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Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655139300
Total Pages : 0 pages
Book Rating : 4.1/5 (393 download)
Download or read book Data-Driven Marketing Complete Self-Assessment Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655189305
Total Pages : 128 pages
Book Rating : 4.1/5 (893 download)
Download or read book Data-Driven Marketing Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we go about Securing Data-Driven Marketing? Does the Data-Driven Marketing performance meet the customer's requirements? How do we maintain Data-Driven Marketing's Integrity? How do you determine the key elements that affect Data-Driven Marketing workforce satisfaction? how are these elements determined for different workforce groups and segments? What are the disruptive Data-Driven Marketing technologies that enable our organization to radically change our business processes? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Data-Driven Marketing investments work better. This Data-Driven Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Data-Driven Marketing Self-Assessment. Featuring 703 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Data-Driven Marketing improvements can be made. In using the questions you will be better able to: - diagnose Data-Driven Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Data-Driven Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Data-Driven Marketing Scorecard, you will develop a clear picture of which Data-Driven Marketing areas need attention. Your purchase includes access details to the Data-Driven Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781867319511
Total Pages : 304 pages
Book Rating : 4.3/5 (195 download)
Download or read book Data Driven Marketing A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How clearly do you assess the return on investment (ROI) for spending related to data-driven marketing? Are you a leader or a laggard in data-driven marketing? How important is visitor or lead scoring in data-driven marketing? What has been the impact of data-driven marketing on your organization? Have you considered the extra value that data-driven marketing can bring to your organization in the years ahead? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Data Driven Marketing investments work better. This Data Driven Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Data Driven Marketing Self-Assessment. Featuring 934 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Data Driven Marketing improvements can be made. In using the questions you will be better able to: - diagnose Data Driven Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Data Driven Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Data Driven Marketing Scorecard, you will develop a clear picture of which Data Driven Marketing areas need attention. Your purchase includes access details to the Data Driven Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Driven Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655145608
Total Pages : 0 pages
Book Rating : 4.1/5 (456 download)
Download or read book Data-driven learning Complete Self-Assessment Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655133711
Total Pages : 0 pages
Book Rating : 4.1/5 (337 download)
Download or read book Data-driven Complete Self-Assessment Guide written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven Complete Self-Assessment Guide.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655183716
Total Pages : 126 pages
Book Rating : 4.1/5 (837 download)
Download or read book Data-Driven Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Secure Data-driven? Is the impact that Data-driven has shown? Why should we adopt a Data-driven framework? What are internal and external Data-driven relations? Who will be responsible for deciding whether Data-driven goes ahead or not after the initial investigations? This one-of-a-kind Data-driven self-assessment will make you the credible Data-driven domain master by revealing just what you need to know to be fluent and ready for any Data-driven challenge. How do I reduce the effort in the Data-driven work to be done to get problems solved? How can I ensure that plans of action include every Data-driven task and that every Data-driven outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data-driven costs are low? How can I deliver tailored Data-driven advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data-driven essentials are covered, from every angle: the Data-driven self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data-driven outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data-driven practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data-driven are maximized with professional results. Your purchase includes access details to the Data-driven self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655502746
Total Pages : 290 pages
Book Rating : 4.5/5 (27 download)
Download or read book Big Data Analytics for Marketing Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-11-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we ensure that implementations of Big Data Analytics for Marketing products are done in a way that ensures safety? How are the Big Data Analytics for Marketing's objectives aligned to the organization's overall business strategy? Is the Big Data Analytics for Marketing process severely broken such that a re-design is necessary? Who are the people involved in developing and implementing Big Data Analytics for Marketing? Are we Assessing Big Data Analytics for Marketing and Risk? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Big Data Analytics for Marketing investments work better. This Big Data Analytics for Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Big Data Analytics for Marketing Self-Assessment. Featuring 701 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Big Data Analytics for Marketing improvements can be made. In using the questions you will be better able to: - diagnose Big Data Analytics for Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Big Data Analytics for Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Big Data Analytics for Marketing Scorecard, you will develop a clear picture of which Big Data Analytics for Marketing areas need attention. Your purchase includes access details to the Big Data Analytics for Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655195603
Total Pages : 126 pages
Book Rating : 4.1/5 (956 download)
Download or read book Data-Driven Learning Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a Data-driven learning Communication plan covering who needs to get what information when? How do the Data-driven learning results compare with the performance of your competitors and other organizations with similar offerings? What does Data-driven learning success mean to the stakeholders? How do we keep improving Data-driven learning? What will be the consequences to the stakeholder (financial, reputation etc) if Data-driven learning does not go ahead or fails to deliver the objectives? This easy Data-driven learning self-assessment will make you the trusted Data-driven learning domain master by revealing just what you need to know to be fluent and ready for any Data-driven learning challenge. How do I reduce the effort in the Data-driven learning work to be done to get problems solved? How can I ensure that plans of action include every Data-driven learning task and that every Data-driven learning outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data-driven learning costs are low? How can I deliver tailored Data-driven learning advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data-driven learning essentials are covered, from every angle: the Data-driven learning self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data-driven learning outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data-driven learning practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data-driven learning are maximized with professional results. Your purchase includes access details to the Data-driven learning self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9781489196934
Total Pages : 0 pages
Book Rating : 4.1/5 (969 download)
Download or read book Marketing analytics Complete Self-Assessment Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973875963
Total Pages : 122 pages
Book Rating : 4.8/5 (759 download)
Download or read book Data Science Complete Self-assessment Guide written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-07-24 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: What situation(s) led to this Data Science Self Assessment? What will be the consequences to the business (financial, reputation etc) if Data Science does not go ahead or fails to deliver the objectives? What are the business objectives to be achieved with Data Science? Which customers cant participate in our Data Science domain because they lack skills, wealth, or convenient access to existing solutions? How do we Lead with Data Science in Mind? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Data Science assessment. All the tools you need to an in-depth Data Science Self-Assessment. Featuring 639 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Data Science improvements can be made. In using the questions you will be better able to: - diagnose Data Science projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Data Science and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Data Science Scorecard, you will develop a clear picture of which Data Science areas need attention. Included with your purchase of the book is the Data Science Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781489146939
Total Pages : pages
Book Rating : 4.1/5 (469 download)
Download or read book Marketing Analytics Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2017-05-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How will variation in the actual durations of each activity be dealt with to ensure that the expected Marketing analytics results are met? Is Marketing analytics currently on schedule according to the plan? What potential environmental factors impact the Marketing analytics effort? Is there a Marketing analytics management charter, including business case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan? What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Marketing analytics? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Marketing analytics assessment. Featuring 609 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing analytics improvements can be made. In using the questions you will be better able to: - diagnose Marketing analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Marketing analytics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Marketing analytics Scorecard, you will develop a clear picture of which Marketing analytics areas need attention. Included with your purchase of the book is the Marketing analytics Self-Assessment downloadable resource, containing all 609 questions and Self-Assessment areas of this book. This helps with ease of (re-)use and enables you to import the questions in your preferred Management or Survey Tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http: //theartofservice.com
Author : Mark Jeffery
Publisher : John Wiley & Sons
ISBN 13 : 0470504544
Total Pages : 325 pages
Book Rating : 4.4/5 (75 download)
Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Author : Lee Wilson
Publisher : Emerald Group Publishing
ISBN 13 : 1789738199
Total Pages : 188 pages
Book Rating : 4.7/5 (897 download)
Download or read book Data-Driven Marketing Content written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-06-19 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781867319894
Total Pages : 308 pages
Book Rating : 4.3/5 (198 download)
Download or read book Data Driven Design A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much data can be collected in the given timeframe? Are actual costs in line with budgeted costs? Do the benefits outweigh the costs? What are the top 3 things at the forefront of your Data-driven design agendas for the next 3 years? How do you take a forward-looking perspective in identifying Data-driven design research related to market response and models? This breakthrough Data Driven Design self-assessment will make you the credible Data Driven Design domain assessor by revealing just what you need to know to be fluent and ready for any Data Driven Design challenge. How do I reduce the effort in the Data Driven Design work to be done to get problems solved? How can I ensure that plans of action include every Data Driven Design task and that every Data Driven Design outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data Driven Design costs are low? How can I deliver tailored Data Driven Design advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data Driven Design essentials are covered, from every angle: the Data Driven Design self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data Driven Design outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data Driven Design practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data Driven Design are maximized with professional results. Your purchase includes access details to the Data Driven Design self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Driven Design Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718811188
Total Pages : 140 pages
Book Rating : 4.8/5 (111 download)
Download or read book Data-Driven written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2018-05-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much does Data-driven help? How do we go about Securing Data-driven? Strength in Numbers: How does data-driven decision-making affect firm performance? Is Data-driven currently on schedule according to the plan? How likely is the current Data-driven plan to come in on schedule or on budget? This amazing Data-driven self-assessment will make you the credible Data-driven domain expert by revealing just what you need to know to be fluent and ready for any Data-driven challenge. How do I reduce the effort in the Data-driven work to be done to get problems solved? How can I ensure that plans of action include every Data-driven task and that every Data-driven outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data-driven costs are low? How can I deliver tailored Data-driven advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data-driven essentials are covered, from every angle: the Data-driven self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data-driven outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data-driven practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data-driven are maximized with professional results. Your purchase includes access details to the Data-driven self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Janet Driscoll Miller
Publisher : John Wiley & Sons
ISBN 13 : 111970121X
Total Pages : 256 pages
Book Rating : 4.1/5 (197 download)
Download or read book Data-First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546377672
Total Pages : 78 pages
Book Rating : 4.3/5 (776 download)
Download or read book Digital Marketing Complete Self-assessment Guide written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-04-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have all basic functions of Digital Marketing been defined? What would happen if Digital Marketing weren't done? Has the direction changed at all during the course of Digital Marketing? If so, when did it change and why? How will you measure your Digital Marketing effectiveness? If substitutes have been appointed, have they been briefed on the Digital Marketing goals and received regular communications as to the progress to date? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Digital Marketing assessment. Featuring 372 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing improvements can be made. In using the questions you will be better able to: - diagnose Digital Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Marketing Index, you will develop a clear picture of which Digital Marketing areas need attention. Included with your purchase of the book is the Digital Marketing Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http://theartofservice.com
