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Cracking International Markets
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Book Synopsis Cracking International Markets by : Terry Patrick
Download or read book Cracking International Markets written by Terry Patrick and published by Trans-Atlantic Publications. This book was released on 1998 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a handbook for market entry strategies, this title focuses on concerns regarding exporting, initial market entry, development and growth. Topics include market entry capability, identifying your market, planning, writing a business plan, development strategies and achieving sales.
Book Synopsis Cracking the Global Market by : Jack Nadel
Download or read book Cracking the Global Market written by Jack Nadel and published by AMACOM/American Management Association. This book was released on 1987-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cracking the Emerging Markets Enigma by : G. Andrew Karolyi
Download or read book Cracking the Emerging Markets Enigma written by G. Andrew Karolyi and published by Oxford University Press, USA. This book was released on 2015 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cracking the Emerging Markets Enigma outlines a rigorous, comprehensive, and practical framework for evaluating the opportunities and, more importantly, the risks of investing in emerging markets. Built on a foundation of sound research on foreign direct and portfolio capital flows, Andrew Karolyi's proposed system of evaluation incorporates multiple dimensions of the potential risks faced by prospective investors in an empirically coherent framework.
Book Synopsis Cracking the Japanese Market by : James Morgan
Download or read book Cracking the Japanese Market written by James Morgan and published by Simon and Schuster. This book was released on 1991-04-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the "inside" at Mitsui & Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or "putting on a Japanese face." The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as "a model for all America" -- is testimony to the valuable lessons to be learned from this book. The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.
Book Synopsis Cracks in the Alliance by : Anthony DiFilippo
Download or read book Cracks in the Alliance written by Anthony DiFilippo and published by Routledge. This book was released on 2018-12-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1997. Providing an analysis of the science and technology policies of the United States and Japan, this book shows how these policies have led to different market outcomes. It looks at the extent of unfair trade practised by Japan, and its efforts to craft a global post-Cold War position for itself.
Book Synopsis Cracking the Generics code by : Subba Rao Chaganti
Download or read book Cracking the Generics code written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Book Synopsis Cracking the China Conundrum by : Yukon Huang
Download or read book Cracking the China Conundrum written by Yukon Huang and published by Oxford University Press. This book was released on 2017-06-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's rise is altering global power relations, reshaping economic debates, and commanding tremendous public attention. Despite extensive media and academic scrutiny, the conventional wisdom about China's economy is often wrong. Cracking the China Conundrum provides a holistic and contrarian view of China's major economic, political, and foreign policy issues. Yukon Huang trenchantly addresses widely accepted yet misguided views in the analysis of China's economy. He examines arguments about the causes and effects of China's possible debt and property market bubbles, trade and investment relations with the Western world, the links between corruption and political liberalization in a growing economy and Beijing's more assertive foreign policies. Huang explains that such misconceptions arise in part because China's economic system is unprecedented in many ways-namely because it's driven by both the market and state- which complicates the task of designing accurate and adaptable analysis and research. Further, China's size, regional diversity, and uniquely decentralized administrative system poses difficulties for making generalizations and comparisons from micro to macro levels when trying to interpret China's economic state accurately. This book not only interprets the ideologies that experts continue building misguided theories upon, but also examines the contributing factors to this puzzle. Cracking the China Conundrum provides an enlightening and corrective viewpoint on several major economic and political foreign policy concerns currently shaping China's economic environment.
Download or read book Exporting written by Laurel J. Delaney and published by Apress. This book was released on 2016-10-19 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance.”—Jim Collins, author of Good to Great and co-author of Beyond Entrepreneurship Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs—it’s an absolute must for building and sustaining a successful future. Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid? Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition’s data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites. Exporting: The Definitive Guide to Selling Abroad Profitably: Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitably Shows you how to use the Internet and social media to mediate the exporting process and expand your international presence Details how the US government helps exporters and how to avoid foreign regulatory pitfalls
Download or read book Cracked written by James Davies and published by Simon and Schuster. This book was released on 2021-11-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “thought-provoking” look at the psychiatric profession, the overprescribing of pharmaceuticals, and the cost to patients’ health (Booklist). In an effort to enlighten a new generation about its growing reliance on psychiatry, this illuminating volume investigates why psychiatry has become the fastest-growing medical field in history; why psychiatric drugs are now more widely prescribed than ever before; and why psychiatry, without solid scientific justification, keeps expanding the number of mental disorders it believes to exist.This revealing volume shows that these issues can be explained by one startling fact: in recent decades psychiatry has become so motivated by power that it has put the pursuit of pharmaceutical riches above its patients'''' wellbeing. Readers will be shocked and dismayed to discover that psychiatry, in the name of helping others, has actually been helping itself.In a style reminiscent of Ben Goldacre''''s Bad Science and investigative in tone, James Davies reveals psychiatry’s hidden failings and how the field of study must change if it is to ever win back its patients'''' trust.
Book Synopsis Illegal Markets, Violence, and Inequality by : Jean Daudelin
Download or read book Illegal Markets, Violence, and Inequality written by Jean Daudelin and published by Springer. This book was released on 2018-03-21 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the quasi-consensus that Latin American countries dominate global homicide rankings mainly due to the illegal nature of drug production and trafficking. Building on US scholarship that looks at the role of social exclusion and discriminatory policing in drug violence, the authors of this volume show that the association between illegality and violence cannot be divorced from the inequality that prevails in those countries. This book looks in detail at the functioning of drug markets in Recife, the largest metropolitan area in Brazil’s North-East and, over the last 25 years, the heart of the country’s most violent metropolitan area. Building on extensive interviews and field work, the authors map out the city’s drug markets and explore the reasons why some of those markets are violent, and others are not. The analysis focuses on the micromechanics of each market, looking at consumption patterns and at the workings of retail sales and distribution. Such a systematic micro-level comparative analysis of the workings of Latin American drug markets is simply not available elsewhere in current literature. These findings point to significant gaps in current understandings of the link between illegal markets and violence, and they illuminate the need to factor in the way in which those markets are nested in exclusionary social contexts.
Book Synopsis Cracking Eastern Europe by : Allyn Enderlyn
Download or read book Cracking Eastern Europe written by Allyn Enderlyn and published by Irwin Professional Publishing. This book was released on 1992 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the tremendous business opportunities available in the Pacific Rim, it truly pays to become an "insider." Only with the most complete knowledge of these countries, their customs and business practices will you be given such profitable status. To seize these opportunities and more, authors Allyn Enderlyn and Oliver C. Dziggel have developed Cracking the Pacific Rim--a comprehensive resource for marketers of all products from every industry. Filled with information on approaching the markets, the investment climate, financing, the capital markets, licensing, patents, trademarks and all the details you'll need to carry out successful business ventures, this authoritative reference details every attractive opportunity available. Cracking the Pacific Rim outlines the common threads and unique features of: Japan, Hong Kong, Korea, the Philippines, Taiwan, Indonesia, Malaysia, Singapore and Thailand. Each country is profiled separately following a topical outline with in-depth coverage of market and socioeconomic demographics; policies to attract business; "hot" business opportunities; finance and politics; key business contacts and resources; and proper business interaction and etiquette. A map, brief history, geographical summary and key points are included for each country. Each chapter concludes with a listing of U.S. government and multilateral resources. And, finally, an exhaustive compendium of useful statistics is also provided.
Book Synopsis The Global Business by : Erdener Kaynak
Download or read book The Global Business written by Erdener Kaynak and published by Taylor & Francis. This book was released on 2022-10-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Download or read book The Report: Jordan 2011 written by and published by Oxford Business Group. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :674 pages Book Rating :4.0/5 (14 download)
Book Synopsis Governmental Intervention in the Market Mechanism: the Petroleum Industry: Economists' views by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Governmental Intervention in the Market Mechanism: the Petroleum Industry: Economists' views written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1969 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cracking Complexity by : David Komlos
Download or read book Cracking Complexity written by David Komlos and published by Nicholas Brealey. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, David Benjamin and David Komlos of Syntegrity share their cutting-edge, highly engaging step-by-step formula for cracking incredibly knotty and important challenges in mere days, while mobilizing those who must execute. Foreword by Marshall Goldsmith, #1 NY Times bestselling author, Thinkers50 - #1 Executive Coach and the only two-time #1 Leadership Thinker in the World Complexity has met its match! Today, organizations are grappling with ambiguity, volatility and paradox surrounding the challenges they face. This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one at a time over months, sometimes even years, and nearly always in a linear fashion. It's like setting a pot of water on "low" and waiting for it to boil. To solve the seemingly intractable challenges that leaders bang their heads against for months - to get the metaphorical water to boil - you must generate a high amount of heat very quickly. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization's toughest challenges in mere days.
Book Synopsis Global Marketing by : Kate Gillespie
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2015-07-03 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
Book Synopsis The Heineken Story by : Barbara Smit
Download or read book The Heineken Story written by Barbara Smit and published by Profile Books. This book was released on 2014-11-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
