The Indigo Book

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Publisher : Lulu.com
ISBN 13 : 1892628023
Total Pages : 203 pages
Book Rating : 4.8/5 (926 download)

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Book Synopsis The Indigo Book by : Christopher Jon Sprigman

Download or read book The Indigo Book written by Christopher Jon Sprigman and published by Lulu.com. This book was released on 2017-07-11 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This public domain book is an open and compatible implementation of the Uniform System of Citation.

Brand New Justice

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Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Brand New Justice by : Simon Anholt

Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

Cannibals with Forks

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Publisher : Capstone Publishing
ISBN 13 : 9781841120843
Total Pages : 410 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Cannibals with Forks by : John Elkington

Download or read book Cannibals with Forks written by John Elkington and published by Capstone Publishing. This book was released on 1999 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on first-hand experience with companies such as Volvo, BP, Proctor and Gamble, ICI and Fuji Xerox, Elkington defines the triple bottom line of 21st century business as profit, environmental sustainability and social responsibility.

Business Ethics and Values

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Publisher : Pearson Education
ISBN 13 : 9780273694786
Total Pages : 612 pages
Book Rating : 4.6/5 (947 download)

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Book Synopsis Business Ethics and Values by : Colin M. Fisher

Download or read book Business Ethics and Values written by Colin M. Fisher and published by Pearson Education. This book was released on 2006 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business Ethics and Values" introduces students to the complexities and principles of ethical issues by focusing on developing ethical awareness and the ability to argue business ethics matters. A proven resource, the second edition of this text continues to present a successful blend of concrete issues and academic theory, suitable for undergraduate and postgraduate students with or without practical experience of the world of organisations. It gives as much importance to individual conscience at work as it does to socially responsible behaviour at the corporate level and within the global business world. Hallmark features: Broad coverage of the many issues in this subject ensures that students see the whole picture. The use of real-world case studies and simulations helps to stimulate debate and appreciate the multi-faceted aspects of ethical arguments. New to this edition: New material on the ethics of e-communication, sustainability and the ethical impact of globalisation ensures that students are learning from the most up-to-date material available. Further analysis of Anglo-American approaches to corporate governance and their ethical underpinnings. Short test and assignment questions at the end of each chapter help students to consolidate their learning. More simulation exercises and activities give students the opportunity to reflect on their attitudes to this engaging subject. A well-developed supplements package to support tutors and students includes an instructor's manual, PowerPoint slides and a companion website. Colin Fisher is Professorof Managerial Ethics and Values, Nottingham Business School, Nottingham Trent University. Alan Lovell is Professor of Organisational Accountability and Head of the Department of Accounting, Finance & Economics, Nottingham Business School, Nottingham Trent University.

Faster Road Racing

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Publisher : Human Kinetics
ISBN 13 : 1492584908
Total Pages : 280 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Faster Road Racing by : Pete Pfitzinger

Download or read book Faster Road Racing written by Pete Pfitzinger and published by Human Kinetics. This book was released on 2014-11-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned running authority, coach, and best-selling author Pete Pfitzinger teams with Philip Latter, senior writer for Running Times, in this must-have training guide for the most popular race distances, including the 5K, 10K, and half marathon. Faster Road Racing: 5K to Half Marathon presents easy-to-follow programs proven to give you an edge in your next race. You’ll discover detailed plans for race-specific distances as well as expert advice on balancing training and recovery, cross-training, nutrition, tapering, and training over age 40. And for serious runners who compete in numerous races throughout the year, Pfitzinger’s multi-race, multi-distance training plans are invaluable. Faster Road Racing is your all-inclusive resource on running your fastest at distances of 5K, 8K to 10K, 15K to 10 miles, and the half marathon.

Customer Relationship Management

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Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Destination London

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Publisher : University of Westminster Press
ISBN 13 : 1912656272
Total Pages : 266 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Destination London by : Andrew Smith

Download or read book Destination London written by Andrew Smith and published by University of Westminster Press. This book was released on 2019-05-21 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: London is one of the world’s most popular destinations and visitors contribute approximately £14.9 billion of expenditure to the city every year. Its tourism and events sectors are growing and over the last few years London has received more visitors than ever before. However, detailed accounts of the city’s visitor economy are conspicuously absent. This book analyses how the capital is developing as a destination through the expansion of tourism and events into new urban spaces. The book outlines how parts of London not previously regarded as tourist territory are now subject to the visitor gaze with tourism spreading beyond established central zones into peripheral, suburban and residential areas – in part propelled by a big rise in peer to peer accommodation use. Simultaneously, London’s airports and sports stadiums and their surrounds are becoming destinations in their own right. New vantage points have been created, allowing tourists to explore the city: from above, at night-time or through tours given by the homeless; via the opening up of the River Thames; or through the transformation of local parks into eventscapes. The book explores these trends and shows how urban destinations expand. In doing so, it enhances our understanding of London and highlights the growing significance of tourism and events in global cities.

Building Brand Authenticity

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Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 276 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Building Brand Authenticity by : M. Beverland

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Global Corruption Report: Sport

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Publisher : Routledge
ISBN 13 : 1317443748
Total Pages : 372 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Corruption Report: Sport by : Transparency International

Download or read book Global Corruption Report: Sport written by Transparency International and published by Routledge. This book was released on 2016-02-05 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a global phenomenon engaging billions of people and generating annual revenues of more than US$ 145 billion. Problems in the governance of sports organisations, fixing of matches and staging of major sporting events have spurred action on many fronts. Yet attempts to stop corruption in sport are still at an early stage. The Global Corruption Report (GCR) on sport is the most comprehensive analysis of sports corruption to date. It consists of more than 60 contributions from leading experts in the fields of corruption and sport, from sports organisations, governments, multilateral institutions, sponsors, athletes, supporters, academia and the wider anti-corruption movement. This GCR provides essential analysis for understanding the corruption risks in sport, focusing on sports governance, the business of sport, planning of major events, and match-fixing. It highlights the significant work that has already been done and presents new approaches to strengthening integrity in sport. In addition to measuring transparency and accountability, the GCR gives priority to participation, from sponsors to athletes to supporters an essential to restoring trust in sport.

Crisis Management in the Age of Social Media

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Publisher : Business Expert Press
ISBN 13 : 160649581X
Total Pages : 149 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Crisis Management in the Age of Social Media by : Louis Capozzi

Download or read book Crisis Management in the Age of Social Media written by Louis Capozzi and published by Business Expert Press. This book was released on 2013-07-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

Indicators of Sustainable Development for Tourism Destinations

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Publisher : Organisation mondiale du tourisme
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.:/5 (7 download)

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Book Synopsis Indicators of Sustainable Development for Tourism Destinations by : World Tourism Organization

Download or read book Indicators of Sustainable Development for Tourism Destinations written by World Tourism Organization and published by Organisation mondiale du tourisme. This book was released on 2004 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes over 40 major sustainability issues, ranging from the management of natural resources (waste, water, energy, etc.), to development control, satisfaction of tourists and host communities, preservation of cultural heritage, seasonality, economic leakages, or climate change. For each issue, indicators and measurement techniques are suggested with practical information sources and examples. Contains a procedure to develop destination-specific indicators, their use in tourism policy and planning processes, as well as applications in different destination types (e.g. coastal, urban, ecotourism, small communities). Numerous examples and 25 case studies provide a range of experiences at the company, destination, national and regional levels from all continents.

Directory of International and Regional Organizations Conducting Standards-Related Activities

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Publisher : DIANE Publishing
ISBN 13 : 9781568064819
Total Pages : 450 pages
Book Rating : 4.0/5 (648 download)

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Book Synopsis Directory of International and Regional Organizations Conducting Standards-Related Activities by : Maureen Breitenberg

Download or read book Directory of International and Regional Organizations Conducting Standards-Related Activities written by Maureen Breitenberg and published by DIANE Publishing. This book was released on 1993-06 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides informaton on 338 national, regional and international organizations which participate in standards-related activities: standardization, certification, laboratory accreditation, or other standards-related activities. Describes their work in these areas, the scope of each organization, national affiliations of members, U.S. participants, restrictions on membership, as well as availability of any standards in English. A growing number of European organizations have become active in standards efforts.

Biofuels, Land Grabbing and Food Security in Africa

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Publisher : Zed Books Ltd.
ISBN 13 : 1848138814
Total Pages : 255 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Biofuels, Land Grabbing and Food Security in Africa by : Prosper B. Matondi

Download or read book Biofuels, Land Grabbing and Food Security in Africa written by Prosper B. Matondi and published by Zed Books Ltd.. This book was released on 2011-06-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of biofuels has already been much debated, but the focus to date has largely been on Latin America and deforestation - this highly original work breaks fresh ground in looking at the African perspective. Most African governments see biofuels as having the potential to increase agricultural productivity and export incomes and thus strengthen their national economies, improving energy balances and rural employment. At the same time climate change may be addressed through reduction of green house gas emissions. There are, however, a number of uncertainties mounting that challenge this scenario. Using cutting-edge empirical case studies, this knowledge gap is addressed in a variety of chapters examining the effects of large-scale biofuel production on African agriculture. In particular, 'land grabbing' and food security issues are scrutinised, both of which have become vital topics in regard to the environmental and developmental governance of African countries. A revealing book for anyone wishing to understand the startling impact of biofuels and land grabbing on Africa.

Health Issues in the Black Community

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Publisher : John Wiley & Sons
ISBN 13 : 0470552662
Total Pages : 943 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Health Issues in the Black Community by : Ronald L. Braithwaite

Download or read book Health Issues in the Black Community written by Ronald L. Braithwaite and published by John Wiley & Sons. This book was released on 2009-10-22 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Issues in the Black Community THIRD EDITION "The outstanding editors and authors of Health Issues in the Black Community have placed in clear perspective the challenges and opportunities we face in working to achieve the goal of health equity in America." David Satcher, MD, PhD, 16th Surgeon General of the United States and director, Satcher Health Leadership Institute at Morehouse School of Medicine "Eliminating health disparities must be a central goal of any forward thinking national health policy. Health Issues in the Black Community makes a valuable contribution to a much-needed dialogue by focusing on the challenges of the black community." Marc Morial, Esq., president, National Urban League "Health Issues in the Black Community illuminates comprehensively the range of health conditions specifically affecting African Americans, and the health disparities both within the black community and between racial and ethnic groups. Each chapter, whether addressing the health of African Americans by age, gender, type of disease, condition or behavior, is well-detailed and tells an important story. Together, they offer practitioners, consumers, scholars, and policymakers a crucial roadmap to address and change the social determinants of health, reduce disparities, and create more equal treatment for all Americans." Risa Lavizzo-Mourey, MD, MBA, president, Robert Wood Johnson Foundation "I recommend Health Issues in the Black Community as a must-read for anyone concerned about the future of the African American community. Health disparities continues to be one of the major issues confronting the black community. This book will help to highlight the issues and keep attention focused on the work to be done." Elsie Scott, PhD, president of the Congressional Black Caucus Foundation "This book is the definitive examination of health issues in black America issues sadly overlooked and downplayed in our culture and society. I congratulate Drs. Braithwaite, Taylor, and Treadwell for their monumental book." Cornel West, PhD, professor, Princeton University

Corporate Social Responsibility

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Publisher : Edward Elgar Publishing
ISBN 13 : 184980219X
Total Pages : 299 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Corporate Social Responsibility by : Chris A. Mallin

Download or read book Corporate Social Responsibility written by Chris A. Mallin and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a book that crosses the great divide between academia and practice a rare feat, especially in edited volumes with scholarly contributions. . . there is much to like about what the book does cover. Wayne Visser, Ethical Performance Mallin brings together academics and business experts to share a wide range of accounts from across the globe. Readers will find insights and guidance on how countries and companies have tried to balance the perceived needs of often disparate groups. James McRitchie, CorpGov.net Chris Mallin has put together a fine volume providing detailed insights into the global spread of CSR. It wonderfully showcases the diversity and dynamics of CSR in different countries, regions and key industries. It is an essential read for everybody interested in the dialectics of global homogenization and local adaptation of CSR-related management practices. Dirk Matten, York University, Toronto, Canada Professor Mallin has edited a remarkable range of studies, illustrating how companies across the world regard and respond to their social responsibilities. Her book will prove an invaluable source of information for everyone interested in comparative corporate social responsibility, aided by the admirable learning points and questions following each case study. It will also be turned to for guidance by investors concerned to promote corporate social values internationally. Sir Adrian Cadbury, Aston University Business School, Birmingham, UK Corporate Social Responsibility (CSR) is an area of increasing global interest with companies taking CSR issues more seriously, devoting more resources to such issues and acknowledging the benefits of CSR activities. This insightful book provides a comprehensive analysis of the development of CSR in a diverse range of countries including the UK, Italy, Poland, Turkey, the USA, the Middle East, Australia, Japan and Korea. Christine Mallin has brought together leading experts from both academia and the business world to provide fully up-to-date accounts of developments in CSR from a range of legal, cultural and economic perspectives. This timely resource will serve as an invaluable teaching and resource tool for advanced students and academics and will provide insights and guidance to the wider business community.

Russian National Security

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Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Russian National Security by : Michael H. Crutcher

Download or read book Russian National Security written by Michael H. Crutcher and published by . This book was released on 2001 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an anthology of papers presented at a conference titled "Russian National Security: Perceptions, Policies, and Prospects" conducted from 4-6 December 2000. The book organizes the papers into six sections - The Russian National Security Community, Russia and Europe, Russian Policy Towards the Caucasus and Central Asia, Russia and Asia, Russia and the United States, and Russia's Military Transformation.

Market Leader: Practice file

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Publisher :
ISBN 13 : 9780582328389
Total Pages : 0 pages
Book Rating : 4.3/5 (283 download)

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Book Synopsis Market Leader: Practice file by : David Cotton

Download or read book Market Leader: Practice file written by David Cotton and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: