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Author : Vanni Codeluppi
Publisher :
ISBN 13 : 9788820434946
Total Pages : 190 pages
Book Rating : 4.4/5 (349 download)
Download or read book Consumo e comunicazione written by Vanni Codeluppi and published by . This book was released on 1989 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Petrilli
Publisher : Meltemi Editore srl
ISBN 13 : 8883535588
Total Pages : 483 pages
Book Rating : 4.8/5 (835 download)
Download or read book Bianco in Questione written by Susan Petrilli and published by Meltemi Editore srl. This book was released on 2007 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nello Barile
Publisher :
ISBN 13 : 9788895923291
Total Pages : 260 pages
Book Rating : 4.9/5 (232 download)
Download or read book Comunicazione come consumo. Teorie, modelli e pratiche nello studio dei media written by Nello Barile and published by . This book was released on 2012 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Valeria M. Iannilli
Publisher : Società Editrice Esculapio
ISBN 13 : 8874889542
Total Pages : 112 pages
Book Rating : 4.8/5 (748 download)
Download or read book Visual Retailing written by Valeria M. Iannilli and published by Società Editrice Esculapio. This book was released on 2016-04-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail space is now recognized as the place where the enterprise enacts an important step in the process of value creation, not only from the economic point of view, but also regarding the relational processes it establishes with its users. The supply system of the enterprise is increasingly linked to the consistency of information, symbolic and sense assets. The organization of space, material and immaterial, leads to the creation of specific atmospheres in which displaying all the products means highlighting their main symbolic value. Through a skillful knowledge of the structures of perception, interpretation and motivation which underlie the mode of experiencing space - coupled with the ability of design to define its shape and significance - the visual merchandising project is able to lead the public through the brand’s new narrative experiences.
Author : Tullio Rizzini
Publisher : Tullio Rizzini
ISBN 13 : 3639772458
Total Pages : 265 pages
Book Rating : 4.6/5 (397 download)
Download or read book STORIA E COMUNICAZIONE 8NCONSCIA written by Tullio Rizzini and published by Tullio Rizzini. This book was released on 2018-09-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicola Ricchetti
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (964 download)
Download or read book Consumo, comunicazione e identita written by Nicola Ricchetti and published by . This book was released on 1992* with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bianca Maria Pirani
Publisher : Rowman & Littlefield
ISBN 13 : 0761849971
Total Pages : 439 pages
Book Rating : 4.7/5 (618 download)
Download or read book Acting Bodies and Social Networks written by Bianca Maria Pirani and published by Rowman & Littlefield. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the complex interactions of body, mind and microelectronic technologies. Internationally renowned scholars look into the nature of the mind - a combination of thought, perception, emotion, will and imagination - as well as the ever-increasing impact and complexity of microelectronic technologies.
Author : Mauro Ferraresi
Publisher :
ISBN 13 : 9788868960469
Total Pages : 191 pages
Book Rating : 4.9/5 (64 download)
Download or read book Le nuove leve del consumo. Consumosfera e valore di comunicazione nel capitalismo digitale written by Mauro Ferraresi and published by . This book was released on 2016 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roberta Paltrinieri
Publisher : FrancoAngeli
ISBN 13 : 9788846407597
Total Pages : 196 pages
Book Rating : 4.4/5 (75 download)
Download or read book Il consumo come linguaggio written by Roberta Paltrinieri and published by FrancoAngeli. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miguel Sancho
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443887668
Total Pages : 205 pages
Book Rating : 4.4/5 (438 download)
Download or read book Human Development II written by Miguel Sancho and published by Cambridge Scholars Publishing. This book was released on 2016-01-14 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Development II offers an overview of a wide range of contemporary issues in education and society, including emotional intelligence; various models of education; family, leadership; experiential learning; personal development; recreational activities; the arts; philosophy; music; and media. These topics are all currently subject to research and debate, but have been prevalent throughout history, impacting on different fields, including education, communication, and health. It is vital to understand these topics in order to live in a society in which one must interact with other people and regulate one’s emotions. All the contributors to this volume investigate and discuss how these issues affect society in general, reflecting on the causes of the functioning of the world. All chapters in this book provide a full and clear frame of reference for several problems, issues and disciplines discussed here, offering professional and experienced insights from a range of disciplines including psychology and arts. As such, this book represents a highly useful and contemporary manual for both students and the general public interested in the social sciences.
Author : Vincenzo Russo
Publisher : Franco Angeli
ISBN 13 : 9788856838275
Total Pages : 349 pages
Book Rating : 4.8/5 (382 download)
Download or read book Consumo critico, alimentazione e comunicazione written by Vincenzo Russo and published by Franco Angeli. This book was released on 2011 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aurelio Molé
Publisher : Città Nuova
ISBN 13 : 8831119079
Total Pages : 43 pages
Book Rating : 4.8/5 (311 download)
Download or read book Con stile. Sobrietà e non solo written by Aurelio Molé and published by Città Nuova. This book was released on 2012-11-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : Jonathan Schroeder
Publisher : Routledge
ISBN 13 : 1134252315
Total Pages : 246 pages
Book Rating : 4.1/5 (342 download)
Download or read book Brand Culture written by Jonathan Schroeder and published by Routledge. This book was released on 2006-03-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
Author : AA.VV.
Publisher : EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica
ISBN 13 : 8867808893
Total Pages : 251 pages
Book Rating : 4.8/5 (678 download)
Download or read book L'Analisi Linguistica e Letteraria 2015-1 written by AA.VV. and published by EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica. This book was released on 2015-07-10 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’Analisi Linguistica e Letteraria è una rivista internazionale di linguistica e letteratura peer reviewed. Ha una prospettiva sia sincronica che diacronica e accoglie ricerche di natura teorica e applicata. Seguendo un orientamento spiccatamente interdisciplinare, si propone di approfondire la comprensione dei processi di analisi testuale in ambito letterario come anche in ambito linguistico. La rivista è organizzata in tre sezioni: la prima contiene saggi e articoli; la seconda presenta discussioni e analisi d’opera relative alle scienze linguistiche e letterarie; la terza sezione ospita recensioni e una rassegna di brevi schede bibliografiche riguardanti la linguistica generale e le linguistiche delle singole lingue (francese, inglese, russo, tedesco). La rivista pubblica regolarmente articoli in francese, inglese, italiano e tedesco, e occasionalmente anche in altre lingue: nel 2010, ad esempio, ha pubblicato un volume tematico interamente in russo.
Author :
Publisher : Fuoco Edizioni
ISBN 13 : 8897363709
Total Pages : 206 pages
Book Rating : 4.8/5 (973 download)
Download or read book Guerra economica e intelligence written by and published by Fuoco Edizioni. This book was released on with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nell’era della globalizzazione totale è sempre più importante comprendere come le forze economiche di un Paese si organizzino per fare dell’informazione uno strumento di sviluppo economico e di difesa dei suoi interessi vitali, tanto più che la crisi in cui siamo entrati rischia di accrescere, ancora di più, la lotta per l’accesso ai mercati mondiali. Lo scontro a livello economico si è radicato con forza soprattutto dopo la conclusione della Guerra Fredda e si presenta come un conflitto in crescita, nel quale non solo gli attori coinvolti sono spesso tra loro interdipendenti, ma agiscono all’interno di una rete globale che non ha dei riferimenti geografici o giuridici precisi e unici, complicando ancora di più la lettura del quadro d’insieme. Per annientare il proprio nemico nella guerra economica qualunque mezzo è lecito – dalle misure protezionistiche fino allo spionaggio o alle attività di lobbying – e non vi sono strutture che determinino limiti o stabiliscano un ordine. In particolare, con l’enorme diffusione dei mezzi di comunicazione, la guerra economica si è avvalsa sempre più di un suo strumento efficace: la guerra dell’informazione. Gli attori coinvolti, siano essi Stati o imprese, usano questo strumento per aumentare il proprio raggio d’azione a livello planetario (basti pensare alla possibilità di comunicare in tempo reale da una parte all’altra del mondo), ma anche come mezzo marcatamente offensivo (manipolando a proprio vantaggio, per esempio, le informazioni destinate ai consumatori).
Author : Stephanie Malia Hom
Publisher : University of Toronto Press
ISBN 13 : 1442648724
Total Pages : 328 pages
Book Rating : 4.4/5 (426 download)
Download or read book The Beautiful Country written by Stephanie Malia Hom and published by University of Toronto Press. This book was released on 2015-01-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, Italy swells with millions of tourists who infuse the economy with billions of dollars and almost outnumber Italians themselves. In fact, Italy has been a model tourist destination for longer than it has been a modern state.The Beautiful Country explores the enduring popularity of destination Italy, and its role in the development of the global mass tourism industry. Stephanie Malia Hom tracks the evolution of this particular touristic imaginary through texts, practices, and spaces, beginning with the guidebooks that frame Italy as an idealized land of leisure and finishing with destination Italy's replication around the world. Today, more tourists encounter Italy through places like Las Vegas's The Venetian Hotel and Casino or Dubai's Mercato shopping mall than experience the country in Italy itself. Using an interdisciplinary methodology that includes archival research, ethnographic fieldwork, literary criticism, and spatial analysis,The Beautiful Country reveals destination Italy's paramount role in the creation of modern mass tourism.
