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Author :
Publisher :
ISBN 13 : 9781740096355
Total Pages : pages
Book Rating : 4.0/5 (963 download)
Download or read book Pearson Education Australia Custom Book written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prof Faheema Idrees Prof TM Kuthubudeen
Publisher :
ISBN 13 : 9789380502465
Total Pages : 164 pages
Book Rating : 4.5/5 (24 download)
Download or read book Contemporary Marketing Management : Strategies and Practices written by Prof Faheema Idrees Prof TM Kuthubudeen and published by . This book was released on 2010-02-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In age of modern technology environment the book Contemporary Marketing Management: Strategies and Practices covers all aspects of marketing practices. Though the traditional marketing practices are still vibrant in the market, the contemporary marketing holds better scope in future. Online marketing is an area that is ready for more expansion of usage and extension of technology. The paradigm shift from traditional to modern marketing is a key factor based on three shifts namely, (i) Technological shift Growth from old to new technology, (Telemarketing to Email marketing), (ii) Conceptual shift Marketing to Integrated marketing, & (iii) Techno-conceptual database marketing which uses technology to conceptualize marketing. This book deals with contemporary practices in two categories namely ethical and unethical. There is a thin line of difference while detailing ethical and unethical practices. The subtle difference is often crossed with the help of creativity. Multi level marketing is considered as ethical in few countries and unethical in some other countries. Certain concepts overlap, and where staunch differentiation is so difficult such as Viral and Buzz marketing, though the same has been used in an interchangeable way.
Author : Christian Homburg
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077146047
Total Pages : 641 pages
Book Rating : 4.1/5 (46 download)
Download or read book Marketing Management written by Christian Homburg and published by McGraw-Hill Europe. This book was released on 2012 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Author : Gudergan/Perrott/Best/Kotler/Lovelock
Publisher :
ISBN 13 : 9781741033779
Total Pages : 940 pages
Book Rating : 4.0/5 (337 download)
Download or read book Contemporary Marketing Management 2e written by Gudergan/Perrott/Best/Kotler/Lovelock and published by . This book was released on 2004 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled from a number of well-known marketing textbooks this book's overall aim is to intoduce undergraduates to insights that help practice-effective market based management. The emphasis is on developing a sound understanding of the underlying logic of marketing concepts and their interaction with other management disciplines.
Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Sruthi S
Publisher : RED'SHINE Publication. Pvt. Ltd
ISBN 13 : 939323986X
Total Pages : 292 pages
Book Rating : 4.3/5 (932 download)
Download or read book CONTEMPORARY RESEARCH IN COMMERCE & MANAGEMENT, VOLUME – 1 written by Sruthi S and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norazah Mohd Suki
Publisher : Nova Science Publishers
ISBN 13 : 9781617615382
Total Pages : 120 pages
Book Rating : 4.6/5 (153 download)
Download or read book Contemporary Issues in Marketing Management written by Norazah Mohd Suki and published by Nova Science Publishers. This book was released on 2014-05-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Homburg
Publisher : McGraw Hill
ISBN 13 : 0077146050
Total Pages : 645 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Marketing Management written by Christian Homburg and published by McGraw Hill. This book was released on 2012-12-16 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Author : Kenneth D. Lawrence
Publisher : IAP
ISBN 13 : 1623960576
Total Pages : 254 pages
Book Rating : 4.6/5 (239 download)
Download or read book Contemporary Perspectives in Data Mining, Volume 1 written by Kenneth D. Lawrence and published by IAP. This book was released on 2013-04-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted form this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are seen in finance (banking, brokerage, insurance), marketing (customer relationships, retailing, logistics, travel), as well as in manufacturing, health care, fraud detection, home-land security, and law enforcement.
Author : Barnett Greenberg
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.3/5 (512 download)
Download or read book Contemporary Marketing Thought written by Barnett Greenberg and published by . This book was released on 1977 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher :
ISBN 13 : 9783030669171
Total Pages : 0 pages
Book Rating : 4.6/5 (691 download)
Download or read book Marketing Management written by Michael R. Czinkota and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Louis E. Boone
Publisher :
ISBN 13 : 9780030714191
Total Pages : pages
Book Rating : 4.7/5 (141 download)
Download or read book Marketing management written by Louis E. Boone and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1351153307
Total Pages : 280 pages
Book Rating : 4.3/5 (511 download)
Download or read book Managing Market Relationships written by Adam Lindgreen and published by Routledge. This book was released on 2017-11-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Author : Kenneth E. Clow
Publisher : SAGE Publications
ISBN 13 : 1483342956
Total Pages : 719 pages
Book Rating : 4.4/5 (833 download)
Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Author : Rajagopal
Publisher : Springer
ISBN 13 : 3030119114
Total Pages : 288 pages
Book Rating : 4.0/5 (31 download)
Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author : H. Aghazadeh
Publisher : Springer
ISBN 13 : 1137379324
Total Pages : 387 pages
Book Rating : 4.1/5 (373 download)
Download or read book Principles of Marketology, Volume 1 written by H. Aghazadeh and published by Springer. This book was released on 2016-04-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608800
Total Pages : 216 pages
Book Rating : 4.7/5 (856 download)
Download or read book New Perspectives in Hospitality Management written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
