Dark Web Pattern Recognition and Crime Analysis Using Machine Intelligence

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Publisher : IGI Global
ISBN 13 : 1668439441
Total Pages : 300 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Dark Web Pattern Recognition and Crime Analysis Using Machine Intelligence by : Rawat, Romil

Download or read book Dark Web Pattern Recognition and Crime Analysis Using Machine Intelligence written by Rawat, Romil and published by IGI Global. This book was released on 2022-05-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data stealing is a major concern on the internet as hackers and criminals have begun using simple tricks to hack social networks and violate privacy. Cyber-attack methods are progressively modern, and obstructing the attack is increasingly troublesome, regardless of whether countermeasures are taken. The Dark Web especially presents challenges to information privacy and security due to anonymous behaviors and the unavailability of data. To better understand and prevent cyberattacks, it is vital to have a forecast of cyberattacks, proper safety measures, and viable use of cyber-intelligence that empowers these activities. Dark Web Pattern Recognition and Crime Analysis Using Machine Intelligence discusses cyberattacks, security, and safety measures to protect data and presents the shortcomings faced by researchers and practitioners due to the unavailability of information about the Dark Web. Attacker techniques in these Dark Web environments are highlighted, along with intrusion detection practices and crawling of hidden content. Covering a range of topics such as malware and fog computing, this reference work is ideal for researchers, academicians, practitioners, industry professionals, computer scientists, scholars, instructors, and students.

Using Computational Intelligence for the Dark Web and Illicit Behavior Detection

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Publisher : IGI Global
ISBN 13 : 1668464454
Total Pages : 336 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Using Computational Intelligence for the Dark Web and Illicit Behavior Detection by : Rawat, Romil

Download or read book Using Computational Intelligence for the Dark Web and Illicit Behavior Detection written by Rawat, Romil and published by IGI Global. This book was released on 2022-05-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Web is a known hub that hosts myriad illegal activities behind the veil of anonymity for its users. For years now, law enforcement has been struggling to track these illicit activities and put them to an end. However, the depth and anonymity of the Dark Web has made these efforts difficult, and as cyber criminals have more advanced technologies available to them, the struggle appears to only have the potential to worsen. Law enforcement and government organizations also have emerging technologies on their side, however. It is essential for these organizations to stay up to date on these emerging technologies, such as computational intelligence, in order to put a stop to the illicit activities and behaviors presented in the Dark Web. Using Computational Intelligence for the Dark Web and Illicit Behavior Detection presents the emerging technologies and applications of computational intelligence for the law enforcement of the Dark Web. It features analysis into cybercrime data, examples of the application of computational intelligence in the Dark Web, and provides future opportunities for growth in this field. Covering topics such as cyber threat detection, crime prediction, and keyword extraction, this premier reference source is an essential resource for government organizations, law enforcement agencies, non-profit organizations, politicians, computer scientists, researchers, students, and academicians.

Automated Secure Computing for Next-Generation Systems

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Publisher : John Wiley & Sons
ISBN 13 : 139421359X
Total Pages : 484 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Automated Secure Computing for Next-Generation Systems by : Amit Kumar Tyagi

Download or read book Automated Secure Computing for Next-Generation Systems written by Amit Kumar Tyagi and published by John Wiley & Sons. This book was released on 2024-01-04 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: AUTOMATED SECURE COMPUTING FOR NEXT-GENERATION SYSTEMS This book provides cutting-edge chapters on machine-empowered solutions for next-generation systems for today’s society. Security is always a primary concern for each application and sector. In the last decade, many techniques and frameworks have been suggested to improve security (data, information, and network). Due to rapid improvements in industry automation, however, systems need to be secured more quickly and efficiently. It is important to explore the best ways to incorporate the suggested solutions to improve their accuracy while reducing their learning cost. During implementation, the most difficult challenge is determining how to exploit AI and ML algorithms for improved safe service computation while maintaining the user’s privacy. The robustness of AI and deep learning, as well as the reliability and privacy of data, is an important part of modern computing. It is essential to determine the security issues of using AI to protect systems or ML-based automated intelligent systems. To enforce them in reality, privacy would have to be maintained throughout the implementation process. This book presents groundbreaking applications related to artificial intelligence and machine learning for more stable and privacy-focused computing. By reflecting on the role of machine learning in information, cyber, and data security, Automated Secure Computing for Next-Generation Systems outlines recent developments in the security domain with artificial intelligence, machine learning, and privacy-preserving methods and strategies. To make computation more secure and confidential, the book provides ways to experiment, conceptualize, and theorize about issues that include AI and machine learning for improved security and preserve privacy in next-generation-based automated and intelligent systems. Hence, this book provides a detailed description of the role of AI, ML, etc., in automated and intelligent systems used for solving critical issues in various sectors of modern society. Audience Researchers in information technology, robotics, security, privacy preservation, and data mining. The book is also suitable for postgraduate and upper-level undergraduate students.

Robotic Process Automation

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Publisher : John Wiley & Sons
ISBN 13 : 1394166931
Total Pages : 338 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Robotic Process Automation by : Romil Rawat

Download or read book Robotic Process Automation written by Romil Rawat and published by John Wiley & Sons. This book was released on 2023-08-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROBOTIC PROCESS AUTOMATION Presenting the latest technologies and practices in this ever-changing field, this groundbreaking new volume covers the theoretical challenges and practical solutions for using robotics across a variety of industries, encompassing many disciplines, including mathematics, computer science, electrical engineering, information technology, mechatronics, electronics, bioengineering, and command and software engineering. Robotics is the study of creating devices that can take the place of people and mimic their behaviors. Mechanical engineering, electrical engineering, information engineering, mechatronics, electronics, bioengineering, computer engineering, control engineering, software engineering, mathematics, and other subjects are all included in robotics. Robots can be employed in a variety of scenarios and for a variety of objectives, but many are now being used in hazardous areas (such as radioactive material inspection, bomb detection, and deactivation), manufacturing operations, or in conditions where humans are unable to live (e.g. in space, underwater, in high heat, and clean up and containment of hazardous materials and radiation). Walking, lifting, speaking, cognition, and any other human activity are all attempted by robots. Many of today’s robots are influenced by nature, making bio-inspired robotics a growing area. Defusing explosives, seeking survivors in unstable ruins, and investigating mines and shipwrecks are just a few of the activities that robots are designed to undertake. This groundbreaking new volume presents a Robotic Process Automation (RPA) software technique that makes it simple to create, deploy, and manage software robots that mimic human movements while dealing with digital systems and software. Software robots can interpret what’s on a screen, type the correct keystrokes, traverse systems, locate and extract data, and do a wide variety of predetermined operations, much like people. Software robots can do it quicker and more reliably than humans, without having to stand up and stretch or take a coffee break.

Aiding Forensic Investigation Through Deep Learning and Machine Learning Frameworks

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Publisher : IGI Global
ISBN 13 : 1668445603
Total Pages : 293 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Aiding Forensic Investigation Through Deep Learning and Machine Learning Frameworks by : Raj, Alex Noel Joseph

Download or read book Aiding Forensic Investigation Through Deep Learning and Machine Learning Frameworks written by Raj, Alex Noel Joseph and published by IGI Global. This book was released on 2022-06-24 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is crucial that forensic science meets challenges such as identifying hidden patterns in data, validating results for accuracy, and understanding varying criminal activities in order to be authoritative so as to hold up justice and public safety. Artificial intelligence, with its potential subsets of machine learning and deep learning, has the potential to transform the domain of forensic science by handling diverse data, recognizing patterns, and analyzing, interpreting, and presenting results. Machine Learning and deep learning frameworks, with developed mathematical and computational tools, facilitate the investigators to provide reliable results. Further study on the potential uses of these technologies is required to better understand their benefits. Aiding Forensic Investigation Through Deep Learning and Machine Learning Frameworks provides an outline of deep learning and machine learning frameworks and methods for use in forensic science to produce accurate and reliable results to aid investigation processes. The book also considers the challenges, developments, advancements, and emerging approaches of deep learning and machine learning. Covering key topics such as biometrics, augmented reality, and fraud investigation, this reference work is crucial for forensic scientists, law enforcement, computer scientists, researchers, scholars, academicians, practitioners, instructors, and students.

Perspectives on Ethical Hacking and Penetration Testing

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Publisher : IGI Global
ISBN 13 : 1668482207
Total Pages : 465 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Perspectives on Ethical Hacking and Penetration Testing by : Kaushik, Keshav

Download or read book Perspectives on Ethical Hacking and Penetration Testing written by Kaushik, Keshav and published by IGI Global. This book was released on 2023-09-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybersecurity has emerged to address the need for connectivity and seamless integration with other devices and vulnerability assessment to find loopholes. However, there are potential challenges ahead in meeting the growing need for cybersecurity. This includes design and implementation challenges, application connectivity, data gathering, cyber-attacks, and cyberspace analysis. Perspectives on Ethical Hacking and Penetration Testing familiarizes readers with in-depth and professional hacking and vulnerability scanning subjects. The book discusses each of the processes and tools systematically and logically so that the reader can see how the data from each tool may be fully exploited in the penetration test’s succeeding stages. This procedure enables readers to observe how the research instruments and phases interact. This book provides a high level of understanding of the emerging technologies in penetration testing, cyber-attacks, and ethical hacking and offers the potential of acquiring and processing a tremendous amount of data from the physical world. Covering topics such as cybercrimes, digital forensics, and wireless hacking, this premier reference source is an excellent resource for cybersecurity professionals, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Exploring Cyber Criminals and Data Privacy Measures

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Publisher : IGI Global
ISBN 13 : 1668484242
Total Pages : 340 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Exploring Cyber Criminals and Data Privacy Measures by : Mateus-Coelho, Nuno

Download or read book Exploring Cyber Criminals and Data Privacy Measures written by Mateus-Coelho, Nuno and published by IGI Global. This book was released on 2023-09-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, industries have shifted into the digital domain, as businesses and organizations have used various forms of technology to aid information storage and efficient production methods. Because of these advances, the risk of cybercrime and data security breaches has skyrocketed. Fortunately, cyber security and data privacy research are thriving; however, industry experts must keep themselves updated in this field. Exploring Cyber Criminals and Data Privacy Measures collects cutting-edge research on information security, cybercriminals, and data privacy. It proposes unique strategies for safeguarding and preserving digital information using realistic examples and case studies. Covering key topics such as crime detection, surveillance technologies, and organizational privacy, this major reference work is ideal for cybersecurity professionals, researchers, developers, practitioners, programmers, computer scientists, academicians, security analysts, educators, and students.

Global Perspectives on the Psychology of Terrorism

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Publisher : IGI Global
ISBN 13 : 1668453134
Total Pages : 350 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Psychology of Terrorism by : Chitadze, Nika

Download or read book Global Perspectives on the Psychology of Terrorism written by Chitadze, Nika and published by IGI Global. This book was released on 2022-09-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The constant threat of terror leads to the destabilization of the political, economic, and social situation in the state. Lack of confidence in personal safety contributes to the growth of anxiety, fears, and mental stress, which negatively affects psychological health, leading to the development of various psychosomatic disorders among the population. Global Perspectives on the Psychology of Terrorism discusses the psychological aspects of terrorism, including the determination of the main types of terrorism and the psychological characteristics of terrorists and terrorist groups. It further speaks on the negative impact of terrorism on the mass consciousness, as well as the ways to deal with stress in people exposed to the impact of terrorist attacks, features of human behavior in extreme situations, and methods of psychological support in times of crisis. Covering topics such as state terrorism, international security, and cyberterrorism, this premier reference source is an excellent resource for government officials, sociologists, representatives of mass media, non-governmental organizations, politicians, psychologists, students and faculty of higher education, librarians, researchers, and academicians.

Handbook of Research on War Policies, Strategies, and Cyber Wars

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Publisher : IGI Global
ISBN 13 : 1668467429
Total Pages : 490 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on War Policies, Strategies, and Cyber Wars by : Özsungur, Fahri

Download or read book Handbook of Research on War Policies, Strategies, and Cyber Wars written by Özsungur, Fahri and published by IGI Global. This book was released on 2023-05-05 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new world order, conflicts between countries are increasing. Fluctuations in the economy and imbalances in the distribution of scarce resources to developing countries can result in wars. The effect of the recent COVID-19 pandemic and economic crisis has caused changes in the strategies and policies of countries. Technological changes and developments have also triggered cyber wars. Despite this, many countries prefer to fight on the field. The damage to the international economy of wars, which kills civilians and causes serious damage to developing countries, is a current issue. The Handbook of Research on War Policies, Strategies, and Cyber Wars examines the factors that lead to war and the damages caused by war strategies and policies. It is a guide for future generations to develop constructive policies and strategies for living in a peaceful world. Covering topics such as geopolitical consequences, civil liberty, and terrorism, this major reference work is a dynamic resource for policymakers, strategists, government officials, politicians, sociologists, students and educators of higher education, librarians, researchers, and academicians.

Modeling and Simulation of Functional Nanomaterials for Forensic Investigation

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Publisher : IGI Global
ISBN 13 : 1668483270
Total Pages : 397 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Modeling and Simulation of Functional Nanomaterials for Forensic Investigation by : Rakha, Allah

Download or read book Modeling and Simulation of Functional Nanomaterials for Forensic Investigation written by Rakha, Allah and published by IGI Global. This book was released on 2023-06-12 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanotechnology continues to contribute to the progress of innovations in the area of forensic science ranging from sensing, DNA monitoring, and counterfeiting to fingerprinting. In recent years, functional nanomaterials are widely applied in nanoscience and forensic investigation. They can be used in future interdisciplinary research by scientists, engineers, and biotechnologists. Modeling and Simulation of Functional Nanomaterials for Forensic Investigation focuses on multiple applications related to forensics and provides information linked with nanoparticles. This book provides nanotechnology results in improving the sensitivity of established forensic techniques. It further focuses on different fabrication and characterization techniques of nanomaterials and relates their characteristics with forensic applications. Covering topics such as explosive detection, nano-forensic testing, and nano-trackers, this premier reference source is a comprehensive resource for material engineers, chemical engineers, nanotechnologists, biotechnologists, forensic scientists, students and educators of higher education, researchers, and academicians.

Forecasting Cyber Crimes in the Age of the Metaverse

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Publisher : IGI Global
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Forecasting Cyber Crimes in the Age of the Metaverse by : Elshenraki, Hossam Nabil

Download or read book Forecasting Cyber Crimes in the Age of the Metaverse written by Elshenraki, Hossam Nabil and published by IGI Global. This book was released on 2023-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the metaverse rapidly evolves, a comprehensive examination of the emerging threats and challenges is imperative. In the groundbreaking exploration within Forecasting Cyber Crimes in the Age of the Metaverse, the intersection of technology, crime, and law enforcement is investigated, and it provides valuable insights into the potential risks and strategies for combating cybercrimes in the metaverse. Drawing upon research and scientific methodologies, this book employs a forward-thinking approach to anticipate the types of crimes that may arise in the metaverse. It addresses various aspects of cybercrime, including crimes against children, financial fraud, ransomware attacks, and attacks on critical infrastructure. The analysis extends to the protection of intellectual property rights and the criminal methods employed against metaverse assets. By forecasting the future of cybercrimes and cyber warfare in the metaverse, this book equips law enforcement agencies, policymakers, and companies with essential knowledge to develop effective strategies and countermeasures. It explores the potential impact of cybercrime on police capabilities and provides valuable insights into the planning and preparedness required to mitigate these threats.

Cyber Security Policies and Strategies of the World's Leading States

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Publisher : IGI Global
ISBN 13 : 1668488477
Total Pages : 315 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Cyber Security Policies and Strategies of the World's Leading States by : Chitadze, Nika

Download or read book Cyber Security Policies and Strategies of the World's Leading States written by Chitadze, Nika and published by IGI Global. This book was released on 2023-10-11 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-attacks significantly impact all sectors of the economy, reduce public confidence in e-services, and threaten the development of the economy using information and communication technologies. The security of information systems and electronic services is crucial to each citizen's social and economic well-being, health, and life. As cyber threats continue to grow, developing, introducing, and improving defense mechanisms becomes an important issue. Cyber Security Policies and Strategies of the World's Leading States is a comprehensive book that analyzes the impact of cyberwarfare on world politics, political conflicts, and the identification of new types of threats. It establishes a definition of civil cyberwarfare and explores its impact on political processes. This book is essential for government officials, academics, researchers, non-government organization (NGO) representatives, mass-media representatives, business sector representatives, and students interested in cyber warfare, cyber security, information security, defense and security, and world political issues. With its comprehensive coverage of cyber security policies and strategies of the world's leading states, it is a valuable resource for those seeking to understand the evolving landscape of cyber security and its impact on global politics. It provides methods to identify, prevent, reduce, and eliminate existing threats through a comprehensive understanding of cyber security policies and strategies used by leading countries worldwide.

ICCWS 2023 18th International Conference on Cyber Warfare and Security

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Author :
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587626
Total Pages : 601 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ICCWS 2023 18th International Conference on Cyber Warfare and Security by : Richard L. Wilson

Download or read book ICCWS 2023 18th International Conference on Cyber Warfare and Security written by Richard L. Wilson and published by Academic Conferences and publishing limited. This book was released on 2023-03-09 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conversational Artificial Intelligence

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Publisher : John Wiley & Sons
ISBN 13 : 1394200560
Total Pages : 804 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Conversational Artificial Intelligence by : Romil Rawat

Download or read book Conversational Artificial Intelligence written by Romil Rawat and published by John Wiley & Sons. This book was released on 2024-03-06 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews present state-of-the-art research related to the security of cloud computing including developments in conversational AI applications. It is particularly suited for those that bridge the academic world and industry, allowing readers to understand the security concerns in advanced security solutions for conversational AI in the cloud platform domain by reviewing present and evolving security solutions, their limitations, and future research directions. Conversational AI combines natural language processing (NLP) with traditional software like chatbots, voice assistants, or an interactive voice recognition system to help customers through either a spoken or typed interface. Conversational chatbots that respond to questions promptly and accurately to help customers are a fascinating development since they make the customer service industry somewhat self-sufficient. A well-automated chatbot can decimate staffing needs, but creating one is a time-consuming process. Voice recognition technologies are becoming more critical as AI assistants like Alexa become more popular. Chatbots in the corporate world have advanced technical connections with clients thanks to improvements in artificial intelligence. However, these chatbots’ increased access to sensitive information has raised serious security concerns. Threats are one-time events such as malware and DDOS (Distributed Denial of Service) assaults. Targeted strikes on companies are familiar and frequently lock workers out. User privacy violations are becoming more common, emphasizing the dangers of employing chatbots. Vulnerabilities are systemic problems that enable thieves to break in. Vulnerabilities allow threats to enter the system, hence they are inextricably linked. Malicious chatbots are widely used to spam and advertise in chat rooms by imitating human behavior and discussions, or to trick individuals into disclosing personal information like bank account details.

Technology Innovation for Business Intelligence and Analytics (TIBIA)

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Author :
Publisher : Springer Nature
ISBN 13 : 3031552210
Total Pages : 503 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Technology Innovation for Business Intelligence and Analytics (TIBIA) by : Haitham M. Alzoubi

Download or read book Technology Innovation for Business Intelligence and Analytics (TIBIA) written by Haitham M. Alzoubi and published by Springer Nature. This book was released on with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cybersecurity Program Development for Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119430003
Total Pages : 215 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Cybersecurity Program Development for Business by : Chris Moschovitis

Download or read book Cybersecurity Program Development for Business written by Chris Moschovitis and published by John Wiley & Sons. This book was released on 2018-04-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersecurity risks are and the decisions executives need to make to address them. It is crisp: Quick and to the point, it doesn't waste words and won't waste your time. It is candid: There is no sure cybersecurity defense, and Chris Moschovitis doesn't pretend there is; instead, he tells you how to understand your company's risk and make smart business decisions about what you can mitigate and what you cannot. It is also, in all likelihood, the only book ever written (or ever to be written) about cybersecurity defense that is fun to read." —Thomas A. Stewart, Executive Director, National Center for the Middle Market and Co-Author of Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight Get answers to all your cybersecurity questions In 2016, we reached a tipping point—a moment where the global and local implications of cybersecurity became undeniable. Despite the seriousness of the topic, the term "cybersecurity" still exasperates many people. They feel terrorized and overwhelmed. The majority of business people have very little understanding of cybersecurity, how to manage it, and what's really at risk. This essential guide, with its dozens of examples and case studies, breaks down every element of the development and management of a cybersecurity program for the executive. From understanding the need, to core risk management principles, to threats, tools, roles and responsibilities, this book walks the reader through each step of developing and implementing a cybersecurity program. Read cover-to-cover, it’s a thorough overview, but it can also function as a useful reference book as individual questions and difficulties arise. Unlike other cybersecurity books, the text is not bogged down with industry jargon Speaks specifically to the executive who is not familiar with the development or implementation of cybersecurity programs Shows you how to make pragmatic, rational, and informed decisions for your organization Written by a top-flight technologist with decades of experience and a track record of success If you’re a business manager or executive who needs to make sense of cybersecurity, this book demystifies it for you.

Online Social Networks in Business Frameworks

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394231091
Total Pages : 724 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Online Social Networks in Business Frameworks by : Sudhir Kumar Rathi

Download or read book Online Social Networks in Business Frameworks written by Sudhir Kumar Rathi and published by John Wiley & Sons. This book was released on 2024-10-08 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.