Content DNA

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Publisher :
ISBN 13 : 9781916206236
Total Pages : 248 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Content DNA by : John Espirian

Download or read book Content DNA written by John Espirian and published by . This book was released on 2020-04-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen

Blueprint, with a new afterword

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Publisher : MIT Press
ISBN 13 : 0262357763
Total Pages : 296 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Blueprint, with a new afterword by : Robert Plomin

Download or read book Blueprint, with a new afterword written by Robert Plomin and published by MIT Press. This book was released on 2019-07-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top behavioral geneticist makes the case that DNA inherited from our parents at the moment of conception can predict our psychological strengths and weaknesses. In Blueprint, behavioral geneticist Robert Plomin describes how the DNA revolution has made DNA personal by giving us the power to predict our psychological strengths and weaknesses from birth. A century of genetic research shows that DNA differences inherited from our parents are the consistent lifelong sources of our psychological individuality—the blueprint that makes us who we are. Plomin reports that genetics explains more about the psychological differences among people than all other factors combined. Nature, not nurture, is what makes us who we are. Plomin explores the implications of these findings, drawing some provocative conclusions—among them that parenting styles don't really affect children's outcomes once genetics is taken into effect. This book offers readers a unique insider's view of the exciting synergies that came from combining genetics and psychology. The paperback edition has a new afterword by the author.

DNA Systematics

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Publisher : CRC Press
ISBN 13 : 1000697045
Total Pages : 230 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis DNA Systematics by : S. K. Dutta

Download or read book DNA Systematics written by S. K. Dutta and published by CRC Press. This book was released on 2019-08-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1986, these volumes offer a full, comprehensive guide to the structure of DNA systems and their biochemical application. Carefully compiled and filled with a vast repertoire of notes, diagrams, and references this book serves as a useful reference for Genealogy and other practitioners in their respective fields.

Why DNA?

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Publisher : Cambridge University Press
ISBN 13 : 110705639X
Total Pages : 225 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Why DNA? by : Andrew Travers

Download or read book Why DNA? written by Andrew Travers and published by Cambridge University Press. This book was released on 2022-02-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is central to the evolution of biological complexity, a physical system relying on a continuous supply of energy. Biology provides superb examples of the consequent Darwinian selection of mechanisms for efficient energy utilisation. Genetic information, underpinned by the Watson-Crick base-pairing rules is largely encoded by DNA, a molecule uniquely adapted to its roles in information storage and utilisation.This volume addresses two fundamental questions. Firstly, what properties of the molecule have enabled it to become the predominant genetic material in the biological world today and secondly, to what extent have the informational properties of the molecule contributed to the expansion of biological diversity and the stability of ecosystems. The author argues that bringing these two seemingly unrelated topics together enables Schrödinger's What is Life?, published before the structure of DNA was known, to be revisited and his ideas examined in the context of our current biological understanding.

Traced

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Publisher : New Leaf Publishing Group
ISBN 13 : 1614587930
Total Pages : 427 pages
Book Rating : 4.6/5 (145 download)

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Book Synopsis Traced by : Nathaniel Jeanson

Download or read book Traced written by Nathaniel Jeanson and published by New Leaf Publishing Group. This book was released on 2022-03-01 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happened to the ancient Egyptians? The Persians? The Romans? The Mayans? ARE WE THEIR DESCENDANTS? Recent genetic discoveries are uncovering surprising links between us and the peoples of old—links that rewrite race, ethnicity, and human history. Today’s Native Americans descend from Central Asians who arrived in the early A.D. era. Abraham, Isaac, and Jacob still have clearly identifiable descendants, albeit rare ones. Every people group on earth can genetically trace their origins to Noah and his three sons.

Regenesis

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Publisher : Basic Books
ISBN 13 : 0465038654
Total Pages : 305 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Regenesis by : George M Church

Download or read book Regenesis written by George M Church and published by Basic Books. This book was released on 2014-04-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Harvard biologist and master inventor explores how new biotechnologies will enable us to bring species back from the dead, unlock vast supplies of renewable energy, and extend human life. In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies-far from the out-of-control nightmare depicted in science fiction-have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.

Molecular Biology of The Cell

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Publisher :
ISBN 13 : 9780815332183
Total Pages : 0 pages
Book Rating : 4.3/5 (321 download)

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Book Synopsis Molecular Biology of The Cell by : Bruce Alberts

Download or read book Molecular Biology of The Cell written by Bruce Alberts and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advanced Topics in Forensic DNA Typing: Interpretation

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Publisher : Academic Press
ISBN 13 : 012405854X
Total Pages : 609 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Advanced Topics in Forensic DNA Typing: Interpretation by : John M. Butler

Download or read book Advanced Topics in Forensic DNA Typing: Interpretation written by John M. Butler and published by Academic Press. This book was released on 2014-07-28 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in Forensic DNA Typing: Interpretation builds upon the previous two editions of John Butler’s internationally acclaimed Forensic DNA Typing textbook with forensic DNA analysts as its primary audience. Intended as a third-edition companion to the Fundamentals of Forensic DNA Typing volume published in 2010 and Advanced Topics in Forensic DNA Typing: Methodology published in 2012, this book contains 16 chapters with 4 appendices providing up-to-date coverage of essential topics in this important field. Over 80 % of the content of this book is new compared to previous editions. Provides forensic DNA analysts coverage of the crucial topic of DNA mixture interpretation and statistical analysis of DNA evidence Worked mixture examples illustrate the impact of different statistical approaches for reporting results Includes allele frequencies for 24 commonly used autosomal STR loci, the revised Quality Assurance Standards which went into effect September 2011

The Innovator's DNA

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Publisher : Harvard Business Press
ISBN 13 : 142214271X
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Innovator's DNA by : Jeff Dyer

Download or read book The Innovator's DNA written by Jeff Dyer and published by Harvard Business Press. This book was released on 2011-07-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

The Thriving Adolescent

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Publisher : New Harbinger Publications
ISBN 13 : 1608828042
Total Pages : 332 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis The Thriving Adolescent by : Louise L. Hayes

Download or read book The Thriving Adolescent written by Louise L. Hayes and published by New Harbinger Publications. This book was released on 2015-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents face unique pressures and worries. Will they pass high school? Should they go to college? Will they find love? And what ways do they want to act in the world? The uncertainty surrounding the future can be overwhelming. Sadly, and all too often, if things don’t go smoothly, adolescents will begin labeling themselves as losers, unpopular, unattractive, weird, or dumb. And, let’s not forget the ubiquitous ‘not good enough’ story that often begins during these formative years. These labels are often carried forward throughout life. So what can you do, now, to help lighten this lifelong burden? The Thriving Adolescent offers teachers, counselors, and mental health professionals powerful techniques for working with adolescents. Based in proven- effective acceptance and commitment therapy (ACT), the skills and tips outlined in this book will help adolescents and teens manage difficult emotions, connect with their values, achieve mindfulness and vitality, and develop positive relationships with friends and family. The evidence-based practices in this book focus on developing a strong sense of self, and will give adolescents the confidence they need to make that difficult transition into adulthood. Whether it’s school, family, or friend related, adolescents experience a profound level of stress, and often they lack the psychological tools to deal with stress in productive ways. The skills we impart to them now will help set the stage for a happy, healthy adulthood. If you work with adolescents or teens, this is a must-have addition to your professional library.

DNA Structure and Function

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Publisher : Elsevier
ISBN 13 : 0080571735
Total Pages : 423 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis DNA Structure and Function by : Richard R. Sinden

Download or read book DNA Structure and Function written by Richard R. Sinden and published by Elsevier. This book was released on 2012-12-02 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: DNA Structure and Function, a timely and comprehensive resource, is intended for any student or scientist interested in DNA structure and its biological implications. The book provides a simple yet comprehensive introduction to nearly all aspects of DNA structure. It also explains current ideas on the biological significance of classic and alternative DNA conformations. Suitable for graduate courses on DNA structure and nucleic acids, the text is also excellent supplemental reading for courses in general biochemistry, molecular biology, and genetics. Explains basic DNA Structure and function clearly and simply Contains up-to-date coverage of cruciforms, Z-DNA, triplex DNA, and other DNA conformations Discusses DNA-protein interactions, chromosomal organization, and biological implications of structure Highlights key experiments and ideas within boxed sections Illustrated with 150 diagrams and figures that convey structural and experimental concepts

The Path to the Double Helix

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Publisher : Courier Corporation
ISBN 13 : 0486166597
Total Pages : 562 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis The Path to the Double Helix by : Robert Olby

Download or read book The Path to the Double Helix written by Robert Olby and published by Courier Corporation. This book was released on 2013-05-13 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a noted historian of science, this in-depth account traces how Watson and Crick achieved one of science's most dramatic feats: their 1953 discovery of the molecular structure of DNA.

Polyploidization and Cancer

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Publisher : Springer Science & Business Media
ISBN 13 : 1441961992
Total Pages : 157 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Polyploidization and Cancer by : Randy Y.C. Poon

Download or read book Polyploidization and Cancer written by Randy Y.C. Poon and published by Springer Science & Business Media. This book was released on 2011-01-11 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Limiting genome replication to once per cell cycle is vital for maintaining genome stability. Although polyploidization is of physiologically importance for several specialized cell types, inappropriate polyploidization is believed to promote aneuploidy and transformation. A growing body of evidence indicates that the surveillance mechanisms that prevent polyploidization are frequently perturbed in cancers. Progress in the past several years has unraveled some of the underlying principles that maintain genome stability. This book brings together leaders of the field to overview subjects relating to polyploidization and cancer.

Junk DNA

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Publisher : Icon Books
ISBN 13 : 184831826X
Total Pages : 376 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Junk DNA by : Nessa Carey

Download or read book Junk DNA written by Nessa Carey and published by Icon Books. This book was released on 2015-03-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the acclaimed The Epigenetics Revolution (‘A book that would have had Darwin swooning’ – Guardian) comes another thrilling exploration of the cutting edge of human science. For decades after the structure of DNA was identified, scientists focused purely on genes, the regions of the genome that contain codes for the production of proteins. Other regions – 98% of the human genome – were dismissed as ‘junk’. But in recent years researchers have discovered that variations in this ‘junk’ DNA underlie many previously intractable diseases, and they can now generate new approaches to tackling them. Nessa Carey explores, for the first time for a general audience, the incredible story behind a controversy that has generated unusually vituperative public exchanges between scientists. She shows how junk DNA plays an important role in areas as diverse as genetic diseases, viral infections, sex determination in mammals, human biological complexity, disease treatments, even evolution itself – and reveals how we are only now truly unlocking its secrets, more than half a century after Crick and Watson won their Nobel prize for the discovery of the structure of DNA in 1962.

Mapping and Sequencing the Human Genome

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Publisher : National Academies Press
ISBN 13 : 0309038405
Total Pages : 128 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Mapping and Sequencing the Human Genome by : National Research Council

Download or read book Mapping and Sequencing the Human Genome written by National Research Council and published by National Academies Press. This book was released on 1988-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is growing enthusiasm in the scientific community about the prospect of mapping and sequencing the human genome, a monumental project that will have far-reaching consequences for medicine, biology, technology, and other fields. But how will such an effort be organized and funded? How will we develop the new technologies that are needed? What new legal, social, and ethical questions will be raised? Mapping and Sequencing the Human Genome is a blueprint for this proposed project. The authors offer a highly readable explanation of the technical aspects of genetic mapping and sequencing, and they recommend specific interim and long-range research goals, organizational strategies, and funding levels. They also outline some of the legal and social questions that might arise and urge their early consideration by policymakers.

Storing Digital Binary Data in Cellular DNA

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Publisher : Academic Press
ISBN 13 : 012823458X
Total Pages : 482 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Storing Digital Binary Data in Cellular DNA by : Rocky Termanini

Download or read book Storing Digital Binary Data in Cellular DNA written by Rocky Termanini and published by Academic Press. This book was released on 2020-08-18 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storing Digital Binary Data into Cellular DNA demonstrates how current digital information storage systems have short longevity and limited capacity, also pointing out that their production and consumption of data exceeds supply. Author Rocky Termanini explains the DNA system and how it encodes vast amounts of data, then presents information on the emergence of DNA as a storage technology for the ever-growing stream of data being produced and consumed. The book will be of interest to a range of readers looking to understand this game-changing technology, including researchers in computer science, biomedical engineers, geneticists, physicians, clinicians, law enforcement and cybersecurity experts. Presents a comprehensive reference on the fascinating and emerging technology of DNA storage Helps readers understand key concepts on how DNA works as an information storage system Provides readers with key information on the technologies used to work with DNA data encoding, such as CRISPR Covers emerging areas of application and ethical concern, such as Smart Cities, cybercrime and cyberwarfare Includes coverage of synthesizing DNA-encoded data, sequencing DNA-encoded data, and fusing DNA with Digital Immunity Ecosystems (DIE)

Social DNA

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Publisher : Berghahn Books
ISBN 13 : 1789200083
Total Pages : 288 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Social DNA by : M. Kay Martin

Download or read book Social DNA written by M. Kay Martin and published by Berghahn Books. This book was released on 2018-10-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What set our ancestors off on a separate evolutionary trajectory was the ability to flex their reproductive and social strategies in response to changing environmental conditions. Exploring new cross-disciplinary research that links this capacity to critical changes in the organization of the primate brain, Social DNA presents a new synthesis of ideas on human social origins – challenging models that trace our beginnings to traits shaped by ancient hunting economies, or to genetic platforms shared with contemporary apes.