Designing Data-Intensive Applications

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903104
Total Pages : 658 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Data-Intensive Applications by : Martin Kleppmann

Download or read book Designing Data-Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

Designing Your Life

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Author :
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Presentation Zen

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Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Data Governance

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Publisher : Academic Press
ISBN 13 : 0128158328
Total Pages : 352 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Data Governance by : John Ladley

Download or read book Data Governance written by John Ladley and published by Academic Press. This book was released on 2019-11-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing data continues to grow as a necessity for modern organizations. There are seemingly infinite opportunities for organic growth, reduction of costs, and creation of new products and services. It has become apparent that none of these opportunities can happen smoothly without data governance. The cost of exponential data growth and privacy / security concerns are becoming burdensome. Organizations will encounter unexpected consequences in new sources of risk. The solution to these challenges is also data governance; ensuring balance between risk and opportunity. Data Governance, Second Edition, is for any executive, manager or data professional who needs to understand or implement a data governance program. It is required to ensure consistent, accurate and reliable data across their organization. This book offers an overview of why data governance is needed, how to design, initiate, and execute a program and how to keep the program sustainable. This valuable resource provides comprehensive guidance to beginning professionals, managers or analysts looking to improve their processes, and advanced students in Data Management and related courses. With the provided framework and case studies all professionals in the data governance field will gain key insights into launching successful and money-saving data governance program. - Incorporates industry changes, lessons learned and new approaches - Explores various ways in which data analysts and managers can ensure consistent, accurate and reliable data across their organizations - Includes new case studies which detail real-world situations - Explores all of the capabilities an organization must adopt to become data driven - Provides guidance on various approaches to data governance, to determine whether an organization should be low profile, central controlled, agile, or traditional - Provides guidance on using technology and separating vendor hype from sincere delivery of necessary capabilities - Offers readers insights into how their organizations can improve the value of their data, through data quality, data strategy and data literacy - Provides up to 75% brand-new content compared to the first edition

Database Design and Implementation

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Author :
Publisher : Springer Nature
ISBN 13 : 3030338363
Total Pages : 468 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Database Design and Implementation by : Edward Sciore

Download or read book Database Design and Implementation written by Edward Sciore and published by Springer Nature. This book was released on 2020-02-27 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook examines database systems from the viewpoint of a software developer. This perspective makes it possible to investigate why database systems are the way they are. It is of course important to be able to write queries, but it is equally important to know how they are processed. We e.g. don’t want to just use JDBC; we also want to know why the API contains the classes and methods that it does. We need a sense of how hard is it to write a disk cache or logging facility. And what exactly is a database driver, anyway? The first two chapters provide a brief overview of database systems and their use. Chapter 1 discusses the purpose and features of a database system and introduces the Derby and SimpleDB systems. Chapter 2 explains how to write a database application using Java. It presents the basics of JDBC, which is the fundamental API for Java programs that interact with a database. In turn, Chapters 3-11 examine the internals of a typical database engine. Each chapter covers a different database component, starting with the lowest level of abstraction (the disk and file manager) and ending with the highest (the JDBC client interface); further, the respective chapter explains the main issues concerning the component, and considers possible design decisions. As a result, the reader can see exactly what services each component provides and how it interacts with the other components in the system. By the end of this part, s/he will have witnessed the gradual development of a simple but completely functional system. The remaining four chapters then focus on efficient query processing, and focus on the sophisticated techniques and algorithms that can replace the simple design choices described earlier. Topics include indexing, sorting, intelligent buffer usage, and query optimization. This text is intended for upper-level undergraduate or beginning graduate courses in Computer Science. It assumes that the reader is comfortable with basic Java programming; advanced Java concepts (such as RMI and JDBC) are fully explained in the text. The respective chapters are complemented by “end-of-chapter readings” that discuss interesting ideas and research directions that went unmentioned in the text, and provide references to relevant web pages, research articles, reference manuals, and books. Conceptual and programming exercises are also included at the end of each chapter. Students can apply their conceptual knowledge by examining the SimpleDB (a simple but fully functional database system created by the author and provided online) code and modifying it.

Agile Data Warehouse Design

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Author :
Publisher : DecisionOne Consulting
ISBN 13 : 0956817203
Total Pages : 330 pages
Book Rating : 4.9/5 (568 download)

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Book Synopsis Agile Data Warehouse Design by : Lawrence Corr

Download or read book Agile Data Warehouse Design written by Lawrence Corr and published by DecisionOne Consulting. This book was released on 2011-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Data Warehouse Design is a step-by-step guide for capturing data warehousing/business intelligence (DW/BI) requirements and turning them into high performance dimensional models in the most direct way: by modelstorming (data modeling + brainstorming) with BI stakeholders. This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.

Consulting Decoded

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Author :
Publisher : Zee Publishing
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Consulting Decoded by : Kim Domingo Reyes

Download or read book Consulting Decoded written by Kim Domingo Reyes and published by Zee Publishing. This book was released on 2024-05-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting Decoded: Your Roadmap to Success in the Digital Age Are you ready to thrive in the ever-evolving world of consulting? In today's fast-paced, technology-driven landscape, the rules of the game have changed. "Consulting Decoded" is your essential guide to navigating this new terrain and achieving unprecedented success. Inside, you'll discover: Essential Skills for the Digital Age: Go beyond the basics and master the tech fluency, adaptability, and hybrid expertise that modern clients demand. The Solopreneur Mindset: Unleash your entrepreneurial spirit, build a thriving business, and achieve the freedom and financial rewards you crave. Client Relationship Mastery: Learn the secrets to building trust, exceeding expectations, and turning clients into lifelong advocates. Winning Proposals and Pricing Strategies: Craft irresistible proposals, negotiate with confidence, and implement value-based pricing that reflects your worth. Specialized Consulting Deep Dive: Explore the latest trends and strategies in strategy consulting, operational excellence, financial consulting, and more. Marketing and Branding for Consultants: Build your brand, attract high-value clients, and establish yourself as a thought leader in your niche. The Future of Consulting: Get ahead of the curve with insights into emerging trends, technologies, and the evolving role of consultants in the digital age. Whether you're a seasoned pro or just starting out, "Consulting Decoded" is your roadmap to unlocking your full potential and achieving lasting success in the dynamic world of consulting. Don't get left behind. Grab your copy of "Consulting Decoded" today and start your journey to becoming a sought-after consultant in the digital age!

The Messy Middle

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Author :
Publisher : Penguin
ISBN 13 : 0735218072
Total Pages : 418 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Messy Middle by : Scott Belsky

Download or read book The Messy Middle written by Scott Belsky and published by Penguin. This book was released on 2018-10-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

Outside Insight

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Publisher : Penguin UK
ISBN 13 : 0241281644
Total Pages : 336 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis Outside Insight by : Jorn Lyseggen

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Playing to Win

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Author :
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Scale for Success

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472985583
Total Pages : 289 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Scale for Success by : Jan Cavelle

Download or read book Scale for Success written by Jan Cavelle and published by Bloomsbury Publishing. This book was released on 2021-02-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Both inspires and exposes the challenge of making it big.' – Financial Times All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.

The Opposable Mind

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422148106
Total Pages : 225 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Opposable Mind by : Roger L. Martin

Download or read book The Opposable Mind written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009-07-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger. By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking, creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including: What are the causal relationships at work here? and What are the implied trade-offs? Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge including conceptual and experiential knowledge. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.

International Marketing Research

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Author :
Publisher : Springer Nature
ISBN 13 : 3031546504
Total Pages : 643 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis International Marketing Research by : V. Kumar

Download or read book International Marketing Research written by V. Kumar and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Learning MySQL and MariaDB

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449362877
Total Pages : 408 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Learning MySQL and MariaDB by : Russell J.T. Dyer

Download or read book Learning MySQL and MariaDB written by Russell J.T. Dyer and published by "O'Reilly Media, Inc.". This book was released on 2015-03-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With an easy, step-by-step approach, this guide shows beginners how to install, use, and maintain the world's most popular open source database: MySQL. You'll learn through real-world examples and many practical tips, including information on how to improve database performance. Database systems such as MySQL help data handling for organizations large and small handle data, providing robust and efficient access in ways not offered by spreadsheets and other types of data stores. This book is also useful for web developers and programmers interested in adding MySQL to their skill sets. Topics include: Installation and basic administration ; Introduction to databases and SQL ; Functions, subqueries, and other query enhancements ; Improving database performance ; Accessing MySQL from popular languages"--

Work Rules!

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Author :
Publisher : Twelve
ISBN 13 : 1455554804
Total Pages : 446 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Work Rules! by : Laszlo Bock

Download or read book Work Rules! written by Laszlo Bock and published by Twelve. This book was released on 2015-04-07 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

Creating Great Choices

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633692973
Total Pages : 291 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Creating Great Choices by : Jennifer Riel

Download or read book Creating Great Choices written by Jennifer Riel and published by Harvard Business Press. This book was released on 2017-08-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The rarest of business books that teaches decision makers how to think, not what to think." - Malcolm Gladwell When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? Rather than choosing the least worst option, Creating Great Choices offers a model that guides you towards a new and superior answer... integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.