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Criticisms Of Gender Role Portrayals In Television Commercials
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Book Synopsis International Advertising and Communication by : Sandra Diehl
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Book Synopsis Humor in Advertising by : Marc G. Weinberger
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Book Synopsis Women and Minorities in Television Drama, 1969-1978 by : George Gerbner
Download or read book Women and Minorities in Television Drama, 1969-1978 written by George Gerbner and published by . This book was released on 1979 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Book Synopsis The Lenses of Gender by : Sandra Lipsitz Bem
Download or read book The Lenses of Gender written by Sandra Lipsitz Bem and published by Yale University Press. This book was released on 2008-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A leading theorist on sex and gender discusses how hidden assumptions embedded in our culture, social institutions, and individual psyches perpetuate male power and oppress women and sexual minorities. Illustrated.
Book Synopsis Women and Media by : Cynthia M. Lont
Download or read book Women and Media written by Cynthia M. Lont and published by . This book was released on 1995 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines women's roles and impact in newspapers, women's magazines, advertising, television entertainment, television news, film, rock music and music television. Each unit opens with a brief discussion of the history, portrayal, and employment of women in a specific medium, followed by three essays: a content analysis that quantifies the role(s) of women in that medium, a descriptive history of a specific woman or women's media group that has affected the medium and a critical essay that challenges readers to think about women and media in new and different ways. The text intertwines various perspectives throughout its chapters; women as news, women as newsmakers, and the portrayal of women to give an integrative approach to the study of women and media.
Book Synopsis Television and Gender Representation by : Barrie Gunter
Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.
Book Synopsis Culture, Leadership, and Organizations by : Robert J. House
Download or read book Culture, Leadership, and Organizations written by Robert J. House and published by SAGE Publications. This book was released on 2004-04-29 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Leadership, and Organizations reports the results of a ten-year research program, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program. GLOBE is a long-term program designed to conceptualize, operationalize, test, and validate a cross-level integrated theory of the relationship between culture and societal, organizational, and leadership effectiveness. A team of 160 scholars worked together since 1994 to study societal culture, organizational culture, and attributes of effective leadership in 62 cultures. Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies reports the findings of the first two phases of GLOBE. The book is primarily based on the results of the survey of over 17,000 middle managers in three industries: banking, food processing, and telecommunications, as well as archival measures of country economic prosperity and the physical and psychological well-being of the cultures studied. GLOBE has several distinguishing features. First, it is truly a cross-cultural research program. The constructs were defined, conceptualized, and operationalized by the multicultural team of researchers. Second, the industries were selected through a polling of the country investigators, and the instruments were designed with the full participation of the researchers representing the different cultures. Finally, the data in each country were collected by investigators who were either natives of the cultures studied or had extensive knowledge and experience in that culture. A unique feature of this book is that while it is an edited book and many experts have written the different chapters, unlike other edited books, it is a fully integrated, seamless, and cohesive book covering the many aspects of the theory underpinning the GLOBE.
Book Synopsis Understanding Gender and Organizations by : Mats Alvesson
Download or read book Understanding Gender and Organizations written by Mats Alvesson and published by SAGE Publications. This book was released on 2009-05-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Understanding Gender and Organizations' provides an accessible, yet comprehensive and broadly critical overview of gender in organizations, and presents the complex and contradictory nature of gender patterns.
Book Synopsis Mass Media Effects Research by : Raymond W. Preiss
Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Book Synopsis Sex Stereotyping in Advertising by : Alice E. Courtney
Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by Lexington, Mass. : Lexington Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Men, Masculinity and the Media by : Steve Craig
Download or read book Men, Masculinity and the Media written by Steve Craig and published by SAGE. This book was released on 1992-02-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.
Book Synopsis Television and Sex Role Stereotyping by : Barrie Gunter
Download or read book Television and Sex Role Stereotyping written by Barrie Gunter and published by John Libbey. This book was released on 1986 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation of male and female models in the child's environment has been postulated as a major source of sex-role information, while the audio-visual mass media is one of the two principle sources of models for the developing child.
Book Synopsis The Oxford Handbook of Media Psychology by : Karen E. Dill
Download or read book The Oxford Handbook of Media Psychology written by Karen E. Dill and published by Oxford University Press, USA. This book was released on 2013 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.
Book Synopsis Applied Logistic Regression Analysis by : Scott Menard
Download or read book Applied Logistic Regression Analysis written by Scott Menard and published by SAGE. This book was released on 2002 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus in this Second Edition is again on logistic regression models for individual level data, but aggregate or grouped data are also considered. The book includes detailed discussions of goodness of fit, indices of predictive efficiency, and standardized logistic regression coefficients, and examples using SAS and SPSS are included. More detailed consideration of grouped as opposed to case-wise data throughout the book Updated discussion of the properties and appropriate use of goodness of fit measures, R-square analogues, and indices of predictive efficiency Discussion of the misuse of odds ratios to represent risk ratios, and of over-dispersion and under-dispersion for grouped data Updated coverage of unordered and ordered polytomous logistic regression models.
Book Synopsis Regulation of Gender - Discriminatory Advertising in the Nordic Countries by : Kosunen, Niina
Download or read book Regulation of Gender - Discriminatory Advertising in the Nordic Countries written by Kosunen, Niina and published by Nordic Council of Ministers. This book was released on 2017-06-14 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016
Book Synopsis Media, Gender and Identity by : David Gauntlett
Download or read book Media, Gender and Identity written by David Gauntlett and published by Routledge. This book was released on 2008-03-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.
