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Author : Robert W. Ferrell
Publisher :
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.:/5 (64 download)
Download or read book Customer-oriented Planning written by Robert W. Ferrell and published by . This book was released on 1976 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download Customer-oriented Planning [by] Robert W. Ferrell PDF Online Free](https://books.google.com/books/content/images/frontcover/XOYZtAEACAAJ?fife=w200-h370)
Author : Robert W. Ferrell
Publisher :
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.:/5 (64 download)
Download or read book Customer-oriented Planning [by] Robert W. Ferrell written by Robert W. Ferrell and published by . This book was released on 1964 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tevfik Dalgic
Publisher : Business Expert Press
ISBN 13 : 1606495216
Total Pages : 173 pages
Book Rating : 4.6/5 (64 download)
Download or read book Customer-Oriented Marketing Strategy written by Tevfik Dalgic and published by Business Expert Press. This book was released on 2013-03-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
Author : Susanne Scholl
Publisher :
ISBN 13 : 9783866240841
Total Pages : 126 pages
Book Rating : 4.2/5 (48 download)
Download or read book Customer-oriented Line Planning written by Susanne Scholl and published by . This book was released on 2006 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey K. Liker
Publisher : McGraw Hill Professional
ISBN 13 : 0071712577
Total Pages : 593 pages
Book Rating : 4.0/5 (717 download)
Download or read book Toyota Culture (PB) written by Jeffrey K. Liker and published by McGraw Hill Professional. This book was released on 2008-01-10 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, and motivates its people to become committed to building high-quality products-and how you can do the same for your company. Toyota Culture examines the “human systems” that Toyota has put in place to instill its founding principles of trust, mutual prosperity, and excellence in its plants, dealerships, and offices around the world. Beginning with a look at the evolution of the Toyota culture and why its people are the heart and soul of the Toyota Way, the authors explain the company's four-stage process for building and keeping quality people: Attract, Develop, Engage, and Inspire. Drawing upon numerous examples from Liker's decades of research as well as Hoseus' insider access as a Toyota manager, Toyota Culture gives you the tools you need to: Find competent, able, and willing employees Start training and socializing your people as you hire them Establish and communicate key business performance indicators at every level of your organization Train your people to solve problems and continuously improve processes in their daily work Develop leaders who live and teach your company's philosophy Reward top performance-and offer help to those who are struggling Fascinating vignettes of Toyota's innovative culture highlight the nuances of translating and recreating a people-centric culture in factories and offices across the globe. These exclusive, behind-the-scenes details are just what your company needs to successfully learn from The Toyota Culture.
Author : Robert W. Palmatier
Publisher : Edward Elgar Publishing
ISBN 13 : 1788113608
Total Pages : 384 pages
Book Rating : 4.7/5 (881 download)
Download or read book Handbook on Customer Centricity written by Robert W. Palmatier and published by Edward Elgar Publishing. This book was released on 2019 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Author : Ruth-Susanne Schneider
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (837 download)
Download or read book A new customer-oriented cost model for the line planning problem written by Ruth-Susanne Schneider and published by . This book was released on 2005 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Egner
Publisher :
ISBN 13 : 9783640434183
Total Pages : 86 pages
Book Rating : 4.4/5 (341 download)
Download or read book Customer Oriented and Efficient Account Planning written by Thomas Egner and published by . This book was released on 2009 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for a more efficient management of customer relationships is the driving force beyond the increasing efforts to optimize the approach of the Customer Relationship Management (CRM) concept and therefore the Account Management Processes. 70% out of 280 companies state that the establishment of a Key Account Management (KAM) concept has lead to an increase of the annual turnover up to 25%, according to a market research study of the Mercuri International and the University of St. Gallen in 2003. Another 66% out of 262 companies announce that the implementation of an Account Management Organization has increased the company profit up to 25%.The average effects concerning turnover and profit, reasoned by the implementation of an professional Customer Management concept, lie between 27,2% (turnover) and 28,6% (profit), according the named study (Zupancic/Belz/Bußmann 2005, p.34). The Account Planning as an essential part of the Key Account Management Process influences all phases of the Customer Relationship Process and therefore has a direct impact on the creation of profitable growth. The Customer Relationship Management Process consists of three major phases, the Acquisition Phase, the Sales Phase and the Customer Retention Phase. Each of these phases faces different challenges and follows different objectives, in order to realize profitable and sustainable customer relationships (Hofbauer/Hellwig 2005, p.29). The results of the Account Planning determine the acquisition, the sales and the customer retention efforts by the means of customer specific resource allocation and strategy setting. Consequently, the Account Planning is an important and practicable instrument to realize the Customer Relationship Management approach by practical means. Besides the positive effects of the establishment of professional Customer Management concepts in companies, it is also proven that there is still a big potential for the improvement of the Account Management Processes. T
Author : Johan C. Wortmann
Publisher : Springer Science & Business Media
ISBN 13 : 9400900759
Total Pages : 456 pages
Book Rating : 4.4/5 (9 download)
Download or read book Customer-driven Manufacturing written by Johan C. Wortmann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer-driven manufacturing is the key concept for the factory of the future. The markets for consumer goods are nowadays marked by an increase in variety, while at the same time showing steadily decreasing product life-cycles. In addition, tailoring the product to the customer's needs is becoming increasingly important in quality improvement. These trends are resulting in production in small batches, driven by customer orders. Customer-driven Manufacturing adopts a design-oriented approach, splitting the realisation of customer-driven manufacturing into three main steps. Firstly, you must understand the primary process of your business. The second step is to analyse and re-design the management and control of the organisation. Finally, the organisation's information system must be analysed and redesigned.
Author : Arman Islamgaleyev
Publisher : Litres
ISBN 13 : 5042191348
Total Pages : 184 pages
Book Rating : 4.0/5 (421 download)
Download or read book Using a customer-oriented approach in sales management in the metal trading market of the Republic of Kazakhstan written by Arman Islamgaleyev and published by Litres. This book was released on 2022-01-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The monograph presents Kazakhstan’s experience in using a customer-oriented approach in managing sales in the metal trading market. Special emphasis in the work was made on the analysis of customer relationship management, as well as diagnostics of customer-oriented personnel remuneration and methods for assessing customer satisfaction, which are successfully implemented in one of the metal trading companies.The publication can be useful as a practical guide for enterprises operating in the metal trading market, as well as in other industrial markets. The book may be of certain scientific and practical interest for the academic community, as well as a wide range of people interested in marketing management and sales management.
Author : Edwin J. Nijssen
Publisher : Springer Science & Business Media
ISBN 13 : 1475732775
Total Pages : 148 pages
Book Rating : 4.4/5 (757 download)
Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
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Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (127 download)
Download or read book Value Creation 4.0 - Customer-Oriented Planning, Development and Management of Products and Services [Colour Interior] written by and published by . This book was released on 2019 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Egner
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (634 download)
Download or read book Efficient and customer oriented account planning written by Thomas Egner and published by . This book was released on 2008 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Cochran
Publisher : Paton Professional
ISBN 13 : 9781932828054
Total Pages : 216 pages
Book Rating : 4.8/5 (28 download)
Download or read book Becoming a Customer-focused Organization written by Craig Cochran and published by Paton Professional. This book was released on 2006 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers' true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers' demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization. -- From publisher's description.
Author : Per Skålén
Publisher : Routledge
ISBN 13 : 1134116381
Total Pages : 201 pages
Book Rating : 4.1/5 (341 download)
Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Author : Laura Patterson
Publisher : Violetear Press
ISBN 13 : 9780971008625
Total Pages : 228 pages
Book Rating : 4.0/5 (86 download)
Download or read book Fast-Track Your Business written by Laura Patterson and published by Violetear Press. This book was released on 2020-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.
