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Corporate Social Responsibility And Its Potential Role For Employer Branding An Empirical Study
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Book Synopsis Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study by : Christin Wessels
Download or read book Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study written by Christin Wessels and published by GRIN Verlag. This book was released on 2018-10-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: Human capital becomes more and more important for enterprises and actions have to be taken to become employer of choice for potential candidates. This can happen as a result of an employer brand transmitting a positive image of a themselves to potential candidates. At the same time, Corporate Social Responsibility can have on impact on motivating, retaining and finding employees. The present master the-sis combines these two aspects with the intention to find establish which role CSR plays in employer branding. Based on a literature review and current research, a survey was developed. Criteria defining CSR was determined before an online survey including these aspects was published.
Book Synopsis Corporate Social Responsibility and Employer Attractiveness by : Silke Bustamante
Download or read book Corporate Social Responsibility and Employer Attractiveness written by Silke Bustamante and published by Springer Nature. This book was released on 2021-12-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.
Book Synopsis The Employer Brand by : Simon Barrow
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Book Synopsis Corporate Social Responsibility and Employer Attractiveness by : Silke Bustamante
Download or read book Corporate Social Responsibility and Employer Attractiveness written by Silke Bustamante and published by Springer. This book was released on 2022-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.
Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Book Synopsis Employer Branding for the Hospitality and Tourism Industry by : Sjoerd Gehrels
Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Book Synopsis Contemplating Corporate Marketing, Identity and Communication by : Klement Podnar
Download or read book Contemplating Corporate Marketing, Identity and Communication written by Klement Podnar and published by Routledge. This book was released on 2013-12-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Book Synopsis CSR in Contemporary Poland by : Katarzyna Bachnik
Download or read book CSR in Contemporary Poland written by Katarzyna Bachnik and published by Springer Nature. This book was released on 2020-04-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an interdisciplinary approach to corporate social responsibility (CSR), examining economic sciences and managements to show the complexity of the contemporary perception and development of CSR in Poland. It considers well-being of workers, the importance of the common good and social innovations in relation to profit. It addresses consumers and organizations, underlining the role and importance of small and medium sized enterprises. This book shows the possibility of improvement management systems by using CSR in business operations. It is valuable reading for academics working in corporate social responsibility, business ethics and in Polish management more generally.
Book Synopsis Employee Engagement in Corporate Social Responsibility by : Debbie Haski-Leventhal
Download or read book Employee Engagement in Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2020-09-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a remarkable collection of chapters, written by the leading scholars in CSR and employee engagement. Using the existing literature, new empirical studies, case studies and thought-provoking insights, this collection of authors discuss why and how to engage employees in CSR and through CSR. Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society. This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.
Book Synopsis Developing Insights on Branding in the B2B Context by : Nikolina Koporcic
Download or read book Developing Insights on Branding in the B2B Context written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Book Synopsis Corporate Social Responsibility and Organizational Psychology: Quid Pro Quo by :
Download or read book Corporate Social Responsibility and Organizational Psychology: Quid Pro Quo written by and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers, corporate leaders, and other stakeholders have shown increasing interest in Corporate Social Responsibility (CSR)--a company's discretionary actions and policies that appear to advance societal well-being beyond its immediate financial interests and legal requirements. Spanning decades of research activity, the scholarly literature on CSR has been dominated by meso- and macro-level perspectives, such as studies within corporate strategy that examine relationships between firm-level indicators of social/environmental performance and corporate financial performance. In recent years, however, there has been an explosion of micro-oriented CSR research conducted at the individual-level of analysis, especially with respect to studies on how and why job seekers and employees perceive and react to CSR practices. This micro-level focus is reflected in 12 articles published in this edited volume as a research topic collection in Frontiers in Psychology (Organizational Psychology Specialty Section) titled "Corporate social responsibility and organizational psychology: Quid pro quo."
Book Synopsis Impact of Corporate Social Responsibility on Employee Wellbeing by : Shaikh, Erum
Download or read book Impact of Corporate Social Responsibility on Employee Wellbeing written by Shaikh, Erum and published by IGI Global. This book was released on 2024-08-28 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In corporate dynamics, organizations grapple with a pressing dilemmahow to balance the pursuit of success with the well-being and sustained mental health of their workforce. Across industries, employees find themselves burdened with an ever-growing array of responsibilities, a phenomenon that takes a toll on their physical and emotional well-being, ultimately jeopardizing productivity. The pervasive threat of burnout looms large, necessitating a nuanced understanding of the intricate interplay between employee welfare and organizational prosperity. Recognizing the escalating prevalence of mental health issues, particularly in developing nations, scholars are intensifying their focus on the need for comprehensive studies to unearth strategies that can mitigate workplace stress and enhance the overall mental health of employees. This critical exploration forms the crux of our upcoming book, Nurturing Prosperity: Impact of Corporate Social Responsibility on Employee Wellbeing, where we unravel the profound influence of CSR on the multifaceted dimensions of employee wellness. This book presents a comprehensive synthesis of the latest empirical research findings and relevant theoretical frameworks. Tailored for academic scholars, it aims to deepen the understanding of the strategic role of trust in various domains within the information and knowledge society. Encompassing the global economy, networks and organizations, teams and workgroups, information systems, and individual actors in networked environments, the book elucidates how CSR practices can be leveraged to foster employee wellbeing in diverse settings.
Book Synopsis Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions by : Alessia D'Amato
Download or read book Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions written by Alessia D'Amato and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Book Synopsis Corporate Social Responsibility and Human Resource Management by : Mine Karataş-Özkan
Download or read book Corporate Social Responsibility and Human Resource Management written by Mine Karataş-Özkan and published by Edward Elgar Publishing. This book was released on 2014-08-29 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including both theoretical and empirical chapters, the contributors explore how global organisations and organisational networks can collaborate with stakeholders within their community to leverage their HRM strategies.
Book Synopsis Sustainable Management for Managers and Engineers by : Carolina Machado
Download or read book Sustainable Management for Managers and Engineers written by Carolina Machado and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a competitive and complex world, where requirements from different fields are ever-growing, organizations need to be responsible for their actions in their respective markets. However, this responsibility must not be deemed one-time-only but instead should be seen as a continuous process, under which organizations ought to effectively use the different resources to allow them to meet the present and future requirements of their stakeholders. Having a significant influence on their collaborators performance, the role developed by managers and engineers is highly relevant to the sustainability of an organizations success. Conscious of this reality, this book contributes to the exchange of experiences and perspectives on the state of research related to sustainable management. Particular focus is given to the role that needs to be developed by managers and engineers, as well as to the future direction of this field of research.
Book Synopsis Work Engagement by : Arnold B. Bakker
Download or read book Work Engagement written by Arnold B. Bakker and published by Psychology Press. This book was released on 2010-04-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the most thorough view available on this new and intriguing dimension of workplace psychology, which is the basis of fulfilling, productive work. The book begins by defining work engagement, which has been described as ‘an opposite to burnout,’ following its development into a more complex concept with far reaching implications for work-life. The chapters discuss the sources of work engagement, emphasizing the importance of leadership, organizational structures, and human resource management as factors that may operate to either enhance or inhibit employee’s experience of work. The book considers the implications of work engagement for both the individual employee and the organization as a whole. To address readers’ practical questions, the book provides in-depth coverage of interventions that can enhance employees’ work engagement and improve management techniques. Based upon the most up-to-date research by the foremost experts in the world, this volume brings together the best knowledge available on work engagement, and will be of great use to academic researchers, upper level students of work and organizational psychology as well as management consultants.
