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Customer Information Management And Application A Complete Guide 2019 Edition
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Book Synopsis Customer Relationship Management by : Francis Buttle
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Book Synopsis The Complete Idiot's Guide to Knowledge Management by : Melissie Clemmons Rumizen
Download or read book The Complete Idiot's Guide to Knowledge Management written by Melissie Clemmons Rumizen and published by Penguin. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
Book Synopsis Practical Guide to Clinical Data Management by : Susanne Prokscha
Download or read book Practical Guide to Clinical Data Management written by Susanne Prokscha and published by CRC Press. This book was released on 2011-10-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of clinical data, from its collection during a trial to its extraction for analysis, has become a critical element in the steps to prepare a regulatory submission and to obtain approval to market a treatment. Groundbreaking on its initial publication nearly fourteen years ago, and evolving with the field in each iteration since then,
Book Synopsis Decision Management Systems by : James Taylor
Download or read book Decision Management Systems written by James Taylor and published by Pearson Education. This book was released on 2011-10-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes Understanding how Decision Management Systems can transform your business Planning your systems “with the decision in mind” Identifying, modeling, and prioritizing the decisions you need to optimize Designing and implementing robust decision services Monitoring your ongoing decision-making and learning how to improve it Proven enablers of effective Decision Management Systems: people, process, and technology Identifying and overcoming obstacles that can derail your Decision Management Systems initiative
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Encyclopedia of Organizational Knowledge, Administration, and Technology by : Khosrow-Pour D.B.A., Mehdi
Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
Book Synopsis Customer Experience Management by : Bernd H. Schmitt
Download or read book Customer Experience Management written by Bernd H. Schmitt and published by John Wiley & Sons. This book was released on 2010-07-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.
Download or read book Data Quality written by Rupa Mahanti and published by Quality Press. This book was released on 2019-03-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good data is a source of myriad opportunities, while bad data is a tremendous burden. Companies that manage their data effectively are able to achieve a competitive advantage in the marketplace, while bad data, like cancer, can weaken and kill an organization. In this comprehensive book, Rupa Mahanti provides guidance on the different aspects of data quality with the aim to be able to improve data quality. Specifically, the book addresses: Causes of bad data quality, bad data quality impacts, and importance of data quality to justify the case for data quality Butterfly effect of data quality A detailed description of data quality dimensions and their measurement Data quality strategy approach Six Sigma - DMAIC approach to data quality Data quality management techniques Data quality in relation to data initiatives like data migration, MDM, data governance, etc. Data quality myths, challenges, and critical success factors Students, academicians, professionals, and researchers can all use the content in this book to further their knowledge and get guidance on their own specific projects. It balances technical details (for example, SQL statements, relational database components, data quality dimensions measurements) and higher-level qualitative discussions (cost of data quality, data quality strategy, data quality maturity, the case made for data quality, and so on) with case studies, illustrations, and real-world examples throughout. About the Author Rupa Mahanti, Ph.D. is a Business and Information Management consultant and has worked in different solution environments and industry sectors in the United States, United Kingdom, India, and Australia. She helps clients with activities such as business process mapping, information management, data quality, and strategy. Having a work experience (academic, industry, and research) of more than a decade and half, Rupa has guided a doctoral dissertation and published a large number of research articles. She is an associate editor with the journal Software Quality Professional and a reviewer for several international journals. "This is not the kind of book that you'll read one time and be done with. So scan it quickly the first time through to get an idea of its breadth. Then dig in on one topic of special importance to your work. Finally, use it as a reference to guide your next steps, learn details, and broaden your perspective." from the foreword by Thomas C. Redman, Ph.D., the Data Doc Dr. Mahanti provides a very detailed and thorough coverage of all aspects of data quality management that would suit all ranges of expertise from a beginner to an advanced practitioner. With plenty of examples, diagrams, etc. the book is easy to follow and will deepen your knowledge in the data domain. I will certainly keep this handy as my go-to reference. I can't imagine the level of effort and passion that Dr. Mahanti has put into this book that captures so much knowledge and experience for the benefit of the reader. I would highly recommend this book for its comprehensiveness, depth, and detail. A must-have for a data practitioner at any level. Clint D'Souza, CEO and Director, CDZM Consulting
Book Synopsis Healthcare and Knowledge Management for Society 5.0 by : Vineet Kansal
Download or read book Healthcare and Knowledge Management for Society 5.0 written by Vineet Kansal and published by CRC Press. This book was released on 2021-12-27 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare and knowledge management is the need of the era; this book investigates various challenges faced by practitioners in this area. It also covers the work to be done in the healthcare sector and the use of different computing techniques for better insight and decision-making. Healthcare and Knowledge Management for Society 5.0: Trends, Issues, and Innovations showcases the benefits of computing techniques used for knowledge management in the field of healthcare in the futuristic perspective of having a human-centric society 5.0. The book includes topics related to the use of technologies like artificial intelligence, machine learning, deep learning, Internet of Things, blockchain, and sensors for effective healthcare and management. Case studies are included for easy comprehension and the book covers the most up-to-date research in the field. The use of techniques like artificial intelligence in the field of knowledge management is also discussed. This book is intended for researchers and academicians to explore new ideas, techniques, and tools. Researchers working in interdisciplinary research can also find many interesting topics which will pave the way for a new arena in healthcare and knowledge management.
Book Synopsis Marketing and Sales Automation by : Uwe Hannig
Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Book Synopsis An Introduction to IMS by : Barbara Klein
Download or read book An Introduction to IMS written by Barbara Klein and published by IBM Press. This book was released on 2012 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal 0 false false false MicrosoftInternetExplorer4 IBM's Definitive One-Stop Guide to IMS Versions 12, 11, and 10: for Every IMS DBA, Developer, and System Programmer Over 90% of the top Fortune(R) 1000 companies rely on IBM's Information Management System (IMS) for their most critical IBM System z(R) data management needs: 50,000,000,000+ transactions run through IMS databases every day. What's more, IBM continues to upgrade IMS: Versions 12, 11, and 10 meet today's business challenges more flexibly and at a lower cost than ever before. In An Introduction to IMS, Second Edition, leading IBM experts present the definitive technical introduction to these versions of IMS. More than a complete tutorial, this book provides up-to-date examples, cases, problems, solutions, and a complete glossary of IMS terminology. Prerequisite reading for the current IBM IMS Mastery Certification Program, it reflects major recent enhancements such as dynamic information generation; new access, interoperability and development tools; improved SOA support; and much more. Whether you're a DBA, database developer, or system programmer, it brings together all the knowledge you'll need to succeed with IMS in today's mission critical environments. Coverage includes What IMS is, how it works, how it has evolved, and how it fits into modern enterprise IT architectures Providing secure access to IMS via IMS-managed application programs Understanding how IMS and z/OS(R) work together to use hardware and software more efficiently Setting up, running, and maintaining IMS Running IMS Database Manager: using the IMS Hierarchical Database Model, sharing data, and reorganizing databases Understanding, utilizing, and optimizing IMS Transaction Manager IMS application development: application programming for the IMS Database and IMS Transaction Managers, editing and formatting messages, and programming applications in Java(TM) IMS system administration: the IMS system definition process, customizing IMS, security, logging, IMS operations, database and system recovery, and more IMS in Parallel Sysplex(R) environments: ensuring high availability, providing adequate capacity, and balancing workloads
Book Synopsis Current Issues and Trends in Knowledge Management, Discovery, and Transfer by : Jennex, Murray Eugene
Download or read book Current Issues and Trends in Knowledge Management, Discovery, and Transfer written by Jennex, Murray Eugene and published by IGI Global. This book was released on 2019-12-27 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter the industry, the development of information technologies has transformed how information is distributed and used to predict trends. Collecting and identifying the most vital information, however, requires constant management and manipulation. Current Issues and Trends in Knowledge Management, Discovery, and Transfer is an essential reference source that discusses crucial practices for collaborating and distributing work as well as validating accrued knowledge from real-time data. Featuring research on topics such as dynamic knowledge, management systems, and sharing behavior, this book is ideally designed for academics, researchers, librarians, managing professionals, and students seeking coverage on knowledge acquisition and implementation across systems.
Book Synopsis Future of Management: Embracing Sustainability, Diversity, and Inclusivity by : Koustubh Kanti Ray
Download or read book Future of Management: Embracing Sustainability, Diversity, and Inclusivity written by Koustubh Kanti Ray and published by Taylor & Francis. This book was released on 2024-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to unparalleled challenges and opportunities, the scope of management is undergoing a profound transformation. Organisations must adapt and innovate in order to flourish in an era characterised by rapid technological advancements, climate change, shifting demographics, and evolving social norms. The three pillars of modern management— sustainability, diversity, and inclusivity—reflect a comprehensive approach that prioritises the well-being of people and the planet over short-term profits and reflects a commitment to social responsibility. In the current era of management, sustainability has emerged as a critical issue. Organisations must incorporate ethical considerations into their decision-making processes, reduce their carbon footprints, and implement eco-conscious practices as the effects of climate change become more severe. According to Paul Polman, the former CEO of Unilever, “Sustainability is not a charity; it is a business case.”
Book Synopsis Methodologies and Outcomes of Engineering and Technological Pedagogy by : Kumar, Kaushik
Download or read book Methodologies and Outcomes of Engineering and Technological Pedagogy written by Kumar, Kaushik and published by IGI Global. This book was released on 2020-02-21 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering pedagogy is closely linked to both the technical and the pedagogical sciences. Over the years, engineering pedagogy has shifted from practical education to teaching how to integrate information, computational, and communications technology. However, while pedagogical and psychological qualifications are highly important requirements for a teaching career in engineering, the research on engineering pedagogy remains scant and scattered across journal articles, conference proceedings, workshop notes, and official reports. Methodologies and Outcomes of Engineering and Technological Pedagogy is a collection of innovative research building on the available literature that examines engineering pedagogy while providing resources necessary for policymaking, implementation, and continuous improvement. Featuring coverage on a wide range of topics including curriculum development, teaching and learning styles, and inclusivity, this book is ideally designed for educators, engineers, curriculum developers, instructional designers, managers, industry professionals, academicians, policymakers, researchers, and students.
Book Synopsis Unlocking Insights: A Comprehensive Guide to Big Data Analytics by : Mothiram Rajasekaran
Download or read book Unlocking Insights: A Comprehensive Guide to Big Data Analytics written by Mothiram Rajasekaran and published by Leilani Katie Publication. This book was released on 2024-04-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mothiram Rajasekaran, Senior Solution Consultant, Cloudera, USA.
Book Synopsis Handbook of Research on Applied AI for International Business and Marketing Applications by : Christiansen, Bryan
Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Book Synopsis Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications by : Bilgaiyan, Saurabh
Download or read book Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications written by Bilgaiyan, Saurabh and published by IGI Global. This book was released on 2022-06-24 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.
