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Author : Linda Clare Thievon
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (311 download)
Download or read book Content Analysis of Women's Images in Magazine Advertisements written by Linda Clare Thievon and published by . This book was released on 1994 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yuan-Yuan Lei
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (193 download)
Download or read book A Content Analysis Study of Women's Images in Magazine Advertisements from 1966 to 1986 written by Yuan-Yuan Lei and published by . This book was released on 1988 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sheila Hogan Mulcahy
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (89 download)
Download or read book Female Images in Women's and General Interest Magazine Advertising, 1905-1970 written by Sheila Hogan Mulcahy and published by . This book was released on 1980 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tawnya J. Adkins Covert
Publisher : Lexington Books
ISBN 13 : 0739169262
Total Pages : 198 pages
Book Rating : 4.7/5 (391 download)
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author : Christin Thieler
Publisher : GRIN Verlag
ISBN 13 : 3668797684
Total Pages : 70 pages
Book Rating : 4.6/5 (687 download)
Download or read book The portrayal of women in Elle magazine advertisements. A comparison between France and Russia written by Christin Thieler and published by GRIN Verlag. This book was released on 2018-09-14 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate gender roles in the analysis of advertisements. In addition, the gender roles, that is the position between a man is investigated by measuring size whether woman is equal, smaller or not important and whether she takes decorative roles, non-executive roles making her inferior or not. Goffman’s gender variables will be thus considered to help to find out whether women are portrayed unequal as well. Furthermore, two additional categories have been added by Kang (1997) who did a content analysis using Goffman’s variables, these are body display and self-assertiveness/independence.
Author : Niaz Ahmed
Publisher : Universal-Publishers
ISBN 13 : 1581120842
Total Pages : 119 pages
Book Rating : 4.5/5 (811 download)
Download or read book Cross-Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Author : Sarah Höchst
Publisher : GRIN Verlag
ISBN 13 : 3668497273
Total Pages : 106 pages
Book Rating : 4.6/5 (684 download)
Download or read book Gender Stereotyping in U.S. Print Advertisements written by Sarah Höchst and published by GRIN Verlag. This book was released on 2017-08-03 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society advertising is everywhere. Advertisement is always with us, no matter where we are. Although we are aware of the constant bombarding by advertisement everywhere we go, we hardly recognize the influence that it has on us. Thereby, advertising has a great influence on us as individuals and on society as a whole. Through the media, we make sense of our cultural identities, gender and sexuality. The central goal of this book is to examine the development of presentations of gender stereotypes in print advertisements over a time period of 40 years via content analysis of a sample of magazine advertisements. The key questions are: How do U.S. print advertisements construct gender stereotypes? How did these stereotypes develop and do they have an influence on the consumer and the U.S. culture? Content analysis has been proven in decades of research on gender stereotyping as it relates to mass media and because this is an appropriate method to not only focus on images, but also on verbal messages. Magazines present an especially enduring, popular medium, thus this study focuses on gender stereotypes in print advertisements of magazines. More specifically, it focuses on the magazines Cosmopolitan and Esquire due to the varying target audiences, and because they might be a potential indicator of U.S. magazine advertising in general. To further limit the object of investigation, this study concentrates on beauty product advertisements. From the text: - Gender studies; - Cosmopolitan; - Esquire; - Identity; - U.S. Magazines
Author : Linda Lazier-Smith
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effect of Changes in Women's Social Status on Images of Women in Magazine Advertising written by Linda Lazier-Smith and published by . This book was released on 1988 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Diane Moore
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (13 download)
Download or read book The subordination of women in magazine advertisements written by Laura Diane Moore and published by . This book was released on 1985 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sammy Richard Danna
Publisher : Popular Press
ISBN 13 : 9780879725280
Total Pages : 182 pages
Book Rating : 4.7/5 (252 download)
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Author : Rubens da Costa Santos
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.A/5 ( download)
Download or read book The Portrayal of Women in Brazilian Advertisements written by Rubens da Costa Santos and published by . This book was released on 1975 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Asheida Charles
Publisher : GRIN Verlag
ISBN 13 : 3668125449
Total Pages : 22 pages
Book Rating : 4.6/5 (681 download)
Download or read book A Critical Analysis of the Representation of Female Body Image in Women Magazines written by Asheida Charles and published by GRIN Verlag. This book was released on 2016-01-14 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For decades the bodies of women have been tailored to highlight products and services by advertisers and owners of the media as a means of generating capital gains. This tailoring, has led to what many have come to accept as the ‘ideal image of beauty’ that every woman should endeavor to achieve. This paper continues the discussion on a topic that is widely and frequently discussed. The theoretical framework that this paper employs is based on one of the most applauded theory in communication studies; The Political Economy of Communication and Media theory, which was first coined by Dallas William Smythe. This theory is pertinent to understand the presence of the commercial forces behind creating and maintaining this ideal body image, particularly by advertisers in mass media. The form of mass media that this paper concentrates on is women’s magazine, with specific focus on advertisements regarding beauty and cosmetic products/services. Additionally, case studies in the US and China are used to depict the influence mass media representation of female body image on women.
Author : Luigi Manca
Publisher : Syracuse University Press
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)
Download or read book Gender & Utopia in Advertising written by Luigi Manca and published by Syracuse University Press. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Author : Anna Simon Matthai
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.0/5 ( download)
Download or read book A Content Analysis of Body Images of Female Models in YM Magazine from 1976-2004 written by Anna Simon Matthai and published by . This book was released on 2005 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Abrahamson
Publisher : Routledge
ISBN 13 : 1317524527
Total Pages : 998 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author : Pamela Barry
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book A Content Analysis of the Role Portrayal of Women Within Magazine Advertisements, Focusing on Ireland and the United States of America written by Pamela Barry and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
