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Coordination Mechanisms In Marketing Channels A Survey Of Game Theory Models
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Author :Taboubi, Sihem Publisher :Montréal : Groupe d'études et de recherche en analyse des décisions ISBN 13 : Total Pages :30 pages Book Rating :4.:/5 (628 download)
Book Synopsis Coordination Mechanisms in Marketing Channels : a Survey of Game Theory Models by : Taboubi, Sihem
Download or read book Coordination Mechanisms in Marketing Channels : a Survey of Game Theory Models written by Taboubi, Sihem and published by Montréal : Groupe d'études et de recherche en analyse des décisions. This book was released on 2005 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Game-theoretic Coordination Mechanisms in Distribution Channels by : Charles A. Ingene
Download or read book Game-theoretic Coordination Mechanisms in Distribution Channels written by Charles A. Ingene and published by . This book was released on 2011 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applications of Operational Research and Mathematical Models in Management by : Miltiadis Chalikias
Download or read book Applications of Operational Research and Mathematical Models in Management written by Miltiadis Chalikias and published by MDPI. This book was released on 2020-11-17 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Applications of Operational Research and Mathematical Models in Management, includes all the papers published in the Mathematics Special Issue with the same title. All the published papers are of high quality and were subjected to rigorous peer review. Mathematics is included in the Science Citation Index (Web of Science), and its current Impact Factor is 1.747. The papers in this book deal with on R&D performance models, methods for ranking the perspectives and indicators of a balance scorecard, robust optimization model applications, integrated production and distribution problem solving, demand functions, supply chain games, probabilistic optimization and profit research, coordinated techniques for order preference, robustness approaches in bank capital optimization, and hybrid methods for tourism demand forecasting. All the papers included contribute to the development of research.
Book Synopsis Vertical Cooperative Advertising in Supply Chain Management by : Gerhard Aust
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Book Synopsis Differential Games in Industrial Economics by : Luca Lambertini
Download or read book Differential Games in Industrial Economics written by Luca Lambertini and published by Cambridge University Press. This book was released on 2018-04-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has revolutionised our understanding of industrial organisation and the traditional theory of the firm. Despite these advances, industrial economists have tended to rely on a restricted set of tools from game theory, focusing on static and repeated games to analyse firm structure and behaviour. Luca Lambertini, a leading expert on the application of differential game theory to economics, argues that many dynamic phenomena in industrial organisation (such as monopoly, oligopoly, advertising, R&D races) can be better understood and analysed through the use of differential games. After illustrating the basic elements of the theory, Lambertini guides the reader through the main models, spanning from optimal control problems describing the behaviour of a monopolist through to oligopoly games in which firms' strategies include prices, quantities and investments. This approach will be of great value to students and researchers in economics and those interested in advanced applications of game theory.
Book Synopsis A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels by : Xiuli He
Download or read book A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels written by Xiuli He and published by . This book was released on 2019 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stackelberg differential game models have been used to study sequential decision making in non-cooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common feature of these applications is the specification of the game structure: a decentralized channel composed of a manufacturer and independent retailers, and a sequential decision procedure with demand and supply dynamics and coordination issues. In supply chain management, Stackelberg differential games have been used to investigate inventory issues, wholesale and retail pricing strategies, and outsourcing in dynamic environments. The underlying demand typically has growth dynamics or seasonal variation. In marketing, Stackelberg differential games have been used to model cooperative advertising programs, store brand and national brand advertising strategies, shelf space allocation, and pricing and advertising decisions. The demand dynamics are usually extensions of the classical advertising capital models or sales-advertising response models. We begin by explaining the Stackelberg differential game solution methodology and then provide a description of the models and results reported in the literature.
Book Synopsis Game Theory Methods and Marketing Applications by : Kalyan Chatterjee
Download or read book Game Theory Methods and Marketing Applications written by Kalyan Chatterjee and published by . This book was released on 1984 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels by : Xiuli He
Download or read book A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels written by Xiuli He and published by . This book was released on 2008 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: The presentation of Table 2 in the original version of this article (quot;A Survey of Stackelberg Differential Game Models in Supply and Marketing Channelsquot;, Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp., 385-413, 2007) contained a few typos. The corrected Table 2 is given below.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2003 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media Marketing by : Eric Anderson
Download or read book Social Media Marketing written by Eric Anderson and published by Springer Science & Business Media. This book was released on 2010-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone – with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally developed to guide nuclear brinksmanship policy during the Cold War, game theory provides the foundation for an evoluti- ary view of social media marketing. Through fascinating game theory c- cepts like the Prisoner’s Dilemma, the Stag Hunt, Self-Command, and Job Market Signaling, this study uncovers the cooperative trends that brought marketing to its present state and points the way toward marketing’s future course. I. Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 The Origins of Game Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1. 2 Game Theory, the New Media, and the NEW New Media . . . . . . . . . 7 1. 3 The Payoff Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . . . . . . . . . . . . 13 2. 1 Zero-Sum Games and the Problem of Transparency . . . . . . . . . . . . . 14 2. 2 The Zero-Sum of Pricing Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3 The Wisdom of Randomization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. 4 Randomization and A/B Testing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2. 5 The Hazards of Entrenchment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Book Synopsis Economics of Database-Assisted Spectrum Sharing by : Yuan Luo
Download or read book Economics of Database-Assisted Spectrum Sharing written by Yuan Luo and published by Springer. This book was released on 2016-08-13 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the interaction between the technical and economic issues in database-assisted dynamic spectrum networks. It explains various business models for different network settings, analyzing the user behaviors and system equilibrium under each model. With the explosive growth of mobile devices and bandwidth-hungry applications, radio spectrum is becoming increasingly congested and scarce. Database-assisted dynamic spectrum sharing is a promising technology for solving the problem of spectrum scarcity and congestion by allowing unlicensed mobile devices to dynamically access the under-utilized licensed spectrum resources through the assistance of a database. Database-assisted spectrum sharing network architecture has received wide and enthusiastic support from spectrum regulators, standards bodies, and industrial organizations. This book serves as a resource for researchers in white space communications and networking, for regulators in the wireless industry, and for graduate students and senior undergraduate students taking a course on network economics.
Book Synopsis Game Theory, Alive by : Anna R. Karlin
Download or read book Game Theory, Alive written by Anna R. Karlin and published by American Mathematical Soc.. This book was released on 2017-04-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a highly connected world with multiple self-interested agents interacting and myriad opportunities for conflict and cooperation. The goal of game theory is to understand these opportunities. This book presents a rigorous introduction to the mathematics of game theory without losing sight of the joy of the subject. This is done by focusing on theoretical highlights (e.g., at least six Nobel Prize winning results are developed from scratch) and by presenting exciting connections of game theory to other fields such as computer science (algorithmic game theory), economics (auctions and matching markets), social choice (voting theory), biology (signaling and evolutionary stability), and learning theory. Both classical topics, such as zero-sum games, and modern topics, such as sponsored search auctions, are covered. Along the way, beautiful mathematical tools used in game theory are introduced, including convexity, fixed-point theorems, and probabilistic arguments. The book is appropriate for a first course in game theory at either the undergraduate or graduate level, whether in mathematics, economics, computer science, or statistics. The importance of game-theoretic thinking transcends the academic setting—for every action we take, we must consider not only its direct effects, but also how it influences the incentives of others.
Book Synopsis Sustainable Industrial Engineering along Product-Service Life Cycle/Supply Chain by : João Carlos de Oliveira Matias
Download or read book Sustainable Industrial Engineering along Product-Service Life Cycle/Supply Chain written by João Carlos de Oliveira Matias and published by MDPI. This book was released on 2021-08-25 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable industrial engineering addresses the sustainability issue from economic, environmental, and social points of view. Its application fields are the whole value chain and lifecycle of products/services, from the development to the end-of-life stages. This book aims to address many of the challenges faced by industrial organizations and supply chains to become more sustainable through reinventing their processes and practices, by continuously incorporating sustainability guidelines and practices in their decisions, such as circular economy, collaboration with suppliers and customers, using information technologies and systems, tracking their products’ life-cycle, using optimization methods to reduce resource use, and to apply new management paradigms to help mitigate many of the wastes that exist across organizations and supply chains. This book will be of interest to the fast-growing body of academics studying and researching sustainability, as well as to industry managers involved in sustainability management.
Book Synopsis Game Theory through Examples by : Erich Prisner
Download or read book Game Theory through Examples written by Erich Prisner and published by American Mathematical Soc.. This book was released on 2014-12-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game Theory through Examples is a thorough introduction to elementary game theory, covering finite games with complete information. The core philosophy underlying this volume is that abstract concepts are best learned when encountered first (and repeatedly) in concrete settings. Thus, the essential ideas of game theory are here presented in the context of actual games, real games much more complex and rich than the typical toy examples. All the fundamental ideas are here: Nash equilibria, backward induction, elementary probability, imperfect information, extensive and normal form, mixed and behavioral strategies. The active-learning, example-driven approach makes the text suitable for a course taught through problem solving. Students will be thoroughly engaged by the extensive classroom exercises, compelling homework problems, and nearly sixty projects in the text. Also available are approximately eighty Java applets and three dozen Excel spreadsheets in which students can play games and organize information in order to acquire a gut feeling to help in the analysis of the games. Mathematical exploration is a deep form of play; that maxim is embodied in this book. Game Theory through Examples is a lively introduction to this appealing theory. Assuming only high school prerequisites makes the volume especially suitable for a liberal arts or general education spirit-of-mathematics course. It could also serve as the active-learning supplement to a more abstract text in an upper-division game theory course.
Book Synopsis Pareto Optimality, Game Theory and Equilibria by : Panos M. Pardalos
Download or read book Pareto Optimality, Game Theory and Equilibria written by Panos M. Pardalos and published by Springer Science & Business Media. This book was released on 2008-07-02 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work examines important recent developments and modern applications in the fields of optimization, control, game theory and equilibrium programming. In particular, the concepts of equilibrium and optimality are of immense practical importance affecting decision-making problems regarding policy and strategies, and in understanding and predicting systems in different application domains, ranging from economics and engineering to military applications. The book consists of 29 survey chapters written by distinguished researchers in the above areas.
Book Synopsis Twenty Lectures on Algorithmic Game Theory by : Tim Roughgarden
Download or read book Twenty Lectures on Algorithmic Game Theory written by Tim Roughgarden and published by Cambridge University Press. This book was released on 2016-08-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic game theory. Many problems that are central to modern computer science, ranging from resource allocation in large networks to online advertising, involve interactions between multiple self-interested parties. Economics and game theory offer a host of useful models and definitions to reason about such problems. The flow of ideas also travels in the other direction, and concepts from computer science are increasingly important in economics. This book grew out of the author's Stanford University course on algorithmic game theory, and aims to give students and other newcomers a quick and accessible introduction to many of the most important concepts in the field. The book also includes case studies on online advertising, wireless spectrum auctions, kidney exchange, and network management.
Book Synopsis Optimizing, Innovating, and Capitalizing on Information Systems for Operations by : Wang, John
Download or read book Optimizing, Innovating, and Capitalizing on Information Systems for Operations written by Wang, John and published by IGI Global. This book was released on 2013-02-28 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapting the development of information systems for operations management is essential for the effectiveness of an organizations business strategy. Optimizing, Innovating, and Capitalizing on Information Systems for Operations presents research on the applications of information systems and its influence on business and operations management. Highlighting case studies, frameworks and methodologies, this book aims to be useful for practitioners and academics in the fields of decision, management, and social sciences.
