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Cross Cultural Visual Communication
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Book Synopsis Cross Cultural Communication by : Richard D. Lewis
Download or read book Cross Cultural Communication written by Richard D. Lewis and published by Transcreen Publications. This book was released on 1999 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the reader with a diagrammatic introduction to cross-cultural communication across 28 different nationalities.
Book Synopsis Cross-cultural Design by : Henry Steiner
Download or read book Cross-cultural Design written by Henry Steiner and published by Hong Kong University Press. This book was released on 1995-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.
Book Synopsis The Politics of Design by : Ruben Pater
Download or read book The Politics of Design written by Ruben Pater and published by BIS Publishers. This book was released on 2016-07-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Book Synopsis A Systematic Scoping Investigation of Cross-cultural Visual Communication Design by : Meghan Wendy Kelly
Download or read book A Systematic Scoping Investigation of Cross-cultural Visual Communication Design written by Meghan Wendy Kelly and published by . This book was released on 2012 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designers are increasingly engaged in cross-cultural visual communication design. To date there has been limited literature to support this area of practice. The literature that is available is diverse and conflicting, drawn from an array of disciplines. Currently positions in this research field can be found through investigations of cultural studies, business and marketing, communication, advertising, psychology and branding studies, including the newly emerging discipline of place branding. Constructing a foundation for making sense of the information forms a considerable part of this research, allowing for the identification of the broad advice in the literature advising designers who work in cross-cultural design practice. This thesis will provide a guiding framework to analyse the information gathered and forms a scoping analysis of the issues associated with the expanding area of design. This document breaks down the considerations specific to cross-cultural visual communication and through extensive research examines the areas of concern. The complexity of the investigation has been framed using a structure of three sections: the transmitter, the signal and the receiver. Within this architecture, three aspects in particular have emerged from the analysis: firstly, the issues associated with the origin of the designers when it is different from the culture of the recipient; secondly, the impact the presence of stereotypes in the signal have on the reception of the design; and finally, the impact of the recipient on the acceptance of the design in cross-cultural visual communication based on the aesthetic qualities of the design and its success in communicating. In order to further explore this emergent field, this thesis will include in the investigation an analysis of industry practice in a parallel field, place branding. Cross-cultural design demands, by virtue of its practice to design across countries, more detailed attention to the recipient. This research will argue that place branding provides important information on the changing dynamics of message reception and the problems associated with multiple recipients. Important considerations include issues of identity creation, power struggles in representation and the difficulties in constituting a coherent and acceptable visual identity for a culture in a globalized context. Clarification of these issues will be provided using the results of an extensive international cross-cultural design research project conducted internationally with participants from nine universities. In this research I test the discoveries of the literature review and identify important considerations specific to cross-cultural visual communication design with each area of the basic communication process; transmitter, signal and recipient. Firstly, in regards to the role of the transmitter, a bias exists in the reception of the design based on the presumed cultural background of the transmitter. In particular, in the design solutions liked or considered successful, the origin of the designer was assumed to be from the same cultural background as the recipient. The origin of the transmitter, and whether they exist inside or outside of the culture of the recipient, is problematic when recipients use this as a means to express their dissatisfaction with the design. Secondly, in regards to the role of the signal, designers resolved the design submissions taking a themed approach and stereotypical imagery, an essential component in the understanding of the design by the recipient, is commonly evident in the design submissions. In the absence of stereotypical imagery, the recipient did not respond favourably to the design. Finally, in regards to the role of the recipient, an emotional connection was required for the recipient to consider the design highly. This was achieved when there was a strong relationship between the success in communication, the presence of stereotypical imagery and a strong aesthetic appeal in the design. Evident was the strong interlinking of each of the three components informed by the dynamic of message reception. The results of this scoping research and the international cross-cultural design research project offer clear guidance for designers through all stages of the communication process providing better understanding of the anticipated response to design solutions in a cross-cultural context. Not only can this framework be applied in professional practice, it identifies, for the first time, a structure to the information that could be used in further studies with a focus on the specific concerns associated with cross-cultural visual communication designers.
Book Synopsis Cross-cultural Visual Communication by : Chia-Wen Tsao
Download or read book Cross-cultural Visual Communication written by Chia-Wen Tsao and published by . This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products.
Book Synopsis Visual Communication by : International Visual Literacy Association. Conference
Download or read book Visual Communication written by International Visual Literacy Association. Conference and published by . This book was released on 1992 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring A Cross-Cultural Visual Communication Strategy Under Social Media Development: A Perspective from the Visual Designers by :
Download or read book Exploring A Cross-Cultural Visual Communication Strategy Under Social Media Development: A Perspective from the Visual Designers written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Communication by : Giorgia Aiello
Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Book Synopsis When Cultures Collide by : Richard D. Lewis
Download or read book When Cultures Collide written by Richard D. Lewis and published by Nicholas Brealey. This book was released on 2018-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. New chapters on more than a dozen countries - from Iraq, Israel and Pakistan to Serbia, Columbia and Venezuela - vastly broaden the range.
Book Synopsis A Paradigm for Looking by : Beryl Larry Bellman
Download or read book A Paradigm for Looking written by Beryl Larry Bellman and published by Praeger. This book was released on 1977 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research in two African communities, this volume presents a new methodology for examining visual media--one that suggests a phenomenology of filmmaking and an ethnography of mediated communication. Comprehensively developed and discusses, this methodology can be used for analysis of any informant-made visual communication.
Book Synopsis Visual Communication by : Giorgia Aiello
Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Book Synopsis Semiotics and Visual Communication III by : Evripides Zantides
Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Book Synopsis Imbrication by : Janice Patricia Daly
Download or read book Imbrication written by Janice Patricia Daly and published by . This book was released on 2000 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cross-Cultural Perspectives on Technology-Enhanced Language Learning by : Tafazoli, Dara
Download or read book Cross-Cultural Perspectives on Technology-Enhanced Language Learning written by Tafazoli, Dara and published by IGI Global. This book was released on 2018-06-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to effectively communicate with individuals from different linguistic and cultural backgrounds is an invaluable asset. Learning a second language proves useful as students navigate the culturally diverse world; however, studying a second language can be difficult for learners who are not immersed in the real and natural environment of the foreign language. Also, changes in education and advancements in information and communication technologies pose a number of challenges for implementing and maintaining sound practices within technology-enhanced language learning (TELL). Cross-Cultural Perspectives on Technology-Enhanced Language Learning provides information on educational technologies that enable language learners to have access to authentic and useful language resources. Readers will explore themes such as language pedagogy, how specific and universal cultural contexts influence audio-visual media used in technology-enhanced language learning (TELL), and the use of English video games to promote foreign language learning. This book is a valuable resource for academicians, education practitioners, advanced-level students, and school administrators seeking to improve language learning through technology-based resources.
Book Synopsis Cross-Cultural Issues in Art by : Steven Leuthold
Download or read book Cross-Cultural Issues in Art written by Steven Leuthold and published by Routledge. This book was released on 2010-12-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an engaging introduction to aesthetic concepts, expanding the discussion beyond the usual Western theorists and Western examples.
Book Synopsis De-Westernizing Visual Communication and Cultures by : Guo-Ming Chen
Download or read book De-Westernizing Visual Communication and Cultures written by Guo-Ming Chen and published by . This book was released on 2020-03-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.
Book Synopsis Handbook of Visual Communication by : Kenneth L. Smith
Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
