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Country Of Origin
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Download or read book Country of Origin written by Dalia Azim and published by Deep Vellum Publishing. This book was released on 2022-05-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen-year-old Halah Ibrahim has always known a privileged life and never had cause to question it until Cairo goes up in flames. Not only does she start to doubt her father and his role in the new military-backed government—but she ultimately decides to flee to America with a young soldier she hardly knows, an impulsive act that has far-reaching consequences on both sides of the ocean. A powerful and universal debut novel about family, identity, and independence, Country of Origin is as much about a nation's coming-of-age as it is about secrets and lies, love and truth.
Book Synopsis Country of Origin: A Novel by : Don Lee
Download or read book Country of Origin: A Novel written by Don Lee and published by W. W. Norton & Company. This book was released on 2012-01-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dazzling debut novel by the prize-winning author of Yellow, set in the unique and exotic nightworld of Tokyo. In this "poignant story of prejudice, betrayal and the search for identity" (Newsweek International), the trials and tribulations of these three remarkable characters are "at turns trenchantly funny and heartbreakingly sad" (Publishers Weekly). "[An] elegant and haunting debut" (Entertainment Weekly), Country of Origin is a "swirl of action, a whirl of love and sex and race and politics, local and international" (Chicago Tribune)—a "quiet literary triumph" (Booklist) Lisa Countryman is a woman of complex origins. Half-Japanese, adopted by African American parents, she returns to Tokyo, ostensibly to research her thesis on Japan's "sad, brutal reign of conformity." When she vanishes, Tom Hurley, who is half-Korean and half-white, is assigned to her case at the American embassy, as is local cop Kenzo Ota, who is 100 percent Japanese but deemed an outsider.
Book Synopsis Marking of Country of Origin on U.S. Imports by :
Download or read book Marking of Country of Origin on U.S. Imports written by and published by . This book was released on 1997 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Country of Origin Effect by : Isaac Cheah
Download or read book Country of Origin Effect written by Isaac Cheah and published by Routledge. This book was released on 2020-06-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Book Synopsis International Marketing Strategy by : Giovanna Pegan
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Book Synopsis Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by : Diana Ingenhoff
Download or read book Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity written by Diana Ingenhoff and published by Routledge. This book was released on 2018-11-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Book Synopsis Rules of Origin in International Trade by : Stefano Inama
Download or read book Rules of Origin in International Trade written by Stefano Inama and published by Cambridge University Press. This book was released on 2022-04-06 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive, in depth analysis of the different sets of rules of origin adopted by major trading partners, namely EU, US, China and Japan and all trading regions - Asia, Africa and Latin America. It discusses the current status of non-preferential as well as preferential rules of origin in international trade, their evolution over last decades and tendencies for the future. With its multidisciplinary approach, the book's contents provide legal and economic comparative analysis of different sets of rules origin, reviewing their drafting differences and their implications and impact on industrial and investment environments. Drawing from the thirty years' experience of the Author, the book provides insights from trade negotiations along with practical tools for policy makers and practitioners, orientation for the private sector and analytical tools for researchers. A new methodology to draft product specific rules of origin based on an input-output table elaborated by the Author is a distinctive feature of this new edition as well as a new chapter dealing with administrative aspects of rules of origin.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1806 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Country Roots written by Douglas B. Green and published by . This book was released on 1976 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Entrepreneurial Icebreakers by : J. Prats
Download or read book Entrepreneurial Icebreakers written by J. Prats and published by Springer. This book was released on 2014-12-18 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
Download or read book Slave Country written by Adam Rothman and published by Harvard University Press. This book was released on 2007-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slave Country tells the tragic story of the expansion of slavery in the new United States. In the wake of the American Revolution, slavery gradually disappeared from the northern states and the importation of captive Africans was prohibited. Yet, at the same time, the country's slave population grew, new plantation crops appeared, and several new slave states joined the Union. Adam Rothman explores how slavery flourished in a new nation dedicated to the principle of equality among free men, and reveals the enormous consequences of U.S. expansion into the region that became the Deep South. Rothman maps the combination of transatlantic capitalism and American nationalism that provoked a massive forced migration of slaves into Louisiana, Alabama, and Mississippi. He tells the fascinating story of collaboration and conflict among the diverse European, African, and indigenous peoples who inhabited the Deep South during the Jeffersonian era, and who turned the region into the most dynamic slave system of the Atlantic world. Paying close attention to dramatic episodes of resistance, rebellion, and war, Rothman exposes the terrible violence that haunted the Jeffersonian vision of republican expansion across the American continent. Slave Country combines political, economic, military, and social history in an elegant narrative that illuminates the perilous relation between freedom and slavery in the early United States. This book is essential reading for anyone interested in an honest look at America's troubled past.
Book Synopsis Marketing, Technology and Customer Commitment in the New Economy by : Harlan E. Spotts
Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Preferential Trade Agreement Policies for Development by : Jean-Pierre Chauffour
Download or read book Preferential Trade Agreement Policies for Development written by Jean-Pierre Chauffour and published by World Bank Publications. This book was released on 2011-06-22 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook offers an introduction to the key elements of Preferential Trade Agreements (PTAs), addressing the practical economic and legal aspects of the regulatory policies in PTAs.
Book Synopsis California Place Names by : Erwin G. Gudde
Download or read book California Place Names written by Erwin G. Gudde and published by Univ of California Press. This book was released on 1998 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anniversary edition concentrates on the origins of the names currently used for the cities, towns, settlements, mountains, and streams of California, with engrossing accounts of the history of their usage. The dictionary includes a glossary and a bibliography.
Book Synopsis Global Branding and Country of Origin by : Gaetano Aiello
Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
Book Synopsis Advertising Confluence by : A. Arora
Download or read book Advertising Confluence written by A. Arora and published by Springer. This book was released on 2014-12-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
