Content To Commerce

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Content to Commerce

Author : Avi Savar
Publisher : John Wiley & Sons
ISBN 13 : 1118526171
Total Pages : 283 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Content to Commerce by : Avi Savar

Download or read book Content to Commerce written by Avi Savar and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

This is Social Commerce

Author : Guy Clapperton
Publisher : John Wiley & Sons
ISBN 13 : 085708254X
Total Pages : 183 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis This is Social Commerce by : Guy Clapperton

Download or read book This is Social Commerce written by Guy Clapperton and published by John Wiley & Sons. This book was released on 2012-01-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

E-business Implementation

Author : Dougal Watt
Publisher : Routledge
ISBN 13 : 1136409416
Total Pages : 341 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis E-business Implementation by : Dougal Watt

Download or read book E-business Implementation written by Dougal Watt and published by Routledge. This book was released on 2007-06-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

World Wide Data

Author : Alfonso Asensio
Publisher : Business Expert Press
ISBN 13 : 1947843044
Total Pages : 74 pages
Book Rating : 4.9/5 (478 download)

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Book Synopsis World Wide Data by : Alfonso Asensio

Download or read book World Wide Data written by Alfonso Asensio and published by Business Expert Press. This book was released on 2017-12-18 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

Pre-Commerce

Author : Bob Pearson
Publisher : John Wiley & Sons
ISBN 13 : 111802303X
Total Pages : 257 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Pre-Commerce by : Bob Pearson

Download or read book Pre-Commerce written by Bob Pearson and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company’s reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.

The Complete E-Commerce Book

Author : Janice Reynolds
Publisher : CRC Press
ISBN 13 : 1482295660
Total Pages : 374 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis The Complete E-Commerce Book by : Janice Reynolds

Download or read book The Complete E-Commerce Book written by Janice Reynolds and published by CRC Press. This book was released on 2004-03-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

The E-Commerce Book

Author : Steffano Korper
Publisher : Elsevier
ISBN 13 : 9780080518800
Total Pages : 248 pages
Book Rating : 4.5/5 (188 download)

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Book Synopsis The E-Commerce Book by : Steffano Korper

Download or read book The E-Commerce Book written by Steffano Korper and published by Elsevier. This book was released on 2000-10-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover

Engineering Global E-Commerce Sites

Author : James Bean
Publisher : Elsevier
ISBN 13 : 0080505678
Total Pages : 248 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Engineering Global E-Commerce Sites by : James Bean

Download or read book Engineering Global E-Commerce Sites written by James Bean and published by Elsevier. This book was released on 2003-05-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a boon to technology professionals who are responsible for global integration projects. Faced with the mind-boggling complexities of standardizing global data, global processes and global e-commerce, even the most experienced professionals are often at a loss. James Bean has created an extraordinary compilation of standards information, and provided his insight on how to resolve complex integration problems. This book will benefit IT community at large, and I would encourage both specialists and novices alike to bring this book into their personal libraries." -- Arka Mukherjee, Ph.D., CEO, Global IDs Inc.A practitioner's guide to developing global e-commerce sites, focusing on the design and engineering of Web forms for global data collection and alignment with widely recognized international standards, XML structures, and XML vocabularies. The author describes the globalization problem, identifies common design errors, provides a representative scenario, and introduces effective solutions and techniques.Structured around a practical, "real-world" theme, this book is written for the hands-on practicioner in any mid- to large-sized company engaging in international ecommerce (B2C, B2B, etc.) * Presents effective techniques for flexible and extensible data capture* Provides techniques for using the most recognized international data standards and describes the synergies, value and importance of XML as a transaction definition medium* Only book on the subject written from a software engineering point of view

Internet-Enabled Handheld Devices, Computing, and Programming: Mobile Commerce and Personal Data Applications

Author : Hu, Wen-Chen
Publisher : IGI Global
ISBN 13 : 1591406285
Total Pages : 414 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Internet-Enabled Handheld Devices, Computing, and Programming: Mobile Commerce and Personal Data Applications by : Hu, Wen-Chen

Download or read book Internet-Enabled Handheld Devices, Computing, and Programming: Mobile Commerce and Personal Data Applications written by Hu, Wen-Chen and published by IGI Global. This book was released on 2008-11-30 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book comprehensively reviews the state of handheld computing technology and application development"--Provided by publisher.

E-commerce

Author : Amir Manzoor
Publisher : Amir Manzoor
ISBN 13 : 3843370303
Total Pages : 434 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis E-commerce by : Amir Manzoor

Download or read book E-commerce written by Amir Manzoor and published by Amir Manzoor. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

The Content Trap

Author : Bharat Anand
Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Quotations from Chairman Mao Tsetung

Author : Zedong Mao
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Quotations from Chairman Mao Tsetung by : Zedong Mao

Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

OECD Recommendation of the Council on Consumer Protection in E-Commerce

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264255257
Total Pages : 20 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis OECD Recommendation of the Council on Consumer Protection in E-Commerce by : OECD

Download or read book OECD Recommendation of the Council on Consumer Protection in E-Commerce written by OECD and published by OECD Publishing. This book was released on 2016-05-12 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD has revised its Recommendation on Consumer Protection in E-commerce in order to adapt consumer protection to the current environment and reinforce fair business practices, information disclosures, payment protections, dispute resolution and education.

Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth

Author : Najm Al Fares
Publisher : Najm Al Fares
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth by : Najm Al Fares

Download or read book Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth written by Najm Al Fares and published by Najm Al Fares. This book was released on 2024-04-29 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.

Introduction to E-commerce

Author : Zheng Qin
Publisher : Springer Science & Business Media
ISBN 13 : 3540496459
Total Pages : 180 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Introduction to E-commerce by : Zheng Qin

Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

E-Commerce Strategy

Author : Zheng Qin
Publisher : Springer
ISBN 13 : 3642394140
Total Pages : 351 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis E-Commerce Strategy by : Zheng Qin

Download or read book E-Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Mastering Adobe Commerce Frontend

Author : Jakub Winkler
Publisher : Packt Publishing Ltd
ISBN 13 : 1837637385
Total Pages : 402 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis Mastering Adobe Commerce Frontend by : Jakub Winkler

Download or read book Mastering Adobe Commerce Frontend written by Jakub Winkler and published by Packt Publishing Ltd. This book was released on 2024-03-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to Adobe Commerce storefront development covering theme creation, customization, JavaScript usage, and optimization techniques for optimal customer satisfaction Key Features Learn techniques for customizing templates and layouts for an optimal user experience Use the command-line interface for efficient and streamlined theme development and deployment Implement best practices for using JavaScript and frontend optimization techniques for improved performance and customer satisfaction Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigating the frontend realm of the Adobe Commerce platform can often feel like a labyrinth, given its multifaceted systems and intricate layering. This book demystifies Adobe Commerce frontend development, guiding you through its paths with clarity and precision. You'll learn how to set up your local environment, paving the way for a smooth development experience and navigate the platform's theming ecosystem, exploring layout XML systems and the power of templates. As you progress through the book, you'll leverage an array of JavaScript libraries and frameworks that Adobe Commerce boasts of, with special emphasis on RequireJS, jQuery, Knockout.JS, and UI Components. Additionally, you'll gain an understanding of the intricacies of Adobe Commerce CMS, explore frontend-related configurations in the admin panel, and unlock the secrets of frontend optimization. Practical exercises provided in the book will enable you to create top-notch Adobe Commerce sites that are functional, optimized, user-centric, and a step ahead in the ever-evolving frontend landscape.What you will learn Set up your own Dockerized environment in the Adobe Commerce platform Customize page structure using Layout XML, templates, and a fallback system Build and personalize system emails to match website themes Work with various JavaScript frameworks and libraries in the project Create and manage content using the Adobe Commerce CMS system Validate your solutions with the practical examples provided Who this book is for The book is ideal for storefront developers proficient in frontend technologies such as HTML, CSS, and JavaScript, aiming to broaden their knowledge of Adobe Commerce and Magento Open Source applications. If you've encountered challenges with frontend development for Adobe Commerce and struggled to find solutions online, this book is tailored to assist you.