Cooperation Between Established Firms and Startups in Order to Address Technological Discontinuities

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656948852
Total Pages : 131 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Cooperation Between Established Firms and Startups in Order to Address Technological Discontinuities by : Tobias Gebhardt

Download or read book Cooperation Between Established Firms and Startups in Order to Address Technological Discontinuities written by Tobias Gebhardt and published by GRIN Verlag. This book was released on 2015-04-22 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 2,3, University of Southern Denmark (Department of Marketing & Management), course: Management of Innovation Processes, language: English, abstract: Technological discontinuities have been characterizing many markets for several years. Essential drivers for that are the Internet and startups, which make use of this technology in order to create new business models. This progress is quite often challenging established firms and call for them to leave their “comfort zone”. In contradiction to this competitive perspective, this paper aims to highlight the synergies between companies that have already been operating for many years and new market entrants. By doing so, it is examined how both may interact with the aim of commercializing products and sustaining innovation. Thereby, corporate incubators, corporate venture capitalists and non-equity relationships between established firms and startups are considered as forms of cooperation. In addition to that and by using the data of a conducted survey, insights into the experiences and expectations of incumbents and startups will be also provided. Following this, managerial implications shall serve as a base for future cooperation and the management of technological discontinuities.

Corporate Venturing

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Publisher : Die Keure Publishing
ISBN 13 : 2874035076
Total Pages : 201 pages
Book Rating : 4.8/5 (74 download)

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Book Synopsis Corporate Venturing by : Dado Van Peteghem

Download or read book Corporate Venturing written by Dado Van Peteghem and published by Die Keure Publishing. This book was released on 2018-05-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different strategies and tactics to accelerate innovation and growth through collaboration. This is not the hype story of how cool startups are and why you should invest in them with a fund or setup an accelerator. Corporate Venturing is so much more than CVC - Corporate Venture Capital. The aim of this book is to provide insights in the different strategies and tactics to accelerate innovation and growth through collaboration, as well as plenty of cases as examples where these models are successfully applied. This is not a book for people that are looking for complex innovation theories around venturing. Rather it’s a no-nonsense, ready-to-apply comprehensive guide for creating and reviewing your corporate venturing strategy as strategic growth. The book will provide guidance, insights, perspective and inspiration for anyone that has intrests in corporate venturing as a strategy to accelerate growth. Whether you are a large corporate or an upcoming player in the market. With cases from Ricolab, BNP Paribas Fortis, Roularta Media Group, SNCF and Cartamundi. Discover a ready-to-apply comprehensive guide for creating and reviewing your corporate venturing strategy as strategic growth. EXTRACT Attract a-typical ventures For starters, you will attract ventures that you may not have found yourself, because you’re too focused on specific fields. While a company may not fit the profile you’re looking for at first sight, digging deeper may reveal that they are solving the same problem in a different industry, or that they are doing breakthrough work that you hadn’t even considered yet. It’s a more passive approach than scouting, but you will need to keep creating content to keep it going, so don’t underestimate the work. ABOUT THE AUTORS Dado Van Peteghem is one of the leading experts in the digital sector. He is a frequent keynote speaker and entrepreneur. Dado is Founding partner at the consulting firm Duval Union Consulting, co-founder of several startups including Social Seeder, Speakersbase and TrendBase, giving more than 150 speeches per year internationally on topics as digital disruption and transformation, corporate innovation and startup thinking. Omar Mohout, currently Entrepreneurship Fellow at Sirris, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups as well as Fortune 500 companies and Professor of Entrepreneurship at the University of Antwerp, the Antwerp Management School, ULB and Solvay Brussels School of Economics and Management.

Essays on Innovation and Technology Commercialization

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Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (957 download)

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Book Synopsis Essays on Innovation and Technology Commercialization by : Yujin Kim

Download or read book Essays on Innovation and Technology Commercialization written by Yujin Kim and published by . This book was released on 2016 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1 examines the strategic conditions that drive entrepreneurial innovators to pursue novel innovation rather than innovation that is closer to existing technologies. To an increasing extent, startups commercialize innovation in a cooperative setup. Because radical breakthrough innovation is more difficult to communicate than its incremental counterpart, entrepreneurial innovators may avoid breakthrough innovation for which the cost of developing credible information is exceedingly high. In the context of the Orphan Drug Act (ODA), this study uses a difference-in-difference approach to measure whether entrepreneurs are more likely to bring novel innovations to the market when the policy change unexpectedly lowers the cost of obtaining information that will convince investors through a small market test. Using a new measure of the novelty of innovation and a detailed panel dataset of therapeutic molecules, this empirical study finds that biotech startups bring more breakthrough drugs to markets affected by ODA. This research also finds that in ODA-affected areas, entrepreneurs hold novel projects longer before contracting with partners and aim to generate more revenue streams from pursuing novel innovation. Taken together, the results of this study suggest that the cost of convincing investors prevents entrepreneurs from marketing novel innovation and that a public policy can moderate inefficiency in the "market for ideas" by decreasing communication costs. In Chapter 2, I study the impact of complementary assets on the form of partnership between innovative startups and established firms seeking technology commercialization. As startups develop complementary assets, the small innovating firms increasingly take active parts in advanced-stage development processes, which enables small firms to better convince partners of the prospect of innovations. At the same time, the new asset acquisition makes them less dependent on the partnership with established firms. In the context of ODA, I find that biotech firms are more likely to engage in partnership during clinical trial stage rather than during pre-clinical stage. The delay of partnership suggests that startup firms advance their innovations further so that they can convey rich information on the prospect of drugs to potential partners. I find evidence that the propensity of licensing increases in a group of molecules disproportionately impacted by ODA. Lastly, this study documents that the relationship between licensing and drug approval outcomes becomes less tight, although the approval of novel drugs appears to still heavily depend on the commercialization capabilities of licensing partners. In Chapter 3, I study how ODA affects the timing and the feature of investments of venture capitalists (VCs). VCs invest in innovations at nascent stage, which inherently incorporates huge risks. Because it is difficult to valuate the prospect of novel technologies at the early development stage, however, VCs may be herded into finance advanced-stage projects for which an archive of scientific knowledge and commercial performances necessary for a correct valuation is available. An institutional change can steer the investors toward supporting new innovations at early stage, by providing more information necessary to valuate the young projects. In the context of ODA, I find that VCs are more likely to invest in early-stage technologies. To reduce the risk of failure, moreover, firms invest in a team rather than putting a huge amount into a round being a sole investor. Finally, I document that the exit performances of VC-backed startups do not get worse as a result of VCs investing into early-stage innovations. It suggests that VCs are enabled to make fully-informed decisions thanks to information provided by ODA, rather than merely speculate on risky and highly uncertain projects.

When Does Start-Up Innovation Spur the Gale of Creative Destruction?

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis When Does Start-Up Innovation Spur the Gale of Creative Destruction? by : Scott Stern

Download or read book When Does Start-Up Innovation Spur the Gale of Creative Destruction? written by Scott Stern and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering that the last decade has witnessed a dramatic rise in the level of venture financing provided to technology-oriented start-ups in the United States, it is important to investigate the economic drivers of the commercialization path of these firms. A simple theoretical model is presented that identifies conditions under which start-ups earn their returns on innovation by engaging in product market cooperation (rather than competition) with established firms. The model generates a number of hypotheses.The start-ups commercialization strategy choice weighs the benefits and costs of cooperation. Although a cooperative commercialization strategy wards off the costs of product market competition and prevents duplicative investment in sunk assets, imperfections in the market may still lead innovators to engage in competition. If the transaction costs of bargaining with incumbents are high, then innovators are more likely to choose product market competition. These hypotheses are tested against survey data on the commercialization paths of 118 small, research-oriented firms, spilt almost equally between enterprises funded by venture capital and the United States Federal government.The empirical results support the hypotheses. Among the most striking findings is the fact that firms which control intellectual property or are associated with venture capital financing are more likely to pursue a cooperative strategy. Increases in the strength of intellectual property increase the relative returns to cooperation by facilitating the market for ideas. (SAA).

External knowledge sourcing from startups: An analysis of the pre-collaboration phase

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Author :
Publisher : Cuvillier Verlag
ISBN 13 : 3736988702
Total Pages : 144 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis External knowledge sourcing from startups: An analysis of the pre-collaboration phase by : Franz Simon

Download or read book External knowledge sourcing from startups: An analysis of the pre-collaboration phase written by Franz Simon and published by Cuvillier Verlag. This book was released on 2018-09-25 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digitalization has caused major changes within various traditional industries, firms are forced to explore new technological paths and access knowledge beyond their boundaries. This dissertation focuses on knowledge provided by startups. Besides introducing search approaches and successful search strategies to identify startups, this work also provides insights into how corporations may become attractive partners for startups. In addition, the quality of startup ideas is compared with ideas originating from established suppliers. Finally, this dissertation examines the implications of engaging with startups.

Fostering Innovation in Venture Capital and Startup Ecosystems

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 455 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Fostering Innovation in Venture Capital and Startup Ecosystems by : Sharma, Renuka

Download or read book Fostering Innovation in Venture Capital and Startup Ecosystems written by Sharma, Renuka and published by IGI Global. This book was released on 2024-03-11 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business models and serve as instrumental forces in attracting venture capital investments. The lower barriers to entry, facilitated by these disruptive technologies, empower entrepreneurs to bring their ideas to market, creating a more accessible landscape for funding and innovation. Fostering Innovation in Venture Capital and Startup Ecosystems explores this transformative intersection, where emerging technologies catalyze change, fuel innovation, and redefine the dynamics of financial investments and entrepreneurial endeavors. Moreover, the book delves into how embracing AI, IoT, blockchain, and augmented reality/virtual reality can expedite innovation, enhance efficiency, and scale businesses. Through a multidisciplinary lens, readers understand how these technologies influence established markets, drive economic growth, and create job opportunities. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.

Sunk Costs and Market Structure

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Publisher : MIT Press
ISBN 13 : 9780262193054
Total Pages : 600 pages
Book Rating : 4.1/5 (93 download)

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Book Synopsis Sunk Costs and Market Structure by : John Sutton

Download or read book Sunk Costs and Market Structure written by John Sutton and published by MIT Press. This book was released on 1991 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.

Understanding the Relationship Between Networks and Technology, Creativity and Innovation

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Publisher : Emerald Group Publishing
ISBN 13 : 1781904898
Total Pages : 281 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Understanding the Relationship Between Networks and Technology, Creativity and Innovation by : Barak S. Aharonson

Download or read book Understanding the Relationship Between Networks and Technology, Creativity and Innovation written by Barak S. Aharonson and published by Emerald Group Publishing. This book was released on 2013-07-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features excellent new research devoted to advancing our understanding of how networks foster creativity, innovation and the development of cutting-edge technologies. This is crucial reading for any researchers exploring strategic management tools and techniques, and specifically the intricacies of "network theory" within businesses.

Essays in Innovation and Entrepreneurship

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Essays in Innovation and Entrepreneurship by : Daria Anosova

Download or read book Essays in Innovation and Entrepreneurship written by Daria Anosova and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thesis, I study sources of innovation and the choices established firms, researchers/entrepreneurs, and venture capitalist make when pursuing innovation. There are three main sources of innovation. First, an innovation can be produced by researchers working inside a large firm. Second, it can result from a collaboration among established firms, researchers, and entrepreneurial start-ups. Finally, an innovation can be created by a start-up. In the latter case, the successful start-up can be either acquired by an established firm or continue to be a stand-alone company. In most cases such a start-up needs to raise outside funding, which is often provided by a venture capital fund. Chapter 1 considers the choices firms and researchers/entrepreneurs make when deciding to pursue innovation together. In this chapter I use an incomplete contracting framework to model the choice between three innovation strategies: an acquisition, an employment contract, and an alliance. Each of these options comes with different contracting frictions that lead to distortions in the agents' innovation effort levels. The agents choose the innovation strategy that maximizes their joint surplus by minimizing the effect of these distortions. In particular, the agents are trading off the hold-up costs characterizing acquisitions, wage restrictions in employment contracts, and possible IP rights conflicts in alliances. My theoretical model generates predictions about the organizational structures used to innovate, and can explain (1) why talent acquisitions were popular among tech companies in 2010--14, (2) why large pharmaceutical companies switched from conducting research internally to pursuing acquisitions, alliances, and licensing agreements, and (3) why some companies engage in alliances, while others don't. Chapter 2 considers start-ups and their origins. I find that people who work in VC-backed start-ups are more likely to become founders of VC-backed start-ups than employees of public companies or private companies not financed by venture capital. I also show that founders come from more successful VC-backed companies. Finally, workers leave their current employment to start new companies: after an IPO or after a failure of a VC-backed company to raise another round of funding. Chapter 3 considers one of the important decisions made by venture capitalists and other partnerships. In this chapter I model the choice of the optimal number of partners. As more partners join, the profits of the partnership grow due to synergy. However, each partner's share of the profits shrinks leading to moral hazard. In addition, as the founder needs to find more partners, it becomes harder to find good candidates and the type of the marginal partner decreases. The model suggests that higher benefits from starting a fund, faster decreasing type of a marginal partner and higher type of the founder can potentially explain why VC funds are smaller than professional service firms.

The Oxford Handbook of Innovation Management

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Publisher :
ISBN 13 : 019969494X
Total Pages : 722 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Oxford Handbook of Innovation Management by : Mark Dodgson

Download or read book The Oxford Handbook of Innovation Management written by Mark Dodgson and published by . This book was released on 2014 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Ally Or Acquire? Case Studies of Compaq and Cisco as Additional Tests of the External Technology Life Cycle Model

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Ally Or Acquire? Case Studies of Compaq and Cisco as Additional Tests of the External Technology Life Cycle Model by : Edward B. Roberts

Download or read book Ally Or Acquire? Case Studies of Compaq and Cisco as Additional Tests of the External Technology Life Cycle Model written by Edward B. Roberts and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our first paper we proposed a dynamic theory relating alliances and acquisitions to the evolution of a technology and the market it serves. Industry structure and critical success factors change as the underlying technology evolves from phase to phase, competitive pressures exerted on a firm vary, and companies respond by adopting changing approaches to inter-firm collaboration. During the fluid phase new technology companies often form marketing alliances with established technology firms and pursue an aggressive licensing strategy to gain market recognition. The proliferation of technology startups provides an opportunity for established technology companies to obtain new technologies or enter niche markets through acquisitions or minority equity investments. Anticipating the emergence of a dominant design, companies can form standards alliances to promote their own proprietary technologies. During the transitional phase, companies with dominant designs gain recognition from the stock market, and soaring stock prices make it possible for them to acquire some of their competitors. During the mature phase, technology is well defined and competition becomes intense. Companies can form technology alliances to cut R&D costs. If a particular technology cannot be developed in-house, companies can acquire it on the open market. Marketing alliances frequently help companies target latent markets and expand into new geographic markets. During the phase of technological discontinuities the market is invaded by new technologies. Incumbents can utilize their resources to acquire the technologies needed for the newly defined marketplace. Attackers can gain market recognition through forming strategic supply alliances with established technology companies, which for the attackers is akin to the fluid phase behavior described above. In that first paper we illustrated these phenomena with a detailed case study of Microsoft, the world's leading software firm, from its origins until 2000. In this paper we further examine this hypothesized technology life cycle model through additional case studies of two high-tech companies during the same time period as the Microsoft analysis (i.e., until the year 2000): Compaq Computer and Cisco Systems. Compaq Computer was then the No. 1 personal computer (PC) manufacturer in the world and is now a major portion of HP Corporation, and Cisco Systems was and still is the leading computer networking company. Each of these companies faced unique challenges at each stage of development of its underlying technologies and markets, which in turn affected its choice and extent of use of collaborative strategies. The additional case studies illustrate varying degrees of concurrence with the hypothesized dynamic model, and raise new issues for theory building. Each company's history is synopsized at the end of this paper in accord with the technology life cycle theory.

The Palgrave Encyclopedia of Strategic Management

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Publisher : Palgrave Macmillan
ISBN 13 : 9780230537217
Total Pages : 0 pages
Book Rating : 4.5/5 (372 download)

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Book Synopsis The Palgrave Encyclopedia of Strategic Management by :

Download or read book The Palgrave Encyclopedia of Strategic Management written by and published by Palgrave Macmillan. This book was released on 2018-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.

Startup Cooperation as Driver of Innovativeness of Established Companies

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (144 download)

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Book Synopsis Startup Cooperation as Driver of Innovativeness of Established Companies by : Nele Edda Richter

Download or read book Startup Cooperation as Driver of Innovativeness of Established Companies written by Nele Edda Richter and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winning the Right Game

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Publisher : MIT Press
ISBN 13 : 0262546000
Total Pages : 279 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Winning the Right Game by : Ron Adner

Download or read book Winning the Right Game written by Ron Adner and published by MIT Press. This book was released on 2023-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

The Product Market and the Market for 'Ideas'

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Product Market and the Market for 'Ideas' by : Joshua S. Gans

Download or read book The Product Market and the Market for 'Ideas' written by Joshua S. Gans and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents a synthetic framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We link strategy to the commercialization environment - the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers. The framework addresses why technology entrepreneurs in some environments undermine established firms, while others cooperate with incumbents and reinforce existing market power. Our analysis suggests that competitive interaction between start-up innovators and established firms depends on the presence or absence of a "market for ideas." By focusing on the operating requirements, efficiency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial firms.

The Origin and Evolution of New Businesses

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Publisher : Oxford University Press
ISBN 13 : 0199883572
Total Pages : 434 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Origin and Evolution of New Businesses by : Amar V. Bhide

Download or read book The Origin and Evolution of New Businesses written by Amar V. Bhide and published by Oxford University Press. This book was released on 2003-10-16 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play? In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining hundreds of successful ventures, the author finds that the typical business has humble, improvised origins. Well-planned start-ups, backed by substantial venture capital, are exceptional. Entrepreneurs like Bill Gates and Sam Walton initially pursue small, uncertain opportunities, without much capital, market research, or breakthrough technologies. Coping with ambiguity and surprises, face-to-face selling, and making do with second-tier employees is more important than foresight, deal-making, or recruiting top-notch teams. Transforming improvised start-ups into noteworthy enterprises requires a radical shift, from "opportunistic adaptation" in niche markets to the pursuit of ambitious strategies. This requires traits such as ambition and risk-taking that are initially unimportant. Mature corporations have to pursue entrepreneurial activity in a much more disciplined way. Companies like Intel and Merck focus their resources on large-scale initiatives that scrappy entrepreneurs cannot undertake. Their success requires carefully chosen bets, meticulous planning, and the smooth coordination of many employees rather than the talents of a driven few. This clearly and concisely written book is essential for anyone who wants to start a business, for the entrepreneur or executive who wants to grow a company, and for the scholar who wants to understand this crucial economic activity.

Shaping the Industrial Century

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Publisher : Harvard University Press
ISBN 13 : 0674029372
Total Pages : 379 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Shaping the Industrial Century by : Alfred D. Chandler Jr.

Download or read book Shaping the Industrial Century written by Alfred D. Chandler Jr. and published by Harvard University Press. This book was released on 2009-07-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dean of business historians continues his masterful chronicle of the transforming revolutions of the twentieth century begun in Inventing the Electronic Century. Alfred Chandler argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. He details these processes for nearly every major chemical and pharmaceutical firm, demonstrating why some companies forged ahead while others failed. By the end of World War II, the chemical and pharmaceutical industries were transformed by the commercializing of new learning, the petrochemical and the antibiotic revolutions. But by the 1970s, chemical science was no longer providing the new learning necessary to commercialize more products, although new directions flourished in the pharmaceutical industries. In the 1980s, major drug companies, including Eli Lilly, Merck, and Schering Plough, commercialized the first biotechnology products, and as the twenty-first century began, the infrastructure of this biotechnology revolution was comparable to that of the second industrial revolution just before World War I and the information revolution of the 1960s. Shaping the Industrial Century is a major contribution to our understanding of the most dynamic industries of the modern era.