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Corporate Social Responsibility And Business Growth
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Book Synopsis Corporate Social Responsibility and Business Growth by : Andrée Marie López-Fernández
Download or read book Corporate Social Responsibility and Business Growth written by Andrée Marie López-Fernández and published by Nova Science Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset, a strategy by which firms may promote and attain business and societal growth and development. CSR is a strong business strategy and a determining factor in stakeholder perceptions and ultimate decision making. As firms and society are acknowledged as equal parts of a symbiotic relationship, the effective engagement in CSR enables businesses to tackle and alleviate social issues, such as poverty, hunger, lack of healthcare, the environment's destitution, and warrant empowerment and education, amongst others, whilst tending to core objectives and strategies. The effective design, execution, and transparent communication of corporate social responsibility endeavors, in fact, shape the outcome of business and social growth and development. The communication of CSR efforts is, therefore, vital to the fulfillment of strategic objectives because social networking sites (SNSs) are ubiquitous and have rapidly become a preferred source of information. Firms' use of such platforms proves to be fruitful because SNSs not only enable stakeholder to stakeholder word of mouth, but also facilitate firm-to stakeholder communication. As such, the notion of marketing CSR via social media is more than buzzword or trend. It is potential viral information, or viral marketing. The book offers strong results from the perspectives of both stakeholders and firms' CSR related practices in an emerging market. It also demonstrates that as corporate social responsibility is viewed as an investment, it provides fruitful outcomes for business as well as for the communities surrounding firms. CSR is addressed as a strategically co-created proactive plan that prompts sustained social and business growth and development.
Book Synopsis Corporate Social Responsibility and Sustainable Development by : Jitendra K. Das
Download or read book Corporate Social Responsibility and Sustainable Development written by Jitendra K. Das and published by Taylor & Francis. This book was released on 2021-06-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.
Book Synopsis Sustainable Development and Corporate Social Responsibility by : Dongyong Zhang
Download or read book Sustainable Development and Corporate Social Responsibility written by Dongyong Zhang and published by Routledge. This book was released on 2017-11-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Book Synopsis Corporate Ethics and Corporate Governance by : Walther C. Zimmerli
Download or read book Corporate Ethics and Corporate Governance written by Walther C. Zimmerli and published by Springer Science & Business Media. This book was released on 2007-06-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents an introduction to and overview of the diverse facets of the ethical challenges confronting companies today. It introduces executives, students and interested observers to the complex trends and developments in business ethics. Coverage presents industry-specific topics in ethics. The book also provides a general, interdisciplinary survey of the ethical dimensions of management and business.
Book Synopsis Just Good Business by : Kellie McElhaney
Download or read book Just Good Business written by Kellie McElhaney and published by Berrett-Koehler Publishers. This book was released on 2008-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Book Synopsis Corporate Social Opportunity! by : David Grayson
Download or read book Corporate Social Opportunity! written by David Grayson and published by Routledge. This book was released on 2017-12-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage. In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden.?? From their unique vantage point working with leaders of global businesses and of local communities, the authors explain how powerful drivers forcing companies to adopt stringent social, ethical and environmental standards simultaneously create largely untapped opportunities for product innovation, market development and non-traditional business models. The key to exploiting these opportunities lies in building CSR into business strategy, not adding it on to business operations. With examples from 200 companies to illustrate their case, they outline both in theory and practice a seven-step process managers can apply to assess the implications of CSR on their business strategy and identify their own corporate social opportunities. Business is operating in a whirlwind of interacting global forces: revolutionary developments in communications and technology, significant changes in markets, shifts in demographics, and a transformation of personal values. The fallout from these forces is the underlying reason that corporate social responsibility has come of age. These global forces have led to a number of issues-such as ecology and environment, human rights and diversity, health and well-being, and communities-becoming potential liabilities for companies. Once regarded as 'soft' management issues, they are now increasingly recognised as hard to predict and hard for the business to deal with when they go wrong. Corporate Social Opportunity!, by the authors of the best-selling Everybody's Business moves the argument from the "why" of corporate social responsibility (CSR) to the "how" and beyond – to a future where CSR is perceived as an opportunity for business both in terms of reaping the benefits of retaining brand or organisational value and by developing new products and services, serving new markets and adopting new business models. This is not always a story of black and white, of what is right or what is wrong. Often it embraces apparently conflicting demands which require the application of judgement, guided by a clear sense of overall direction and corporate purpose. This book is designed to act as a compass for aiding navigation through such dilemmas and complex decisions. Using examples of current good practice, detailed interviews with leading CEOs and newly created diagnostic planning tools, all framed within a seven-step model for making CSR happen, the book aims to provide a practical guide to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations and help them identify and prioritise between subsequent options and resulting business opportunities. The book is structured into two parts. Both parts describe the same seven-step model which, if followed, will help managers think through desired changes to business strategies, and necessary corresponding changes to operational practices. In Part 1, the seven steps-triggers; scoping; making the business case; committing to action; resources and integrating operations; engaging stakeholders; and measuring and reporting-are described and illustrative evidence and corresponding data provided. In Part 2, the authors have created a worked example of the diagnostic processes that form the backbone of the seven steps, based on the health and well-being issue of fast food and the growing problem of obesity, particularly among children, along with notes on how a manager might work through the processes with colleagues. The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in Corporate Social Opportunity! are good for shareholders as well as customers and employees.
Book Synopsis Market Your Way to Growth by : Philip Kotler
Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Book Synopsis Corporate Social Responsibility and Business Growth by : Andrée Marie López-Fernández
Download or read book Corporate Social Responsibility and Business Growth written by Andrée Marie López-Fernández and published by . This book was released on 2015 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset, a strategy by which firms may promote and attain business and societal growth and development. CSR is a strong business strategy and a determining factor in stakeholder perceptions and ultimate decision making. As firms and society are acknowledged as equal parts of a symbiotic relationship, the effective engagement in CSR enables businesses to tackle and alleviate social issues, such as poverty, hunger, lack of healthcare, the environment's destitution, and warrant empowerment and education, amongst others, whilst tending to core objectives and strategies. The effective design, execution, and transparent communication of corporate social responsibility endeavors, in fact, shape the outcome of business and social growth and development. The communication of CSR efforts is, therefore, vital to the fulfillment of strategic objectives because social networking sites (SNSs) are ubiquitous and have rapidly become a preferred source of information. Firms' use of such platforms proves to be fruitful because SNSs not only enable stakeholder to stakeholder word of mouth, but also facilitate firm-to stakeholder communication. As such, the notion of marketing CSR via social media is more than buzzword or trend. It is potential viral information, or viral marketing. The book offers strong results from the perspectives of both stakeholders and firms' CSR related practices in an emerging market. It also demonstrates that as corporate social responsibility is viewed as an investment, it provides fruitful outcomes for business as well as for the communities surrounding firms. CSR is addressed as a strategically co-created proactive plan that prompts sustained social and business growth and development.
Book Synopsis Social Responsibilities of the Businessman by : Howard R. Bowen
Download or read book Social Responsibilities of the Businessman written by Howard R. Bowen and published by University of Iowa Press. This book was released on 2013-12-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
Book Synopsis Social Entrepreneurship and Corporate Social Responsibility by : Joan Marques
Download or read book Social Entrepreneurship and Corporate Social Responsibility written by Joan Marques and published by Springer Nature. This book was released on 2020-07-05 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides professionals, as well as students, with the understanding that Social Entrepreneurship and Corporate Social Responsibility (CSR) are now core business principles for sustainably. It encourages social entrepreneurs in their role as forerunners, in creating new business models that develop, facilitate or implement constructive solutions to social, cultural and environmental issues. At the same time, this book views corporate social responsibility as a means of challenging existing entities to realize and modify prior unsustainable and predatory business models; and to increase social, cultural and environmental accountability. By linking these two concepts, this book prompts a paradigmatic awakening, whereby the foundational driver of business creation and management no longer rests on profit maximization, but on improvement of the quality of life for society.
Book Synopsis Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions by : Alessia D'Amato
Download or read book Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions written by Alessia D'Amato and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The A to Z of Corporate Social Responsibility by : Wayne Visser
Download or read book The A to Z of Corporate Social Responsibility written by Wayne Visser and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR has now moved beyond the stage of specialist or niche subject to become an integral part of global business and society. This timely edition is destined to become the definitive guide to CSR, Sustainability, Business Ethics and the organizations and standards in the field. The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from general concepts such as sustainability, stakeholder management, business ethics and human rights to more specific topics such as carbon trading, microfinance, biodiversity, the Base of the Pyramid model and globalisation. In addition to definitions of the most important terms across the wide range of CSR associated topics, this book also covers all the most important codes and guidelines, such as the Equator Principles, the UN Global Compact and ISO standards, as well as providing background on organizations such as the World Business Council for Sustainable Development and Transparency International and profiles of CSR in particular industries and regions. This paperback edition includes all the latest developments in CSR as well as incorporating new sections on boardroom pay, the sub-prime market and the financial crisis. Praise for the first edition: "A complete reference guide...offers an invaluable combination of lessons learned and best practice for the future...provides first–hand insights" (Forum CSR International, October 2008) "This is a timely and innovative contribution to the field of Corporate Social Responsibility" (Retail & Leisure International, February 2008) "...a handy reference to have on the shelf behind your desk..." (Ethical Performance, February 2008) “You will not find a wider display of today’s key global players and their action programs than here.” (CSR–News.net, May 2008) “The book contains a great deal of detailed research.” (Supply Management, May 2008)
Book Synopsis Leveraging Corporate Responsibility by : C. B. Bhattacharya
Download or read book Leveraging Corporate Responsibility written by C. B. Bhattacharya and published by Cambridge University Press. This book was released on 2011-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane
Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.
Book Synopsis Corporate Social Responsibility and International Development by : Michael Hopkins
Download or read book Corporate Social Responsibility and International Development written by Michael Hopkins and published by Earthscan. This book was released on 2012 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting ideas for how business can lead the way in deriving the good from globalisation, this book makes the case that governments and their international agencies, grouped under the umbrella of the United Nations, have failed in their attempts to rid the planet of underdevelopment and poverty.
Book Synopsis CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies by : Kuna-Marsza?ek, Anetta
Download or read book CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies written by Kuna-Marsza?ek, Anetta and published by IGI Global. This book was released on 2020-01-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.
Book Synopsis A Guide to Sustainable Corporate Responsibility by : Caroline D. Ditlev-Simonsen
Download or read book A Guide to Sustainable Corporate Responsibility written by Caroline D. Ditlev-Simonsen and published by Springer Nature. This book was released on 2022 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability and demands corporate responsibility. Beginning with the historical development of corporate responsibility, this book moves from academic theory to practical application. It points to ways in which companies can successfully manage their transition to a more responsible, sustainable way of doing business, common mistakes to avoid and how the UN Sustainable Development Goals are integral to any sustainability transformation. Practical cases illustrate key points. Drawing on thirty years of sustainability research and extensive corporate experience, the author provides tools such as a Step-by-Step strategic guide on integrating sustainability in collaboration with stakeholders including employees, customers, suppliers and investors. The book is particularly relevant for SMEs and companies operating in emerging markets. From a broader perspective, the value of externalities, full cost pricing, alternative economic theories and circular economy are also addressed.