Customers New Voice

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Customer's New Voice

Author : John S. McKean
Publisher : John Wiley & Sons
ISBN 13 : 111900232X
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Customer's New Voice by : John S. McKean

Download or read book Customer's New Voice written by John S. McKean and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of "Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon" to a more complex model such as an Electric utility value proposition: "We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement." Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value "intentionally/ discretionarily" shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering "indirect" data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old "indirect" competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing "incidentally" volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: "If you make my life easier, reward me, and respect my shared information: I will tell you my secrets."

New Product Blueprinting

Author : Dan Adams
Publisher : Aim Press
ISBN 13 : 9780980112344
Total Pages : 0 pages
Book Rating : 4.1/5 (123 download)

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Book Synopsis New Product Blueprinting by : Dan Adams

Download or read book New Product Blueprinting written by Dan Adams and published by Aim Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Author : Ernan Roman
Publisher : McGraw Hill Professional
ISBN 13 : 0071743081
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by : Ernan Roman

Download or read book Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay written by Ernan Roman and published by McGraw Hill Professional. This book was released on 2010-10-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

From Voices to Results - Voice of Customer Questions, Tools and Analysis

Author : Robert Coppenhaver
Publisher : Packt Publishing Ltd
ISBN 13 : 1783001453
Total Pages : 219 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis From Voices to Results - Voice of Customer Questions, Tools and Analysis by : Robert Coppenhaver

Download or read book From Voices to Results - Voice of Customer Questions, Tools and Analysis written by Robert Coppenhaver and published by Packt Publishing Ltd. This book was released on 2018-04-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.

Voices Into Choices

Author : Gary Burchill
Publisher : Oriel Incorporated
ISBN 13 : 9781884731136
Total Pages : 452 pages
Book Rating : 4.7/5 (311 download)

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Book Synopsis Voices Into Choices by : Gary Burchill

Download or read book Voices Into Choices written by Gary Burchill and published by Oriel Incorporated. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Working with Microsoft Forms and Customer Voice

Author : Welly Lee
Publisher : Packt Publishing Ltd
ISBN 13 : 1801073414
Total Pages : 336 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Working with Microsoft Forms and Customer Voice by : Welly Lee

Download or read book Working with Microsoft Forms and Customer Voice written by Welly Lee and published by Packt Publishing Ltd. This book was released on 2021-06-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work with business scenarios and discover best practices to get the most out of Microsoft Forms and Microsoft Dynamics 365 Customer Voice Key FeaturesExplore step-by-step instructions to integrate surveys with Microsoft 365 appsAutomate surveys and follow-up actions from survey results using Microsoft FormsCreate custom report dashboards and explore advanced analytics for managing insightsBook Description Microsoft Forms and Dynamics 365 Customer Voice enable organizations to collect and analyze feedback from employees and customers, helping developers to integrate their feedback and business users to collect feedback that will guide them to develop customer-centric solutions. This book takes a hands-on approach to leveraging Microsoft Forms and Dynamics 365 Customer Voice capabilities for common feedback scenarios and covers best practices and tips and tricks to have your solution up and running in no time. You'll start by exploring common scenarios where organizations collect feedback from employees and customers and implement end-to-end solutions with Forms. You'll then discover how to create surveys and get to grips with different configuration options commonly used for each scenario. Throughout the book, you'll also find sample questions and step-by-step instructions for integrating the survey with related technology such as Microsoft Teams, Power Automate, and Power BI for an end-to-end scenario. By the end of this Microsoft book, you'll be able to build and deploy your complete solution using Microsoft Forms and Dynamics 365 Customer Voice, allowing you to listen to customers or employees, interpret their feedback, take timely follow-up action, and monitor results. What you will learnGet up and running with Microsoft Forms and Dynamics 365 Customer Voice servicesExplore common feedback scenarios and survey best practices Understand how to administer Microsoft Forms and Dynamics 365 Customer VoiceUse Microsoft Forms or Dynamics 365 Customer Voice to monitor your survey resultsSet up the Microsoft Forms app for Teams for conducting live pollsAutomate feedback collection and follow-up actionsWho this book is for This book is for business users who want to increase customer and employee engagement and collect data for measuring user satisfaction and driving product and process improvements. Beginner-level knowledge of Microsoft products such as Office 365 (including Teams, Outlook, and Excel) is expected. The book also includes advanced topics for citizen developers to automate sending Customer Voice surveys, follow-up actions, and creating custom dashboards using Microsoft Power Platform applications like Power Automate and Power BI.

Customer's New Voice

Author : John S. McKean
Publisher : John Wiley & Sons
ISBN 13 : 1119004365
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Customer's New Voice by : John S. McKean

Download or read book Customer's New Voice written by John S. McKean and published by John Wiley & Sons. This book was released on 2014-09-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of "Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon" to a more complex model such as an Electric utility value proposition: "We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement." Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value "intentionally/ discretionarily" shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering "indirect" data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old "indirect" competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing "incidentally" volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: "If you make my life easier, reward me, and respect my shared information: I will tell you my secrets."

Voice of the Customer

Author : Kai Yang
Publisher : McGraw Hill Professional
ISBN 13 : 0071593411
Total Pages : 430 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Voice of the Customer by : Kai Yang

Download or read book Voice of the Customer written by Kai Yang and published by McGraw Hill Professional. This book was released on 2007-11-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions. Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation...customer survey design, administration, and analysis...ethnographic research...process management and Lean Product Development...the deployment of customer value into products-DFSS...and value engineering. This product design tool enables you to: Minimize sources of response and measurement error Discern customer preferences Design VOC research to minimize mistranslation Respond to analytical implications of VOC data Optimize design to decrease sensitivity of CTQs to process parameters With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer's wants and needs, in order to develop and build optimal products. Most Design for Six Sigma product development teams fall short of truly understanding their customers' want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today's Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions. This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs ...assess the cost of poor quality...design robust products to meet those needs...optimize product life cycles...and accurately validate their findings. By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can: Harness VOC data to create value-based products Employ Design for Six Sigma to optimize value creation Become proactive in gathering VOC information Improve customer survey design, administration, and analysis Accurately process VOC data Deploy customer value into products-DFSS Perform effective quality function deployment (QFD) Get the most out of value engineering Capitalize on creative design methods Utilize process management and Lean Product Development Apply statistical techniques and Six Sigma metrics This wide-ranging resource will give you the ability to minimize sources of response and measurement error ...clearly discern customer preferences...design VOC research to minimize the perils of mistranslation...respond to analytical implications of VOC data ...and optimize design to decrease sensitivity of CTQs to process parameters. Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer expectations.

Exit, Voice, and Loyalty

Author : Albert O. Hirschman
Publisher : Harvard University Press
ISBN 13 : 9780674276604
Total Pages : 180 pages
Book Rating : 4.2/5 (766 download)

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Book Synopsis Exit, Voice, and Loyalty by : Albert O. Hirschman

Download or read book Exit, Voice, and Loyalty written by Albert O. Hirschman and published by Harvard University Press. This book was released on 1970 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

Listening to the Voice of the Market

Author : R. Eric Reidenbach
Publisher : CRC Press
ISBN 13 : 1420093312
Total Pages : 210 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Listening to the Voice of the Market by : R. Eric Reidenbach

Download or read book Listening to the Voice of the Market written by R. Eric Reidenbach and published by CRC Press. This book was released on 2009-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business

Mastering One Voice

Author : Toby Murdock
Publisher :
ISBN 13 : 9781937985486
Total Pages : 206 pages
Book Rating : 4.9/5 (854 download)

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Book Synopsis Mastering One Voice by : Toby Murdock

Download or read book Mastering One Voice written by Toby Murdock and published by . This book was released on 2020-02-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.

Voice and Tone Strategy

Author : John Caldwell
Publisher : XML Press
ISBN 13 : 1937434699
Total Pages : 105 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis Voice and Tone Strategy by : John Caldwell

Download or read book Voice and Tone Strategy written by John Caldwell and published by XML Press. This book was released on 2020-02-25 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

Consumer Voice

Author : S. Umit Kucuk
Publisher : Springer Nature
ISBN 13 : 3030539830
Total Pages : 126 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Consumer Voice by : S. Umit Kucuk

Download or read book Consumer Voice written by S. Umit Kucuk and published by Springer Nature. This book was released on 2020-09-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.

Your Voice Is Your Business

Author : Orlando R. Barone
Publisher : Plural Publishing
ISBN 13 : 1597569526
Total Pages : 329 pages
Book Rating : 4.5/5 (975 download)

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Book Synopsis Your Voice Is Your Business by : Orlando R. Barone

Download or read book Your Voice Is Your Business written by Orlando R. Barone and published by Plural Publishing. This book was released on 2015-12-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Voice Is Your Business: The Science and Art of Communication, Second Edition combines the latest in voice research and technology with the most powerful, state-of-the-art presentation skills and methods. The result is an integrated and comprehensive approach to connecting the technically based aspects of voice production with an applied, skill-based grasp of interpersonal effectiveness. This text serves as both a practical handbook and a resource on human vocal production in real-world settings. Relevant techniques of positioning, gesture, and paraverbals are incorporated in the study of successful voice presentation. Additionally, technical information is integrated into the text and reviewed at the end of each chapter. This second edition responds to the readers' desire for an expansion of the topics, illustrations, and techniques found particularly effective in the first edition, and provides new information reported in recent speech-language pathology literature in two brand-new chapters with vivid, powerful, and direct explanations and exercises. Your Voice Is Your Business The Science and Art of Communication, Second Editionhas been designed for ease of use for the student of voice science or anyone eager to use their communication abilities to their best advantage at work, on stage, or in everyday life. This text includes terminology and references suitable to the serious student of the voice, as well as detailed, realistic scenarios to further any professional's knowledge on the art of human communication, and will be a staple in multiple fields including speech-language pathology, communications, theater and drama, and business. Disclaimer: Please note that ancillary content (such documents, audio, and video) may not be included as published in the original print version of this book.

The New Voice Pedagogy

Author : Marilee David
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The New Voice Pedagogy by : Marilee David

Download or read book The New Voice Pedagogy written by Marilee David and published by . This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple but vital premise behind this important book is that a healthy voice is a beautiful voice, and a clear tone and pleasant sound will arise from a healthy vocal technique. Based on the concepts of voice therapy, laryngology, and voice science, The New Voice Pedagogy presents a no-nonsense look at the ways knowledge gained through modern science can be applied to teaching voice. Marilee David, an experienced teacher and performer, first explains the physiology of the voice, then examines individual aspects of singing, such as breathing, mouth position, phrasing, tone quality, pitch, resonance, and registration, and offers instruction and exercises appropriate to each component. David also considers the effects of different lifestyle factors and situations on the voice, such as singing with a cold or illness, common medications, obesity, hormones, and aging. She describes symptoms and treatments of common voice problems, including hoarseness, laryngitis, types of dysphonias, and examples of abuse and misuse, giving an overview of voice therapy and diagnostic tools. An important chapter on ethics, unique to this book, uses case studies to examine ethical questions that arise in the voice studio. New to this second edition are expanded sections on posture and kyphosis, HIV and AIDS, and the aging voice, and a helpful glossary of terms used in voice therapy, laryngology, and voice science is included. The bibliography of over three hundred books and articles provides a supplemental reading list for those interested in learning more, and a new final chapter summarizes the pedagogical concepts explored.

Listening to the Voice of the Customer

Author : Jon Anton
Publisher : Purdue University Press
ISBN 13 : 9780915910434
Total Pages : 170 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Listening to the Voice of the Customer by : Jon Anton

Download or read book Listening to the Voice of the Customer written by Jon Anton and published by Purdue University Press. This book was released on 1997 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. In it you will learn: How to develop a customer satisfaction measurement program that provides the information you need to increase customer retention and profits. How to select the best survey method. Includes the pros, cons, and costs of telephone, mail, and in-person interviews, and computer-assisted surveys. How to select the right sample size for your survey, and avoid biases for truly significant results. How to increase your survey response rates: survey methods, timing, incentives and more. How to survey large and small customer bases for accurate results. How to write survey questions that will get you meaningful results. Including examples of survey scales and formats that you can adapt to your own work. How to design a survey questionnaire that is easy to read and use. Including guidelines on questionnaire length, placement of specific types of questions, and writing an effective cover letter or script. How to implement your survey. Including data gathering, coding and data entry techniques. How to analyze your survey results and accurately compare data gathered over time. How to produce actionable reports based on your findings. Listening to the Voice of the Customer will show you how to develop a customer satisfaction measurement program that provides actionable information to help your organization become truly customer-focused. Throughout the book you will find very specific tips and advice based on the authors work developing and implementing customer satisfaction measurement programs. So whether you're new to customer satisfaction measurement or have a program in place, you'll find Listening to the Voice of the Customer an invaluable resource.

CoDestiny

Author : Atlee Valentine Pope
Publisher : Greenleaf Book Group
ISBN 13 : 1608320537
Total Pages : 316 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis CoDestiny by : Atlee Valentine Pope

Download or read book CoDestiny written by Atlee Valentine Pope and published by Greenleaf Book Group. This book was released on 2010-08-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.