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Author : Alfonso Cannavacciuolo
Publisher :
ISBN 13 : 9788820397920
Total Pages : 240 pages
Book Rating : 4.3/5 (979 download)
Download or read book Copywriting e scrittura per il web for dummies written by Alfonso Cannavacciuolo and published by . This book was released on 2020 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alfonso Cannavacciuolo
Publisher : HOEPLI EDITORE
ISBN 13 : 8820398362
Total Pages : 259 pages
Book Rating : 4.8/5 (23 download)
Download or read book Copywriting e scrittura per il web written by Alfonso Cannavacciuolo and published by HOEPLI EDITORE. This book was released on 2020-06-09T00:00:00+02:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un manuale che conduce il lettore attraverso un percorso progressivo dalle basi della scrittura professionale alle tecniche più usate dai copywriter esperti. La prima parte dell'opera è dedicata alla progettazione del testo: pagine importanti per capire come definire il destinatario, quale forma dare al testo, cosa sono lo stile e il tono, e come scegliere il messaggio da comunicare. Dopo una seconda parte sulla scrittura e sulla revisione dei testi, il volume entra nel dettaglio su come scrivere titoli che funzionano, annunci pubblicitari su web, post per i principali social network, testi SEO, pagine di siti web e schede prodotto per e-commerce. Ma non c'è solo il digitale: l'autore dedica il giusto spazio anche a testi per brochure, presentazioni aziendali e comunicati stampa. Ricco di consigli teorici, esempi e tecniche sperimentate, questo manuale è la risposta ai dubbi di chi scrive per lavoro e ha bisogno di un riferimento pratico da consultare ogni volta che serve.
Author : Alfonso Cannavacciuolo
Publisher : HOEPLI EDITORE
ISBN 13 : 8820386984
Total Pages : 270 pages
Book Rating : 4.8/5 (23 download)
Download or read book Manuale di copywriting e scrittura per il web written by Alfonso Cannavacciuolo and published by HOEPLI EDITORE. This book was released on 2018-10-26T00:00:00+02:00 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se hai un sito web, devi scrivere. Se gestisci la pagina social della tua azienda o della tua associazione, devi scrivere. Se lavori come copywriter o redattore, devi scrivere ogni giorno e con professionalità. Siamo diventati tutti editori e passiamo sempre più tempo a progettare, scrivere, rivedere e pubblicare contenuti, soprattutto online. Ma quali sono le regole da seguire per scrivere un testo che funzioni e sia chiaro, efficace e credibile? Si può imparare a scrivere meglio anche se non l’abbiamo mai fatto in precedenza? Il Manuale di copywriting e scrittura per il web è la risposta ai tanti dubbi di chi deve scrivere ogni giorno, ma è pieno di incertezze perché non ha avuto una preparazione specifica. Dalla semplice email allo spot radio, dal testo per una pagina web a un post su Facebook, le regole di questo manuale si possono applicare a tutti i media tradizionali e digitali. Con una scrittura chiara, ricca di consigli pratici ed esempi, l’autore ci accompagna lungo un percorso che parte dalle basi per arrivare agli strumenti più complessi. Un manuale da tenere sempre sulla scrivania per migliorare ogni giorno una delle competenze più richieste da aziende, agenzie di comunicazione e web agency.
Author : Emanuele M. Barboni Dalla Costa
Publisher : EBC Edizioni
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (661 download)
Download or read book Web Content Editor written by Emanuele M. Barboni Dalla Costa and published by EBC Edizioni. This book was released on 2021-12-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Guida Definitiva per il Successo Editoriale Online - Il Manuale Senza Tempo per Creare Contenuti Vincenti Sei pronto a trasformare la tua passione per la creazione di contenuti online in una professione di successo? La guida italiana più completa e trasversale sull’argomento è finalmente disponibile, pronta ad accompagnarti verso il raggiungimento dei tuoi obiettivi editoriali senza compromessi. Scopri i benefici straordinari che questa guida ti offre: Massimizza l’engagement: Impara come stimolare conversazioni coinvolgenti e far crescere la tua community online. Sveliamo le strategie che ti consentiranno di generare un vero e proprio passaparola intorno al tuo brand, trasformando i tuoi follower in autentici ambasciatori del tuo successo. Aumenta la visibilità del tuo marchio: Il nostro obiettivo numero uno è aiutarti a far conoscere il tuo brand al mondo intero. Scoprirai come superare gli ostacoli che impediscono alle persone di vedere i tuoi contenuti e come raggiungere un pubblico sempre più vasto ed entusiasta della tua proposta. Sfrutta tutto il potenziale delle piattaforme social: Non tutte le piattaforme sono uguali, ma noi ti sveleremo i segreti per massimizzare il tuo successo su ognuna di esse. Imparerai le migliori pratiche da seguire per scrivere sui social in modo irresistibile e far emergere il tuo messaggio tra miliardi di post con un linguaggio persuasivo ed efficace. Costruisci una base solida di contenuti evergreen: Scopri come creare contenuti senza tempo che attireranno costantemente nuovi lettori, indipendentemente dalla piattaforma o dal momento in cui vengono pubblicati. Impara a trovare la tua nicchia vincente e a costruire un avatar del tuo cliente ideale per raggiungere risultati straordinari. Curate i dettagli visivi che fanno la differenza: Capirai l’importanza di un’immagine di qualità per catturare l’attenzione dei tuoi lettori. Sveliamo i segreti per creare immagini semplici ed immediate, utilizzando strumenti come Canva per aggiungere un tocco professionale ai tuoi contenuti online. Potenzia il tuo copywriting: Il racconto è fondamentale nel mondo digitale, e ti sveliamo le tecniche per utilizzare lo storytelling in modo breve e coinvolgente. Imparerai a scrivere post efficaci, con verbi semplici ed emozionanti, utilizzando elenchi coinvolgenti e domande intriganti che attirano l’attenzione del lettore. Analizza i risultati e ottieni successo continuativo: Ti mostriamo le metriche chiave da tenere d’occhio per valutare il successo dei tuoi contenuti online. Ti daremo consigli preziosi su come migliorare la tua immagine social e affrontare eventuali sfide che potrebbero sorgere lungo il tuo cammino verso il successo editoriale. Prendi ora questa straordinaria opportunità di trasformare la tua carriera di content creator! Non lasciare che il tempo passi invano, sfrutta la guida definitiva per diventare un professionista di successo nella creazione di contenuti online! Preparati a stupire il mondo con la tua creatività e raggiungi risultati sorprendenti. Clicca qui per acquistare ora la Guida Definitiva per il Successo Editoriale Online e inizia subito a trasformare i tuoi sogni in realtà!
Author : Josh Cooper
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541180109
Total Pages : 30 pages
Book Rating : 4.1/5 (81 download)
Download or read book Copywriting for Dummies written by Josh Cooper and published by Createspace Independent Publishing Platform. This book was released on 2016-12-20 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel the passion for writing or enjoy playing with words? Good news! You can turn this passion into a full-time or a part-time income source just by becoming a "copywriter". Don't confuse copywriting with copyright because here you there is nothing related to protecting legal rights. The goal of copywriting is to create impressions about a product or a service so that you can convey your message to the potential customers and persuade them to make a purchase. For this, you will need to know more about the service or the product so that you can easily shape the knowledge into different formats or media and reach your targeted audiences. There are so many copywriting paths you can follow to your success. You can combine your writing with digital marketing to mesmerize your clients, or can lure the prospects using attractive headlines. Just like everyone, you too have a unique style of writing. Many pessimists will discourage you saying that you can earn only a few bucks a month. It's not true. You can start off being a professional copywriter and earn more than $1000 cash per month by polishing your skill and by following some clever strategies which you can learn from this book. Here, you will see* The actual meaning and purpose of copywriting.* The difference between copywriting and copyright.* The reason why copywriting is a highly demanding skill.* Different ways to improve copywriting skill.* The ways of earning lots of cash easily using copywriting.
Author : Robert W. Bly
Publisher : McGraw-Hill Companies
ISBN 13 : 9780658021145
Total Pages : 0 pages
Book Rating : 4.0/5 (211 download)
Download or read book The Online Copywriter's Handbook written by Robert W. Bly and published by McGraw-Hill Companies. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused strategies for writing hard-hitting, results-based Web copy The Web is a fascinating and boundaryless marketing medium--and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. "The Online Copywriter's Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print. It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from websites and home pages to Internet direct mail, banner ads, and more. Numerous innovations and benefits include: Appendixes of helpful websites and other resources Time-tested fundamentals of writing effective copy Guidelines for E-zines and Web-based documents
Author : Guido Camborne
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (62 download)
Download or read book Copywriter written by Guido Camborne and published by Independently Published. This book was released on 2023-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il copywriter è una figura professionale che si occupa di scrivere testi per promuovere prodotti, servizi o idee. Il suo obiettivo è quello di comunicare un messaggio in modo efficace e persuasivo, in modo da convincere il lettore o l'ascoltatore a compiere una determinata azione. Il libro spiega i primi passi per diventare copywriter.Non esiste un percorso formativo specifico per diventare copywriter. Tuttavia, è utile avere una formazione in ambito linguistico o comunicativo. Inoltre, è importante acquisire esperienza pratica, magari partecipando a corsi o workshop di copywriting. Il copywriting è una professione creativa e stimolante che richiede una serie di competenze e conoscenze. Se sei appassionato di scrittura e di marketing, il copywriting potrebbe essere la professione giusta per te. L'autore è blogger e brand ambassador nell'area Food, ha un blog personale in cui scrive di cibo e che collabora con aziende del settore alimentare per promuovere i loro prodotti o servizi.
Author : Andy Maslen
Publisher : Kogan Page Publishers
ISBN 13 : 0749474009
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)
Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Author : Ray Edwards
Publisher : Morgan James Pub
ISBN 13 : 9781600377556
Total Pages : 161 pages
Book Rating : 4.3/5 (775 download)
Download or read book Writing Riches written by Ray Edwards and published by Morgan James Pub. This book was released on 2010 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edwards opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career on boosting profits and driving sales with results-based Web copy.
Author : Microsoft Corporation
Publisher : Pearson Education
ISBN 13 : 0735669791
Total Pages : 823 pages
Book Rating : 4.7/5 (356 download)
Download or read book Microsoft Manual of Style written by Microsoft Corporation and published by Pearson Education. This book was released on 2012-01-15 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.
Author : William Strunk Jr.
Publisher : Arcturus Publishing
ISBN 13 : 1398833916
Total Pages : 70 pages
Book Rating : 4.3/5 (988 download)
Download or read book The Elements of Style written by William Strunk Jr. and published by Arcturus Publishing. This book was released on 2023-10-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1918, William Strunk Jr.'s The Elements of Style is a guide to writing in American English. The boolk outlines eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled". A later edition, enhanced by E B White, was named by Time magazine in 2011 as one of the 100 best and most influential books written in English since 1923.
Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : David Ogilvy
Publisher : Profile Books(GB)
ISBN 13 : 9781781250877
Total Pages : 0 pages
Book Rating : 4.2/5 (58 download)
Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by Profile Books(GB). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private life of one of one of the original 'Mad Men'.
Author : Jillian Bright
Publisher : Burning Soul Press
ISBN 13 : 9781950476275
Total Pages : 280 pages
Book Rating : 4.4/5 (762 download)
Download or read book The Trouble with Wings written by Jillian Bright and published by Burning Soul Press. This book was released on 2021-06-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jillian Bright has lived and loved the world over, wild and free, her soul awakened and destroyed, mended and strengthened. From empowering women through custom-made bikinis in Costa Rica to listening to a Bulgarian astrologer predict her son's unplanned birth, her journey took her from country-to-country, unveiling passion and purpose. But it was the various crossroads along the way that taught her the most meaningful lesson: It's never the first step off the cliff that's the most terrifying. It isn't even the free fall that happens afterward. The scariest part is the crash landing when self-doubt makes you think that maybe you can't actually fly. That's when you begin to understand that you have to grow your own wings. That's why when Jillian found herself in South America, robbed of everything that mattered most and facing the biggest crossroads of her life, she went all in-and dived off the cliff. The Trouble with Wings is a deeply honest and stirring memoir about living life from your heart and trusting yourself to say yes-even when it means you have to risk it all.
Author : Rachael Martin
Publisher : White Owl
ISBN 13 : 1526733765
Total Pages : 194 pages
Book Rating : 4.5/5 (267 download)
Download or read book The Fashion Lover's Guide to Milan written by Rachael Martin and published by White Owl. This book was released on 2021-05-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milan is the European fashion capital with one of the world’s most unique luxury fashion districts where the leaders of some of the most exclusive fashion houses are still living and working today. It’s the Italian city whose skyline has changed more than any, and whose fashion industry has extended to encompass the worlds of design, restaurants, bars, exhibition spaces, hotels and more. Whether you’re looking for designer labels within the city’s luxury fashion district, prefer to browse the city’s boutiques or pick up some quality vintage at the city’s vintage shops and markets, this is the guide that will tell you where to go. Split into geographical sections along with relevant maps, cultural highlights and suggestions for where to eat and drink, it places Milan as the city of fashion within the context of Italian fashion history and a city, and brings the stories of its people to life. Why did Milan become Italy’s fashion capital? And what does it offer the fashion lover as a city today?
Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312134
Total Pages : 224 pages
Book Rating : 4.8/5 (143 download)
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
