Cyber Commerce Reframing

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540247203
Total Pages : 239 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Cyber Commerce Reframing by : Uwe G. Seebacher

Download or read book Cyber Commerce Reframing written by Uwe G. Seebacher and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is happening, the painful reality and the business rules of the old economy get us back down to earth. The CEOs become more senior, business plans are validated more carefully, and just having the famous ". com" in your company name does not get you any further or lead you to any of required money.

Template-based Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030566110
Total Pages : 293 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Template-based Management by : Uwe G. Seebacher

Download or read book Template-based Management written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2020-10-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice.

Template-driven Consulting

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540248196
Total Pages : 262 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Template-driven Consulting by : Uwe G. Seebacher

Download or read book Template-driven Consulting written by Uwe G. Seebacher and published by Springer Science & Business Media. This book was released on 2012-11-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating massive layoffs and large-scale reductions in spending on capital goods. This text allows your company to trim down expenses at another source: external consultants. By drawing on the use of templates, TDC at last brings about the often cited knowledge transfer from consultants to your employees. Applying TDC, your employees become the experts whilst you see the number of and cost for external consultants decrease tremendously! This book, with its clear structure and hands-on approach, lets you understand the new methodology and will help you in reaping its cost benefits.

B2B Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030542920
Total Pages : 754 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis B2B Marketing by : Uwe G. Seebacher

Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Managing IT Professionals in the Internet Age

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Author :
Publisher : IGI Global
ISBN 13 : 1591409195
Total Pages : 329 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Managing IT Professionals in the Internet Age by : Yoong, Pak

Download or read book Managing IT Professionals in the Internet Age written by Yoong, Pak and published by IGI Global. This book was released on 2006-07-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the ways in which the work life of IT professionals - from the perspectives of both the individual IT worker, and managers of such workers - has had to change and adapt to the Internet Age"--Provided by publisher.

Reengineering Corporate Communication

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Author :
Publisher : Springer Nature
ISBN 13 : 303103838X
Total Pages : 274 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Reengineering Corporate Communication by : Uwe Seebacher

Download or read book Reengineering Corporate Communication written by Uwe Seebacher and published by Springer Nature. This book was released on 2022-07-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-test” at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model. “Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications – remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21st Century. I highly recommend it.” Heidi Eusebio, Strategist and Executive Director, Edelman "Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT.“ Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM

Retail Innovation Reframed

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398600938
Total Pages : 305 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Retail Innovation Reframed by : Gareth Jude

Download or read book Retail Innovation Reframed written by Gareth Jude and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business, apply change and stay innovative is key to continued success and survival. Innovation is hard for any organization, even more so for retailers where executing retail basics can often be seen as enough. But the difference between success and failure is increasingly becoming the ability to reframe your approach to innovation and use it to win the competitive edge, as Retail Innovation Reframed explains. Changing your business operations to solve customers' biggest challenges is how established household names and emerging businesses now thrive. Featuring case studies including Walmart, Warby Parker, Starbucks and Amazon, Retail Innovation Reframed demonstrates how to weave innovation into the operating fabric your company to remain ahead of the curve. Start your journey to innovation and learn how to use change to succeed. Online resources include templates for testing and analyzing new innovations.

The Digital Supply Chain

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Author :
Publisher : Elsevier
ISBN 13 : 0323916155
Total Pages : 466 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis The Digital Supply Chain by : Bart L. MacCarthy

Download or read book The Digital Supply Chain written by Bart L. MacCarthy and published by Elsevier. This book was released on 2022-06-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Supply Chain is a thorough investigation of the underpinning technologies, systems, platforms and models that enable the design, management, and control of digitally connected supply chains. The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security. The book provides a rich set of cases on current digital practices and challenges across a range of industrial and business sectors including the retail, textiles and clothing, the automotive industry, food, shipping and international logistics, and SMEs. It concludes with research frontiers, discussing network science for supply chain analysis, challenges in Blockchain applications and in digital supply chain surveillance, as well as the need to re-conceptualize supply chain strategies for digitally transformed supply chains.

OR/MS Today

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Author :
Publisher :
ISBN 13 :
Total Pages : 954 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis OR/MS Today by :

Download or read book OR/MS Today written by and published by . This book was released on 2002 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Commerce Trends for Organizational Advancement: New Applications and Methods

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Author :
Publisher : IGI Global
ISBN 13 : 1605669652
Total Pages : 378 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis E-Commerce Trends for Organizational Advancement: New Applications and Methods by : Khosrow-Pour, D.B.A., Mehdi

Download or read book E-Commerce Trends for Organizational Advancement: New Applications and Methods written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2009-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: While buying and selling goods and services once necessitated a face-to-face transaction, much of the commerce we now undertake is completely electronic. Recent advances in electronic and mobile commerce, precipitated by innovations in technology and user acceptance, have led to subsequent changes in individual and organizational behavior. E-Commerce Trends for Organizational Advancement: New Applications and Methods gathers essential research on the changing face of commerce, investigating the development, delivery, and perception of e- and m- commerce systems and tools.

Digital Transformation in a Post-Covid World

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Author :
Publisher : CRC Press
ISBN 13 : 1000454487
Total Pages : 360 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Transformation in a Post-Covid World by : Adrian T. H. Kuah

Download or read book Digital Transformation in a Post-Covid World written by Adrian T. H. Kuah and published by CRC Press. This book was released on 2021-10-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the innovations, disruptions and changes that are required to adapt in a fast-evolving landscape due to the extraordinary circumstances triggered by the COVID-19 pandemic. Recognized experts from around the world share their research and professional experience on how the working environment, as well as the world around them, have changed due to the pandemic. Chapters consider how different fields across technology and business have been affected by this new, dramatic scenario and the drastic consequences that the pandemic had on them. With diverse contributions stemming from public health, technology strategies, urban planning and sociology to sustainable management, this volume is articulated into four distinct but complementary sections of People, Process, Planet, and Prosperity influencing the post-COVID world. This book will be of great interest to those in the fields of computer science and information technology, as well as those studying the impact and effects that COVID-19 is having on society.

Technology and Transcendence

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Author :
Publisher : Columba Press (IE)
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Technology and Transcendence by : Michael Breen

Download or read book Technology and Transcendence written by Michael Breen and published by Columba Press (IE). This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays represents the work of fifteen scholars in four disciplines: philosophy, theology, sociology, and cultural studies. It offers an interdisciplinary reflection on the role and impact of technology in society, focusing on the i

Reframing the 1945-1965 Suburb

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Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Reframing the 1945-1965 Suburb by :

Download or read book Reframing the 1945-1965 Suburb written by and published by . This book was released on 1999 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Emergence of Peer Consumption

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Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (35 download)

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Book Synopsis The Emergence of Peer Consumption by : Stephanie Karla Gerson

Download or read book The Emergence of Peer Consumption written by Stephanie Karla Gerson and published by . This book was released on 2008 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Zapotec Use of E-commerce

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Author :
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Zapotec Use of E-commerce by : Deanna Sue Rivers

Download or read book Zapotec Use of E-commerce written by Deanna Sue Rivers and published by . This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-commerce

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Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis E-commerce by : Robert Wegenek

Download or read book E-commerce written by Robert Wegenek and published by . This book was released on 2002 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: For legal practitioners and business people, this guide to the law of e-commerce gives an analysis of this rapidly developing area of law. The text covers a wide range of issues including security, contracts, liability, taxation, finance and insurance. It contains practical commercial advice from a team of experienced practitioners at Hammond Suddards Edge, and also has practical action points. The third edition includes coverage of recent EU directives on e-commerce and copyright, developments relating to jurisdiction such as the Yahoo decision, the Brussels and Rome II regulations and the Consumer Protection (Distance Selling) Regulations 2000.

Futureconsumer.com

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Author :
Publisher :
ISBN 13 : 9781894622189
Total Pages : 340 pages
Book Rating : 4.6/5 (221 download)

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Book Synopsis Futureconsumer.com by : Frank Feather

Download or read book Futureconsumer.com written by Frank Feather and published by . This book was released on 2001-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the dot.com disaster, this prophetic book, now in paperback, explains the stock market shakedown, why it happened, and what's next.