Predicting Market Success

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470088796
Total Pages : 256 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Predicting Market Success by : Robert Passikoff

Download or read book Predicting Market Success written by Robert Passikoff and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group

101 Ways to Market Your Business

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Author :
Publisher : Allen & Unwin
ISBN 13 : 9781741760842
Total Pages : 276 pages
Book Rating : 4.7/5 (68 download)

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Book Synopsis 101 Ways to Market Your Business by : Andrew Griffiths

Download or read book 101 Ways to Market Your Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2014-05-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

Your PIIGSty Guide to Econ101

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Publisher : Lulu.com
ISBN 13 : 1471623246
Total Pages : 62 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Your PIIGSty Guide to Econ101 by : Darren Lawlor

Download or read book Your PIIGSty Guide to Econ101 written by Darren Lawlor and published by Lulu.com. This book was released on 2012-02-04 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Piigsty.com strips away the academics, rhetoric and annoying jargon with easy to read, easy to understand and easy to remember info on all things economic-y for all ages, abilities and ideologies. But wait, theres more! PIIGSty proudly presents (*drumroll*) its first official publication you can buy and flick through to your hearts content. This is as comprehensive an economics guide as you can admit to needing (and can get through wishing you hadn't started) All the main concepts are covered: demand, supply, national income, fiscal policy, consumer choice and more. You won't feel shortchanged (believe us, we're Irish).

Official Gazette of the United States Patent and Trademark Office

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Publisher :
ISBN 13 :
Total Pages : 1006 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing to the New Majority

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Author :
Publisher : St. Martin's Press
ISBN 13 : 0230338852
Total Pages : 258 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing to the New Majority by : David Burgos

Download or read book Marketing to the New Majority written by David Burgos and published by St. Martin's Press. This book was released on 2011-08-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

The New Republic

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Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The New Republic by : Herbert David Croly

Download or read book The New Republic written by Herbert David Croly and published by . This book was released on 1916 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Chronicles of America Series ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis The Chronicles of America Series ... by :

Download or read book The Chronicles of America Series ... written by and published by . This book was released on 1921 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Internet Encyclopedia, Volume 1 (A - F)

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471689947
Total Pages : 851 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis The Internet Encyclopedia, Volume 1 (A - F) by :

Download or read book The Internet Encyclopedia, Volume 1 (A - F) written by and published by John Wiley & Sons. This book was released on 2004-11-11 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.

Communication and the First World War

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Author :
Publisher : Routledge
ISBN 13 : 0429798830
Total Pages : 292 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Communication and the First World War by : John Griffiths

Download or read book Communication and the First World War written by John Griffiths and published by Routledge. This book was released on 2020-04-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the voluminous historical literature on the First World War, a volume devoted to the theme of communication has yet to appear. From the communication of war aims and objectives to the communication of war call-up and war experience and knowledge, this volume fills the gap in the market, including the work of both established and newly emerging scholars working on the First World War across the globe. The volume includes chapters that focus on the experience of belligerent and also neutral powers, thus providing a genuinely representative dimension to the subject.

New York and the First World War

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Publisher : Routledge
ISBN 13 : 1317087704
Total Pages : 274 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis New York and the First World War by : Ross J. Wilson

Download or read book New York and the First World War written by Ross J. Wilson and published by Routledge. This book was released on 2016-05-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First World War constitutes a point in the history of New York when its character and identity were challenged, recast and reinforced. Due to its pre-eminent position as a financial and trading centre, its role in the conflict was realised far sooner than elsewhere in the United States. This book uses city, state and federal archives, newspaper reports, publications, leaflets and the well-established ethnic press in the city at the turn of the century to explore how the city and its citizens responded to their role in the First World War, from the outbreak in August 1914, through the official entry of the United States in to the war in 1917, and after the cessation of hostilities in the memorials and monuments to the conflict. The war and its aftermath forever altered politics, economics and social identities within the city, but its import is largely obscured in the history of the twentieth century. This book therefore fills an important gap in the histories of New York and the First World War.

The Great Air Race: Glory, Tragedy, and the Dawn of American Aviation

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Author :
Publisher : Liveright Publishing
ISBN 13 : 1631496387
Total Pages : 230 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis The Great Air Race: Glory, Tragedy, and the Dawn of American Aviation by : John Lancaster

Download or read book The Great Air Race: Glory, Tragedy, and the Dawn of American Aviation written by John Lancaster and published by Liveright Publishing. This book was released on 2022-11-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold, almost unbelievable, story of the daring pilots who risked their lives in an unprecedented air race in 1919—and put American aviation on the map. Years before Charles Lindbergh’s flight from New York to Paris electrified the nation, a group of daredevil pilots, most of them veterans of the World War I, brought aviation to the masses by competing in the sensational transcontinental air race of 1919. The contest awakened Americans to the practical possibilities of flight, yet despite its significance, it has until now been all but forgotten. In The Great Air Race, journalist and amateur pilot John Lancaster finally reclaims this landmark event and the unheralded aviators who competed to be the fastest man in America. His thrilling chronicle opens with the race’s impresario, Brigadier General Billy Mitchell, who believed the nation’s future was in the skies. Mitchell’s contest—critics called it a stunt—was a risky undertaking, given that the DH-4s and Fokkers the contestants flew were almost comically ill-suited for long-distance travel: engines caught fire in flight; crude flight instruments were of little help in clouds and fog; and the brakeless planes were prone to nosing over on landing. Yet the aviators possessed an almost inhuman disregard for their own safety, braving blizzards and mechanical failure as they landed in remote cornfields or at the edges of cliffs. Among the most talented were Belvin “The Flying Parson” Maynard, whose dog, Trixie, shared the rear cockpit with his mechanic, and John Donaldson, a war hero who twice escaped German imprisonment. Jockeying reporters made much of their rivalries, and the crowds along the race’s route exploded, with everyday Americans eager to catch their first glimpse of airplanes and the mythic “birdmen” who flew them. The race was a test of endurance that many pilots didn’t finish: some dropped out from sheer exhaustion, while others, betrayed by their engines or their instincts, perished. For all its tragedy, Lancaster argues, the race galvanized the nation to embrace the technology of flight. A thrilling tale of men and their machines, The Great Air Race offers a new origin point for commercial aviation in the United States, even as it greatly expands our pantheon of aviation heroes.

Digital Wine

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Publisher : Springer
ISBN 13 : 9812870598
Total Pages : 133 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis Digital Wine by : Tara Brabazon

Download or read book Digital Wine written by Tara Brabazon and published by Springer. This book was released on 2014-05-12 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.

The Yale Chronicles of America Series

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Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Yale Chronicles of America Series by : Allen Johnson

Download or read book The Yale Chronicles of America Series written by Allen Johnson and published by . This book was released on 1921 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding the New Consumer Mind

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Publisher : John Wiley & Sons
ISBN 13 : 1118647688
Total Pages : 224 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Decoding the New Consumer Mind by : Kit Yarrow

Download or read book Decoding the New Consumer Mind written by Kit Yarrow and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

The New How to Observe Harmony

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Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.R/5 (5 download)

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Book Synopsis The New How to Observe Harmony by : John Curwen

Download or read book The New How to Observe Harmony written by John Curwen and published by . This book was released on 1881 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Evolution of Entrepreneurs` Fund-Raising Intentions

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3834997978
Total Pages : 381 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis The Evolution of Entrepreneurs` Fund-Raising Intentions by : Marc Grünhagen

Download or read book The Evolution of Entrepreneurs` Fund-Raising Intentions written by Marc Grünhagen and published by Springer Science & Business Media. This book was released on 2008-07-23 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Grünhagen examines the evolution of fund-raising struggles in eleven in-depth case studies of seed and early stage ventures. The findings suggest two core recommendations for supporting growth-oriented fund-raising processes: a) to build legitimizing potential and b) to ensure sufficient financial scope for flexible adaptations throughout the financing struggle.

Unpresidented

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Publisher : Feiwel & Friends
ISBN 13 : 1250308046
Total Pages : 434 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Unpresidented by : Martha Brockenbrough

Download or read book Unpresidented written by Martha Brockenbrough and published by Feiwel & Friends. This book was released on 2018-12-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, meticulously researched, and provocative biography of Donald J. Trump from the author of Alexander Hamilton, Revolutionary. Born into a family of privilege and wealth, he was sent to military school at the age of 13. After an unremarkable academic career, he joined the family business in real estate and built his fortune. His personal brand: sex, money and power. From no-holds-barred reality TV star to unlikely candidate, Donald J. Trump rose to the highest political office: President of the United States of America. Learn fascinating details about his personal history, including: -Why Trump’s grandfather left Germany and immigrated to America -Why Woodie Guthrie wrote a song criticizing Trump’s father -How Trump’s romance with Ivana began—and ended -When Trump first declared his interest in running for President Discover the incredible true story of America’s 45th President: his questionable political and personal conduct, and his unprecedented rise to power. Richly informed by original research and illustrated throughout with photographs and documents, Unpresidented is a gripping and important read.