Contemporary Trends In Innovative Marketing Strategies

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Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Marketing Innovation Strategies and Consumer Behavior

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Marketing Innovation Strategies and Consumer Behavior by : Barbosa, Belem

Download or read book Marketing Innovation Strategies and Consumer Behavior written by Barbosa, Belem and published by IGI Global. This book was released on 2024-04-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Disruptive Marketing by : Geoffrey Colon

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Digital Marketing

Author : Dave Chaffey
Publisher : Pearson Higher Ed
ISBN 13 : 0273746227
Total Pages : 727 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Digital Marketing by : Dave Chaffey

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Marketing in the Cyber Era: Strategies and Emerging Trends

Author : Ghorbani, Ali
Publisher : IGI Global
ISBN 13 : 1466648651
Total Pages : 357 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali

Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

AI Innovations for Travel and Tourism

Author : Correia, Ricardo
Publisher : IGI Global
ISBN 13 :
Total Pages : 285 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI Innovations for Travel and Tourism by : Correia, Ricardo

Download or read book AI Innovations for Travel and Tourism written by Correia, Ricardo and published by IGI Global. This book was released on 2024-06-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.

Innovations in Services Marketing and Management: Strategies for Emerging Economies

Author : Goyal, Anita
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 410 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Multi-Sector Analysis of the Digital Healthcare Industry

Author : Chatterjee, Lagnajita
Publisher : IGI Global
ISBN 13 :
Total Pages : 315 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Multi-Sector Analysis of the Digital Healthcare Industry by : Chatterjee, Lagnajita

Download or read book Multi-Sector Analysis of the Digital Healthcare Industry written by Chatterjee, Lagnajita and published by IGI Global. This book was released on 2024-03-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the digital healthcare revolution, a critical challenge has emerged: the lack of a comprehensive understanding stemming from fragmented research. Despite the industry's meteoric rise, existing literature often compartmentalizes insights, neglecting the intricate multi-sector collaborations that fuel its progress. This gap hinders scholars and industry professionals, leaving them with a myopic view of the digital healthcare landscape. The urgent need for a holistic exploration has never been more apparent. Multi-Sector Analysis of the Digital Healthcare Industry is a groundbreaking book that will uncover the complexities of digital healthcare with a panoramic lens. This carefully curated collection of cross-functional chapters is a beacon guiding academics and industry specialists through the difficulties of the industry's past, present, and future. With experts from fields spanning medicine, technology, business, and regulatory sectors, this book addresses the limitations of current research but serves as a compass for those seeking a more profound comprehension of digital healthcare's collaborative dynamics.

Design and Validation of Research Tools and Methodologies

Author : Rahal, Aicha
Publisher : IGI Global
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Design and Validation of Research Tools and Methodologies by : Rahal, Aicha

Download or read book Design and Validation of Research Tools and Methodologies written by Rahal, Aicha and published by IGI Global. This book was released on 2024-09-24 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In academia, the quality of research is intricately linked to the methods and tools used in the research process. Linguistics, a field at the forefront of deciphering the intricacies of language, faces a critical challenge in ensuring the robustness and reliability of its research. Without proper attention to the design and validation of research tools, the foundations of linguistic knowledge are at risk of becoming shaky, undermining the very essence of scientific inquiry. Design and Validation of Research Tools and Methodologies is a beacon of hope in the field of linguistic scholarship, enabling a comprehensive solution to the critical issue of research tool design and validation. It presents an extensive exploration of current and groundbreaking methodologies in linguistics, equipping researchers with the knowledge and tools they need to conduct rigorous and dependable research. This book is devoted to the needs of scholars, academics, and practitioners, which brings together diverse perspectives, case studies, and innovative methods. It opens a vibrant dialogue in the linguistic community and paves the way for future advancements in the field.

Generative AI for Transformational Management

Author : Gomathi Sankar, Jeganathan
Publisher : IGI Global
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Generative AI for Transformational Management by : Gomathi Sankar, Jeganathan

Download or read book Generative AI for Transformational Management written by Gomathi Sankar, Jeganathan and published by IGI Global. This book was released on 2024-08-27 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential. Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age.

Generative AI and Implications for Ethics, Security, and Data Management

Author : Gomathi Sankar, Jeganathan
Publisher : IGI Global
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Generative AI and Implications for Ethics, Security, and Data Management by : Gomathi Sankar, Jeganathan

Download or read book Generative AI and Implications for Ethics, Security, and Data Management written by Gomathi Sankar, Jeganathan and published by IGI Global. This book was released on 2024-08-21 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: As generative AI rapidly advances with the field of artificial intelligence, its presence poses significant ethical, security, and data management challenges. While this technology encourages innovation across various industries, ethical concerns regarding the potential misuse of AI-generated content for misinformation or manipulation may arise. The risks of AI-generated deepfakes and cyberattacks demand more research into effective security tactics. The supervision of datasets required to train generative AI models raises questions about privacy, consent, and responsible data management. As generative AI evolves, further research into the complex issues regarding its potential is required to safeguard ethical values and security of people’s data. Generative AI and Implications for Ethics, Security, and Data Management explores the implications of generative AI across various industries who may use the tool for improved organizational development. The security and data management benefits of generative AI are outlined, while examining the topic within the lens of ethical and social impacts. This book covers topics such as cybersecurity, digital technology, and cloud storage, and is a useful resource for computer engineers, IT professionals, technicians, sociologists, healthcare workers, researchers, scientists, and academicians.

AI-Powered Business Intelligence for Modern Organizations

Author : Natarajan, Arul Kumar
Publisher : IGI Global
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Powered Business Intelligence for Modern Organizations by : Natarajan, Arul Kumar

Download or read book AI-Powered Business Intelligence for Modern Organizations written by Natarajan, Arul Kumar and published by IGI Global. This book was released on 2024-10-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology’s rapid advancement has revolutionized how organizations gather, analyze, and utilize data. In this dynamic landscape, integrating artificial intelligence (AI) into business intelligence (BI) systems has emerged as a critical factor for driving informed decision-making and maintaining competitive advantage. This integration allows business to respond quickly to market changes, personalize customer experiences, and optimize operations with greater precision. As AI-driven BI tools continue to evolve, they empower organizations to harness vast amounts of data more effectively, making strategic decisions that are both timely and data-driven, thereby securing their position in an increasingly competitive marketplace. AI-Powered Business Intelligence for Modern Organizations provides a comprehensive overview of this transformative intersection, addressing the diverse challenges, opportunities, and future trends in this field. By exploring the integration of AI into BI systems, the text delves into how advanced analytics, machine learning, and automation are reshaping the way businesses operate. Covering topics such as augmented analytics, decision-making, and sustainability metrics, this book is an excellent resource for business leaders and executives, data scientists and analysts, IT and technology managers, academicians, researchers, graduate and postgraduate students, consultants, industry experts, and more.

Balancing Automation and Human Interaction in Modern Marketing

Author : Nair, Arjun J.
Publisher : IGI Global
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Beyond Advertising : Innovative Marketing Strategies for the Modern Era

Author : ANAS . A . ALHRAKI
Publisher : أنس أجود الحراكي
ISBN 13 :
Total Pages : 115 pages
Book Rating : 4./5 ( download)

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Book Synopsis Beyond Advertising : Innovative Marketing Strategies for the Modern Era by : ANAS . A . ALHRAKI

Download or read book Beyond Advertising : Innovative Marketing Strategies for the Modern Era written by ANAS . A . ALHRAKI and published by أنس أجود الحراكي. This book was released on 2023-05-16 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond Advertising: Innovative Marketing Strategies for the Modern Era" – a groundbreaking book by ANAS A. Al Haraki, a renowned marketing expert. Are you ready to revolutionize your marketing game and go beyond traditional advertising? In today's dynamic world, traditional advertising methods alone are no longer enough to capture the attention of your target audience. It's time to embrace innovative strategies that will elevate your brand, increase customer engagement, and drive remarkable results. And that's where "Beyond Advertising" comes in. This book is a treasure trove of insights, tactics, and case studies that will equip you with the tools to navigate the ever-evolving marketing landscape. ANAS A. Al Haraki, a visionary in the field, shares his expertise garnered through years of experience, helping you break free from the confines of conventional marketing and tap into the limitless potential of the modern era. Whether you're a seasoned marketer or just starting out, "Beyond Advertising" will inspire you to think outside the box and challenge the status quo. Discover the power of influencer marketing, content creation, social media strategies, and emerging technologies. Uncover the secrets behind successful viral campaigns and harness the potential of data-driven marketing. ANAS A. Al Haraki leaves no stone unturned in his quest to arm you with the knowledge needed to thrive in today's competitive business landscape. With clear and concise explanations, ANAS A. Al Haraki demystifies complex concepts, making them accessible to marketers of all levels. "Beyond Advertising" is not just another marketing book – it's a roadmap to success in the modern era. Don't get left behind in the sea of mediocrity. Take your marketing efforts to unprecedented heights. Embrace innovation. Embrace "Beyond Advertising." Order your copy of "Beyond Advertising: Innovative Marketing Strategies for the Modern Era" today and embark on a transformative journey toward marketing excellence. Success awaits those who dare to think differently

AI-Driven Marketing Research and Data Analytics

Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.