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Author : Jennifer Lynn Aaker
Publisher :
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (248 download)
Download or read book Consumption Symbols as Carriers of Culture written by Jennifer Lynn Aaker and published by . This book was released on 2001 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Lynn Aaker
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 ( download)
Download or read book Consumption Symbols as Carriers of Culture written by Jennifer Lynn Aaker and published by . This book was released on 2001 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 9780253206282
Total Pages : 196 pages
Book Rating : 4.2/5 (62 download)
Download or read book Culture and Consumption written by Grant David McCracken and published by Indiana University Press. This book was released on 1990-11-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Author : Morris B. Holbrook
Publisher : Walter de Gruyter
ISBN 13 : 3110854732
Total Pages : 381 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Semiotics of Consumption written by Morris B. Holbrook and published by Walter de Gruyter. This book was released on 2012-01-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Author : Steven D. Silver
Publisher : Springer Science & Business Media
ISBN 13 : 1461509831
Total Pages : 208 pages
Book Rating : 4.4/5 (615 download)
Download or read book Status Through Consumption written by Steven D. Silver and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption takes place in settings or environments which have both direct and indirect effects on its dynamic path. Direct effects of environments on activities in consuming can occur through constraints that environments impose. Environment can also have indirect effects on consumption through enduring modification of internalized constructs which enter heuristics for decisions on activities. The importance of environments to consumption is increased by the definitional dependence of status on the judgements of others. This study examines microprocessing in consumer activities for status as it interacts with structure in the environments of these activities. The importance of environments in status activities provides the basis for a seperate, but related inquiry into observed differences in the form they take across societies. Conjecture on the consequences of differences in the structure of environments for consumption that typify a society is studied in the narrative statements by members of comparison societies and in the content of print advertising in these societies. Evolutionary processes which could establish observed differences in structure across societies are also considered in both their systematic and random components. I review models of random drift and stochastic resonance as candidate forms for generating observed structure in environments. Directions for the subsequent study of status through consumption are discussed.P Introduction: Status Through Consumption; Knowledge Use in Nonwork Activities for Status; Interactions of Consumer Microprocessing and Structured Environments: Activity Feedback and the Stability of Structure; Awards and Honors Systems in Structured Environments: Cross Societal Comparisons of Narrative Statements on Consuming for Status; Comparative Analyses of Consumption Appeals in the Print Advertising of the USA and France, 1955-1991 Random Process in the Generation of Structured Environments; Overview and directions for Study of Status Through Consumption.
Author : Jennifer Lynn Aaker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (85 download)
Download or read book Culture Dependent Assimilation and Differentiation of the Self written by Jennifer Lynn Aaker and published by . This book was released on 2001 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathrine V. Jansson-Boyd
Publisher : Taylor & Francis
ISBN 13 : 131753994X
Total Pages : 749 pages
Book Rating : 4.3/5 (175 download)
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Author : Olga Kravets
Publisher : SAGE
ISBN 13 : 1473998778
Total Pages : 748 pages
Book Rating : 4.4/5 (739 download)
Download or read book The SAGE Handbook of Consumer Culture written by Olga Kravets and published by SAGE. This book was released on 2018-01-01 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture
Author : Eastin, Matthew S.
Publisher : IGI Global
ISBN 13 : 1605667935
Total Pages : 768 pages
Book Rating : 4.6/5 (56 download)
Download or read book Handbook of Research on Digital Media and Advertising: User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Author : Corinna Colette Vellnagel
Publisher : Springer Nature
ISBN 13 : 3658311789
Total Pages : 251 pages
Book Rating : 4.6/5 (583 download)
Download or read book Cross-Cultural Brand Personality and Brand Desirability written by Corinna Colette Vellnagel and published by Springer Nature. This book was released on 2020-08-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.
Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 9780253345660
Total Pages : 246 pages
Book Rating : 4.3/5 (456 download)
Download or read book Culture and Consumption II written by Grant David McCracken and published by Indiana University Press. This book was released on 2005 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: * New insights into modern consumer culture by a master critic
Author : Russell W. Belk
Publisher : Emerald Group Publishing
ISBN 13 : 1781908117
Total Pages : 408 pages
Book Rating : 4.7/5 (819 download)
Download or read book Consumer Culture Theory written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2013-12-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.
Author : Deborah J. MacInnis
Publisher : Routledge
ISBN 13 : 1317469194
Total Pages : 447 pages
Book Rating : 4.3/5 (174 download)
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 019956521X
Total Pages : 321 pages
Book Rating : 4.1/5 (995 download)
Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2011-03-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.
Author : John F. Rauthmann
Publisher : Academic Press
ISBN 13 : 012813996X
Total Pages : 1406 pages
Book Rating : 4.1/5 (281 download)
Download or read book The Handbook of Personality Dynamics and Processes written by John F. Rauthmann and published by Academic Press. This book was released on 2021-01-20 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Personality Dynamics and Processes is a primer to the basic and most important concepts, theories, methods, empirical findings, and applications of personality dynamics and processes. This book details how personality psychology has evolved from descriptive research to a more explanatory and dynamic science of personality, thus bridging structure- and process-based approaches, and it also reflects personality psychology's interest in the dynamic organization and interplay of thoughts, feelings, desires, and actions within persons who are always embedded into social, cultural and historic contexts. The Handbook of Personality Dynamics and Processes tackles each topic with a range of methods geared towards assessing and analyzing their dynamic nature, such as ecological momentary sampling of personality manifestations in real-life; dynamic modeling of time-series or longitudinal personality data; network modeling and simulation; and systems-theoretical models of dynamic processes. - Ties topics and methods together for a more dynamic understanding of personality - Summarizes existing knowledge and insights of personality dynamics and processes - Covers a broad compilation of cutting-edge insights - Addresses the biophysiological and social mechanisms underlying the expression and effects of personality - Examines within-person consistency and variability
Author : Richard W. Robins
Publisher : Guilford Press
ISBN 13 : 1606236121
Total Pages : 737 pages
Book Rating : 4.6/5 (62 download)
Download or read book Handbook of Research Methods in Personality Psychology written by Richard W. Robins and published by Guilford Press. This book was released on 2009-12-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading investigators, this comprehensive handbook is a one-stop reference for anyone planning or conducting research on personality. It provides up-to-date analyses of the rich array of methodological tools available today, giving particular attention to real-world theoretical and logistical challenges and how to overcome them. In chapters filled with detailed, practical examples, readers are shown step by step how to formulate a suitable research design, select and use high-quality measures, and manage the complexities of data analysis and interpretation. Coverage ranges from classic methods like self-report inventories and observational procedures to such recent innovations as neuroimaging and genetic analyses.
