Curso De Marketing Online Y E Commerce

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Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799869865
Total Pages : 653 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry by : Chkoniya, Valentina

Download or read book Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry written by Chkoniya, Valentina and published by IGI Global. This book was released on 2021-06-25 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Promoting Organizational Performance Through 5G and Agile Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668455250
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Organizational Performance Through 5G and Agile Marketing by : Santos, José Duarte

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

Author : Pelet, Jean-Éric
Publisher : IGI Global
ISBN 13 : 1799837580
Total Pages : 426 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses by : Pelet, Jean-Éric

Download or read book Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses written by Pelet, Jean-Éric and published by IGI Global. This book was released on 2020-09-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

Trends and Innovations in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030456919
Total Pages : 854 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Trends and Innovations in Information Systems and Technologies by : Álvaro Rocha

Download or read book Trends and Innovations in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-06-07 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

Como Conquistar Clientes Todos os Dias: Volume 5

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779712839
Total Pages : 67 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Como Conquistar Clientes Todos os Dias: Volume 5 by : MAX EDITORIAL

Download or read book Como Conquistar Clientes Todos os Dias: Volume 5 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Em vendas, a objeção é um som familiar. Seja um "não" direto, um "preciso pensar mais" hesitante ou uma preocupação com o preço, lidar com objeções de clientes é um desafio que todo vendedor enfrenta. Mas e se eu te dissesse que as objeções não são obstáculos, mas sim oportunidades? Neste ebook, desvendaremos o poder das objeções e te guiaremos por um processo de 4 etapas para transformá-las em oportunidades de venda. Abordaremos técnicas comprovadas para lidar com objeções de forma eficaz, construir confiança com seus clientes e fechar mais negócios. Aprenda Muito Mais...

Como Conquistar Clientes Todos os Dias: Volume 3

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779712863
Total Pages : 52 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Como Conquistar Clientes Todos os Dias: Volume 3 by : MAX EDITORIAL

Download or read book Como Conquistar Clientes Todos os Dias: Volume 3 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: O mundo das vendas é um campo de batalha, onde a persuasão é a arma mais poderosa. E no arsenal do vendedor moderno, os gatilhos mentais são munições essenciais para conquistar clientes e impulsionar as conversões. Neste ebook, você desvendará os segredos dos gatilhos mentais mais eficazes, explorando como eles influenciam a tomada de decisão do cliente e como utilizá-los em sua estratégia de vendas para gerar resultados diários. Aprenda Muito Mais...

Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264923667
Total Pages : 274 pages
Book Rating : 4.2/5 (649 download)

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Book Synopsis Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries by : OECD

Download or read book Local Economic and Employment Development (LEED) The Culture Fix Creative People, Places and Industries written by OECD and published by OECD Publishing. This book was released on 2022-06-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. The report outlines international trends with new data, including at subnational scale.

Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 483 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Como Conquistar Clientes Todos os Dias: Volume 7

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779712898
Total Pages : 68 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Como Conquistar Clientes Todos os Dias: Volume 7 by : MAX EDITORIAL

Download or read book Como Conquistar Clientes Todos os Dias: Volume 7 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: O mundo das vendas está em constante transformação. As técnicas tradicionais, baseadas em intuição e experiência, estão cada vez menos eficazes. No cenário competitivo de hoje, o sucesso depende da capacidade de tomar decisões estratégicas e personalizadas, impulsionadas por dados concretos. É aí que entra a venda baseada em dados. Essa abordagem inovadora utiliza a análise de dados para identificar oportunidades de venda e personalizar a abordagem para cada cliente, aumentando significativamente as chances de sucesso. Neste ebook completo, você encontrará um guia abrangente para dominar a venda baseada em dados. Abordaremos desde os conceitos básicos até as estratégias avançadas, com exemplos práticos e ferramentas para te ajudar a aplicar esse conhecimento em seu dia a dia. Aprenda Muito Mais...

Como Conquistar Clientes Todos os Dias: Volume 4

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779712820
Total Pages : 58 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Como Conquistar Clientes Todos os Dias: Volume 4 by : MAX EDITORIAL

Download or read book Como Conquistar Clientes Todos os Dias: Volume 4 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Em um mundo saturado de mensagens e anúncios, onde a atenção é um recurso cada vez mais escasso, o storytelling surge como uma ferramenta poderosa para se destacar e conquistar seus clientes. Mais do que uma simples técnica de marketing, o storytelling é a arte de conectar-se com as pessoas em um nível emocional, utilizando o poder das histórias para criar uma experiência memorável e persuasiva. Neste ebook, você irá mergulhar no universo do storytelling para vendas, explorando seus benefícios, aprendendo a construir histórias eficazes e descobrindo como utilizá-las em diferentes etapas do processo de venda. Aprenda Muito Mais...

ICTR 2023 6th International Conference on Tourism Research

Author : Dr Eirini Vlassi
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587685
Total Pages : 549 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ICTR 2023 6th International Conference on Tourism Research by : Dr Eirini Vlassi

Download or read book ICTR 2023 6th International Conference on Tourism Research written by Dr Eirini Vlassi and published by Academic Conferences and publishing limited. This book was released on 2023-06-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contagious

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Advancing Online Course Design and Pedagogy for the 21st Century Learning Environment

Author : Chatham, Daniel
Publisher : IGI Global
ISBN 13 : 1799856003
Total Pages : 382 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advancing Online Course Design and Pedagogy for the 21st Century Learning Environment by : Chatham, Daniel

Download or read book Advancing Online Course Design and Pedagogy for the 21st Century Learning Environment written by Chatham, Daniel and published by IGI Global. This book was released on 2021-01-08 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current learning environment is substantially different than what existed for most of the 20th century. Learners and teachers today must navigate in perpetually changing contexts where education is influenced by technological advancement and obsolescence, economic barriers, a changing employment landscape, and even international politics. Studies indicate that employers seek to hire graduates with strong skills in areas coalescing around international awareness, creativity, communication, leadership, and teamwork. Skills and experiences in these areas are necessary preparation for the current economy and to pursue jobs that do not exist yet, while providing some insulation against the obsolescence of industries that lack these characteristics. These interpersonal skills are not often the subject of students’ degrees, yet there are opportunities in online education to cultivate them. With increased interest in new career options comes the need to reconsider how to teach subjects in the increasingly online environment. Advancing Online Course Design and Pedagogy for the 21st Century Learning Environment is a critical reference book that navigates today’s dynamic education requirements and provides examples of how online learning can foster growth in skill areas necessary for career advancement through effective course design. Moreover, it helps educators gain insight into online pedagogy and course design for the 21st century learner and prepares them to convert traditional courses and enhance existing online courses, thereby supporting students’ growth and development in the highly dynamic online learning environment. Focusing on specific learning activities, assessments, engagement, communication techniques, and more, this book provides a valuable resource for those seeking to upgrade teaching and learning into the online environment, those that seek better employment outcomes for their students, and those seeking to explore contemporary online course design strategies or examples. This includes teachers, instructional designers, curriculum developers, academicians, researchers, and students.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Como Conquistar Clientes Todos os Dias: Volume 8

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779712901
Total Pages : 71 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Como Conquistar Clientes Todos os Dias: Volume 8 by : MAX EDITORIAL

Download or read book Como Conquistar Clientes Todos os Dias: Volume 8 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: O marketing de influenciadores se tornou uma das estratégias de marketing mais eficazes para alcançar um público mais amplo e gerar vendas. Ao fazer parceria com os influenciadores certos, você pode se conectar com seu público-alvo de forma autêntica e envolvente, impulsionando o reconhecimento da sua marca, o engajamento e as vendas. Este ebook é o guia completo para vendas com influenciadores. Abordaremos tudo o que você precisa saber para criar uma campanha de marketing de influenciadores de sucesso, desde a definição de seus objetivos até a medição de seus resultados. Aprenda Muito Mais...

Como Conquistar Clientes Todos os Dias: Volume 2

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779712855
Total Pages : 69 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Como Conquistar Clientes Todos os Dias: Volume 2 by : MAX EDITORIAL

Download or read book Como Conquistar Clientes Todos os Dias: Volume 2 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: O mercado B2B está em constante mudança. As expectativas dos clientes estão aumentando, a competição está se intensificando e as tecnologias estão evoluindo a um ritmo acelerado. Neste contexto, as empresas que desejam prosperar precisam se concentrar em oferecer uma experiência do cliente (CX) excepcional. O que é CX B2B? CX B2B é a soma de todas as experiências que um cliente B2B tem com uma empresa, desde o primeiro contato até o pós-venda. Abrange todos os pontos de contato, desde o site da empresa até o atendimento ao cliente. Por que CX B2B é importante? Uma CX B2B excepcional pode trazer diversos benefícios para as empresas, como: •Aumento da retenção de clientes: Clientes satisfeitos são mais propensos a permanecer com a empresa. •Aumento da receita: Clientes que têm uma boa experiência com a empresa tendem a gastar mais. •Melhoria da reputação da empresa: Uma boa reputação pode atrair novos clientes e aumentar a fidelidade dos clientes existentes. •Aumento da produtividade dos funcionários: Funcionários que estão engajados em proporcionar uma boa experiência do cliente são mais produtivos. Como criar uma CX B2B excepcional Existem diversas maneiras de criar uma CX B2B excepcional. Algumas dicas importantes são: •Conhecer seus clientes: É importante entender as necessidades e expectativas dos seus clientes para poder oferecer uma experiência personalizada. •Oferecer um atendimento ao cliente excepcional: O atendimento ao cliente é um dos pontos de contato mais importantes na jornada do cliente. É importante oferecer um atendimento rápido, eficiente e amigável. •Criar um processo de compra fácil e eficiente: O processo de compra deve ser o mais fácil e eficiente possível para o cliente. •Oferecer conteúdo relevante e útil: O conteúdo que você oferece aos seus clientes deve ser relevante para as necessidades deles e útil para o seu negócio. •Personalizar a experiência do cliente: Os clientes esperam que as empresas ofereçam uma experiência personalizada. Você pode personalizar a experiência do cliente usando dados e insights sobre seus clientes. CX B2B é essencial para o sucesso das empresas no mercado B2B. Ao oferecer uma CX B2B excepcional, as empresas podem aumentar a retenção de clientes, aumentar a receita, melhorar a reputação da empresa e aumentar a produtividade dos funcionários. Aprenda Muito Mais...