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Author : Olle Eksell
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (43 download)
Download or read book Corporate Design Programs written by Olle Eksell and published by . This book was released on 1967 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olle Eksell
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (91 download)
Download or read book Corporate Design Programs written by Olle Eksell and published by . This book was released on 1967 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David E. Carter
Publisher :
ISBN 13 : 9783931884796
Total Pages : 384 pages
Book Rating : 4.8/5 (847 download)
Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by . This book was released on 2001 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Author : David E. Carter
Publisher : Art Direction Book Company
ISBN 13 : 9780881080766
Total Pages : 333 pages
Book Rating : 4.0/5 (87 download)
Download or read book Designing Corporate Identity Programs for Small Corporations written by David E. Carter and published by Art Direction Book Company. This book was released on 1982-01-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Veronica Napoles
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4./5 ( download)
Download or read book Corporate Identity Design written by Veronica Napoles and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Author : John Harwood
Publisher :
ISBN 13 : 9780816674527
Total Pages : 278 pages
Book Rating : 4.6/5 (745 download)
Download or read book The Interface written by John Harwood and published by . This book was released on 2011 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1956, IBM tapped the industrial designer and architect Eliot F. Noyes to reinvent the company s corporate image, from stationery and curtains to typewriters and computers to laboratory and administration buildings. IBM would go on to assemble a cast of leading figures in American design, including Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr., who transformed the relationships between design, computer science, and corporate culture. "The Interface" is the first critical history of the industrial design of the computer and an invaluable perspective on the computer and corporate cultures of today."
Author : Tc Melewar
Publisher : Routledge
ISBN 13 : 1134136129
Total Pages : 252 pages
Book Rating : 4.1/5 (341 download)
Download or read book Facets of Corporate Identity, Communication and Reputation written by Tc Melewar and published by Routledge. This book was released on 2008-04-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.
Author : Peter L. Phillips
Publisher : Simon and Schuster
ISBN 13 : 1621534715
Total Pages : 254 pages
Book Rating : 4.6/5 (215 download)
Download or read book Managing Corporate Design written by Peter L. Phillips and published by Simon and Schuster. This book was released on 2015-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Joyce Walsh
Publisher : Bloomsbury Publishing
ISBN 13 : 135007506X
Total Pages : 226 pages
Book Rating : 4.3/5 (5 download)
Download or read book Graphic Design Essentials written by Joyce Walsh and published by Bloomsbury Publishing. This book was released on 2020-10-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature. Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction
Author : Richard Poulin
Publisher : Rockport Publishers
ISBN 13 : 1610586336
Total Pages : 272 pages
Book Rating : 4.6/5 (15 download)
Download or read book Graphic Design and Architecture, A 20th Century History written by Richard Poulin and published by Rockport Publishers. This book was released on 2012-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century Historyclosely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.
Author : Pat Matson Knapp
Publisher : Rockport Publishers
ISBN 13 : 9781564967978
Total Pages : 170 pages
Book Rating : 4.9/5 (679 download)
Download or read book Designing Corporate Identity written by Pat Matson Knapp and published by Rockport Publishers. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Author : Karl Gerstner
Publisher : Lars Muller Publishers
ISBN 13 : 9783037780930
Total Pages : 0 pages
Book Rating : 4.7/5 (89 download)
Download or read book Designing Programmes written by Karl Gerstner and published by Lars Muller Publishers. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karl Gerstner s work is a milestone in the history of design. One of his most important works is Designing Programmes, which is presented here in a new edition of the original 1964 publication. In four essays, the author provides a basic introduction to his design methodology. Instead of set recipes, the method suggests a model for design in the early days of the computer era. The intellectual models it proposes, however, continue to be useful today. What it does not purvey is cut-and-dried, true-or-false solutions or absolutes of any kind - instead, it develops fundamental principles in an innovative and future-oriented way. The book is especially topical and exciting in the context of current developments in computational design, which seem to hold out the possibility of programmed design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. 200 illustrations
Author : Mohammad Mahdi Foroudi
Publisher : Routledge
ISBN 13 : 1000459063
Total Pages : 336 pages
Book Rating : 4.0/5 (4 download)
Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Author : Bernhard E. Bürdek
Publisher : Walter de Gruyter
ISBN 13 : 3764376813
Total Pages : 483 pages
Book Rating : 4.7/5 (643 download)
Download or read book Design written by Bernhard E. Bürdek and published by Walter de Gruyter. This book was released on 2005-04-08 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design today is a global instrument. Bernhard Bürdek traces the progress of design from its beginnings in the late 19th century, through the most significant movements of the 20th century up to those recent developments in biological engineering which will shape the 21st century. Design is now a discipline in its own right and its expertise can be incorporated within interdisciplinary processes. The most important fundamental principles of design theory and methodology are presented, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.
Author : John M. T. Balmer
Publisher : Psychology Press
ISBN 13 : 9780415284219
Total Pages : 388 pages
Book Rating : 4.2/5 (842 download)
Download or read book Revealing the Corporation written by John M. T. Balmer and published by Psychology Press. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Author : Philip B. Meggs
Publisher : John Wiley & Sons
ISBN 13 : 1118017765
Total Pages : 2071 pages
Book Rating : 4.1/5 (18 download)
Download or read book Meggs' History of Graphic Design written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 2011-11-02 with total page 2071 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: Flashcards featuring images from book for image identification self-study Self-test assessment by chapter Image Gallery featuring key designers and their work Downloadable Resources: Indices of key terms and people ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.
Author :
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (121 download)
Download or read book By Design 2 written by and published by . This book was released on 1989 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
