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Create Killer Content
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Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book Killer Content written by Kiley Roache and published by Underlined. This book was released on 2021-11-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knives Out meets One of Us is Lying! In this twisty thriller a group of famous TikTokers begin turning on each other when one member is found dead at their beachfront Malibu mansion. 35 million followers. One dead body. The six teenagers who make up the Lit Lair have it made. A beachfront mansion, millions of followers, stunning good looks, and sponsorship deals worth more money than they ever dreamed. They live together, making videos about their perfect lives. Except it’s not so perfect after one of them turns up dead in the infinity pool. When the group TikTok account starts posting cryptic messages, the police stop looking outside the house for suspects—and start looking straight at them. Everyone in the Lit Lair had reasons why their lives would have been easier without Sydney Reynolds. But only one of them killed her. Underlined is a line of totally addictive romance, thriller, and horror titles coming to you fast and furious each month. Enjoy everything you want to read the way you want to read it.
Download or read book Killer Content written by Olivia Blacke and published by Penguin. This book was released on 2021-02-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's murder most viral in this debut mystery by Olivia Blacke. Bayou transplant Odessa Dean has a lot to learn about life in Brooklyn. So far she's scored a rent free apartment in one of the nicest neighborhoods around by cat-sitting, and has a new job working at Untapped Books & Café. Hand-selling books and craft beers is easy for Odessa, but making new friends and learning how to ride the subway? Well, that might take her a little extra time. But things turn more sour than an IPA when the death of a fellow waitress goes viral, caught on camera in the background of a couple's flash-mob proposal video. Nothing about Bethany's death feels right to Odessa--neither her sudden departure mid-shift nor the clues that only Odessa seems to catch. As an up-and-coming YouTube star, Bethany had more than one viewer waiting for her to fall from grace. Determined to prove there's a killer on the loose, Odessa takes matters into her own hands. But can she pin down Bethany's killer before they take Odessa offline for good?
Book Synopsis Create Killer Content by : Marcia Hylton
Download or read book Create Killer Content written by Marcia Hylton and published by Boss and Brain, LLC. This book was released on 2023-03-27 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you relate to any of the following? You're making guesses at what marketing content to create, write, or post. You often find creating social media content (Instagram, Facebook), marketing email, or blog post content challenging and need a content strategy worth your time. Your primary focus is on getting something posted daily. You're jumping from one content marketing trend to another. Doing what the crowd is doing with fingers crossed and hoping it works. Your content pieces lack consistency and strategic connection because you always aim to create content that you've seen go viral for others but aren't getting the same results they do. The connections between your marketing content and your products are weak You need help to develop a content marketing strategy that effectively promotes your products or services and helps your ideal client feel connected to your products and brand. If any of this resonates with you AND you're ready to elevate your small business marketing game to outshine your competitors, Create Killer Content is your ultimate marketing planner and guide to transforming your business marketing efforts. Go from aimless content creation and posting to creating strategically-targeted, results-driven marketing content creation. CREATE KILLER CONTENT is a strategic marketing guide and planner jam-packed with tools and strategies to help you: Find and Dedicate the Time Your Business Needs — Discover the tools and time commitment needed for effective marketing research, planning, and writing to kickstart your marketing journey. Learn WHAT, WHEN, AND HOW to Write and Post Content — Dive into the crucial groundwork and expert secrets that make writing and content creation a breeze. Find out which tools are best as you research information, curate content, and consolidate it in your complimentary planner. Choose Powerful, Relevant, Emotionally Impacting Marketing WORDS, KEYWORDS, AND HASHTAGS — Words have power. Learn how to choose the most impactful words for your marketing content based on your specific marketing goals and your knowledge of your ideal client's needs. Generate ENGAGING, RESULTS-DRIVEN MARKETING CONTENT — You'll use the right tools and data to create strategically aligned content, captivating and intriguing ideal clients. Build a relationship of trust and convert buyers into loyal customers and brand evangelists who return to your business again and again. Learn the steps and tools industry experts use to research, plan and create powerful client-attracting, sales-boosting marketing content that converts. These are proven strategies and tactics used for Fortune 500 companies with multi-million dollar marketing budgets but adapted to suit your small business needs. I adapted these step-by-step, easy-to-follow strategies to primarily serve the unique needs of self-employed small business owners who engage in DIY marketing. Turn your social media and other marketing content into a revenue-generating powerhouse and develop your own unique marketing framework that ultimately leads to you earning more while doing less. Throughout each step, I'll introduce you to the easy-to-follow best practices and tools marketing professionals utilize daily. Whether you're starting a business or looking to enhance your existing marketing strategies for your small business, Create Killer Content has you covered! Are you ready to transform your marketing approach and achieve remarkable results with customer-centric marketing? Unleash the power of social media marketing, marketing emails, and blog writing and uncover small business marketing ideas that will boost your sales. Get your copy of Create Killer Content today!
Book Synopsis Killer Web Content by : Gerry McGovern
Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Book Synopsis No Memes of Escape by : Olivia Blacke
Download or read book No Memes of Escape written by Olivia Blacke and published by Penguin. This book was released on 2021-10-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amateur sleuth Odessa Dean is about to discover the only thing harder than finding her way out of an escape room is finding an affordable apartment in Brooklyn in this sequel to Killer Content. Odessa Dean has made a home of Brooklyn. She has a fun job waiting tables at Untapped Books & Café and a new friend, Izzy, to explore the city with. When she's invited on a girls' day out escape room adventure, she jumps at the chance. It's all fun and games until the lights come on and they discover one of the girls bludgeoned to death... The only possible suspects are Odessa and the four other players that were locked in the escape room with the victim. She refuses to believe that one of them is responsible for the murder, despite what the clues indicate. In between shifts at the café, Odessa splits her time interviewing the murder suspects, updating the bookstore's social media accounts, and searching for the impossible--an affordable apartment in Brooklyn. But crime--and criminally high rent--waits for no woman. Can Odessa clear her and Izzy’s names before the police decide they're guilty?
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral
Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Book Synopsis Fearless Presentations by : Doug Staneart
Download or read book Fearless Presentations written by Doug Staneart and published by Bookman Publishing. This book was released on 2005-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fearless Presentations is the fastest, easiest way to go from nervous, timid, shaky, and unsure to poised, confident, and steady.The 10 simple rules outlined in this book are a summary of essential skills that will give you dramatic improvement in the way that you stand and speak. Sweaty palms, Shakiness, and Butterflies can go away immediately, Learn the One Major Secret of All World-Class Speakers, Tips on Introductions and Conclusions, How Stories and Examples Captivate Audiences, How to Persuade an Audience with Your Words, Use Gestures to add Impact, How to Write a Speech in Minutes, Add Impact to any Speech, Look and Sound poised in Impromptu Situations, How to Control Question and Answer Periods.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Download or read book Frat Girl written by Kiley Roache and published by Harlequin. This book was released on 2018-03-27 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: College life can be complicated—challenging, rewarding, downright frustrating—and a lot of fun. Warren University freshman Cassandra “Cassie” Davis is more than up for all of it. Which leaves Cassie facing the dreaded F-word… Fraternity—specifically Delta Tau Chi, a frat house on the verge of being banned from the school. Accused of offensive, sexist behavior, they have one year to clean up their act. With one shot at a scholarship to the school of her dreams, Cassie pitches an unusual research project—to pledge Delta Tau Chi, take on the boys’ club and provide proof of their misogynistic behavior. It’s different, but it’s not against the rules, and she’s pretty sure she knows exactly what to expect once she gets there. Which means the DTC brothers will have to face the dreaded F-word… Feminist—the type of girl who thinks they’re nothing but tank-top-wearing “bros” and is determined to see them booted from the school. But Cassie soon realizes things aren’t as simple as they appeared. Some of the DTC brothers, including her fellow pledge, Jordan Louis, are much more than she ever expected to find in a frat house. With her academic future on the line, and her heart all tangled in a web of her own making, Cassie will ultimately have to define for herself what the F-word is all about. “Refreshingly honest and intelligently written.” —New York Times and USA TODAY bestseller Julie Cross “[This] sweet, subversive deconstruction of frats and feminism…will have readers sighing and snorting at Cassie’s adventure into fraternity life and finding her own truth.” —Christa Desir, award-winning author of Bleed Like Me and Other Broken Things
Book Synopsis The Content Code by : Mark W. Schaefer
Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
Book Synopsis The Badass Blog Planner by : Sarah Morgan
Download or read book The Badass Blog Planner written by Sarah Morgan and published by . This book was released on 2015-01-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calling all bloggers, small business owners, freelancers, entrepreneurs, artists, and general creators of awesome things online-this workbook is for you!Whether you're setting goals for the new year or just hoping to step-up your blogging game, The Badass Blog Planner is the must-have guide to blog with purpose and grow your online presence like a pro. Packed with over 60 worksheets, this book will help you review the past year and hatch a plan to improve your blog content, social media, products and services, email newsletter, marketing, advertising, budget, and website design.No more late-night post idea panic or stressing over social media! You'll take action with the confidence to create compelling and shareable content, promote your brand, organize your website, set goals for growth, plan product launches, and feel excited and inspired all year long. It's just one more way to grow your badass blog from XOSarah.com!
Book Synopsis The Content Marketing Miracle by : Drew Harden
Download or read book The Content Marketing Miracle written by Drew Harden and published by Createspace Independent Publishing Platform. This book was released on 2017-02-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create and share blog articles, videos and other online content that will enable you to stand out from competitors and attract your target audience.Discover a proven content marketing process that will position your company the way you want it to be seen while generating more website traffic, social media engagement and sales. The Content Marketing Miracle will give you insights taken directly from a leading digital marketing agency. These proven guidelines have been used to bring more business to brands in nearly every industry, from small family businesses to Fortune 500 companies, and everything in between. Whether you own a small business, work in the marketing department of a national corporation, freelance for a company or help out at a non-profit organization, these insights will work as a roadmap to your digital marketing success. We all want our businesses to be seen as the best in our industry. We want the public to see us as experts. We want our customers to value our brand. We want a loyal following. Yet, most marketing plans do little to accomplish these goals. The brands that succeed online today provide valuable web content instead of focusing only on ads and self-promotion. Quality content is one of the greatest advantages you can create for your brand. The Content Marketing Miracle will show you: - How to develop a powerful content marketing strategy for your brand- How to create blog articles that are attractive to people and search engines- How to craft headlines your audience can't resist- How to select the graphics that will perform the best on your website- How to use social media to boost your content's visibility- How to accurately measure the success of your contentYou will learn not only how to create and curate effective blog articles, but how to best promote this content to your target audience. Discover how to use quality content to boost your website's search engine optimization (SEO). Find the key to targeting and delivering content to your exact audience through social media platforms like Facebook, Twitter, Pinterest and Instagram. Good digital marketing isn't simply having an agency buy banner ads for you. It's sharing compelling content via search & social that serves your audience. The highest goal of marketing is to build trust with your audience. Find the secret of how a fresh, clear content marketing strategy can enable your company to set itself apart from competitors and become a valuable, trusted resource for its audience.Author Drew Harden shares his insights from years of learning what works and what doesn't from hundreds of content marketing campaign. President and Co-Founder of Blue Compass, he has grown and guided the company from a two-person start-up in 2007 to one of the Midwest's leading digital marketing companies today. Drew offers creative direction on digital projects that have been honored by prestigious organizations such as Adobe, the Association of Marketing & Communication Professionals, the American Advertising Association and the American Design Awards. He has a deep knowledge of digital marketing and serves as a speaker at marketing conferences around the country on topics like search engine optimization and content marketing. He has been cited by PR News, USA Today and the American Marketing Association.
Book Synopsis The Content Marketing Hurricane by : Justin P Lambert
Download or read book The Content Marketing Hurricane written by Justin P Lambert and published by CreateSpace. This book was released on 2013-12-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Hurricane provides a common sense method for building and maintaining a successful content marketing strategy. Like a real hurricane, your content marketing strategy must gather together the "disparate forces" that make up you as a person, carry those forward with building momentum through the content creation and distribution cycles that make up the "tropical disturbance" and "tropical depression" stages, then bring you to "landfall" where your target audience takes notice and, more importantly, takes action. If you're looking for guidance in establishing and maintaining a powerful content marketing strategy, work on your Content Marketing Hurricane!
Book Synopsis The Influencer Code by : Amanda Russell
Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
