Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Criacao De Valor De Marca Estudo De Caso Do Brasil
Download Criacao De Valor De Marca Estudo De Caso Do Brasil full books in PDF, epub, and Kindle. Read online Criacao De Valor De Marca Estudo De Caso Do Brasil ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Criação de Valor de Marca Estudo de Caso do Brasil by :
Download or read book Criação de Valor de Marca Estudo de Caso do Brasil written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta Pesquisa Aborda o Tema Criação de Valor de Marca Também Dito na Literatura Mercadológica Como Brand Equity O Valor de Uma Marca Depende de Uma Relação Dinâmica e Multifacetada Entre Produtores e Consumidores Conhecer o Valor da Marca é Fundamental Para Entender Como Utilizá La Defendê La Expandi La Para Novas Áreas Ou Ajustá La Para Que Ganhe Força Com Seus Públicos Estratégicos Com o Objetivo de Analisar a Criação de Valor Proporcionada Pela Marca Corporativa do Banco do Brasil Foram Elucidados os Principais Conceitos Envolvidos Selecionados e Descritos Três Modelos de Gestão de Marca de Autores Renomados e Elaborado Um Instrumento de Pesquisa Com os Principais Componentes Que Criam Valor de Marca A Aplicação Desse Instrumento Permitiu Aferir o Nível de Atendimento da Proposta de Valor da Marca Bb Aos Componentes Que Criam Valor Para Uma Marca Permitiu Também Conhecer as Estratégias Delineadas Para a Marca Bb Futuro Entender o Processo de Criação de Valor da Marca Passado e Registrar Seu Estágio Atual de Performance Presente O Resultado Permitiu Ainda Sinalizar os Pontos a Serem Aprimorados Ou Desenvolvidos de Forma a Garantir Que Esta Marca Continue Contribuindo Positivamente Para o Resultado da Empresa.
Book Synopsis Criação de valor de marca by : Lenira de Souza Santos Stringhetti
Download or read book Criação de valor de marca written by Lenira de Souza Santos Stringhetti and published by . This book was released on 2001 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta pesquisa aborda o tema criação de 'Valor de Marca', também dito na literatura mercadológica, como Brand Equity.O valor de uma marca depende de uma relação dinâmica e multifacetada entre produtores e consumidores. Conhecer o valor da marca é fundamental para entender como utilizá-la, defendê-la, expandi-la para novas áreas ou ajustá-la para que ganhe força com seus públicos estratégicos.Com o objetivo de analisar a criação de valor proporcionada pela marca corporativa do Banco do Brasil, foram elucidados os principais conceitos envolvidos, selecionados e descritos três modelos de gestão de marca de autores renomados e elaborado um instrumento de pesquisa com os principais componentes que criam 'Valor de Marca'. A aplicação desse instrumento permitiu aferir o nível de atendimento da proposta de valor da marca BB aos componentes que criam valor para uma marca. Permitiu, também, conhecer as estratégias delineadas para a marca BB (futuro), entender o processo de criação de valor da marca (passado) e registrar seu estágio atual de performance (presente). O resultado permitiu, ainda, sinalizar os pontos a serem aprimorados ou desenvolvidos de forma a garantir que esta marca continue contribuindo positivamente para o resultado da Empresa.
Book Synopsis Gestão da marca ao longo da cadeia de valor by : Maria Cristina de Araújo Proença
Download or read book Gestão da marca ao longo da cadeia de valor written by Maria Cristina de Araújo Proença and published by . This book was released on 2007 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este trabalho apresenta um estudo, conceitual e empírico, objetivando examinar a gestão da marca do produto ao longo da cadeia, desde o fabricante até o consumidor final, sob a intermediação do canal varejista. A revisão da literatura abordando os conceitos relevantes à estratégia de marketing do fabricante e do varejista permitiu um melhor entendimento sobre os aspectos que interferem na gestão da marca. A pesquisa empírica exploratória, estudo de caso, investigou a marca Votomassa da Votorantim Cimentos por meio de vinte e sete entrevistas pessoais, com executivos do fabricante, varejistas, balconistas e clientes dos lojistas e, através da observação nos pontos de venda. Foram identificados pontos estudados na literatura, principalmente no que se refere ao desenvolvimento de realcionamentos, a getsão de canais e a venda ao consumidor final, todos com possíveis interferências na gestão da marca. Particularmente, foram identificadas as implicações que percepções dos atores que integram os vários elos da cadeia podem gerar. O trabalho contribui para avançar nos conceitos e processos pertinentes ao tema em estudo, tendo por foco a cadeia fabricante - intermediário - comprador no ramo de material de construção, a partir de uma perspectiva consolidada e holística, evidenciando uma série de ferramentas de marketing que permitem aprimorar o processo estratégico da gestão da marca pelo fabricante.
Download or read book ICoRD'13 written by Amaresh Chakrabarti and published by Springer Science & Business Media. This book was released on 2013-01-12 with total page 1404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases over 100 cutting-edge research papers from the 4th International Conference on Research into Design (ICoRD’13) – the largest in India in this area – written by eminent researchers from over 20 countries, on the design process, methods and tools, for supporting global product development (GPD). The special features of the book are the variety of insights into the GPD process, and the host of methods and tools at the cutting edge of all major areas of design research for its support. The main benefit of this book for researchers in engineering design and GPD are access to the latest quality research in this area; for practitioners and educators, it is exposure to an empirically validated suite of methods and tools that can be taught and practiced.
Book Synopsis Design, User Experience, and Usability: Theory and Practice by : Aaron Marcus
Download or read book Design, User Experience, and Usability: Theory and Practice written by Aaron Marcus and published by Springer. This book was released on 2018-07-10 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 10918, 10919, and 10290 constitutes the proceedings of the 7th International Conference on Design, User Experience, and Usability, DUXU 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA in July 2018. The total of 1171 papers presented at the HCII 2018 conferences were carefully reviewed and selected from 4346 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The total of 165 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 55 papers included in this volume are organized in topical sections on design thinking, methods and practice, usability and user experience evaluation methods and tools, and DUXU in software development.
Book Synopsis Internet e a comunicação em marketing by : Vera Heloisa Boldrini
Download or read book Internet e a comunicação em marketing written by Vera Heloisa Boldrini and published by . This book was released on 2004 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esse trabalho buscou identificar e propor a utilização de mecanismos e processos que possam proporcionar melhor balizamento e otimização no planejamento da comunicação, quando a web é utilizada como ferramenta de marketing entre a empresa e seu mercado consumidor. A intenção é que esses mecanismos facilitadores possibilitem à Internet levar as empresas a alcançar seus objetivos empresariais, orientando a estratégia de criação de valor com melhor aproveitamento do potencial da Internet, colaborando para a efetivação do contato entre a marca e seu potencial consumidor, facilitando sua tomada de decisão na aquisição da marca, e, adicionalmente, possibilitando a fidelização, através do estreitamento do relacionamento entre a empresa e o consumidor.
Book Synopsis Textiles, Identity and Innovation: Design the Future by : Gianni Montagna
Download or read book Textiles, Identity and Innovation: Design the Future written by Gianni Montagna and published by CRC Press. This book was released on 2018-10-03 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: D_TEX presents itself as a starting point at a crossroads of ideas and debates around the complex universe of Textile Design in all its forms, manifestations and dimensions. The textile universe, allied to mankind since its beginnings, is increasingly far from being an area of exhausted possibilities, each moment proposing important innovations that need a presentation, discussion and maturation space that is comprehensive and above all inter- and transdisciplinary. Presently, the disciplinary areas where the textile area is present are increasing and important, such as fashion, home textiles, technical clothing and accessories, but also construction and health, among others, and can provide new possibilities and different disciplinary areas and allowing the production of new knowledge. D_TEX proposes to join the thinking of design, with technologies, tradition, techniques, and related areas, in a single space where ideas are combined with the technique and with the projectual and research capacity, thus providing for the creation of concepts, opinions, associations of ideas, links and connections that allow the conception of ideas, products and services. The interdisciplinary nature of design is a reality that fully reaches the textile material in its essence and its practical application, through the synergy and contamination by the different interventions that make up the multidisciplinary teams of research. The generic theme of D_TEX Textile Design Conference 2017, held at Lisbon School of Architecture of the University of Lisbon, Portugal on November 2-4, 2017, is Design the Future, starting from the crossroads of ideas and debates, a new starting point for the exploration of textile materials, their identities and innovations in all their dimensions.
Book Synopsis Strategic Writing for UX by : Torrey Podmajersky
Download or read book Strategic Writing for UX written by Torrey Podmajersky and published by O'Reilly Media. This book was released on 2019-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Author : Publisher :IICA Biblioteca Venezuela ISBN 13 : Total Pages :20 pages Book Rating :4./5 ( download)
Download or read book written by and published by IICA Biblioteca Venezuela. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis European Retail Research by : Thomas Foscht
Download or read book European Retail Research written by Thomas Foscht and published by Springer. This book was released on 2015-05-08 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Download or read book Latin America written by Conde Cortes and published by Univ of California Press. This book was released on 1977-01-01 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Design Management by : Brigitte Borja de Mozota
Download or read book Design Management written by Brigitte Borja de Mozota and published by Skyhorse Publishing Inc.. This book was released on 2003-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Book Synopsis The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by : Margaret Mark
Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Book Synopsis Carlos Chagas, um cientista do Brasil = Carlos Chagas, scientist of Brazil by : Simone Petragli Kropf
Download or read book Carlos Chagas, um cientista do Brasil = Carlos Chagas, scientist of Brazil written by Simone Petragli Kropf and published by SciELO - Editora FIOCRUZ. This book was released on 2009-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta esmerada obra – que reúne um conjunto iconográfico singular, fruto de ampla pesquisa, e uma compilação dos mais expressivos documentos relativos à vida e à obra de Carlos Chagas – conduz o leitor através das múltiplas dimensões da trajetória biográfica desse distinto pesquisador e suas variadas facetas. Por se tratar de um livro composto essencialmente de imagens, contém pouco texto próprio, mas não menos importante, como o que descreve Chagas como um dos líderes do movimento que preconizava a intervenção do Estado na saúde pública. À época, o Brasil era considerado ‘doente’ não porque fosse país tropical ou formado por mestiços, mas porque não havia políticas preventivas na área da saúde. Chagas, pois, além de brilhante cientista, foi também um destacado sanitarista. A obra é constituída de capítulos que abrangem sua infância, sua formação médica, as campanhas que realizou contra a malária, a descoberta da doença que leva seu nome, os estudos sobre tal assunto, a polêmica em torno da nova enfermidade, a expedição que realizou à Amazônia, sua atuação como diretor do IOC e como gestor da saúde pública federal, sua atividade como professor, alguns aspectos de sua vida pessoal e familiar e, por fim, premiações e títulos que conquistou ao longo de sua carreira. Os conteúdos históricos fundamentais sobre cada tema estimularão o leitor a percorrê-lo através da narrativa das imagens. A publicação tem o mérito de contribuir para a propagação da obra de Carlos Chagas, que, longe de situar-se em um passado distante, apresenta plena atualidade com o presente da agenda sanitária e política relacionada às chamadas doenças tropicais negligenciadas, e à sua associação com a pobreza nos países em desenvolvimento.
Book Synopsis The International Transfer of Technology to Brazil Through Technology Agreements by : Shing Kwong Fung
Download or read book The International Transfer of Technology to Brazil Through Technology Agreements written by Shing Kwong Fung and published by . This book was released on 1976 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Connective Branding by : Claudia Fisher
Download or read book Connective Branding written by Claudia Fisher and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?
Author :Thorsten Hennig-Thurau Publisher :Springer Science & Business Media ISBN 13 :3662097451 Total Pages :454 pages Book Rating :4.6/5 (62 download)
Book Synopsis Relationship Marketing by : Thorsten Hennig-Thurau
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
