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Author :
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (918 download)
Download or read book Corporate Social Responsibility (CSR) und Personalmarketing. Mit CSR zum employer of choice? written by and published by . This book was released on 2010 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Silke Bustamante
Publisher : Springer Nature
ISBN 13 : 3030688615
Total Pages : 379 pages
Book Rating : 4.0/5 (36 download)
Download or read book Corporate Social Responsibility and Employer Attractiveness written by Silke Bustamante and published by Springer Nature. This book was released on 2021-12-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.
Author : Christin Wessels
Publisher : GRIN Verlag
ISBN 13 : 3668809208
Total Pages : 146 pages
Book Rating : 4.6/5 (688 download)
Download or read book Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study written by Christin Wessels and published by GRIN Verlag. This book was released on 2018-10-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: Human capital becomes more and more important for enterprises and actions have to be taken to become employer of choice for potential candidates. This can happen as a result of an employer brand transmitting a positive image of a themselves to potential candidates. At the same time, Corporate Social Responsibility can have on impact on motivating, retaining and finding employees. The present master the-sis combines these two aspects with the intention to find establish which role CSR plays in employer branding. Based on a literature review and current research, a survey was developed. Criteria defining CSR was determined before an online survey including these aspects was published.
Author : Marcel Stierl
Publisher : Springer-Verlag
ISBN 13 : 365807762X
Total Pages : 59 pages
Book Rating : 4.6/5 (58 download)
Download or read book Corporate Social Responsibility und Marketing written by Marcel Stierl and published by Springer-Verlag. This book was released on 2014-11-24 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Lüth erstmals das Konzept des transformativen Marketing vor und ergänzen es mit Tools aus der Beratungspraxis. Konkrete Instrumente und Fallbeispiele erleichtern eine Umsetzung von CSR in die Unternehmenspraxis. CSR ins Marketing zu integrieren, bedeutet die eigene Geschäftstätigkeit ökonomisch, ökologisch und sozial weiterzuentwickeln und sich gegenüber seinen Stakeholdern entsprechend zu positionieren. Zusätzlich sollten Stakeholder zu nachhaltigen Verhaltensweisen informiert und animiert werden.
Author : Kolja Paetzold
Publisher : Diplomica Verlag
ISBN 13 : 3836696150
Total Pages : 96 pages
Book Rating : 4.8/5 (366 download)
Download or read book Corporate Social Responsibility written by Kolja Paetzold and published by Diplomica Verlag. This book was released on 2010 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.
Author : André Habisch
Publisher : Springer-Verlag
ISBN 13 : 3540363580
Total Pages : 510 pages
Book Rating : 4.5/5 (43 download)
Download or read book Handbuch Corporate Citizenship written by André Habisch and published by Springer-Verlag. This book was released on 2007-10-14 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch liefert eine fundierte Gesamtsicht der vielfältigen Anwendungsmöglichkeiten von Corporate Social Responsibility (CSR) und Corporate Citizenship im täglichen Wirtschaftsleben. Es gibt Managern und CSR-Verantwortlichen das Rüstzeug, um mit der gesellschaftlichen Verantwortung des Unternehmens Wettbewerbsvorteile zu erzielen und so einen nachhaltigen Unternehmenswert aufzubauen. Das Buch ist ein Ideenkatalog mit praxisbezogenen Vorschlägen für die Umsetzung im Unternehmen, vermittelt zugleich aber auch das wissenschaftliche Hintergrundwissen. Praktiker aus unterschiedlichsten Bereichen geben Insiderwissen weiter und zeigen, wie Corporate Citizenship erfolgreich angewendet werden kann.
Author : Hanna Grabenhofer
Publisher : GRIN Verlag
ISBN 13 : 3656550999
Total Pages : 59 pages
Book Rating : 4.6/5 (565 download)
Download or read book Corporate Social Responsibility in Spain written by Hanna Grabenhofer and published by GRIN Verlag. This book was released on 2013-11-28 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Vienna University of Economics and Business (International Marketing Management), language: English, abstract: Nachhaltigkeit und im Besonderen 'Corporate Social Responsibility' (CSR) gewinnt in den Augen von Konsumenten immer stärker an Relevanz. Unternehmen sind in der Zukunft gefordert nachhaltige Konzepte mit wirtschaftlicher Rendite zu verbinden, um langfristig konkurrenzfähig zu bleiben. Besonders im Textilhandel ist hier Einsatz gefordert, diverse Schreckmeldungen über Produktionsbedingungen haben Konsumenten sensibilisiert. Die Arbeit besteht aus zwei Themenblöcken. Zunächst liefert der Autor eine genaue Analyse wissenschaftlicher Literatur zum Thema CSR und verwandten Themengebieten wie 'Corporate Citizenship', 'Corporate Governance', Ethik in der Wirtschaft und nachhaltiges Investment. Auch Theorie zum Thema Konsumentenverhalten im Handel wird vorgestellt. Darauf folgend wird eine empirische Studie zu Einfluss von CSR und Nachhaltigkeit auf das Konsumentenverhalten in der Spanischen Textilindustrie durchgeführt. Zu diesem Zweck wird eine Kulturanalyse Spaniens vorgenommen, der Modekonzern Inditex als Referenzbeispiel eingeführt und schließlich die Ergebnisse der durchgeführten qualitativen Studie präsentiert.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 9788126518432
Total Pages : 328 pages
Book Rating : 4.5/5 (184 download)
Download or read book Corporate Social Responsibility: Doing The Most Good For Your Company And Your Cause written by Philip Kotler and published by John Wiley & Sons. This book was released on 2008-09-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the business world s foremost though leaders presents a social responsibility bible for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.AcknowledgmentsIntroduction1. The Case for Doing at Least Some Good2. Corporate Social Initiatives: Six Options for Doing Good3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales5. Corporate Social Marketing: Supporting Behavior Change Campaigns6. Corporate Philanthropy: Making a Direct Contribution to a Cause7. Community Volunteering: Employees Donating Their Time and Talents8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations
Author : Stefan Markovic
Publisher : Taylor & Francis
ISBN 13 : 1000935825
Total Pages : 295 pages
Book Rating : 4.0/5 (9 download)
Download or read book Approaches to Corporate Social Responsibility written by Stefan Markovic and published by Taylor & Francis. This book was released on 2023-08-25 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions. Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.
Author : Leonard Coen
Publisher : GRIN Verlag
ISBN 13 : 3640663705
Total Pages : 37 pages
Book Rating : 4.6/5 (46 download)
Download or read book CSR and Company Reputation written by Leonard Coen and published by GRIN Verlag. This book was released on 2010-07-19 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Allgemeines, Note: 1,3, Universität Mannheim (Lehrstuhl für Nonprofit Management), Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, den Einfluss von CSR auf die Unternehmensreputation anhand von theoretischen und empirischen Ergebnissen aus der Forschung zu erklären. Vor allem soll die Frage, ob CSR die Unternehmensreputation aufwertet und somit indirekt das Unternehmen bei der Verfolgung seiner primären strategischen Ziele unterstützt, beantwortet werden. Dies ist von großer Bedeutung für die betriebswirtschaftliche Praxis, da es die mit CSR-Aktivitäten verbundenen Ausgaben auch gegenüber denjenigen rechtfertigen würde, die wie Friedman denken, dass: ,,the social responsibility of business is to increase its profits“. Zudem soll verdeutlicht werden, wie Unternehmen sich mit Hilfe von CSR und guter Unternehmensreputation gegen bestimmte Unternehmensrisiken schützen können.
Author : Filiz Can
Publisher : GRIN Verlag
ISBN 13 : 3346604985
Total Pages : 24 pages
Book Rating : 4.3/5 (466 download)
Download or read book Stakeholder-Management und Corporate Social Responsibility (CSR) written by Filiz Can and published by GRIN Verlag. This book was released on 2022-03-14 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projektarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, , Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit dem Stakeholder-Management und der Corporate Social Responsibility (CSR). Auf dem Weg von der produktorientierten Industriegesellschaft zur dienstleistungsorientierten Wissensgesellschaft haben sich in den vergangenen Jahren viele Managementmodelle verändert. Dabei gewannen viele neue Begriffe an Relevanz, zu welchen die Stakeholder als auch die Nachhaltigkeit gehören. Der Begriff Nachhaltigkeit hat sich seit diesem Wandel sehr stark entwickelt, dennoch gibt es keine einheitliche Begriffsdefinition. Der Grund dafür sind nicht die fehlenden Informationen, sondern im Gegenteil, die Vielzahl an Informationen. Eine wirtschaftliche Definition besagt, dass Nachhaltigkeit nicht bedeutet, Gewinne zu erwirtschaften und diese dann in Umwelt- und Sozialprojekte fließen zu lassen, sondern Gewinne bereits umwelt- und sozialverträglich zu erwirtschaften. Die Nachhaltigkeit soll natürliche Systeme langfristig in seinen wesentlichen Eigenschaften erhalten. Viele Ressourcen werden uns durch das Ökosystem zur Verfügung gestellt. Da das Thema Nachhaltigkeit in der Bevölkerung stets an Bedeutung gewinnt, müssen sich Unternehmen damit auseinandersetzen, wie sie das Vertrauen der Bevölkerung gewinnen. Die Vertrauensgewinnung erfolgt, indem sich das Unternehmen mit dem Thema Nachhaltigkeit befasst und demzufolge Konsumenten das Unternehmen mit Nachhaltigkeit verbinden. Um die Aufmerksamkeit der Konsumenten und Bevölkerung auf sich zu ziehen, müssen Unternehmen durch ihr Handeln Vertrauen aufbauen. Denn, wie Robert Bosch sagte, gilt „lieber Geld verlieren als Vertrauen“. Das Prinzip der Nachhaltigkeit umfasst die drei Aspekte Ökonomie, Ökologie und Soziales. Der Shareholder Value Ansatz ist zusammengefasst die Ausrichtung der Unternehmensführung an den finanziellen Zielen der Eigentümer. Die Realisation der Eigentümerziele wird als Unternehmenserfolg definiert. Damit wird zunächst der ökonomische Faktor abgedeckt. Für die zusätzliche Erfüllung der Aspekte Ökologie und Soziales werden Stakeholder des Unternehmens mitberücksichtigt, die selbstverständlich auch zum finanziellen Erfolg des Unternehmens beitragen. Trotzdem sind sie in der heutigen Wirtschaft sehr oft für nichtfinanzielle Punkte relevant. Mit der Erfüllung dieser sozialen sowie ökologischen Aspekte wird das Vertrauen der Kunden gewonnen, die zur Erreichung der ökologischen Unternehmensziele beitragen.
Author : Mine Karataş-Özkan
Publisher : Edward Elgar Publishing
ISBN 13 : 9781848447936
Total Pages : 0 pages
Book Rating : 4.4/5 (479 download)
Download or read book Corporate Social Responsibility and Human Resource Management written by Mine Karataş-Özkan and published by Edward Elgar Publishing. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book analyses the intersection between the fields of Corporate Social Responsibility (CSR) and Human Resource Management (HRM), with a focus on diversity management. The book presents the scope of institutional engagements with CSR and diversity policies in a range of organisations and organisational networks. The editors explore the macro, meso and micro aspects of CSR, answering questions such as: what are the socio-economic, political, legal and cultural influences shaping CSR and diversity management? What are the institutional practices for linking CSR and HRM, and what are the implications of this for employee and organisational well-being? And, how can the differing needs and expectations of a diverse workforce be fulfilled through CSR? Including both theoretical and empirical chapters, the contributors explore how global organisations and organisational networks can collaborate with stakeholders within their community to leverage their HRM strategies. They share their knowledge of the management process involved in mainstreaming diversity through effective design and implementation of CSR programmes in organisations. This book will be a valuable resource for students at postgraduate and research level. It will also appeal to international audiences, including academic researchers, policy makers and organisational practitioners interested in the concept of corporate social responsibility and its links to human resource management in the context of globalization.
Author : Denise Loschek
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (12 download)
Download or read book Mitarbeiterbindung und unternehmerische Verantwortung: Der Einfluss wahrgenommener Corporate (Social) Responsibility auf das organisationale Commitment written by Denise Loschek and published by . This book was released on 2012 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser Masterarbeit liegt das Forschungsziel zugrunde, Zusammenhänge zwischen Mitarbeiterbindung bzw. organisationalem Commitment sowie unternehmerischer Verantwortung zu identifizieren. Damit sollen die Mitarbeiter als zentrale Ressource und primärer Produktionsfaktor der Wirtschaft auch in Hinblick auf gesellschaftliche und ökologische Verantwortung in den Fokus der Betrachtung gerückt werden. Es erfolgt eine theoretische Auseinandersetzung mit Konzepten wie Motivation, Arbeitszufriedenheit, Extra-Rollenverhalten und Organizational Citizenship Behavior sowie Commitment. Letzeres wird dabei als dreidimensionales Konstrukt nach Meyer und Allen (1990) in affektives, kalkulatorisches und normatives Commitment unterteilt. Die Verantwortung eines Unternehmens und das Konzept der Corporate (Social) Responsibility (CSR) werden in ihrer Entwicklung betrachtet und auf Basis ethisch-moralischer Fragestellungen, dem Nachhaltigkeitsgedanken sowie verschiedenen Dimensionen der Verantwortung thematisiert. Die anschließende quantitativ-empirische Erhebung mittels Fragebogen bestätigt die erwarteten Korrelationen zum Großteil, insbesondere zwischen affektivem Commitment und durch die Mitarbeiter wahrgenommenem CSR-Engagement der Unternehmen. Es zeigt sich, dass das affektive Commitment umso größer ist, je stärker die Kommunikation der Unternehmenswerte an konkreter Stelle im Unternehmen verankert ist. Auch der Kommunikation und Vorbildwirkung der Führungskräfte kann eine große Bedeutung nachgewiesen werden. Abschließend erfolgen Handlungsempfehlungen für die Praxis des (Personal-)Managements.*****This Masters thesis aims to discuss the connection between employee retention, or organizational commitment, and Corporate Social Responsibility (CSR). In this context, employees as a companys most central resource and fundamental factor of production are the primary focus, also in terms of the social and/or ecological responsibility of businesses. First, theoretical concepts such as work motivation, satisfaction, Organizational Citizenship Behavior as well as commitment are outlined. The latter is defined as a three-dimensional construct based on Meyer and Allen (1990), consisting of affective, continuance and normative commitment. The concept of CSR is introduced in the following chapter in terms of ethical issues, sustainability and a companys role as a good corporate citizen. The quantitative research conducted in this study identifies significant correlations between perceived CSR activities and organizational commitment, especially affective commitment. This type of commitment increases if the communication of a companys social responsibility is closely tied to the organization itself, e.g. in the form of the intranet or corporate volunteering. Furthermore, the perception of the management as a role-model for corporate values and CSR engagement has a significant impact on affective commitment. The thesis concludes with recommended actions for management in general, and HR in particular, in order to build on the potential connection of CSR and employee retention.
Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : Ilan Alon
Publisher : Routledge
ISBN 13 : 0429515359
Total Pages : 852 pages
Book Rating : 4.4/5 (295 download)
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2020-08-19 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author : Jörg Ziesak
Publisher : GRIN Verlag
ISBN 13 : 3640497740
Total Pages : 137 pages
Book Rating : 4.6/5 (44 download)
Download or read book Wii Innovate - How Nintendo Created a New Market Through the Strategic Innovation Wii written by Jörg Ziesak and published by GRIN Verlag. This book was released on 2009-12 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bielefeld, language: English, abstract: In the year 2009, Nintendo was placed fifth in the BusinessWeek's ranking of the world's most innovative companies. This confirms Nintendo's significant rearrangement into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction. Until the mid-1990s, the global home video game console industry was dominated by Nintendo, a Japanese video game hardware and software manufacturer. Rivalry in this industry only marginally existed. This changed when Sony entered the market in 1994. By offering a console that was technologically superior, Sony outperformed the then-Nintendo console. Thereby new challenges arose for the Japanese company. Nintendo lost its long lasting market leadership to the new entrant. Despite several trails to recapture market leadership during the end-1990s, Nintendo was stuck in second place. Instead of regaining market share, the opposite was the case when Microsoft, a computer software giant, joined the market in 2001. Nintendo's market share slipped dramatically because they were not able to keep up the technological progress of its competitors. The former market leader fell back to the third place of the industry. Analysts of the video game entertainment industry even recommended that Nintendo withdraw completely from the highly competitive console market in order to concentrate on developing software.4 However, Nintendo refused to surrender, but they were in biggest need to recover market share. Nintendo had a very different approach to strategy than Sony or Microsoft. Instead of competing for core gamers, Nintendo tried to expand the market and to win new cus
Author : Ed Michaels
Publisher : Harvard Business Press
ISBN 13 : 9781578514595
Total Pages : 236 pages
Book Rating : 4.5/5 (145 download)
Download or read book The War for Talent written by Ed Michaels and published by Harvard Business Press. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divulging counterintuitive revelations about what it "really" takes to attract, develop, and retain top performers, this is the definitive guide to today's most urgent business dilemma.
