Corporate Diplomacy How Multinational Corporations Gain Organizational Legitimacy

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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

Author : Sarah Marschlich
Publisher :
ISBN 13 : 9788365836816
Total Pages : 0 pages
Book Rating : 4.8/5 (368 download)

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Book Synopsis Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by : Sarah Marschlich

Download or read book Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy written by Sarah Marschlich and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

Author : Sarah Marschlich
Publisher : Springer Nature
ISBN 13 : 3658368187
Total Pages : 226 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by : Sarah Marschlich

Download or read book Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy written by Sarah Marschlich and published by Springer Nature. This book was released on 2022-08-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.

Global Perspectives on Soft Power Management in Business

Author : Kankaew, Kannapat
Publisher : IGI Global
ISBN 13 :
Total Pages : 559 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Global Perspectives on Soft Power Management in Business by : Kankaew, Kannapat

Download or read book Global Perspectives on Soft Power Management in Business written by Kankaew, Kannapat and published by IGI Global. This book was released on 2023-10-09 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.

Corporate Diplomacy

Author : Witold J. Henisz
Publisher : Routledge
ISBN 13 : 1351287869
Total Pages : 174 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Corporate Diplomacy by : Witold J. Henisz

Download or read book Corporate Diplomacy written by Witold J. Henisz and published by Routledge. This book was released on 2017-09-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.

International Business Diplomacy

Author : Huub Ruël
Publisher : Emerald Group Publishing
ISBN 13 : 1787430820
Total Pages : 297 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis International Business Diplomacy by : Huub Ruël

Download or read book International Business Diplomacy written by Huub Ruël and published by Emerald Group Publishing. This book was released on 2017-11-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.

Corporate Diplomacy

Author : Ulrich Steger
Publisher : John Wiley & Sons
ISBN 13 : 0470858001
Total Pages : 320 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Corporate Diplomacy by : Ulrich Steger

Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

New Economies for Sustainability

Author : Luise Li Langergaard
Publisher : Springer Nature
ISBN 13 : 3030817431
Total Pages : 273 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis New Economies for Sustainability by : Luise Li Langergaard

Download or read book New Economies for Sustainability written by Luise Li Langergaard and published by Springer Nature. This book was released on 2021-12-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The edited volume New Economies for Sustainability: Limits and Potentials for Possible Futures brings together a range of alternative views on economy and organization to illustrate different perspectives on how to work towards more sustainable solutions to production, consumptions and economic organization more generally. The book brings chapters from the most renowned scholars in the field, who bring their perspectives on how alternative schools theorize politics, society, organization, nature and ethics in their attempts to develop theories with a strong focus on sustainability. The book aims to contribute with a platform for gathering and collecting these theories in a pluralist economic framework, which can provide a strong alternative voice to mainstream economic theories in sustainability debates.

International Business Diplomacy

Author : Huub Ruël
Publisher : Emerald Group Publishing
ISBN 13 : 1787432556
Total Pages : 297 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis International Business Diplomacy by : Huub Ruël

The SAGE Handbook of Diplomacy

Author : Costas M. Constantinou
Publisher : SAGE
ISBN 13 : 1473959136
Total Pages : 1018 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Diplomacy by : Costas M. Constantinou

Download or read book The SAGE Handbook of Diplomacy written by Costas M. Constantinou and published by SAGE. This book was released on 2016-08-12 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Diplomacy provides a major thematic overview of Diplomacy and its study that is theoretically and historically informed and in sync with the current and future needs of diplomatic practice . Original contributions from a brilliant team of global experts are organised into four thematic sections: Section One: Diplomatic Concepts & Theories Section Two: Diplomatic Institutions Section Three: Diplomatic Relations Section Four: Types of Diplomatic Engagement

Consular Affairs and Diplomacy

Author : Jan Melissen
Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9004188762
Total Pages : 349 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Consular Affairs and Diplomacy by : Jan Melissen

Download or read book Consular Affairs and Diplomacy written by Jan Melissen and published by Martinus Nijhoff Publishers. This book was released on 2011-02-07 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consular Affairs and Diplomacy analyses the nature of diplomacy’s consular dimension in international relations. It contributes to our understanding of key themes in consular affairs today, the challenges that are facing the three great powers, as well as the historical origins of the consular institution.

The Handbook of Communication Engagement

Author : Kim A. Johnston
Publisher : John Wiley & Sons
ISBN 13 : 1119167523
Total Pages : 746 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Communication Engagement by : Kim A. Johnston

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-04-25 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Elgar Encyclopedia of Corporate Communication

Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200878
Total Pages : 579 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Elgar Encyclopedia of Corporate Communication by : Klement Podnar

Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Diplomacy and International Law in Globalized Relations

Author : Wilfried Bolewski
Publisher : Springer Science & Business Media
ISBN 13 : 3540711015
Total Pages : 136 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Diplomacy and International Law in Globalized Relations by : Wilfried Bolewski

Download or read book Diplomacy and International Law in Globalized Relations written by Wilfried Bolewski and published by Springer Science & Business Media. This book was released on 2007-05-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diplomacy is transforming and expanding its role as the method of interstate relations to a general instrument of communication among globalized societies. Adapting to globalization, the practice of diplomacy is shared by non-state participants, thus becoming privatized and popularized. This book offers a comprehensive understanding of the widening scope of public as well as private diplomacy and its normative framework. It features a practitioner’s inside view of diplomacy combined with interdisciplinary academic analysis.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Just Business: Multinational Corporations and Human Rights (Norton Global Ethics Series)

Author : John Gerard Ruggie
Publisher : W. W. Norton & Company
ISBN 13 : 0393089762
Total Pages : 305 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Just Business: Multinational Corporations and Human Rights (Norton Global Ethics Series) by : John Gerard Ruggie

Download or read book Just Business: Multinational Corporations and Human Rights (Norton Global Ethics Series) written by John Gerard Ruggie and published by W. W. Norton & Company. This book was released on 2013-03-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A true master class in the art of making the impossible possible." —Paul Polman One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground. In 2005, the United Nations appointed John Gerard Ruggie to the modest task of clarifying the main issues. Six years later, he had accomplished much more than that. Ruggie had developed his now-famous "Guiding Principles on Business and Human Rights," which provided a road map for ensuring responsible global corporate practices. The principles were unanimously endorsed by the UN and embraced and implemented by other international bodies, businesses, governments, workers’ organizations, and human rights groups, keying a revolution in corporate social responsibility. Just Business tells the powerful story of how these landmark “Ruggie Rules” came to exist. Ruggie demonstrates how, to solve a seemingly unsolvable problem, he had to abandon many widespread and long-held understandings about the relationships between businesses, governments, rights, and law, and develop fresh ways of viewing the issues. He also takes us through the journey of assembling the right type of team, of witnessing the severity of the problem firsthand, and of pressing through the many obstacles such a daunting endeavor faced. Just Business is an illuminating inside look at one of the most important human rights developments of recent times. It is also an invaluable book for anyone wanting to learn how to navigate the tricky processes of global problem-solving and consensus-building and how to tackle big issues with ambition, pragmatism, perseverance, and creativity.

Corporate Communication

Author : Otto Lerbinger
Publisher : John Wiley & Sons
ISBN 13 : 1119471370
Total Pages : 360 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Corporate Communication by : Otto Lerbinger

Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.