Conversational Capital

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Conversational Capital

Author : Bertrand Cesvet
Publisher : FT Press
ISBN 13 : 0132703742
Total Pages : 206 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Conversational Capital by : Bertrand Cesvet

Download or read book Conversational Capital written by Bertrand Cesvet and published by FT Press. This book was released on 2008-08-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

Summary: Conversational Capital

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806239230
Total Pages : 42 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Conversational Capital by : BusinessNews Publishing,

Download or read book Summary: Conversational Capital written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About". This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will rave about to others. In their book, the authors explain the benefits of using this method to gain customers in today's modern media market. By reading this summary, you will learn why conversational capital is the most important thing you will ever learn and the endless benefits it will have for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Conversational Capital" and learn the secrets to reaching customers and getting your brand out there.

Capital Is Dead

Author : McKenzie Wark
Publisher : Verso Books
ISBN 13 : 1788735331
Total Pages : 209 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Capital Is Dead by : McKenzie Wark

Download or read book Capital Is Dead written by McKenzie Wark and published by Verso Books. This book was released on 2021-02-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not capitalism, it's not neoliberalism - what if it's something worse? In this radical and visionary new book, McKenzie Wark argues that information has empowered a new kind of ruling class. Through the ownership and control of information, this emergent class dominates not only labour but capital as traditionally understood as well. And it’s not just tech companies like Amazon and Google. Even Walmart and Nike can now dominate the entire production chain through the ownership of not much more than brands, patents, copyrights, and logistical systems. While techno-utopian apologists still celebrate these innovations as an improvement on capitalism, for workers—and the planet—it’s worse. The new ruling class uses the powers of information to route around any obstacle labor and social movements put up. So how do we find a way out? Capital Is Dead offers not only the theoretical tools to analyze this new world, but ways to change it. Drawing on the writings of a surprising range of classic and contemporary theorists, Wark offers an illuminating overview of the contemporary condition and the emerging class forces that control—and contest—it.

Social Theory

Author : Charles Lemert
Publisher : Routledge
ISBN 13 : 0429974264
Total Pages : 932 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Social Theory by : Charles Lemert

Download or read book Social Theory written by Charles Lemert and published by Routledge. This book was released on 2018-05-15 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an illuminating introduction to a collection of readings on social theory and provides an overview of the socio-historical context and delineation of key thinkers and texts. It includes a new section exploring social theory at the limits of the social.

How to Talk About Hot Topics on Campus

Author : Robert J. Nash
Publisher : John Wiley & Sons
ISBN 13 : 0787994367
Total Pages : 288 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis How to Talk About Hot Topics on Campus by : Robert J. Nash

Download or read book How to Talk About Hot Topics on Campus written by Robert J. Nash and published by John Wiley & Sons. This book was released on 2008-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Talk About Hot Topics on Campus fills a gap in the student services and teaching and learning literature by providing a resource that shows how to construct and carry out difficult conversations from various vantage points in the academy. It offers a theory-to-practice model of conversation for the entire college campus that will enable all constituencies to engage in productive and civil dialogue on the most difficult and controversial social, religious, political, and cultural topics.

Early Modern Women in Conversation

Author : K. Larson
Publisher : Springer
ISBN 13 : 023031953X
Total Pages : 226 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Early Modern Women in Conversation by : K. Larson

Download or read book Early Modern Women in Conversation written by K. Larson and published by Springer. This book was released on 2011-09-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 16th and 17th century England conversation was an embodied act that held the capacity to negotiate, manipulate and transform social relationships. Early Modern Women in Conversation illuminates the extent to which gender shaped conversational interaction and demonstrates the significance of conversation as a rhetorical practice for women.

Conversation

Author : Mary Greer Conklin
Publisher : Good Press
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis Conversation by : Mary Greer Conklin

Download or read book Conversation written by Mary Greer Conklin and published by Good Press. This book was released on 2021-04-25 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Conversation" by Mary Greer Conklin. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

The Micro-macro Link

Author : Jeffrey C. Alexander
Publisher : Univ of California Press
ISBN 13 : 9780520057869
Total Pages : 420 pages
Book Rating : 4.0/5 (578 download)

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Book Synopsis The Micro-macro Link by : Jeffrey C. Alexander

Download or read book The Micro-macro Link written by Jeffrey C. Alexander and published by Univ of California Press. This book was released on 1987-01-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of fifteen nationally and internationally known theorists in sociology, this volume demonstrates an exciting new trend in sociological thinking. Each essay proposes a link between the two distinguishable traditions of sociological theory--the microscopic, which stresses the self and the interaction among persons, and the macroscopic, which concentrates on the institutional, cultural, and societal levels. Each mode of analysis has had its champions, and the proponents of each have often taken positions of polemic opposition to one another.

The Technocene

Author : Hermínio Martins
Publisher : Anthem Press
ISBN 13 : 1783088338
Total Pages : 226 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis The Technocene by : Hermínio Martins

Download or read book The Technocene written by Hermínio Martins and published by Anthem Press. This book was released on 2018-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hermínio Martins was one of the key pioneers of the sociology of science and technology. He published extensively in Portuguese and was recognized for his academic contributions with an honorary doctorate at Lisbon (2006) and two Portuguese Medals of Honour. Following his retirement from the University of Oxford, he wrote prolifically in English on a wide range of topics that examined the ethical and societal consequences of the commoditization of the human body and mind. These essays are deep philosophical reflections on our contemporary world, and draw extensively and eclectically upon a wide range of theoretical influences including continental philosophy, history and psychology, to name but a few disciplines. ‘The Technocene’ is a selection of some of these insightful essays, made available to a global audience for the first time.

ICICKM2012-Proceedings of the 9th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning

Download ICICKM2012-Proceedings of the 9th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning PDF Online Free

Author : Fernando Chaparro
Publisher : Academic Conferences Limited
ISBN 13 : 1908272716
Total Pages : 390 pages
Book Rating : 4.9/5 (82 download)

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Book Synopsis ICICKM2012-Proceedings of the 9th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning by : Fernando Chaparro

Download or read book ICICKM2012-Proceedings of the 9th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning written by Fernando Chaparro and published by Academic Conferences Limited. This book was released on 2012 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Canadian Culinary Imaginations

Author : Shelley Boyd
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 022801378X
Total Pages : 456 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Canadian Culinary Imaginations by : Shelley Boyd

Download or read book Canadian Culinary Imaginations written by Shelley Boyd and published by McGill-Queen's Press - MQUP. This book was released on 2022-03-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, food is media – it is not just on plates, but in literature and on screens, displayed in galleries, studios, and public places. Canadian Culinary Imaginations provokes new conversations about the food-related concepts, memories, emotions, cultures, practices, and tastes that make Canada unique. This collection brings together academics, writers, artists, journalists, and curators to discuss how food mediates our experiences of the nation and the world. Together, the contributors reveal that culinary imaginations reflect and produce the diverse bodies, contexts, places, communities, traditions, and environments that Canadians inhabit, as well as their personal and artistic sensibilities. Arranged in four thematic sections – Indigeneity and foodways; urban, suburban, and rural environments; cultural and national lineages; and subversions of categories – the essays in this collection indulge a growing appetite for conversations about creative engagements with food and the world at large. As the essays and images in Canadian Culinary Imaginations demonstrate, food is more than sustenance – as language and as visual and material culture, it holds the power to represent and remake the world in unexpected ways.

The New Prophets of Capital

Author : Nicole Aschoff
Publisher : Verso Books
ISBN 13 : 1781688117
Total Pages : 166 pages
Book Rating : 4.7/5 (816 download)

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Book Synopsis The New Prophets of Capital by : Nicole Aschoff

Download or read book The New Prophets of Capital written by Nicole Aschoff and published by Verso Books. This book was released on 2015-03-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deft and caustic takedown of the new prophets of profit, from Bill Gates to Oprah As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking. Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; Oprah Winfrey urging us to find solutions to poverty and alienation within ourselves; and Bill and Melinda Gates offering the generosity of the 1 percent as the answer to a persistent, systemic inequality. The new prophets of capital buttress an exploitative system, even as the cracks grow more visible.

What's It Take to Make a Product Iconic?

Author : Bertrand Cesvet
Publisher : Pearson Education
ISBN 13 : 0132479923
Total Pages : 19 pages
Book Rating : 4.1/5 (324 download)

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Book Synopsis What's It Take to Make a Product Iconic? by : Bertrand Cesvet

Download or read book What's It Take to Make a Product Iconic? written by Bertrand Cesvet and published by Pearson Education. This book was released on 2010-08-12 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere they go. The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power....

Value Investing

Author : Bruce C. Greenwald
Publisher : John Wiley & Sons
ISBN 13 : 9780471463399
Total Pages : 324 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis Value Investing by : Bruce C. Greenwald

Download or read book Value Investing written by Bruce C. Greenwald and published by John Wiley & Sons. This book was released on 2004-01-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

Capital City

Author : Samuel Stein
Publisher : Verso Books
ISBN 13 : 1786636387
Total Pages : 243 pages
Book Rating : 4.7/5 (866 download)

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Book Synopsis Capital City by : Samuel Stein

Download or read book Capital City written by Samuel Stein and published by Verso Books. This book was released on 2019-03-05 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This superbly succinct and incisive book” on urban planning and real estate argues gentrification isn’t driven by latte-sipping hipsters—but is engineered by the capitalist state (Michael Sorkin, author of All Over the Map) Our cities are changing. Around the world, more and more money is being invested in buildings and land. Real estate is now a $217 trillion dollar industry, worth thirty-six times the value of all the gold ever mined. It forms sixty percent of global assets, and one of the most powerful people in the world—the former president of the United States—made his name as a landlord and developer. Samuel Stein shows that this explosive transformation of urban life and politics has been driven not only by the tastes of wealthy newcomers, but by the state-driven process of urban planning. Planning agencies provide a unique window into the ways the state uses and is used by capital, and the means by which urban renovations are translated into rising real estate values and rising rents. Capital City explains the role of planners in the real estate state, as well as the remarkable power of planning to reclaim urban life.

The Myth of Private Equity

Author : Jeffrey C. Hooke
Publisher : Columbia University Press
ISBN 13 : 0231552823
Total Pages : 282 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Myth of Private Equity by : Jeffrey C. Hooke

Download or read book The Myth of Private Equity written by Jeffrey C. Hooke and published by Columbia University Press. This book was released on 2021-10-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once an obscure niche of the investment world, private equity has grown into a juggernaut, with consequences for a wide range of industries as well as the financial markets. Private equity funds control companies that represent trillions of dollars in assets, millions of employees, and the well-being of thousands of institutional investors and their beneficiaries. Even as the ruthlessness of some funds has made private equity a poster child for the harms of unfettered capitalism, many aspects of the industry remain opaque, hidden from the normal bounds of accountability. The Myth of Private Equity is a hard-hitting and meticulous exposé from an insider’s viewpoint. Jeffrey C. Hooke—a former private equity executive and investment banker with deep knowledge of the industry—examines the negative effects of private equity and the ways in which it has avoided scrutiny. He unravels the exaggerations that the industry has spun to its customers and the business media, scrutinizing its claims of lucrative investment returns and financial wizardry and showing the stark realities that are concealed by the funds’ self-mythologizing and penchant for secrecy. Hooke details the flaws in private equity’s investment strategies, critically examines its day-to-day operations, and reveals the broad spectrum of its enablers. A bracing and essential read for both the financial profession and the broader public, this book pulls back the curtain on one of the most controversial areas of finance.

Turning the Page

Author : Angus Phillips
Publisher : Routledge
ISBN 13 : 1136244530
Total Pages : 156 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Turning the Page by : Angus Phillips

Download or read book Turning the Page written by Angus Phillips and published by Routledge. This book was released on 2014-02-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed. The movement to digital has been taking place for some time, but with consumer books experiencing the transition, the effects of digitization can be clearly seen to everybody. In Turning the Page Angus Phillips analyses the fundamental drivers of the book publishing industry - authorship, readership, and copyright - and examines the effects of digital and other developments on the book itself. Drawing on theory and research across a range of subjects, from business and sociology to neuroscience and psychology, and from interviews with industry professionals, Phillips investigates how the fundamentals of the book industry are changing in a world of ebooks, self-publishing, and emerging business models. Useful comparisons are also made with other media industries which have undergone rapid change, such as music and newspapers. This book is an ideal companion for anyone wishing to understand the transition of the book, writing and publishing in recent years and will be particularly relevant to students studying publishing, media and communications.