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Author : Kamyar Kavosh
Publisher :
ISBN 13 :
Total Pages : 179 pages
Book Rating : 4.:/5 (96 download)
Download or read book Customer Relationship Management Implementation in Iran Automobile Industry written by Kamyar Kavosh and published by . This book was released on 2011 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zahra Ehsani
Publisher :
ISBN 13 :
Total Pages : 243 pages
Book Rating : 4.:/5 (96 download)
Download or read book Effect of Customer Perceived Value on Customer Relationship Management Performance in Automobile Industry in Iran written by Zahra Ehsani and published by . This book was released on 2015 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kamyar Kavosh
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783848443420
Total Pages : 180 pages
Book Rating : 4.4/5 (434 download)
Download or read book Customer Relationship Management Implementation in Automobile Industry written by Kamyar Kavosh and published by LAP Lambert Academic Publishing. This book was released on 2012-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management (CRM) has become popular among organizations and firms, hence many have implemented it in order to compete with others and promote their businesses. In CRM implementation, there are barriers, critical success factors and the strategic components that should be determined. A CRM model was used to determine the CRM barriers, critical success factors and show the current implementation of CRM in automobile industry. An example of the difficulties identified is cultural barrier. Besides that, the critical success factors have been recognized. This research also reveals that the most important components of CRM implementation are people, process, and technology. Another contribution of this study is identifying new items such as the in-house or outside trainers. This study shows that in-house trainers are more efficient and effective in training employees for CRM projects. In addition to that, the level of CRM knowledge of trainers is vital in getting the expected results.
Author : Michael Schäfer
Publisher : GRIN Verlag
ISBN 13 : 3638709159
Total Pages : 72 pages
Book Rating : 4.6/5 (387 download)
Download or read book The Importance of Customer Relationship Management in the Automotive Supply Industry written by Michael Schäfer and published by GRIN Verlag. This book was released on 2007-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Business economics - Customer Relationship Management, CRM, grade: B-, University of Leicester (Management Center), language: English, abstract: The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that industry, the company Y will be analysed, discussed and explored. Y is a supplier of aluminium tubes and aluminium profiles to the global automotive industry. The research will encompass several key areas in an effort to present a multi-perspective work, including best practices, an overview of CRM, and key factors of success as well as an automotive industry survey that the author administered, documented and integrated into this dissertation to add an element from the real business world to the research. First, a broad overview of relevant CRM theories and their meaning will be presented in order to set the stage for a discussion of Y as a specific competitor in the automotive supplier industry and to facilitate realistic and effective comparison and contrast between industry trends and the chosen company in particular. Following the CRM theory overview, differences between business-to-business and business-to-consumer markets will be differentiated for a complete understanding of these two distinct segments of the industry. Success factors within CRM will be presented, together with the limitations and problems associated with the application of CRM. After that supplementing theories beyond CRM will be identified and discussed. A literature review will be included to add substance and relevance to the research. In the second part of this dissertation, a survey will be presented that the author composed and administered towards Y's business-to-business automotive customers. After the survey and methodology is discussed, an analysis of the results of the survey will
Author : Dr. Swapnil S. Phadtare
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4./5 ( download)
Download or read book Customer Relationship Management of Automobile Industry written by Dr. Swapnil S. Phadtare and published by OrangeBooks Publication. This book was released on 2023-02-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.
Author : Eid, Riyad
Publisher : IGI Global
ISBN 13 : 1466636327
Total Pages : 427 pages
Book Rating : 4.4/5 (666 download)
Download or read book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Author : Eid, Riyad
Publisher : IGI Global
ISBN 13 : 1466602899
Total Pages : 359 pages
Book Rating : 4.4/5 (666 download)
Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Author : Kamyar Kavosh
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (13 download)
Download or read book Critical Success Factors in Customer Relationship Management Implementation written by Kamyar Kavosh and published by . This book was released on 2015 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to find the critical success factors of customer relationship management implementation in automobile industry. Semi-structured interviews were carried out to collect the needed data. The interviews were written or recorded then transcribed and analyzed by implying content analysis method. The results have reflected that all the investigated companies are implementing CRM furthermore some success factors such as training employees, top management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.
Author : Dr.Rakesh Naru
Publisher : Notion Press
ISBN 13 :
Total Pages : 149 pages
Book Rating : 4.8/5 (936 download)
Download or read book Pearlescent Promises: Trust, Commitment, and Luxury Revelations written by Dr.Rakesh Naru and published by Notion Press. This book was released on 2024-04-26 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research explores how the after-sales service process and quality impact customer retention in the luxury car industry, emphasizing the roles of trust and commitment. It investigates the relationship between customer care processes, customer relationship management (CRM), and customer retention, particularly in authorized car workshop.
Author : Satria Bangsawan
Publisher : Routledge
ISBN 13 : 1000192342
Total Pages : 363 pages
Book Rating : 4.0/5 (1 download)
Download or read book The Future Opportunities and Challenges of Business in Digital Era 4.0 written by Satria Bangsawan and published by Routledge. This book was released on 2020-07-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purchases, number of employees, profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4.0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business, entrepreneurship and economics to get an understanding of recent research developments.
Author : Surabhi Singh
Publisher : Business Science Reference
ISBN 13 : 9781799879596
Total Pages : 325 pages
Book Rating : 4.8/5 (795 download)
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Surabhi Singh and published by Business Science Reference. This book was released on 2021 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)
Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author : Siamak Alipour
Publisher :
ISBN 13 :
Total Pages : 5 pages
Book Rating : 4.:/5 (929 download)
Download or read book Customer Relationship Management (CRM) and Its Impact on Performance Improvement of Companies in Iran Telecommunications \\ Singaporean Journal of Business, Economics and Management Studies .- 2013, Vol. 1, No. 10 written by Siamak Alipour and published by . This book was released on 2013 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aisha Beverley Phiri
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (857 download)
Download or read book The Impact of Customer Relationship Management on Customer Satsisfaction and Customer Retention in the Automobile Industry of Zimbabwe written by Aisha Beverley Phiri and published by . This book was released on 2012 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peyman Akhavan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Application of Knowledge Management in Customer Relationship Management written by Peyman Akhavan and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research is to increase firm's ability to use knowledge management and data mining tools to implementation customer relationship management in developing countries. The value of knowledge management and customer relationship management is well recognized by many leading companies. Specific objective is to investigate the role of Knowledge management in Customer relationship management through Data Mining and their efficiency in competitive advantages and also to provide a Conceptual framework that clarifies the interdependency between KM and CRM and the DM process as a bridge between them for gain competitive advantages. The outcomes of this research will be of benefit to both the customers and the firms in Iran. From a better understanding of the customer, the company will have greater understanding of the true needs and expectations of the customer. It is regarded as a source for competitive advantage because it enables organizations to foster more profitable CRM method in developing countries.
Author : Mark Guest
Publisher :
ISBN 13 : 9781853349522
Total Pages : 131 pages
Book Rating : 4.3/5 (495 download)
Download or read book Customer Relationship Management in the Automotive Industry written by Mark Guest and published by . This book was released on 1998-01-01 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
