Data Science Using Python And R

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Data Science Using Python and R

Author : Chantal D. Larose
Publisher : John Wiley & Sons
ISBN 13 : 1119526817
Total Pages : 256 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Data Science Using Python and R by : Chantal D. Larose

Download or read book Data Science Using Python and R written by Chantal D. Larose and published by John Wiley & Sons. This book was released on 2019-04-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn data science by doing data science! Data Science Using Python and R will get you plugged into the world’s two most widespread open-source platforms for data science: Python and R. Data science is hot. Bloomberg called data scientist “the hottest job in America.” Python and R are the top two open-source data science tools in the world. In Data Science Using Python and R, you will learn step-by-step how to produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Data Science Using Python and R is written for the general reader with no previous analytics or programming experience. An entire chapter is dedicated to learning the basics of Python and R. Then, each chapter presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. Those with analytics experience will appreciate having a one-stop shop for learning how to do data science using Python and R. Topics covered include data preparation, exploratory data analysis, preparing to model the data, decision trees, model evaluation, misclassification costs, naïve Bayes classification, neural networks, clustering, regression modeling, dimension reduction, and association rules mining. Further, exciting new topics such as random forests and general linear models are also included. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. Data Science Using Python and R provides exercises at the end of every chapter, totaling over 500 exercises in the book. Readers will therefore have plenty of opportunity to test their newfound data science skills and expertise. In the Hands-on Analysis exercises, readers are challenged to solve interesting business problems using real-world data sets.

Python and R for the Modern Data Scientist

Author : Rick J. Scavetta
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492093378
Total Pages : 199 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Python and R for the Modern Data Scientist by : Rick J. Scavetta

Download or read book Python and R for the Modern Data Scientist written by Rick J. Scavetta and published by "O'Reilly Media, Inc.". This book was released on 2021-06-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in data science depends on the flexible and appropriate use of tools. That includes Python and R, two of the foundational programming languages in the field. This book guides data scientists from the Python and R communities along the path to becoming bilingual. By recognizing the strengths of both languages, you'll discover new ways to accomplish data science tasks and expand your skill set. Authors Rick Scavetta and Boyan Angelov explain the parallel structures of these languages and highlight where each one excels, whether it's their linguistic features or the powers of their open source ecosystems. You'll learn how to use Python and R together in real-world settings and broaden your job opportunities as a bilingual data scientist. Learn Python and R from the perspective of your current language Understand the strengths and weaknesses of each language Identify use cases where one language is better suited than the other Understand the modern open source ecosystem available for both, including packages, frameworks, and workflows Learn how to integrate R and Python in a single workflow Follow a case study that demonstrates ways to use these languages together

Python for R Users

Author : Ajay Ohri
Publisher : John Wiley & Sons
ISBN 13 : 1119126762
Total Pages : 369 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Python for R Users by : Ajay Ohri

Download or read book Python for R Users written by Ajay Ohri and published by John Wiley & Sons. This book was released on 2017-11-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for statisticians and data scientists who understand the advantages of becoming proficient in both R and Python The first book of its kind, Python for R Users: A Data Science Approach makes it easy for R programmers to code in Python and Python users to program in R. Short on theory and long on actionable analytics, it provides readers with a detailed comparative introduction and overview of both languages and features concise tutorials with command-by-command translations—complete with sample code—of R to Python and Python to R. Following an introduction to both languages, the author cuts to the chase with step-by-step coverage of the full range of pertinent programming features and functions, including data input, data inspection/data quality, data analysis, and data visualization. Statistical modeling, machine learning, and data mining—including supervised and unsupervised data mining methods—are treated in detail, as are time series forecasting, text mining, and natural language processing. • Features a quick-learning format with concise tutorials and actionable analytics • Provides command-by-command translations of R to Python and vice versa • Incorporates Python and R code throughout to make it easier for readers to compare and contrast features in both languages • Offers numerous comparative examples and applications in both programming languages • Designed for use for practitioners and students that know one language and want to learn the other • Supplies slides useful for teaching and learning either software on a companion website Python for R Users: A Data Science Approach is a valuable working resource for computer scientists and data scientists that know R and would like to learn Python or are familiar with Python and want to learn R. It also functions as textbook for students of computer science and statistics. A. Ohri is the founder of Decisionstats.com and currently works as a senior data scientist. He has advised multiple startups in analytics off-shoring, analytics services, and analytics education, as well as using social media to enhance buzz for analytics products. Mr. Ohri's research interests include spreading open source analytics, analyzing social media manipulation with mechanism design, simpler interfaces for cloud computing, investigating climate change and knowledge flows. His other books include R for Business Analytics and R for Cloud Computing.

R for Data Science

Author : Hadley Wickham
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910364
Total Pages : 521 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis R for Data Science by : Hadley Wickham

Download or read book R for Data Science written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2016-12-12 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

A Tour of Data Science

Author : Nailong Zhang
Publisher : CRC Press
ISBN 13 : 1000215199
Total Pages : 217 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis A Tour of Data Science by : Nailong Zhang

Download or read book A Tour of Data Science written by Nailong Zhang and published by CRC Press. This book was released on 2020-11-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Tour of Data Science: Learn R and Python in Parallel covers the fundamentals of data science, including programming, statistics, optimization, and machine learning in a single short book. It does not cover everything, but rather, teaches the key concepts and topics in Data Science. It also covers two of the most popular programming languages used in Data Science, R and Python, in one source. Key features: Allows you to learn R and Python in parallel Cover statistics, programming, optimization and predictive modelling, and the popular data manipulation tools – data.table and pandas Provides a concise and accessible presentation Includes machine learning algorithms implemented from scratch, linear regression, lasso, ridge, logistic regression, gradient boosting trees, etc. Appealing to data scientists, statisticians, quantitative analysts, and others who want to learn programming with R and Python from a data science perspective.

Introduction to Data Science

Author : Rafael A. Irizarry
Publisher : CRC Press
ISBN 13 : 1000708039
Total Pages : 836 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Introduction to Data Science by : Rafael A. Irizarry

Download or read book Introduction to Data Science written by Rafael A. Irizarry and published by CRC Press. This book was released on 2019-11-20 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Data Science: Data Analysis and Prediction Algorithms with R introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression, and machine learning. It also helps you develop skills such as R programming, data wrangling, data visualization, predictive algorithm building, file organization with UNIX/Linux shell, version control with Git and GitHub, and reproducible document preparation. This book is a textbook for a first course in data science. No previous knowledge of R is necessary, although some experience with programming may be helpful. The book is divided into six parts: R, data visualization, statistics with R, data wrangling, machine learning, and productivity tools. Each part has several chapters meant to be presented as one lecture. The author uses motivating case studies that realistically mimic a data scientist’s experience. He starts by asking specific questions and answers these through data analysis so concepts are learned as a means to answering the questions. Examples of the case studies included are: US murder rates by state, self-reported student heights, trends in world health and economics, the impact of vaccines on infectious disease rates, the financial crisis of 2007-2008, election forecasting, building a baseball team, image processing of hand-written digits, and movie recommendation systems. The statistical concepts used to answer the case study questions are only briefly introduced, so complementing with a probability and statistics textbook is highly recommended for in-depth understanding of these concepts. If you read and understand the chapters and complete the exercises, you will be prepared to learn the more advanced concepts and skills needed to become an expert.

Introduction to Data Science for Social and Policy Research

Author : Jose Manuel Magallanes Reyes
Publisher : Cambridge University Press
ISBN 13 : 1107117410
Total Pages : 317 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Introduction to Data Science for Social and Policy Research by : Jose Manuel Magallanes Reyes

Download or read book Introduction to Data Science for Social and Policy Research written by Jose Manuel Magallanes Reyes and published by Cambridge University Press. This book was released on 2017-09-21 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide provides a step-by-step approach to data collection, cleaning, formatting, and storage, using Python and R.

Python for Data Science For Dummies

Author : John Paul Mueller
Publisher : John Wiley & Sons
ISBN 13 : 1118843983
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Python for Data Science For Dummies by : John Paul Mueller

Download or read book Python for Data Science For Dummies written by John Paul Mueller and published by John Wiley & Sons. This book was released on 2015-06-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and visualization. Python for Data Science For Dummies shows you how to take advantage of Python programming to acquire, organize, process, and analyze large amounts of information and use basic statistics concepts to identify trends and patterns. You’ll get familiar with the Python development environment, manipulate data, design compelling visualizations, and solve scientific computing challenges as you work your way through this user-friendly guide. Covers the fundamentals of Python data analysis programming and statistics to help you build a solid foundation in data science concepts like probability, random distributions, hypothesis testing, and regression models Explains objects, functions, modules, and libraries and their role in data analysis Walks you through some of the most widely-used libraries, including NumPy, SciPy, BeautifulSoup, Pandas, and MatPlobLib Whether you’re new to data analysis or just new to Python, Python for Data Science For Dummies is your practical guide to getting a grip on data overload and doing interesting things with the oodles of information you uncover.

Python Data Science Handbook

Author : Jake VanderPlas
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491912138
Total Pages : 609 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Python Data Science Handbook by : Jake VanderPlas

Download or read book Python Data Science Handbook written by Jake VanderPlas and published by "O'Reilly Media, Inc.". This book was released on 2016-11-21 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many researchers, Python is a first-class tool mainly because of its libraries for storing, manipulating, and gaining insight from data. Several resources exist for individual pieces of this data science stack, but only with the Python Data Science Handbook do you get them all—IPython, NumPy, Pandas, Matplotlib, Scikit-Learn, and other related tools. Working scientists and data crunchers familiar with reading and writing Python code will find this comprehensive desk reference ideal for tackling day-to-day issues: manipulating, transforming, and cleaning data; visualizing different types of data; and using data to build statistical or machine learning models. Quite simply, this is the must-have reference for scientific computing in Python. With this handbook, you’ll learn how to use: IPython and Jupyter: provide computational environments for data scientists using Python NumPy: includes the ndarray for efficient storage and manipulation of dense data arrays in Python Pandas: features the DataFrame for efficient storage and manipulation of labeled/columnar data in Python Matplotlib: includes capabilities for a flexible range of data visualizations in Python Scikit-Learn: for efficient and clean Python implementations of the most important and established machine learning algorithms

Hands-On Data Analysis with Pandas

Author : Stefanie Molin
Publisher : Packt Publishing Ltd
ISBN 13 : 1789612802
Total Pages : 702 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Hands-On Data Analysis with Pandas by : Stefanie Molin

Download or read book Hands-On Data Analysis with Pandas written by Stefanie Molin and published by Packt Publishing Ltd. This book was released on 2019-07-26 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get to grips with pandas—a versatile and high-performance Python library for data manipulation, analysis, and discovery Key FeaturesPerform efficient data analysis and manipulation tasks using pandasApply pandas to different real-world domains using step-by-step demonstrationsGet accustomed to using pandas as an effective data exploration toolBook Description Data analysis has become a necessary skill in a variety of positions where knowing how to work with data and extract insights can generate significant value. Hands-On Data Analysis with Pandas will show you how to analyze your data, get started with machine learning, and work effectively with Python libraries often used for data science, such as pandas, NumPy, matplotlib, seaborn, and scikit-learn. Using real-world datasets, you will learn how to use the powerful pandas library to perform data wrangling to reshape, clean, and aggregate your data. Then, you will learn how to conduct exploratory data analysis by calculating summary statistics and visualizing the data to find patterns. In the concluding chapters, you will explore some applications of anomaly detection, regression, clustering, and classification, using scikit-learn, to make predictions based on past data. By the end of this book, you will be equipped with the skills you need to use pandas to ensure the veracity of your data, visualize it for effective decision-making, and reliably reproduce analyses across multiple datasets. What you will learnUnderstand how data analysts and scientists gather and analyze dataPerform data analysis and data wrangling in PythonCombine, group, and aggregate data from multiple sourcesCreate data visualizations with pandas, matplotlib, and seabornApply machine learning (ML) algorithms to identify patterns and make predictionsUse Python data science libraries to analyze real-world datasetsUse pandas to solve common data representation and analysis problemsBuild Python scripts, modules, and packages for reusable analysis codeWho this book is for This book is for data analysts, data science beginners, and Python developers who want to explore each stage of data analysis and scientific computing using a wide range of datasets. You will also find this book useful if you are a data scientist who is looking to implement pandas in machine learning. Working knowledge of Python programming language will be beneficial.

Foundations of Statistics for Data Scientists

Author : Alan Agresti
Publisher : CRC Press
ISBN 13 : 1000462919
Total Pages : 486 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Foundations of Statistics for Data Scientists by : Alan Agresti

Download or read book Foundations of Statistics for Data Scientists written by Alan Agresti and published by CRC Press. This book was released on 2021-11-22 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Statistics for Data Scientists: With R and Python is designed as a textbook for a one- or two-term introduction to mathematical statistics for students training to become data scientists. It is an in-depth presentation of the topics in statistical science with which any data scientist should be familiar, including probability distributions, descriptive and inferential statistical methods, and linear modeling. The book assumes knowledge of basic calculus, so the presentation can focus on "why it works" as well as "how to do it." Compared to traditional "mathematical statistics" textbooks, however, the book has less emphasis on probability theory and more emphasis on using software to implement statistical methods and to conduct simulations to illustrate key concepts. All statistical analyses in the book use R software, with an appendix showing the same analyses with Python. The book also introduces modern topics that do not normally appear in mathematical statistics texts but are highly relevant for data scientists, such as Bayesian inference, generalized linear models for non-normal responses (e.g., logistic regression and Poisson loglinear models), and regularized model fitting. The nearly 500 exercises are grouped into "Data Analysis and Applications" and "Methods and Concepts." Appendices introduce R and Python and contain solutions for odd-numbered exercises. The book's website has expanded R, Python, and Matlab appendices and all data sets from the examples and exercises.

Hands-On Data Science for Marketing

Author : Yoon Hyup Hwang
Publisher : Packt Publishing Ltd
ISBN 13 : 178934882X
Total Pages : 448 pages
Book Rating : 4.7/5 (893 download)

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Book Synopsis Hands-On Data Science for Marketing by : Yoon Hyup Hwang

Download or read book Hands-On Data Science for Marketing written by Yoon Hyup Hwang and published by Packt Publishing Ltd. This book was released on 2019-03-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.

Hands on Data Science for Biologists Using Python

Author : Yasha Hasija
Publisher : CRC Press
ISBN 13 : 1000345483
Total Pages : 299 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Hands on Data Science for Biologists Using Python by : Yasha Hasija

Download or read book Hands on Data Science for Biologists Using Python written by Yasha Hasija and published by CRC Press. This book was released on 2021-04-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-on Data Science for Biologists using Python has been conceptualized to address the massive data handling needs of modern-day biologists. With the advent of high throughput technologies and consequent availability of omics data, biological science has become a data-intensive field. This hands-on textbook has been written with the inception of easing data analysis by providing an interactive, problem-based instructional approach in Python programming language. The book starts with an introduction to Python and steadily delves into scrupulous techniques of data handling, preprocessing, and visualization. The book concludes with machine learning algorithms and their applications in biological data science. Each topic has an intuitive explanation of concepts and is accompanied with biological examples. Features of this book: The book contains standard templates for data analysis using Python, suitable for beginners as well as advanced learners. This book shows working implementations of data handling and machine learning algorithms using real-life biological datasets and problems, such as gene expression analysis; disease prediction; image recognition; SNP association with phenotypes and diseases. Considering the importance of visualization for data interpretation, especially in biological systems, there is a dedicated chapter for the ease of data visualization and plotting. Every chapter is designed to be interactive and is accompanied with Jupyter notebook to prompt readers to practice in their local systems. Other avant-garde component of the book is the inclusion of a machine learning project, wherein various machine learning algorithms are applied for the identification of genes associated with age-related disorders. A systematic understanding of data analysis steps has always been an important element for biological research. This book is a readily accessible resource that can be used as a handbook for data analysis, as well as a platter of standard code templates for building models.

Data Science in Education Using R

Author : Ryan A. Estrellado
Publisher : Routledge
ISBN 13 : 1000200906
Total Pages : 331 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Data Science in Education Using R by : Ryan A. Estrellado

Download or read book Data Science in Education Using R written by Ryan A. Estrellado and published by Routledge. This book was released on 2020-10-26 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science in Education Using R is the go-to reference for learning data science in the education field. The book answers questions like: What does a data scientist in education do? How do I get started learning R, the popular open-source statistical programming language? And what does a data analysis project in education look like? If you’re just getting started with R in an education job, this is the book you’ll want with you. This book gets you started with R by teaching the building blocks of programming that you’ll use many times in your career. The book takes a "learn by doing" approach and offers eight analysis walkthroughs that show you a data analysis from start to finish, complete with code for you to practice with. The book finishes with how to get involved in the data science community and how to integrate data science in your education job. This book will be an essential resource for education professionals and researchers looking to increase their data analysis skills as part of their professional and academic development.

Practical Statistics for Data Scientists

Author : Peter Bruce
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491952911
Total Pages : 322 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Practical Statistics for Data Scientists by : Peter Bruce

Download or read book Practical Statistics for Data Scientists written by Peter Bruce and published by "O'Reilly Media, Inc.". This book was released on 2017-05-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data

An Introduction to Statistical Learning

Author : Gareth James
Publisher : Springer Nature
ISBN 13 : 3031387473
Total Pages : 617 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis An Introduction to Statistical Learning by : Gareth James

Download or read book An Introduction to Statistical Learning written by Gareth James and published by Springer Nature. This book was released on 2023-08-01 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance, marketing, and astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree-based methods, support vector machines, clustering, deep learning, survival analysis, multiple testing, and more. Color graphics and real-world examples are used to illustrate the methods presented. This book is targeted at statisticians and non-statisticians alike, who wish to use cutting-edge statistical learning techniques to analyze their data. Four of the authors co-wrote An Introduction to Statistical Learning, With Applications in R (ISLR), which has become a mainstay of undergraduate and graduate classrooms worldwide, as well as an important reference book for data scientists. One of the keys to its success was that each chapter contains a tutorial on implementing the analyses and methods presented in the R scientific computing environment. However, in recent years Python has become a popular language for data science, and there has been increasing demand for a Python-based alternative to ISLR. Hence, this book (ISLP) covers the same materials as ISLR but with labs implemented in Python. These labs will be useful both for Python novices, as well as experienced users.

Marketing Data Science

Author : Thomas W. Miller
Publisher : FT Press
ISBN 13 : 0133887340
Total Pages : 812 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Marketing Data Science by : Thomas W. Miller

Download or read book Marketing Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-05-02 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.