Consumers Towards Marketing Strategies Of Coffee Producers

Download Consumers Towards Marketing Strategies Of Coffee Producers full books in PDF, epub, and Kindle. Read online Consumers Towards Marketing Strategies Of Coffee Producers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Consumers towards marketing strategies of coffee producers

Author : Grzegorz Maciejewski
Publisher : BRILL
ISBN 13 : 908686905X
Total Pages : 260 pages
Book Rating : 4.0/5 (868 download)

DOWNLOAD NOW!

Book Synopsis Consumers towards marketing strategies of coffee producers by : Grzegorz Maciejewski

Download or read book Consumers towards marketing strategies of coffee producers written by Grzegorz Maciejewski and published by BRILL. This book was released on 2023-09-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany

Coffee Consumption and Industry Strategies in Brazil

Author : Luciana Florêncio de Almeida
Publisher : Woodhead Publishing
ISBN 13 : 0128147229
Total Pages : 398 pages
Book Rating : 4.1/5 (281 download)

DOWNLOAD NOW!

Book Synopsis Coffee Consumption and Industry Strategies in Brazil by : Luciana Florêncio de Almeida

Download or read book Coffee Consumption and Industry Strategies in Brazil written by Luciana Florêncio de Almeida and published by Woodhead Publishing. This book was released on 2019-09-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts

Shopping Centre Marketing

Author : Piotr Krowicki
Publisher : Taylor & Francis
ISBN 13 : 1003855016
Total Pages : 228 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Shopping Centre Marketing by : Piotr Krowicki

Download or read book Shopping Centre Marketing written by Piotr Krowicki and published by Taylor & Francis. This book was released on 2024-02-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522569812
Total Pages : 357 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)

Author : Ari Kusuma Wardana
Publisher : Springer Nature
ISBN 13 : 2384761765
Total Pages : 586 pages
Book Rating : 4.3/5 (847 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023) by : Ari Kusuma Wardana

Download or read book Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023) written by Ari Kusuma Wardana and published by Springer Nature. This book was released on 2024-01-31 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Technology has had a huge impact on education and social dynamics around the world. Since the introduction of information and communication technologies (ICTs), such as the internet, smartphones and social media, much has changed in the way we learn and interact with others. In education, technology has enabled students and teachers to access more diverse and engaging educational resources. With internet access, students and teachers can access educational resources from all over the world and learn about various topics and disciplines. In addition, technology also enables distance learning, which allows students and teachers to connect from different locations. However, there are also negative impacts of using technology in education. For example, excessive use of social media and the internet can cause concentration disorders and addiction in students. In addition, too much reliance on technology can also reduce students’ ability to think critically and solve problems independently. In social dynamics, technology has allowed us to connect with people from all over the world and paved the way for greater collaboration and cultural exchange. However, technology has also brought negative impacts on social dynamics, such as the spread of fake news or hoaxes, cyberbullying, and social media addiction. In this regard, technology can be a very useful tool if used wisely and with proper understanding of its impact. Therefore, to support this, Universitas PGRI Yogyakarta was hold an international conference and Call for Papers The 2nd UPY International Conference on Education and Social Science (UPINCESS) “The Impact of Technology on Education and Social Dynamics” on September 27, 2023. The conference aims to discuss in depth about the impact of technology on education and social dynamics, as well as finding appropriate solutions and strategies to minimize its negative impact and maximize its benefits. Experts, researchers, and practitioners in the field of education and technology from around the world can share their knowledge and experience in this conference, and can encourage collaboration and innovation in this field.

Coffee - Growing, Processing, Sustainable Production

Author : Jean Nicolas Wintgens
Publisher : John Wiley & Sons
ISBN 13 : 3527332537
Total Pages : 1043 pages
Book Rating : 4.5/5 (273 download)

DOWNLOAD NOW!

Book Synopsis Coffee - Growing, Processing, Sustainable Production by : Jean Nicolas Wintgens

Download or read book Coffee - Growing, Processing, Sustainable Production written by Jean Nicolas Wintgens and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 1043 pages. Available in PDF, EPUB and Kindle. Book excerpt: An outstanding and currently the only comprehensive handbook for the coffee-professional. 40 authors from the leading coffee-growing countries present the most recent technologies applied to coffee husbandry. The book features 900 carefully selected illustrations, 300 of these in full color, which substantiate the written text. The handbook provides basic guidelines and recommendations which are applicable everywhere rather than referring to any specific country. Added to this, the reader will find numerous data tables and an overview of relevant information sources.

Ethics and international marketing: research background and challenges

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1845448197
Total Pages : 125 pages
Book Rating : 4.8/5 (454 download)

DOWNLOAD NOW!

Book Synopsis Ethics and international marketing: research background and challenges by :

Download or read book Ethics and international marketing: research background and challenges written by and published by Emerald Group Publishing. This book was released on 2005 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.

Perspectives on Consumer Behaviour

Author : Włodzimierz Sroka
Publisher : Springer Nature
ISBN 13 : 3030473805
Total Pages : 344 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Perspectives on Consumer Behaviour by : Włodzimierz Sroka

Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Author : Soares, Ana Maria
Publisher : IGI Global
ISBN 13 : 1799822222
Total Pages : 424 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria

Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced by : City of London College of Economics

Download or read book Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The diploma in business provides the core business knowledge and skills needed to move into management roles or become an entrepreneur and launch your own company. Content - The U. S Business Environment - Business Ethics and Social Responsibility - Entrepreneurship, New Ventures, and Business Ownership - The Global Context of Business - Business Management - Organizing the Business - Operations Management and Quality - Employee Behavior and Motivation - Leadership and Decision Making - Human Resource Management and Labor Relations - Marketing Processes and Consumer Behavior - Pricing, Distribution, and Promoting Products - Information Technology for Business - The Role of Accountants and Accounting Information - Money and Banking - Managing Finances Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

The Nile Basin

Author : John Waterbury
Publisher : Yale University Press
ISBN 13 : 0300127685
Total Pages : 223 pages
Book Rating : 4.3/5 (1 download)

DOWNLOAD NOW!

Book Synopsis The Nile Basin by : John Waterbury

Download or read book The Nile Basin written by John Waterbury and published by Yale University Press. This book was released on 2008-10-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The supply and management of fresh water for the world’s billions of inhabitants is likely to be one of the most daunting challenges of the coming century. For countries that share river basins with others, questions of how best to use and protect precious water resources always become entangled in complex political, legal, environmental, and economic considerations. This book focuses on the issues that face all international river basins by examining in detail the Nile Basin and the ten countries that lay claim to its waters. John Waterbury applies collective action theory and international relations theory to the challenges of the ten Nile nations. Confronting issues ranging from food security and famine prevention to political stability, these countries have yet to arrive at a comprehensive understanding of how to manage the Nile’s resources. Waterbury proposes a series of steps leading to the formulation of environmentally sound policies and regulations by individual states, the establishment of accords among groups of states, and the critical participation of third-party sources of funding like the World Bank. He concludes that if there is to be a solution to the dilemmas of the Nile Basin countries, it must be based upon contractual understandings, brokered by third-party funders, and based on the national interests of each basin state. “This excellent book makes a significant contribution to the rational discussion of Nile conflicts and should be helpful to many of the other 282 international river basins facing similar problems.”—Peter P. Rogers, Harvard University

Women Entrepreneurs

Author : Mauro F. Guillén
Publisher : Routledge
ISBN 13 : 1136324593
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Women Entrepreneurs by : Mauro F. Guillén

Download or read book Women Entrepreneurs written by Mauro F. Guillén and published by Routledge. This book was released on 2013-06-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses. With a particular focus on the intersection between entrepreneurship and economic development, the cases are drawn from across a range of industries and countries. They offer insights into a number of issues women entrepreneurs face, such as launching a business, diversification and internationalization, as well as covering a number of business functions, including finance, marketing and human resource management. Each case is presented with a summary highlighting the themes it covers, and ends with a set of questions to guide classroom discussion. The book also includes a summary of existing literature on entrepreneurship to help contextualize the cases. This casebook would be the ideal companion in an entrepreneurship class, particularly for students with an interest in female entrepreneurship or economic development. With data from a Goldman Sachs/Lauder Institute study.

Advances in Business, Management and Entrepreneurship

Author : Ratih Hurriyati
Publisher : CRC Press
ISBN 13 : 1000328325
Total Pages : 771 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Advances in Business, Management and Entrepreneurship by : Ratih Hurriyati

Download or read book Advances in Business, Management and Entrepreneurship written by Ratih Hurriyati and published by CRC Press. This book was released on 2020-12-07 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are expected to be the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their research, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.

At the Margins of the Global Market

Author : Phillip A. Hough
Publisher : Cambridge University Press
ISBN 13 : 1316517101
Total Pages : 375 pages
Book Rating : 4.3/5 (165 download)

DOWNLOAD NOW!

Book Synopsis At the Margins of the Global Market by : Phillip A. Hough

Download or read book At the Margins of the Global Market written by Phillip A. Hough and published by Cambridge University Press. This book was released on 2022-01-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hough recasts Colombia's endemic rural violence in a world-historical perspective that connects local labour and development dynamics to the arc of US global hegemony. This book will appeal to scholars of labour studies, agrarian studies, development, globalisation, Latin America, political science, political economy and economic sociology.

PROCEEDINGS OF THE 2024 INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS, MANAGEMENT SCIENCE AND SOCIAL DEVELOPMENT (AEMSS 2024)

Author : T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG.
Publisher : Springer Nature
ISBN 13 : 2384762575
Total Pages : 681 pages
Book Rating : 4.3/5 (847 download)

DOWNLOAD NOW!

Book Synopsis PROCEEDINGS OF THE 2024 INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS, MANAGEMENT SCIENCE AND SOCIAL DEVELOPMENT (AEMSS 2024) by : T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG.

Download or read book PROCEEDINGS OF THE 2024 INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS, MANAGEMENT SCIENCE AND SOCIAL DEVELOPMENT (AEMSS 2024) written by T. RAMAYAH; PUI MUN LEE; EDWARD H. K. NG. and published by Springer Nature. This book was released on 2024 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: