Corporate Social Responsibility

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Publisher : John Wiley & Sons
ISBN 13 : 1118045777
Total Pages : 352 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Corporate Social Responsibility by : Philip Kotler

Download or read book Corporate Social Responsibility written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Corporate Social Responsibility

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Author :
Publisher : Wiley
ISBN 13 : 9780471476115
Total Pages : 320 pages
Book Rating : 4.4/5 (761 download)

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Book Synopsis Corporate Social Responsibility by : Philip Kotler

Download or read book Corporate Social Responsibility written by Philip Kotler and published by Wiley. This book was released on 2004-12-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Corporation, be Good!

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Publisher : Dog Ear Publishing
ISBN 13 : 1598581031
Total Pages : 345 pages
Book Rating : 4.5/5 (985 download)

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Book Synopsis Corporation, be Good! by : William C. Frederick

Download or read book Corporation, be Good! written by William C. Frederick and published by Dog Ear Publishing. This book was released on 2006 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the story of Corporate Social Responsibility---what it means, where it came from, where it is going, what it requires of business. Told in an eyewitness, I-was-there style by a pioneer of the study of CSR in the nation's business schools, it takes the reader through a half century of corporate scandals and fierce struggles over corporate ethics---from Ralph Nader's 1960s Campaign GM to today's white collar crimes at Enron, WorldCom, Tyco, and other Wall Street giants. It lays bare the values that drive corporate culture, explores the motivational depths of corporate strategy and policy, demonstrates how biological impulses can lead business decision makers astray, questions the relevance and ethical commitment of business school education, reveals the spiritual side of management life, and holds out hope that the New Millennium will see improvement in the ethical performance of business. William C. Frederick is one of the founders of the study of Corporate Social Responsibility in the United States and initiated some of the key concepts and analytic categories. His books include Business and Society, Social Auditing, and Values, Nature, and Culture in the American Corporation. He was president of The Society for Business Ethics and The Society for Advancement of Socio-Economics, and chaired the Social Issues in Management division of The Academy of Management. He conducted studies of management education in Spain, Italy, Egypt, Yugoslavia, Ecuador, Nigeria, and Australia, and designed and taught programs for executives in U. S. corporations. He was dean of the business schools at the University of Kansas City and the University of Pittsburgh. He received a PhD in economics and anthropology from the University of Texas. Corporation, Be Good draws on the author's half-century of thinking about the social and ethical responsibilities of the modern corporation.

Corporate Social Responsibility

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Author :
Publisher : Bookboon
ISBN 13 : 8776814157
Total Pages : 144 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Corporate Social Responsibility by :

Download or read book Corporate Social Responsibility written by and published by Bookboon. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

According to Kotler

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Publisher : Amacom Books
ISBN 13 : 9780814472958
Total Pages : 196 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis According to Kotler by : Philip Kotler

Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.

Corporate Social Responsibility

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 364240975X
Total Pages : 315 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Corporate Social Responsibility by : John O. Okpara

Download or read book Corporate Social Responsibility written by John O. Okpara and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.

Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions

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Publisher :
ISBN 13 : 9781600000003
Total Pages : 0 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions by : Alessia D'Amato

Download or read book Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions written by Alessia D'Amato and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Insights from A to Z

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Publisher : Wiley + ORM
ISBN 13 : 1118045610
Total Pages : 234 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing Insights from A to Z by : Philip Kotler

Download or read book Marketing Insights from A to Z written by Philip Kotler and published by Wiley + ORM. This book was released on 2011-01-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Business Law I Essentials

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Publisher :
ISBN 13 : 9781680923025
Total Pages : 180 pages
Book Rating : 4.9/5 (23 download)

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Book Synopsis Business Law I Essentials by : MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.)

Download or read book Business Law I Essentials written by MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.) and published by . This book was released on 2019-09-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A less-expensive grayscale paperback version is available. Search for ISBN 9781680923018. Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.

Innovative Management and Firm Performance

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Publisher : Springer
ISBN 13 : 1137402229
Total Pages : 454 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Innovative Management and Firm Performance by : M. Jakšic

Download or read book Innovative Management and Firm Performance written by M. Jakšic and published by Springer. This book was released on 2014-07-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development.

The Executive’s Guide to 21st Century Corporate Citizenship

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Publisher : Emerald Group Publishing
ISBN 13 : 1787143007
Total Pages : 214 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis The Executive’s Guide to 21st Century Corporate Citizenship by : Dave Stangis

Download or read book The Executive’s Guide to 21st Century Corporate Citizenship written by Dave Stangis and published by Emerald Group Publishing. This book was released on 2017-08-31 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Executive’s Guide to 21st Century Corporate Citizenship provides a major update on how to ‘do’ corporate citizenship, showing senior managers how they can win the reputation battle and deliver value to society while creating the most successful business possible in today’s competitive landscape.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The 2020 Workplace

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Publisher : Harper Collins
ISBN 13 : 0061992356
Total Pages : 304 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis The 2020 Workplace by : Jeanne C. Meister

Download or read book The 2020 Workplace written by Jeanne C. Meister and published by Harper Collins. This book was released on 2010-05-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.

Leveraging Corporate Responsibility

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Publisher : Cambridge University Press
ISBN 13 : 1107009170
Total Pages : 341 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Leveraging Corporate Responsibility by : C. B. Bhattacharya

Download or read book Leveraging Corporate Responsibility written by C. B. Bhattacharya and published by Cambridge University Press. This book was released on 2011-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.

Corporate Social Responsibility in a Globalizing World

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Publisher : Cambridge University Press
ISBN 13 : 1107098599
Total Pages : 513 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Corporate Social Responsibility in a Globalizing World by : Kiyoteru Tsutsui

Download or read book Corporate Social Responsibility in a Globalizing World written by Kiyoteru Tsutsui and published by Cambridge University Press. This book was released on 2015-04-16 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rise and spread of corporate social responsibility across the globe and its impact on corporate reputation and behaviour.

Social Entrepreneurship and Corporate Social Responsibility

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Publisher : Springer Nature
ISBN 13 : 3030396762
Total Pages : 485 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Social Entrepreneurship and Corporate Social Responsibility by : Joan Marques

Download or read book Social Entrepreneurship and Corporate Social Responsibility written by Joan Marques and published by Springer Nature. This book was released on 2020-07-05 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides professionals, as well as students, with the understanding that Social Entrepreneurship and Corporate Social Responsibility (CSR) are now core business principles for sustainably. It encourages social entrepreneurs in their role as forerunners, in creating new business models that develop, facilitate or implement constructive solutions to social, cultural and environmental issues. At the same time, this book views corporate social responsibility as a means of challenging existing entities to realize and modify prior unsustainable and predatory business models; and to increase social, cultural and environmental accountability. By linking these two concepts, this book prompts a paradigmatic awakening, whereby the foundational driver of business creation and management no longer rests on profit maximization, but on improvement of the quality of life for society.

Corporate Social Responsibility

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 184720855X
Total Pages : 220 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Corporate Social Responsibility by : Subhabrata Bobby Banerjee

Download or read book Corporate Social Responsibility written by Subhabrata Bobby Banerjee and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has many merits. It will make fascinating reading for the increasing number of organizational scholars who wonder how organizational research can engage more in accounting for the impact of corporations on their environment in a broad sense. Bahar Ali Kazmi, Bernard Leca and Philippe Naccache, Organization Studies This book is for those who will enjoy a thoughtful and informative monograph that acutely summarises and refreshes critique from a political and sociological perspective. It is a comprehensive re-interpretation of the corporate world and the evidently meretricious regime of CSR which makes it an enjoyable compendium for critical management studies fans . . this erudite volume will be valuable to mainstream, social science academics either involved in (or dismissive of) CSR and sustainability discourses in management education and research. David Bevan, Scandinavian Journal of Management Banerjee s book is thought provoking and must be read. But it should be read not only by corporate social responsibility scholars but by all business scholars. It is through Banerjee s provocations that we can understand the shortcomings of corporate systems and the boundaries of corporate social responsibility. Pratima Bansal, Administrative Science Quarterly This is a tour de force that carefully assembles and incisively interrogates perhaps the most pressing problem of our age: how to harness the resources of corporations to tackle global problems of poverty, oppression and environmental degradation? Banerjee does not present us with glib pronouncements or simplistic fixes. Instead, he brilliantly illuminates the scale of the challenges and lucidly assesses the relevance and value of CSR responses to date. Hugh Willmott, University of Cardiff, UK Bobby Banerjee takes on the popular mythologies of neo-liberal corporate social responsibility with enviable flair and a thoroughness of scholarship that will dismay its apologists. His critique extends from the origins of the modern corporation and its well-known abuses and excesses to far harder targets the more attractive alternatives that have been developed for theory and practice that, as Banerjee shows brilliantly, only serve to mask continuing neo-colonial abuses. Banerjee is not content simply to expose the impossibilities of doing good works whilst maximizing shareholder value, the win-win view of CSR, but he bites the bullet with some uncompromising but realistic proposals for the future reconstruction of CSR both as a field of study and as a business practice. We have needed this exposure of the bad and the ugly for a long time. The current versions of CSR are simply just not good enough. Stephen Linstead, University of York, UK Banerjee pulls the beguiling mask off corporate social responsibility. Taking the vantage point of the world s poor, he shows CSR to be a cruel hoax corporations cynical effort to undermine growing demands for economic and environmental justice. Paul S. Adler, University of Southern California, US This book problematizes the win-win assumption underlying discourses of CSR and suggests that it is a rhetoric that is invariably subordinated to that of corporate rationality. Rather than see CSR as providing the means to transform corporations by advocating a stakeholder view of the firm it argues that CSR represents an ideological movement designed to consolidate the power of transnational corporations and provide a veneer of liberality to the illiberal economic agenda of the major global institutions. Stewart Clegg, University of Technology, Sydney, Australia Professor Banerjee offers us a refreshing analysis of corporate social responsibility (CSR) in an otherwise comparatively turgid literary landscape. People may disagree with his criticism that because of its preoccupation with shareholder value, the corporation is an inappropriate agent for social change but it is backed up by strong theoretical and substantive empirical