually work.Ideal for experienced database developers and designers, this concise guide gives you a clear view of the technology--a view that's not influenced by any vendor or product. Featuring an extensive set of exercises, it will help you: understand why and how the relational model is still directly relevant to modern database technology (and will remain so for the foreseeable future) see why and how the SQL standard is seriously deficient use the best current theoretical knowledge in the design of their databases and database applications make informed decisions in their daily database professional activities Database in Depth will appeal not only to database developers and designers, but also to a diverse field of professionals and academics, including database administrators (DBAs), information modelers, database consultants, and more. Virtually everyone who deals with relational databases should have at least a passing understanding of the fundamentals of working with relational models.Author C.J. Date has been involved with the relational model from its earliest days. An exceptionally clear-thinking writer, Date lays out principle and theory in a manner that is easily understood. Few others can speak as authoritatively the topic of relational databases as Date can.

RDBMS In-Depth

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Publisher : BPB Publications
ISBN 13 : 8194837707
Total Pages : 323 pages
Book Rating : 4.1/5 (948 download)

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Book Synopsis RDBMS In-Depth by : Dr. Madhavi Vaidya

Download or read book RDBMS In-Depth written by Dr. Madhavi Vaidya and published by BPB Publications. This book was released on 2021-02-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and implementing the database management systems concepts in SQL and PL/SQL Ê KEY FEATURESÊÊ _ Practice SQL concepts by writing queries and perform your own data visualization and analysis. _ Gain insights on Entity Relationship Model and how to implement in your business environment. _ Series of question banks and case-studies to develop strong hold on RDBMS concepts. Ê DESCRIPTIONÊÊ Relational Database Management Systems In-Depth brings the fundamental concepts of database management systems to you in more elaborated learning with conceptual clarity of RDBMS.Ê This book brings an extensive coverage of theoretical concepts on types of databases, concepts of relational database management systems, normalization and many more. You will explore exemplification of Entity Relational Model concepts that would teach the readers to design accurate business systems. Backed with a series of examples, you can practice the fundamental concepts of RDBMS and SQL queries including OracleÕs SQL queries, MySQL and SQL Server. In addition to the illustration of concepts on SQL, there is an implementation of crucial business rules using PL/SQL based stored procedures and database triggers.Finally, by the end of this book there is a mention of the useful data oriented technologies like Big Data, Data Lake etc and the crucial role played by such techniques in the current data driven decisions. Throughout the book, you will come across key learnings and key terms that will help you to understand and revise the concepts learned. Along with this, you will also come across questions and case studies by the end of every chapter to prepare for job interviews and certifications. WHAT YOU WILL LEARN _ Depiction of Entity Relationship Model with various business case studies. _ Illustration of the normalization concept to make the database stronger and consistent. _ Designing theÊ successful client-server applications using PL/SQL concepts. _ Learning the concepts of OODBS and Database Design with Normalization and Relationships. _ Knowing various techniques regarding Big Data technologies like Hadoop, MapReduce and MongoDB. Ê WHO THIS BOOK IS FORÊÊ This book is meant for academicians, students, developers and administrators including beginners and readers experienced in some other programming languages and database systems. Ê TABLE OF CONTENTS 1. Database Systems Architecture 2. Database Management System Models 3. Relational query languages 4. Relational Database Design 5. Query Processing and Optimization 6. Transaction Processing 7. Implementation Techniques 8. SQL Concepts 9. PL/SQL Concepts 10. Collections in PL/SQL 11. What Next? Ê

Database Design and Relational Theory

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449328016
Total Pages : 277 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Database Design and Relational Theory by : C. J. Date

Download or read book Database Design and Relational Theory written by C. J. Date and published by "O'Reilly Media, Inc.". This book was released on 2012-04-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because databases often stay in production for decades, careful design is critical to making the database serve the needs of your users over years, and to avoid subtle errors or performance problems. In this book, C.J. Date, a leading exponent of relational databases, lays out the principles of good database design.

Database Design and Implementation

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Publisher : Springer Nature
ISBN 13 : 3030338363
Total Pages : 458 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Database Design and Implementation by : Edward Sciore

Download or read book Database Design and Implementation written by Edward Sciore and published by Springer Nature. This book was released on 2020-02-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook examines database systems from the viewpoint of a software developer. This perspective makes it possible to investigate why database systems are the way they are. It is of course important to be able to write queries, but it is equally important to know how they are processed. We e.g. don’t want to just use JDBC; we also want to know why the API contains the classes and methods that it does. We need a sense of how hard is it to write a disk cache or logging facility. And what exactly is a database driver, anyway? The first two chapters provide a brief overview of database systems and their use. Chapter 1 discusses the purpose and features of a database system and introduces the Derby and SimpleDB systems. Chapter 2 explains how to write a database application using Java. It presents the basics of JDBC, which is the fundamental API for Java programs that interact with a database. In turn, Chapters 3-11 examine the internals of a typical database engine. Each chapter covers a different database component, starting with the lowest level of abstraction (the disk and file manager) and ending with the highest (the JDBC client interface); further, the respective chapter explains the main issues concerning the component, and considers possible design decisions. As a result, the reader can see exactly what services each component provides and how it interacts with the other components in the system. By the end of this part, s/he will have witnessed the gradual development of a simple but completely functional system. The remaining four chapters then focus on efficient query processing, and focus on the sophisticated techniques and algorithms that can replace the simple design choices described earlier. Topics include indexing, sorting, intelligent buffer usage, and query optimization. This text is intended for upper-level undergraduate or beginning graduate courses in Computer Science. It assumes that the reader is comfortable with basic Java programming; advanced Java concepts (such as RMI and JDBC) are fully explained in the text. The respective chapters are complemented by “end-of-chapter readings” that discuss interesting ideas and research directions that went unmentioned in the text, and provide references to relevant web pages, research articles, reference manuals, and books. Conceptual and programming exercises are also included at the end of each chapter. Students can apply their conceptual knowledge by examining the SimpleDB (a simple but fully functional database system created by the author and provided online) code and modifying it.

Principles of Distributed Database Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 1441988343
Total Pages : 846 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Principles of Distributed Database Systems by : M. Tamer Özsu

Download or read book Principles of Distributed Database Systems written by M. Tamer Özsu and published by Springer Science & Business Media. This book was released on 2011-02-24 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of a classic textbook can be used to teach at the senior undergraduate and graduate levels. The material concentrates on fundamental theories as well as techniques and algorithms. The advent of the Internet and the World Wide Web, and, more recently, the emergence of cloud computing and streaming data applications, has forced a renewal of interest in distributed and parallel data management, while, at the same time, requiring a rethinking of some of the traditional techniques. This book covers the breadth and depth of this re-emerging field. The coverage consists of two parts. The first part discusses the fundamental principles of distributed data management and includes distribution design, data integration, distributed query processing and optimization, distributed transaction management, and replication. The second part focuses on more advanced topics and includes discussion of parallel database systems, distributed object management, peer-to-peer data management, web data management, data stream systems, and cloud computing. New in this Edition: • New chapters, covering database replication, database integration, multidatabase query processing, peer-to-peer data management, and web data management. • Coverage of emerging topics such as data streams and cloud computing • Extensive revisions and updates based on years of class testing and feedback Ancillary teaching materials are available.

Seven Databases in Seven Weeks

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Publisher : Pragmatic Bookshelf
ISBN 13 : 1680505971
Total Pages : 448 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Seven Databases in Seven Weeks by : Luc Perkins

Download or read book Seven Databases in Seven Weeks written by Luc Perkins and published by Pragmatic Bookshelf. This book was released on 2018-04-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is getting bigger and more complex by the day, and so are your choices in handling it. Explore some of the most cutting-edge databases available - from a traditional relational database to newer NoSQL approaches - and make informed decisions about challenging data storage problems. This is the only comprehensive guide to the world of NoSQL databases, with in-depth practical and conceptual introductions to seven different technologies: Redis, Neo4J, CouchDB, MongoDB, HBase, Postgres, and DynamoDB. This second edition includes a new chapter on DynamoDB and updated content for each chapter. While relational databases such as MySQL remain as relevant as ever, the alternative, NoSQL paradigm has opened up new horizons in performance and scalability and changed the way we approach data-centric problems. This book presents the essential concepts behind each database alongside hands-on examples that make each technology come alive. With each database, tackle a real-world problem that highlights the concepts and features that make it shine. Along the way, explore five database models - relational, key/value, columnar, document, and graph - from the perspective of challenges faced by real applications. Learn how MongoDB and CouchDB are strikingly different, make your applications faster with Redis and more connected with Neo4J, build a cluster of HBase servers using cloud services such as Amazon's Elastic MapReduce, and more. This new edition brings a brand new chapter on DynamoDB, updated code samples and exercises, and a more up-to-date account of each database's feature set. Whether you're a programmer building the next big thing, a data scientist seeking solutions to thorny problems, or a technology enthusiast venturing into new territory, you will find something to inspire you in this book. What You Need: You'll need a *nix shell (Mac OS or Linux preferred, Windows users will need Cygwin), Java 6 (or greater), and Ruby 1.8.7 (or greater). Each chapter will list the downloads required for that database.

Information Modeling and Relational Databases

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Publisher : Elsevier
ISBN 13 : 0080508669
Total Pages : 792 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Information Modeling and Relational Databases by : Terry Halpin

Download or read book Information Modeling and Relational Databases written by Terry Halpin and published by Elsevier. This book was released on 2001-04-17 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Modeling and Relational Databases provides an introduction to ORM (Object Role Modeling)-and much more. In fact, it's the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform knowledge from domain experts into a sound database design.Inside, ORM authority Terry Halpin blends conceptual information with practical instruction that will let you begin using ORM effectively as soon as possible. Supported by examples, exercises, and useful background information, his step-by-step approach teaches you to develop a natural-language-based ORM model and then, where needed, abstract ER and UML models from it. This book will quickly make you proficient in the modeling technique that is proving vital to the development of accurate and efficient databases that best meet real business objectives. The most in-depth coverage of Object Role Modeling available anywhere-written by a pioneer in the development of ORM. Provides additional coverage of Entity Relationship (ER) modeling and the Unified Modeling Language-all from an ORM perspective. Intended for anyone with a stake in the accuracy and efficacy of databases: systems analysts, information modelers, database designers and administrators, instructors, managers, and programmers. Explains and illustrates required concepts from mathematics and set theory.

NoSQL Distilled

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Publisher : Pearson Education
ISBN 13 : 0321826620
Total Pages : 188 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis NoSQL Distilled by : Pramod J. Sadalage

Download or read book NoSQL Distilled written by Pramod J. Sadalage and published by Pearson Education. This book was released on 2013 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'NoSQL Distilled' is designed to provide you with enough background on how NoSQL databases work, so that you can choose the right data store without having to trawl the whole web to do it. It won't answer your questions definitively, but it should narrow down the range of options you have to consider.

Database Systems: The Complete Book

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Publisher : Pearson Education India
ISBN 13 : 9788131708422
Total Pages : 1152 pages
Book Rating : 4.7/5 (84 download)

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Book Synopsis Database Systems: The Complete Book by : Hector Garcia-Molina

Download or read book Database Systems: The Complete Book written by Hector Garcia-Molina and published by Pearson Education India. This book was released on 2008 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Database Design for Mere Mortals

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Publisher : Addison-Wesley Professional
ISBN 13 : 9780201752847
Total Pages : 668 pages
Book Rating : 4.7/5 (528 download)

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Book Synopsis Database Design for Mere Mortals by : Michael James Hernandez

Download or read book Database Design for Mere Mortals written by Michael James Hernandez and published by Addison-Wesley Professional. This book was released on 2003 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book takes the somewhat daunting process of database design and breaks it into completely manageable and understandable components. Mike's approach whilst simple is completely professional, and I can recommend this book to any novice database designer." --Sandra Barker, Lecturer, University of South Australia, Australia "Databases are a critical infrastructure technology for information systems and today's business. Mike Hernandez has written a literate explanation of database technology--a topic that is intricate and often obscure. If you design databases yourself, this book will educate you about pitfalls and show you what to do. If you purchase products that use a database, the book explains the technology so that you can understand what the vendor is doing and assess their products better." --Michael Blaha, consultant and trainer, author of A Manager's Guide to Database Technology "If you told me that Mike Hernandez could improve on the first edition of Database Design for Mere Mortals I wouldn't have believed you, but he did! The second edition is packed with more real-world examples, detailed explanations, and even includes database-design tools on the CD-ROM! This is a must-read for anyone who is even remotely interested in relational database design, from the individual who is called upon occasionally to create a useful tool at work, to the seasoned professional who wants to brush up on the fundamentals. Simply put, if you want to do it right, read this book!" --Matt Greer, Process Control Development, The Dow Chemical Company "Mike's approach to database design is totally common-sense based, yet he's adhered to all the rules of good relational database design. I use Mike's books in my starter database-design class, and I recommend his books to anyone who's interested in learning how to design databases or how to write SQL queries." --Michelle Poolet, President, MVDS, Inc. "Slapping together sophisticated applications with poorly designed data will hurt you just as much now as when Mike wrote his first edition, perhaps even more. Whether you're just getting started developing with data or are a seasoned pro; whether you've read Mike's previous book or this is your first; whether you're happier letting someone else design your data or you love doing it yourself--this is the book for you. Mike's ability to explain these concepts in a way that's not only clear, but fun, continues to amaze me." --From the Foreword by Ken Getz, MCW Technologies, coauthor ASP.NET Developer's JumpStart "The first edition of Mike Hernandez's book Database Design for Mere Mortals was one of the few books that survived the cut when I moved my office to smaller quarters. The second edition expands and improves on the original in so many ways. It is not only a good, clear read, but contains a remarkable quantity of clear, concise thinking on a very complex subject. It's a must for anyone interested in the subject of database design." --Malcolm C. Rubel, Performance Dynamics Associates "Mike's excellent guide to relational database design deserves a second edition. His book is an essential tool for fledgling Microsoft Access and other desktop database developers, as well as for client/server pros. I recommend it highly to all my readers." --Roger Jennings, author of Special Edition Using Access 2002 "There are no silver bullets! Database technology has advanced dramatically, the newest crop of database servers perform operations faster than anyone could have imagined six years ago, but none of these technological advances will help fix a bad database design, or capture data that you forgot to include! Database Design for Mere Mortals(TM), Second Edition, helps you design your database right in the first place!" --Matt Nunn, Product Manager, SQL Server, Microsoft Corporation "When my brother started his professional career as a developer, I gave him Mike's book to help him understand database concepts and make real-world application of database technology. When I need a refresher on the finer points of database design, this is the book I pick up. I do not think that there is a better testimony to the value of a book than that it gets used. For this reason I have wholeheartedly recommended to my peers and students that they utilize this book in their day-to-day development tasks." --Chris Kunicki, Senior Consultant, OfficeZealot.com "Mike has always had an incredible knack for taking the most complex topics, breaking them down, and explaining them so that anyone can 'get it.' He has honed and polished his first very, very good edition and made it even better. If you're just starting out building database applications, this book is a must-read cover to cover. Expert designers will find Mike's approach fresh and enlightening and a source of great material for training others." --John Viescas, President, Viescas Consulting, Inc., author of Running Microsoft Access 2000 and coauthor of SQL Queries for Mere Mortals "Whether you need to learn about relational database design in general, design a relational database, understand relational database terminology, or learn best practices for implementing a relational database, Database Design for Mere Mortals(TM), Second Edition, is an indispensable book that you'll refer to often. With his many years of real-world experience designing relational databases, Michael shows you how to analyze and improve existing databases, implement keys, define table relationships and business rules, and create data views, resulting in data integrity, uniform access to data, and reduced data-entry errors." --Paul Cornell, Site Editor, MSDN Office Developer Center Sound database design can save hours of development time and ensure functionality and reliability. Database Design for Mere Mortals(TM), Second Edition, is a straightforward, platform-independent tutorial on the basic principles of relational database design. It provides a commonsense design methodology for developing databases that work. Database design expert Michael J. Hernandez has expanded his best-selling first edition, maintaining its hands-on approach and accessibility while updating its coverage and including even more examples and illustrations. This edition features a CD-ROM that includes diagrams of sample databases, as well as design guidelines, documentation forms, and examples of the database design process. This book will give you the knowledge and tools you need to create efficient and effective relational databases.

Optimal Database Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 145226404X
Total Pages : 424 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Optimal Database Marketing by : Ronald G Drozdenko

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE Publications. This book was released on 2002-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Check out the supplemental website! www.DrakeDirect.com/OptimalDM/ "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader's Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it's got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It's full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader's Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master's Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing's "1998-1999" Outstanding Master's Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University's Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how's, why's and when's. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials

Encyclopedia of Database Systems

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Author :
Publisher :
ISBN 13 : 9781489979933
Total Pages : pages
Book Rating : 4.9/5 (799 download)

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Book Synopsis Encyclopedia of Database Systems by : Ling Liu

Download or read book Encyclopedia of Database Systems written by Ling Liu and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Advanced Course in Database Systems

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Author :
Publisher : Pearson Education
ISBN 13 : 9780130428981
Total Pages : 330 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis An Advanced Course in Database Systems by : Suzanne Wagner Dietrich

Download or read book An Advanced Course in Database Systems written by Suzanne Wagner Dietrich and published by Pearson Education. This book was released on 2005 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text goes beyond the relational coverage of a typical first course in databases. Dietrich and Urban include object-oriented conceptual data modeling, object oriented databases, and databases and the Web. Topic coverage is in-depth and accessible to undergraduates as well as graduate CS students. Teachers can select the topics that best fit their course.

Time and Relational Theory

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128006757
Total Pages : 560 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Time and Relational Theory by : C.J. Date

Download or read book Time and Relational Theory written by C.J. Date and published by Morgan Kaufmann. This book was released on 2014-08-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time and Relational Theory provides an in-depth description of temporal database systems, which provide special facilities for storing, querying, and updating historical and future data. Traditionally, database management systems provide little or no special support for temporal data at all. This situation is changing because: Cheap storage enables retention of large volumes of historical data in data warehouses Users are now faced with temporal data problems, and need solutions Temporal features have recently been incorporated into the SQL standard, and vendors have begun to add temporal support to their DBMS products Based on the groundbreaking text Temporal Data & the Relational Model (Morgan Kaufmann, 2002) and new research led by the authors, Time and Relational Theory is the only book to offer a complete overview of the functionality of a temporal DBMS. Expert authors Nikos Lorentzos, Hugh Darwen, and Chris Date describe an approach to temporal database management that is firmly rooted in classical relational theory and will stand the test of time. This book covers the SQL:2011 temporal extensions in depth and identifies and discusses the temporal functionality still missing from SQL. Understand how the relational model provides an ideal basis for taming the complexities of temporal databases Learn how to analyze and evaluate commercial temporal products with this timely and important information Be able to use sound principles in designing and using temporal databases Understand the temporal support recently added to SQL with coverage of the new SQL features in this unique, accurate, and authoritative reference Appreciate the benefits of a truly relational approach to the problem with this clear, user friendly presentation

Database Systems

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Author :
Publisher : Pearson
ISBN 13 :
Total Pages : 1256 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Database Systems by : Hector Garcia-Molina

Download or read book Database Systems written by Hector Garcia-Molina and published by Pearson. This book was released on 2009 with total page 1256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿ For Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. Written by well-known computer scientists, this introduction to database systems offers a comprehensive approach, focusing on database design, database use, and implementation of database applications and database management systems. The first half of the book provides in-depth coverage of databases from the point of view of the database designer, user, and application programmer. It covers the latest database standards SQL:1999, SQL/PSM, SQL/CLI, JDBC, ODL, and XML, with broader coverage of SQL than most other texts. The second half of the book provides in-depth coverage of databases from the point of view of the DBMS implementor. It focuses on storage structures, query processing, and transaction management. The book covers the main techniques in these areas with broader coverage of query optimization than most other texts, along with advanced topics including multidimensional and bitmap indexes, distributed transactions, and information integration techniques. ¿ Resources: Open access Author Website ¿ http: //infolab.stanford.edu/ ullman/dscb.html¿includes Power Point slides, teaching notes, assignments, projects, Oracle Programming Guidelines, and solutions to selected exercises. Instructor only Pearson Resources: Complete Solutions Manual (click on the Resources tab above to view downloadable files) ¿ ¿ ¿