Dark Social

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Dark Social

Author : Ian MacRae
Publisher : Bloomsbury Publishing
ISBN 13 : 1472983130
Total Pages : 289 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Dark Social by : Ian MacRae

Download or read book Dark Social written by Ian MacRae and published by Bloomsbury Publishing. This book was released on 2021-11-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'. The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. Drawing upon illustrative case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.

Dark Social

Author : Ian MacRae
Publisher : Bloomsbury Publishing
ISBN 13 : 1472983106
Total Pages : 289 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Dark Social by : Ian MacRae

The Dark Social

Author : Toija Cinque
Publisher : Taylor & Francis
ISBN 13 : 1000996689
Total Pages : 182 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Dark Social by : Toija Cinque

Download or read book The Dark Social written by Toija Cinque and published by Taylor & Francis. This book was released on 2023-11-07 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how people interact online through anonymous communication in encrypted, hidden, or otherwise obscured online spaces. Beyond the Dark Web itself, this book examines how the concept of ‘dark social’ broadens the possibilities for examining notions of darkness and sociality in the age of digitality and datafied life. The authors take into account technical, moral, ethical, and pragmatic responses to ourselves and communities seeking to be/belong in/of/ the dark. Scholarship on the Darknet and Dark Social Spaces tends to focus on the uses of encryption and other privacy-enhancing technologies to engender resistance acts. Such understandings of the dark social are naturally in tension with social and political theories which argue that for politics and ‘acts’ to matter they must appear in the public light. They are also in tension with popular narratives of the ‘dark recesses of the web’ which are disparaged by structural powers who seek to keep their subjects knowable and locatable on the clear web. The binary of dark versus light is challenged in this book. The authors’ provocation is that practices of ‘dark’ resistance, motility and power are enacted by emerging data cultures. This book draws together scholarship, activism, and creativity to push past conceptual binary positions and create new approaches to darknet and dark social studies. The Dark Social: Online Practices of Resistance, Motility and Power will be a key resource for academics, researchers, and advanced students of media studies, cultural studies, communication studies, research methods, and sociology. This book was originally published as a special issue of Continuum: Journal of Media & Cultural Studies.

The Dark Social Capital of Religious Radicals

Author : Johannes Saal
Publisher : Springer Nature
ISBN 13 : 3658328428
Total Pages : 527 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis The Dark Social Capital of Religious Radicals by : Johannes Saal

Download or read book The Dark Social Capital of Religious Radicals written by Johannes Saal and published by Springer Nature. This book was released on 2021-05-04 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the departure of European Muslims to the “Islamic State” and a wave of terrorist attacks in Europe in recent years, the questions of why and how individuals radicalize to Jihadi extremism attracted keen interest. This thesis examines how individuals radicalize by applying a theoretical framework that primarily refers to social capital theory, the economics of religion, and social movement theory. The analysis of the biographical backgrounds, pathways of radicalization, and network connections of more than 1,300 Jihadi extremists from Germany, Austria, and Switzerland shows that radicalization primarily need to be considered as a social process of isolation from former social contacts and affiliation with a new religious group. Radicalization is characterized by the transformation of social capital and often channeled through so-called “strong ties” to friends and family members. These peer networks constitute the social fundament of radical clusters on the local level which are usually linked to a broader milieu through exclusive mosque communities and religious authorities. Bonding social capital within these radical groups minimizes the risk of betrayal and promotes trust essential for clandestine and risky activities.

The Darker Side of Social Media

Author : Angeline Close Scheinbaum
Publisher : Taylor & Francis
ISBN 13 : 1040032885
Total Pages : 205 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Darker Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Darker Side of Social Media written by Angeline Close Scheinbaum and published by Taylor & Francis. This book was released on 2024-06-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders such as anxiety, depression, self-harm, and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated, providing scholars with a conceptual model with propositions for continued research. This international exploration of social media is a must-read for students of marketing, advertising, and public relations, as well as scholars/managers of business, marketing, psychology, communication, management, and sociology. It will also be of interest to social media users, those navigating new media platforms parents, policymakers, and practitioners.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Social Media Strategy

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1538138182
Total Pages : 493 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Social Media Strategy by : Keith A. Quesenberry

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

The Dark Side of Social Media

Author : Pavica Sheldon
Publisher : Academic Press
ISBN 13 : 0128162767
Total Pages : 188 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis The Dark Side of Social Media by : Pavica Sheldon

Download or read book The Dark Side of Social Media written by Pavica Sheldon and published by Academic Press. This book was released on 2019-07-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content

Dark Persuasion

Author : Joel E. Dimsdale
Publisher : Yale University Press
ISBN 13 : 0300247176
Total Pages : 301 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Dark Persuasion by : Joel E. Dimsdale

Download or read book Dark Persuasion written by Joel E. Dimsdale and published by Yale University Press. This book was released on 2021-08-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

Understanding Dark Networks

Author : Daniel Cunningham
Publisher : Rowman & Littlefield
ISBN 13 : 1442249455
Total Pages : 389 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Understanding Dark Networks by : Daniel Cunningham

Download or read book Understanding Dark Networks written by Daniel Cunningham and published by Rowman & Littlefield. This book was released on 2016-03-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dark networks are the illegal and covert networks (e.g, insurgents, jihadi groups, or drug cartels) that security and intelligence analysts must track and identify to be able to disrupt and dismantle them. This text explains how this can be done by using the Social Network Analysis (SNA) method. Written in an accessible manner, it provides an introduction to SNA, presenting tools and concepts, and showing how SNA can inform the crafting of a wide array of strategies for the tracking and disrupting of dark networks.

The Dark Side of Social Media

Author : Angeline Close Scheinbaum
Publisher : Routledge
ISBN 13 : 1351683810
Total Pages : 248 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Dark Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Dark Side of Social Media written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2017-09-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

Social Media Campaigns

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
ISBN 13 : 1000290603
Total Pages : 227 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Ultimate Guide to Influencer Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084749
Total Pages : 170 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Influencer Marketing by : Eric Butow

Download or read book Ultimate Guide to Influencer Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2024-05-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

New Tools for Collaboration

Author : Gregory F. Treverton
Publisher : Rowman & Littlefield
ISBN 13 : 1442259132
Total Pages : 40 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis New Tools for Collaboration by : Gregory F. Treverton

Download or read book New Tools for Collaboration written by Gregory F. Treverton and published by Rowman & Littlefield. This book was released on 2016-01-26 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligence Community does not lag far behind the private sector in using collaborative tools; indeed, it has developed an impressive array. However, the most used tools, like instant messaging (IM), are employed primarily within agencies for peer-to-peer communication and hence are neither widely collaborative nor especially novel: they are different ways of accomplishing familiar functions. The array of collaborative tools across agencies—ranging from IM to blogs to a wiki called Intellipedia—is impressive but used mostly by enthusiasts. This report identifies lessons learned from looking at the use of internal collaborative tools across the Intelligence Community, especially across the four biggest agencies: Central Intelligence Agency, Defense Intelligence Agency, National Security Agency, and National Geospatial Intelligence Agency.

Going Dark

Author : Julia Ebner
Publisher : Bloomsbury Publishing
ISBN 13 : 1526616793
Total Pages : 377 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis Going Dark by : Julia Ebner

Download or read book Going Dark written by Julia Ebner and published by Bloomsbury Publishing. This book was released on 2021-03-23 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: By day, Julia Ebner works at a counter-extremism think tank, monitoring radical groups from the outside. But two years ago, she began to feel she was only seeing half the picture; she needed to get inside the groups to truly understand them. She decided to go undercover in her spare hours - late nights, holidays, weekends - adopting five different identities, and joining a dozen extremist groups from across the ideological spectrum. Her journey would take her from a Generation Identity global strategy meeting in a pub in Mayfair, to a Neo-Nazi Music Festival on the border of Germany and Poland. She would get relationship advice from 'Trad Wives' and Jihadi Brides and hacking lessons from ISIS. She was in the channels when the alt-right began planning the lethal Charlottesville rally, and spent time in the networks that would radicalise the Christchurch terrorist. In Going Dark, Ebner takes the reader on a deeply compulsive journey into the darkest recesses of extremist thinking, exposing how closely we are surrounded by their fanatical ideology every day, the changing nature and practice of these groups, and what is being done to counter them.

Digital Dilemmas

Author : M.I. Franklin
Publisher : Oxford University Press, USA
ISBN 13 : 0199982708
Total Pages : 286 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Digital Dilemmas by : M.I. Franklin

Download or read book Digital Dilemmas written by M.I. Franklin and published by Oxford University Press, USA. This book was released on 2013 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet. M. I. Franklin looks at the way that publics, governments, and multilateral institutions are being redefined and reinvented in digital settings that are ubiquitous and yet controlled by a relative few. Franklin does this through three original and wide-ranging case studies that get at the way that computer-mediated power relations play out "on the ground" through a mixture of overlapping online and offline activity, at personal, community, and transnational levels. Case studies include online activities around homelessness and street papers in the U.S. and around the world, digital and human rights activism carried out though the United Nations, and the ongoing battle between proprietary and free and open source software proponents. The result is a thought-provoking and seminal work on the way that the new paradigms of power and resistance forged online reshape localized and traditional power structures offline.

Digital Democracy, Analogue Politics

Author : Nanjala Nyabola
Publisher : Bloomsbury Publishing
ISBN 13 : 178699433X
Total Pages : 291 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis Digital Democracy, Analogue Politics by : Nanjala Nyabola

Download or read book Digital Democracy, Analogue Politics written by Nanjala Nyabola and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the upheavals of recent national elections to the success of the #MyDressMyChoice feminist movement, digital platforms have already had a dramatic impact on political life in Kenya – one of the most electronically advanced countries in Africa. While the impact of the Digital Age on Western politics has been extensively debated, there is still little appreciation of how it has been felt in developing countries such as Kenya, where Twitter, Facebook, WhatsApp and other online platforms are increasingly a part of everyday life. Written by a respected Kenyan activist and researcher at the forefront of political online struggles, this book presents a unique contribution to the debate on digital democracy. For traditionally marginalised groups, particularly women and people with disabilities, digital spaces have allowed Kenyans to build new communities which transcend old ethnic and gender divisions. But the picture is far from wholly positive. Digital Democracy, Analogue Politics explores the drastic efforts being made by elites to contain online activism, as well as how 'fake news', a failed digital vote-counting system and the incumbent president's recruitment of Cambridge Analytica contributed to tensions around the 2017 elections. Reframing digital democracy from the African perspective, Nyabola's ground-breaking work opens up new ways of understanding our current global online era.