Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Consumption Visions In Consumer Decision Making full books in PDF, epub, and Kindle. Read online Consumption Visions In Consumer Decision Making ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Diane M. Phillips
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (16 download)
Download or read book Consumption visions in consumer decision making written by Diane M. Phillips and published by . This book was released on 1994 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Glenn L. Christensen
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (852 download)
Download or read book Mental Simulations, Anticipations, and Dreams written by Glenn L. Christensen and published by . This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Huffman
Publisher : Routledge
ISBN 13 : 113459903X
Total Pages : 351 pages
Book Rating : 4.1/5 (345 download)
Download or read book The Why of Consumption written by Cynthia Huffman and published by Routledge. This book was released on 2003-09-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
Author : Frederic Nimmermann
Publisher : Springer Nature
ISBN 13 : 3658284218
Total Pages : 213 pages
Book Rating : 4.6/5 (582 download)
Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Author : Jürgen Hesselbach
Publisher : Springer Science & Business Media
ISBN 13 : 3642196896
Total Pages : 359 pages
Book Rating : 4.6/5 (421 download)
Download or read book Functional Thinking for Value Creation written by Jürgen Hesselbach and published by Springer Science & Business Media. This book was released on 2011-03-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the IPS2 conferences in Cranfield and Linköping in 2009 and 2010 the 3rd CIRP International Conference on Industrial Product Service Systems (IPS2) 2011 takes place in Braunschweig, Germany. IPS2 itself is defined as “an integrated industrial product and service offering that delivers value in use”. The customers expect comprehensive solutions, which are adapted to their individual needs. IPS2 offers the possibility to stand out from competition and for long-term customer loyalty. Particularly in times of economic crisis it becomes apparent which producing companies understand to satisfy the needs and requirements of their customers. Especially in this relatively new domain IPS2 it will be important to keep track of the whole context and to seek cooperation with other research fields and disciplines. The 3rd CIRP International Conference on Industrial Product Service Systems (IPS2) 2011 serves as a platform for such collaborations and the discussion of new scientific ideas.
Author : Shelly Rodgers
Publisher : Routledge
ISBN 13 : 1351208292
Total Pages : 548 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136382712
Total Pages : 552 pages
Book Rating : 4.1/5 (363 download)
Download or read book Consumer Behavior in Travel and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
Author : Hendrik N. J. Schifferstein
Publisher : Elsevier
ISBN 13 : 0080556787
Total Pages : 687 pages
Book Rating : 4.0/5 (85 download)
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field
Author : Donald W. Katzner
Publisher : University of Michigan Press
ISBN 13 : 9780472064090
Total Pages : 140 pages
Book Rating : 4.0/5 (64 download)
Download or read book The Walrasian Vision of the Microeconomy written by Donald W. Katzner and published by University of Michigan Press. This book was released on 1989 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articulates the traditional vision of the microeconomy using a general equilibrium model
Author : Alain Decrop
Publisher : CABI
ISBN 13 : 184593041X
Total Pages : 252 pages
Book Rating : 4.8/5 (459 download)
Download or read book Vacation Decision Making written by Alain Decrop and published by CABI. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behaviour and decision-making, with the results of an in-depth qualitative study of vacationers. It considers both the generic decision to go on vacation, or not, and more specific travel decisions, such as destination and accommodation type, from an individual and social point of view. It looks at how, when, and why such decisions are made, and the factors that influence the final outcome. The book concludes by rejecting existing tourist typologies in favour of a new typology of vacationers.
Author :
Publisher :
ISBN 13 :
Total Pages : 1270 pages
Book Rating : 4.:/5 (334 download)
Download or read book Journal of Travel Research written by and published by . This book was released on 2010-02 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550993
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Daniel R. Fesenmaier
Publisher : CABI
ISBN 13 : 0851990231
Total Pages : 369 pages
Book Rating : 4.8/5 (519 download)
Download or read book Destination Recommendation Systems written by Daniel R. Fesenmaier and published by CABI. This book was released on 2006-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the work of leading researchers, this book provides a clear and accessible overview of current research on destination recommendation systems. These systems guide consumer behaviour by enabling Internet users to quickly and effectively find relevant information about travel destinations, attractions, accommodation and transportation. The chapters in this book cover consumer behaviour, perceptual factors influencing consumer choice, and the design of destination recommendation systems. The book examines four different types of destination marketing system and concludes by analysing the future of recommendation systems for travellers.
Author : Francesco M. Nicosia
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (29 download)
Download or read book Toward a Model of Consumer Decision Making written by Francesco M. Nicosia and published by . This book was released on 1962 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leon G. Schiffman
Publisher :
ISBN 13 : 9788120323506
Total Pages : 688 pages
Book Rating : 4.3/5 (235 download)
Download or read book Consumer Behavior 8/ed written by Leon G. Schiffman and published by . This book was released on 2004 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven S. Posavac
Publisher : Routledge
ISBN 13 : 131747371X
Total Pages : 319 pages
Book Rating : 4.3/5 (174 download)
Download or read book Cracking the Code: Leveraging Consumer Psychology to Drive Profitability written by Steven S. Posavac and published by Routledge. This book was released on 2015-02-12 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
