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Author : Nick Mavrick
Publisher :
ISBN 13 : 9781463722142
Total Pages : 182 pages
Book Rating : 4.7/5 (221 download)
Download or read book Contrarian Marketing written by Nick Mavrick and published by . This book was released on 2011-10-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Weiner
Publisher : John Wiley & Sons
ISBN 13 : 0787985996
Total Pages : 274 pages
Book Rating : 4.7/5 (879 download)
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author : Aidan J. McNamara
Publisher : John Wiley & Sons
ISBN 13 : 0470198923
Total Pages : 210 pages
Book Rating : 4.4/5 (71 download)
Download or read book Contrarian Ripple Trading written by Aidan J. McNamara and published by John Wiley & Sons. This book was released on 2007-09-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrarian Ripple Trading "Contrarian Ripple Trading is a well-written and well-documented observation for stock traders. I especially enjoyed hearing the commonsense behind McNamara and Bro?zyna's method. For those individuals looking to cut through the huge amount of poor information out there, I think you will thoroughly appreciate this book. I found the high percentage of winning trades hard to argue with." --Jason Alan Jankovsky, FOREX trader and author of Trading Rules That Work Making money in today's stock market can be a difficult endeavor, especially if you're not an expert in the worlds of finance or business. Authors Aidan McNamara and Martha Broz?yna--a married couple who work outside the investment world, but who happen to be active traders--can relate to this situation. That's why they've created Contrarian Ripple Trading. Written in a straightforward and accessible style, this reliable resource outlines the approach they've successfully used to capture profits from the stock market for many years. With this book as your guide, you'll quickly discover how you too can effectively implement a low-risk trading technique that consistently generates short-term profits on trades in large capitalization stocks--regardless of whether the market is moving up, down, or sideways. Throughout the book, and in accompanying Appendixes, McNamara and Broz?yna refer to examples of their flawless trading record--1,225 profitable, round-trip trades over a twenty-six month period--to illustrate how contrarian ripple trading can produce a regular stream of profits in many different market conditions. By combining aspects of investing--notably the need for safety and decent returns--with characteristics of short-term speculation, Contrarian Ripple Trading arms you with a technique that can be used to generate a reliable extra income stream through low-risk, short-term stock trading.
Author : David Dreman
Publisher : Simon and Schuster
ISBN 13 : 0743297962
Total Pages : 498 pages
Book Rating : 4.7/5 (432 download)
Download or read book Contrarian Investment Strategies written by David Dreman and published by Simon and Schuster. This book was released on 2012-01-10 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces important new findings in psychology to demonstrate why most investment strategies are flawed, outlining atypical strategies designed to prevent over- and under-valuations while crash-proofing a portfolio.
Author : Roland van der Vorst
Publisher : BIS Publishers
ISBN 13 : 9789063694630
Total Pages : 192 pages
Book Rating : 4.6/5 (946 download)
Download or read book Contrarian Branding written by Roland van der Vorst and published by BIS Publishers. This book was released on 2017-12-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catching the eye by creating polarity is a sophisticated technique to set brands apart from all other competitors in a radical way. This book shows how to create brand associations that radically split a competitive field into absolute opposites and how to reconcile these brands in unexpected ways.
Author : Bob Hoffman
Publisher :
ISBN 13 : 9780979688515
Total Pages : 65 pages
Book Rating : 4.6/5 (885 download)
Download or read book The Ad Contrarian written by Bob Hoffman and published by . This book was released on 2008-02-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Author : Adele R. Cehrs
Publisher : John Wiley & Sons
ISBN 13 : 1118976673
Total Pages : 240 pages
Book Rating : 4.1/5 (189 download)
Download or read book Spike your Brand ROI written by Adele R. Cehrs and published by John Wiley & Sons. This book was released on 2015-01-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.
Author : David N. Dreman
Publisher : Random House (NY)
ISBN 13 : 9780394523644
Total Pages : 372 pages
Book Rating : 4.5/5 (236 download)
Download or read book The New Contrarian Investment Strategy written by David N. Dreman and published by Random House (NY). This book was released on 1982 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald Peters
Publisher : Praeger
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (512 download)
Download or read book A Contrarian Strategy for Growth Stock Investing written by Donald Peters and published by Praeger. This book was released on 1993 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relatively few academics or practitioners have systematically explored growth stocks. Growth stocks usually involve exciting companies whose sales and earnings are growing significantly faster than other companies and the economy in general. This book finds that high expectation growth stocks or the ones that everyone loves have poor relative returns. Low expectation growth stocks, however, have strong performance. The author uses the PE/GROWTH ratio to rank the market's expectations for these stocks. The book shows how investors may be able to ascertain whether the interests of a public company's management are aligned with those of shareholders. Sophisticated and institutional investors will find the book's thorough analysis and insightful perspective on growth stocks very informative. The short-term mean reverting aspects of growth stocks are uncovered, and other market microstructure anomalies are discussed. The work addresses practical trading ideas and the need for diversification. Ideal as supplemental reading for courses in investment management and finance, this book examines the components of trading costs and presents arguments for a patient trading style.
Author : Michael Port
Publisher : John Wiley & Sons
ISBN 13 : 0470435232
Total Pages : 176 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Contrarian Effect written by Michael Port and published by John Wiley & Sons. This book was released on 2008-09-25 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470940840
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Anthony Gallea
Publisher : Prentice Hall Press
ISBN 13 : 9780735200005
Total Pages : 0 pages
Book Rating : 4.2/5 ( download)
Download or read book Contrarian Investing written by Anthony Gallea and published by Prentice Hall Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and suitable for both the professional investor or the newcomer to the market, "Contrarian Investing"includes a series of codified trading rules that focus on increasing returns while attempting to avoid risk.
Author : Scott Dacko
Publisher : Oxford University Press, USA
ISBN 13 : 0199285993
Total Pages : 660 pages
Book Rating : 4.1/5 (992 download)
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : Kevin Kruse
Publisher : Rodale Books
ISBN 13 : 1635652170
Total Pages : 258 pages
Book Rating : 4.6/5 (356 download)
Download or read book Great Leaders Have No Rules written by Kevin Kruse and published by Rodale Books. This book was released on 2019-04-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a serial entrepreneur, Kevin Kruse has seen time and again that the leadership practices that actually work are the opposite of what is commonly taught and implemented. Close Your Open Door Policy shows how a contrarian approach can be a better, faster, and easier way to succeed as a leader. Chapter by chapter, Kruse focuses on a piece of popular wisdom, then shows with real-world case studies and quantitative research that the opposite approach will lead to better results, encouraging leaders to play favorites, stay out of meetings, and, of course, close their open doors.
Author : Jean-Marie Dru
Publisher : John Wiley & Sons
ISBN 13 : 1119575664
Total Pages : 151 pages
Book Rating : 4.1/5 (195 download)
Download or read book Thank You For Disrupting written by Jean-Marie Dru and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
Author : Max Chafkin
Publisher : Bloomsbury Publishing
ISBN 13 : 152661958X
Total Pages : 447 pages
Book Rating : 4.5/5 (266 download)
Download or read book The Contrarian written by Max Chafkin and published by Bloomsbury Publishing. This book was released on 2021-09-21 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of venture capitalist and entrepreneur Peter Thiel, the enigmatic, controversial and hugely influential power broker who sits at the dynamic intersection of tech, business and politics Since the days of the dot-com bubble in the late 1990s, no industry has made a greater global impact than Silicon Valley. And few individuals have done more to shape Silicon Valley than billionaire venture capitalist and entrepreneur Peter Thiel. From the technologies we use every day to the delicate power balance between Silicon Valley, Wall Street and Washington, Thiel has been a behind-the-scenes operator influencing countless aspects of contemporary life. But despite his power and the ubiquity of his projects, no public figure is quite so mysterious. In the first major biography of Thiel, Max Chafkin traces the trajectory of the innovator's singular life and worldview, from his upbringing as the child of immigrant parents and years at Stanford as a burgeoning conservative thought leader to his founding of PayPal and Palantir, early investment in Facebook and SpaceX, and relationships with fellow tech titans Mark Zuckerberg, Elon Musk and Eric Schmidt. The Contrarian illuminates the extent to which Thiel has sought to export his values to the corridors of power beyond Silicon Valley, such as funding the lawsuit that bankrupted the blog Gawker to strenuously backing far-right political candidates, including Donald Trump for president. Eye-opening and deeply reported, The Contrarian is a revelatory biography of a one-of-a-kind leader and an incisive portrait of a tech industry whose explosive growth and power is both thrilling and fraught with controversy.
